Group 3

BSIE 4104

HOW TECHNOLOGY IS
SHAPING BUSINESS
A Business Interview Conducted by
Group 3 with Mr. Karl Zouriel Lat
 Mr. Karl Zouriel Lat

Director at Variables Specialty Coffee

Operations Director at Communal by Variables
1. CAN YOU TELL ME THE STORY OF HOW
YOUR COFFEE SHOP BUSINESS
STARTED? WHAT INSPIRED YOU TO GET
INTO THE COFFEE INDUSTRY?
 2. IN A HIGHLY COMPETITIVE MARKET,
WHAT STRATEGIES DID YOU IMPLEMENT TO
DIFFERENTIATE YOUR COFFEE SHOP FROM
OTHERS AND ESTABLISH A UNIQUE
IDENTITY?
3. HOW HAVE YOU MAINTAINED CUSTOMER
LOYALTY AND KEPT YOUR COFFEE SHOP
THRIVING OVER THE YEARS? CAN YOU
SHARE SOME KEY CUSTOMER-CENTRIC
STRATEGIES?
4. WHAT ROLE DOES TECHNOLOGY PLAY IN
YOUR COFFEE SHOP'S DAY-TO-DAY
OPERATIONS, FROM INVENTORY
MANAGEMENT TO PROCESS AND EVEN
CUSTOMER SERVICE?
 5. COULD YOU DISCUSS ANY SPECIFIC
TECHNOLOGY SOLUTIONS YOU'VE
ADOPTED TO ENHANCE THE EFFICIENCY OF
YOUR COFFEE SHOP, AND HOW HAVE THEY
IMPACTED YOUR BUSINESS?
6. HOW DO YOU USE SOCIAL MEDIA AND
DIGITAL MARKETING TO ENGAGE WITH
YOUR CUSTOMERS AND PROMOTE YOUR
COFFEE SHOP'S OFFERINGS?
7. WHAT STRATEGIES HAVE YOU EMPLOYED
TO ADAPT TO CHANGING CUSTOMER
PREFERENCES, SUCH AS THE INCREASING
DEMAND FOR MOBILE ORDERING AND
DELIVERY SERVICES?
 8. WITH THE RISE OF REMOTE WORK AND
CHANGING CONSUMER HABITS, HOW HAS
YOUR COFFEE SHOP LEVERAGED
TECHNOLOGY TO ACCOMMODATE NEW
TRENDS AND KEEP UP WITH THE EVOLVING
MARKET?
 9. CAN YOU SHARE EXAMPLES OF HOW
CUSTOMER INSIGHTS OBTAINED THROUGH
TECHNOLOGY HAVE INFLUENCED YOUR
BUSINESS DECISIONS AND MENU
OFFERINGS?
10. LOOKING TO THE FUTURE, HOW DO YOU
ENVISION TECHNOLOGY CONTINUING TO
SHAPE THE COFFEE SHOP INDUSTRY, AND
WHAT ARE YOUR PLANS FOR STAYING AT
THE FOREFRONT OF THESE
TECHNOLOGICAL CHANGES?
THANK YOU!