ys & PUBLISHER

THIS ISSUE: PRESIDENT ENTERS FIGHT FOR AMITY ON PACIFIC

Hog
Original seco md class entry—The Journalist, March 24, 1884; The Editor & Publisher, December 7, 1901; The Editor & Pub-
lisher and Journalist, October 30, 19099; ReVised entry Editot & Publisher, May 11, 1916—at the Post Office at New
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[Copyright, 1922, by The Editor & Publisher Company, James Wright Brown, president and editor.]

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 Editor & Publisher for April 1, 1922

NUMBER THIRTEEN OF A SERIES

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 Editor & Publisher for April 1, 1922

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PRESIDENT ENTERS FIGHT FOR AMITY ON PACIFIC
Pledges Support to Resolution
lock Stirs World-Wide
ASHINGTON, D. C., March 30.—
The gloom that last week settled
over the fate of the Naval Radio exten-
sion bill appears today to be clearing.
Publication by Epiror & PUBLISHER on
March 25 of the news that House and
Senate conferees were deadlocked on the
provision that the present arrangement
with the Navy for transmission of radio
news between the United States and the
Far East be extended for five years, with
a one-year-only extension from June,
1922, the maximum favored by the House
committee, produced a worldwide awak-
ening among persons and interests alive
to the need for better Pacific news com-
munications with promising results in
legislative and executive circles here.
President Walter Williams and Secre-
tary James Wright Brown of the Press
Congress of the World held a conference
with President Harding last Saturday
and brought his attention to the critical
danger of the resolution and the necessity
for action that will assure adequate fa-
cilities and reasonable rates for news
transmission on the Pacific.
President Harding previously had gone
on record in favor of the five-year ex-
tension and, when he was advised by Dr.
Williams and Mr. Brown of the apparent
deadicck, he agreed to summon to the
White House those conferees known to
be most antagouistic to the measure. He
also said he would communicate with
Senator Miles Poindexter of Washing-
ton, a member of the Senate Naval Af-
fairs Committee, who has been in direct
charge of radio legislation. Poindexter
is one of those who advocate the five-
year extension, but President Harding
wanted to impress upon him the necessity
of getting the other conferees into line.
’. S. McClatchy of the Sacramento
(Gal.) Bee, who for years has been a
leader in the movement for better Pacific
communications, also reopened immedi-
ately his campaign with telegrams to
Various parts of the country.
The reaction was felt immediately
throughout the United States and from
far-off Hawaii, the Philippines and Ja-
pan. Cablegrams from those lands and
telegrams and messages from all parts of
the United States began pouring into
Washington and to Epitor & PUBLISHER
to keep up the fight.
As the result, prospects now are con-
siderably brighter, it is stated, for Con-
Sressional action that will authorize the
‘avy Department to extend to five years
theauthority under which this trans-
Pacific service now is being conducted.
rhe campaign which proponents of this
legislation had been waging for some
months had been allowed to simmer, but
thas broken forth anew. It has taken
on increased vigor, and the scope of the
eo it is covering is greater than
The aspect of the situation has changed
completely within the week.
resident Harding is in line, and has
Passed the word along up to Congress:
“Let's go.”
The result of the conferences Presi-
t Harding promised to call is ex-
4 Soon to be apparent in the resolu-
coming out of conference. There
ten conferees, five from the House
five from the Senate, and six of
S
4330. Charter Member Audit Bureau of Circulations.
NEW YORK, SATURDAY, APRIL 1, 1922 No. 44
Extending Navy Radio News Transmission—Congressional Dead-
Protest Against Threatened Monopoly of Radio Corporation
By LEO A. McCLATCHY indicated, should certainly be willing to
extend the use of the Navy radio with
some sort of provision for its discon-
these ten are Republicans. There is a both houses who are handling the reso- tinuance when private facilities are ad-
belief that the wishes of the President lution in conference. Althugh the Presi- equate.
in such an important matter will not be dent did not say it in so many words the The opposition forces are taking the
disregarded, and that the resolution, as inference was conveyed that he personally stand that the government is being placed
it ultimately is brought forth, will con- was interested in bringing about a com- in the light of competing with private
tain the five-year provision. promise of the views of the Senate and industry, but in refutation of this, it has
The conferees were scheduled to have House, from which a working arrange- been pointed out that unless a Naval
met Tuesday afternoon of this week, but ment could be perfected satisfactory to radio is used the service will have to be
upon request of the House representa- the press and by which news exchanges discontinued, so in view of this fact,
tives the meeting was postponed by Sen- with the Orient and the Antipodes could there could be no coimpetition.
ator Poindexter until Friday afternoon. be consummated. Another argumént of the opposition is
The Executive has stressed the peace Apparently it is the President’s hope that set forth by the Radio Corporation
feature of the proposed legislation, call- that he can reconcile the extreme view of America, which contends that a five-
ing attention to the fact that the peace of Representative William S. Green of year extension will seriously interfere
of the Pacific can best be promoted by Massachusetts and Representative Wal- with its marketing of securities to raise
keeping the countries bordering on that lace H. White of Maine, both of whom funds with which it says it plans to ex-
ocean in close touch with the affairs of insist upon no extension, or an extension tend its facilities. Representatives of the
each other. The news reports that now of only one year, with those of the Sen- corporation told the Senate Naval Af-
are being sent via the Naval radio, it is ators, headed by Senator Poindexter, fairs Committee that they were not op-
reported, are tending to promote friendly who stand for the five-year extension posed to a two-year extension, but they
relations by preventing misunderstand- advocated by the newspapers. claimed if Congress authorized a longer
ings that might cause serious friction. The proposal to continue the use of period, it would interfere with their
Unless the Naval radio is available for the Navy radio for the transmission of plans. They could give no assurance
sending these reports, the service must press and commercial dispatches, Mr. that they would be prepared to handle
be discontinued, for the facilities of pri- Harding realizes, it was said, brings up the press business in two years, but said
vate interests are inadequate, and the the whole question of “government in that if they were not, they would not
rates are such that neither individual business,” a point he must recognize be- oppose a further two-year extension.
newspapers nor press associations can cause of his advocacy of the theory that They could not, however, give any as-
afford to pay them. the government should get out of busi- surance as to the rates that would be
The view of the President was ex- ness, charged. And in this connection, atten-
pressed publicly at the White House on He sees no reason, however, why a tion has been directed to the fact that
Tuesday when it was made plain that he practical program cannot be worked out, the Radio Corporation of America would
had impressed upon Congress the impor- and he thinks Congress will finally view have a monopoly on the business ‘and
tance of the extension to members of the situation in that light. Congress, he could charge whatever it desired.
Requests for the five-year extension
have been reaching Washington frem
various parts of the country. Mr. Brown
got into communication with newspapers
and press associations, urging them to
KEEP PEACE ON THE PACIFIC renew their active support. He also
cabled to Governor Farrington of Hawaii,
and sent other messages to Japan and
the Philippine Islands.
TH newspapers and news agencies of this country and the other nations
Representatives Greene of Massachu-
whose shores touch the Pacific can do it. The first necessity, until com- setts and White of Maine, the two House
mercial facilities are made adequate, is the use of the Naval Radio for conferees most antagonistic to the legis-
sending news matter. Conferees of the United States Senate and House are lation, were being literally deluged this
of the y right. week with telegrams and cablegrams,
now in deadlock over granting ext
some of the latter coming from Hawaii
You can help break that deadlock by bringing the pressure of public and the Philippines. Mr. Greene asked
whether he would change his attitude in
opinion of your readers to bear on Congress in the interest of peace and view of the numerous appeals, replied
understanding. that he would not.
“The House Committee is absolutely
Governor Farrington, commending Editor & Publisher for its campaign, unanimous,” he stated, “in opposition to
says continuance of the present Navy Radio service is the greatest possible this extension, and the House conferees
power for the promoting of peace, goodwill and development of commerce will continue to support the committee.
Unless the Senate conferees come. down
on the Pacific. in their demands for a five-year exten-
sion, you can be certain that the author-
Joseph Pierson, cable editor of the Chicago Tribune, and chairman of ity will be discontinued next June.”
the American Publishers’ Committee on Communications says that unless Greene is willing to compromise, but
the pending bill is passed by Congress, America will have to depend on would not state the number of years for
British sources for news from the Far East. which he would vote. ;
White, who is even more antagonistic
This is the most important question before the newspaper men of the than is Greene, said his attitude on the
question has not been changed.
United States today. Peace with understanding is entirely dependent upon “Tf I had my way about it,” he stated,
the outcome. “there would be no extension at all.
But I have learned that we can’t always
Your help is needed. get what we want.”
With him it also is a question of com-
promise. He realizes that some exten-
START FIGHTING TODAY. — sion must be granted, but hopes it can
be limited to one year.
Both of these House members are op-
sed to the measure because they assert
it is putting the government in competi-
6 Editor & Publisher for April 1, 1922
tion with private industry, and is a step
toward government ownership.
This feature, it is pointed out, appears
to have been lost sight of by opponents
TEN PAPERS COMBINED cester Evening Post. Solley alleged lie
im reterence to proceedings brough: EUF
American business establishments also of the five-year extension. Additional FOR EUROPEAN ADS against him by Christopher J, O'Har
are becoming interested, for in the de- business which would be created through and Mary M. O’Hare of Worcester
velopment of friendly relations through these reports would mean a heavier vol-
these press reports they see a develop- ume of commercial traffic for private Associated Newspapers of London and
ment of business with other countries. radio companies. Paris Organized—Mortimer Bryans PUT ALL U. S. DATA jy Camp
of Chicago Tribune for London
Office—Hessey in Paris
ONE DEPARTMENT
JAPANESE NEWSPAPERS ENDORSE RADIO
Babson Recommends Establishment ,
PROGRAM OF EDITOR & PUBLISHER (By Telegraph to Evitor & PusiisHEr)
Clearing House and Interdepar.
Cuicaco, March 30.—For the purpose
of getting foreign advertising, ten Amer- mental Statistical Library to
By JOHN R. MORRIS AR
ican newspapers have organized the As- Collect Data
the
sociated American Newspapers of London
OKYO (by mail).—Epitor Anp Pus- “Especially during the period of the and Paris. Mortimer Bryans, formerly Establishment of clearing house ie that go
LISHER’s proposal that the Japanese Washington conference the difficulties of of the Chicago Tribune advertising staff, government information so as to ma from F
Navy radio be utilized to permit direct the Japanese newspapers were great. has sailed for London to open the London the information more available to ney, in the
wireless communication at a low word There was much news to be sent, but it office, of which he will be in charge. papers, business and other interestjy shores.
rate for news messages between the could not be dispatched quickly to J. J. Evans Hessey, business manager been recommended to President Hardin French
United States and Japan has been for- Tokyo. The amount had to be reduced of the European edition of the Tribune, by Roger Babson, publisher, economis particu
mally endorsed in a petition signed by the and misunderstanding in Japan was the will be general manager of the new or- and statistician, who is chairman of, Americ
editors and directors of the leading result. ganization, maintaining his office in Paris. committee formed some time ago to ». be rule
newspapers and news agencies of Japan “It is most important that the rates Among the papers who are members of vestigate the situation. Mr. Babsoy, ficient
for .presentation to the Minister of Com- should be reduced and at the same time the Associated American Newspapers plan, which he outlined to the Preside:
ent, to
munications. The petition describes the that delays should be stopped. Ordinary are: Chicago Tribune, New York Times, on Tuesday, suggests a chief statisticgs
Minneapolis Tribune, Pittsburgh Post to get.
circumstances under which telegraphic press rates between Tokyo and San or librarian for all federal branches ;
news is now transmitted between the two Francisco stand at 54 sen (27 cents) and Sun, Philadelphia Bulletin, St. Louis be directly under the cabinet. Ther
countries and points out the advantages, per word fcr wireless messages and 64 Globe-Democrat, Washington Star and For putting the proposed Clearing of ad
both to newspapers and to readers, which sen (32 cents) for submarine cable mes- Cleveland Plain Dealer. house in operation the Babson commit: Americ
would follow a reduction of the prevail- sages, but on account of the delays in The object of the organization is to among other things, recommends th! . icals w
ing rates. this ordinary service urgent news had develop foreign advertisers for Amer- following : tive.
Attention is called in the document to to be sent by special service at triple ican newspapers. Such industries as “The various statistical activities sg. that d
the rate of a few cents charged between rates. (This means triple commercial Sheffield cutlery, Scottish woolens and tered through the departments should: individ
New York and European cities, and that rates, or $3.24 a word.) Irish linens will be shown the possibil- combined into one interdepartmeny | known
rate contrasted with press rate of 27 cents “The press rate between England and ities of getting into the American mar- statistical library, with a chief librars collecti
for wireless and 32 cents for cable dis- America is only 10 cents a word and kets, especially now that Russia, Austria who would compile no statistics hims
and other European markets which were cats d’
patches in effect between San Francisco news can be transmitted across the At- but would perform four functions ;
formerly profitable have been cut off follows: Commi
and Tokyo. E ; lantic in approximately fourteen minutes
“If the present situation is not im- in the busiest times. The result was from America. “First, Have a knowledge of all y On
proved,” the petition declares, “the result that while the newspaper readers of Eng- Hotel and resort business will be solic- ernmental statistics; where they are | Englist
will be harmful to tke interests both of land and America were quickly informed ited also, and it is planned to have a cated and by whom compiled. of the
Japan and America.” of important news, the Japanese public man probably stationed in Paris to take _ “Second, Have authority of interpre of Cot
There is every reason to believe that remained in ignorance on account of de- charge of this work. Mr. Bryans has ing the law under which this reorganiz sort an
the project aimed at lower trans-Pacific lays and high rates. had several years experience in business tion would take place, and decide juris search
press rates will be successful. The Jap- “There is no doubt that the quantity in England. dictional conflicts between statisticias publica
anese Government is known to be wil- of telegrams between the two countries of the various governmental departmen =
4 dence |
ling to grant the use of its naval radio will increase more and more if the facil- that may come up.
MAY CARRY RACE RESULTS the Ur
facilities. An agreement which exists ities are provided. If the present situa- “Third, Serve as clearing house on dp
questionaires sent out by the different& Ther
between the Ministry of Communications tion is not improved the result will be
No Law Violated, Chicago Judge Holds, partments. Americ
and the Radio Corporation of America harmful to the interests both of Japan
ostensibly would prevent the use of gov- and America. It is therefore most im- in Press Association Case “Fourth, Work to eliminate the chare make
ernment stations for this purpose but, in portant for the Japanese Government to that the statistics of various department advert
Cuicaco, March 29.—Press associa- are compiled to plead some special inte- venturi
view of the fact that the service given see that the service between the two tions and newspapers are entitled to
the newspapers would be temporary and countries is improved. The most prac- est, and serve as an agency which wi plete |
circulate reports of race results, Judge tend to reconcile any of the conflictingE conditi
intended only to bridge over the period tical method will be to grant news tele- William Hurley of the Cook County
until increased facilities permit the pri- grams the privilege of transmission by statistics.” land, I
Criminal Court ruled today. The decis-
vate companies to handle news dispatches the radio stations of the navies of the ion was made in the trial of officials of ters of
at a reasonable rate, the Radio Corpora- United States and Japan and rates based the General News Bureau, charged with HUNDREDS HONOR HOUSTON All
tion is expected to give its consent. This on the cost of transmission. conspiracy to commit a crime against author:
company’s business in Japan is conducted “Tt is reported that the United States public morals by selling race results to faction
Complimentary Banquet Marks Appes:|
through the Imperial Government Tele- Government is favorably inclined to the its clients.
ance of “Our World’’ Magazine They
graph Bureau and the Ministry of ,Com- proposal, saying that if the Congress and M. J. Tennes, H. S. Argo and John
munications, and statements already is- the Japanese Government agree with the than a
Morelock, officials of the company, were Friends in all walks of life tendered
sued by officials in these departments in- plan, it will see that the naval wireless is sorts,
arrested a year ago on the charges. After Herbert S. Houston a complimentan
dicate that the Radio Corporation’s agree- offered for the use of newspaper tele- the prosecution had presented its evi- dinner at the Commodore Hotel, Nes budget
ment will not be an obstacle to the pro- grams. We therefore ask the Depart- dence, intended to show conspiracy to York, on the evening of March 29 t ing, ar
posed co-operative arrangement. ment to which this representation is made violate the law, Judge Hurley announced wish him success in embarking on hi clients
The petition drawn up by Y. lwagaga, to hasten negotiations with the United that it was unnecessary for the defense own business career as publisher of “Ov Teprese
director of the Kokusai News Agency States officials for the purpdse of im- to present any evidence. World” Magazine, which made its firs go abc
which distributes the Associated Press in proving the present unsatisfactory ser- “I will instruct the jury to bring in a public appearance on that day. The
Japan, and by H,. Mitsunaga, president of vices across the Pacific.” verdict of not guilty,” he said, “if the Nearly three hundred persons, gentle is in 2
the Nippon Dempo Service, agents for the case is carried to a conclusion. No law men and ladies, joined in the tribute tinent
United Press, was signed by the respon- Papers Mutilated for Coupons has been violated. There is no statute Speakers included Dr. Talcott William real s¢
sible representatives of the Jiji Shimpo, which prevents a press association from toastmaster; Hon. Oscar S. Straus,D:
the Asahi Shimbun, the Nichi-Nichi and BurraLo, N. Y., March 29.—Com- John H. Finley, Glenn Frank, Mrs. Et proprie
plaints have been made to the offices of carrying the race results, any more than
the Japan Advertiser. The text follows: gérton Parsons, Collin Armstrong, Wi commi
it prevents the presentation of any other
“It is obvious that cordial relationships the Buffalo Express that copies of the liam D'Arcy and Dr. Wallace¥ itors t
sport.”
between Japan and America depend paper offered for sale in the street boxes Atwood. Collin Armstrong was chai Visitor:
The state’s attorney agreed to dismissal
largely upon the news service between the known as silent salesmen have been man of the dinner committee. Lette: they 2
of the charges.
two countries. Viewed in this light, it is robbed of their coupons and left on sale. and telegrams of well wishes were re the inc
The Express is offering free trips to
regrettable that the news service existing
Washington, D. C., for the greatest num- New Paper for Niles, Ohio
from Woodrow Wilson, Chief Justit rope, |
between them today is far from satisfac- Taft and A. Lawrence Lowell, presidet and |
tory, due to long delays in the transmis- bers of coupons clipped from the news- of Harvard. Former President Wils#
The Niles (Ohio) Evening Register There
sion of telegrams and to the prohibitive paper. will soon be published. F. L. Bixler and wrote:
resort
rates charged. P. Floyd Bixler, who published the “I have no doubt that you will work out&
“It is true that the quantity of news New Gravure Co. in Baltimore Dover (Ohio) Daily Reporter from 1905 admirable purpose you have in mind ia! should
way to command the universal attention & tions, |
exchanged between America and Japan The American Gravure Corporation, to 1920, will head the new company. exercise very wide influence. I, with all 5
has increased tremendously, a fact which heart, bid you Godspeed in the enterprise#
Let
Baltimore, has been incorporated with a
contributes to the delays.dn transmission shall hope to see the magazine become# C'Intia
capital of $2,000,000 divided into 1,000 of the real instruments for rousing our peo
caused by inadequate equipment. News shares of preferred stock and 1,000 of Call Now 2 Cents
to a realization of their true moral oble
Comm:
dispatches between the two countries common stock, both with a par value of The New York Call has reduced the tions to the rest of the world.” These
now total approximately 1,500,000 ,words $100. Incorporators are Ellis P. Olm- price of its daily edition from five to A program of music, especially #* Dropric
annua!ly in comparison with 20,000 words stead, Edwin F. Leilick, and John B. two cents. ranged for the occasion, was rendered with
annually, the tetal of ten years ago. As Berger. the Mendelssohn Glee Club, under season
a result of this increase great difficulty direction of J. Rowland Mix. Money
is now being experienced. There have Worcester Post Wins Suit or twe
A. A. A. A. Meeting April 11
been cases recently in which a news tele- The $25,000 suit brought against the Davis Buying Coast Papers to exp
gram was 120 hours in transmission be- The quarterly meeting of the executive Worcester (Mass.) Evening Post by
tween Tokyo and Washington. This is committee of the American Association George W. Solley of Boston, formerly Sale of the Roseville (Cal.) Regist rally,t
nothing short of ridiculous when com- of Advertising Agencies will be held in executive secretary of the Loyal Coali- to W. L. Davis, Jr., and W. F. Due has Way t
pared with fourteen minutes, the time re- New York, April 11, at the organization tion, was settled in the Superior Court. just. been made by A. J. Harder. Davi 0 ace
quired for a message in transmission be- headquarters, Metropolitan Tower, Mad- The terms of the settlement provided that recently also purchased the Bigs tight 1

tween New York and Europe. ison averitie and 24th ‘street. judgment would be entered for the Wor- Journal.
 Editor & Publisher for April 1, 1922 7

d libe EUROPEAN RESORT ADVERTISING WAITS duplicate of the order

What about payment?
for the ad. ASK NEW ELECTION LAW
Tough

)Hare AMERICAN DEVELOPMENT In France payment for advertisements FOR OHIO

is never made in advance. The rule is
payment after production of the paper A. P. Editors of State Want News
Campaign Must Be Well Planned But Once Signed It Stays With containing the advertisement, which gen-
A IN You—Commercial Business Not Worth Trying erally means that about a month after
Day Ballots Are Cast—Jos.
Garretson Again Heads
receipt of the voucher copy the adver-
for at Present—Payments Are Prompt tisement will be paid for, but this Association
should also be carefully stipulated on the
lent o By G. LANGELAAN
order form. Enactment of an election law to com-
part. Paris Editor, EpiTor & PuBLISHER pel counting of votes the day they are
The signature of a Syndicat d’Initia-
ARIS.—Except dresses and jewelry, tatives of the different newspapers and tive is always safe, and provided the cast was demanded at a meeting of the
there are not many of the goods other publications, French and foreign, terms have been duly carried out, no dif- Ohio Associated Press Editors’ Associa-
tion at the Hollenden Hotel, Cleveland,
that go every year to the United States which desire to secure some of this ad- ficulty will be experienced in obtaining
use fgg
March 27 and 28. John Kaiser of the
from France which reach the consumer vertising appropriation. They lay be- payment. Marietta Register-Leader and Charles H.
O Mak French advertising is measured by the Spencer of the Newark Advocate were
in the form in which they leave these fore the committee the reasons why the
O New.
rest hy
shores. There are consequently few resort should advertise in their particu- line, and it is well to see that both the appointed to confer with the legislative
French business houses who have any lar newspaper or magazine. These rep- agent and the advertiser understand ex- committee of the Ohio Associated Dailies
Harding
onoms particular interest in advertising in resentatives have to undergo a thorough actly what they mean by a line, for the to work for this reform. More than
an of America, so commercial advertising can examination. Frenchman has his standard and the fifty Ohio newspaper men attended the
O to & be ruled out at once as not being suf- One of the first things the newcomer American his. Many English papers meeting, in addition to the New York
Babsor ficient in quantity, at least for the pres- notices is the remarkable knowledge the still insist on selling space by the inch. and Chicago divisional officers of the
Tesider A. P. Business sessions were devoted
ent, to be worth making a special effort members of the committee have of ad- The writer was once rung up on the
tisticie largely to discussion of ways to improve
to get. vertising, and the careful and systematic telephone by an advertiser who claimed
aches service. The 1923 meeting will be held
There is, however, another category way they keep track of all mentions (Continued on page 23) in Toledo and a mid-summer outing will
of advertising which should interest made of their resort, favorable or other- be staged at Cedar Point,
Clearing
American newspapers and other period- wise. When you get through with a CHECK SHEETS SECOND CLASS Joseph T. Garretson, managing editor
Mmittee
nds th icals which ought to prove highly lucra- glowing account of what a great interest of the Cincinnati Times-Star, was re-
tive. The advertising referred to is your editor and all the staff take in their elected president and Mrs. Zell Hart
that done by hotel proprietors, taken particular resort and all its advantages, Summers Bill Amended Now Before Deming, of the Warren Tribune, the only
1€S sca
hould & individually, each desiring to make the managing director of the committee House Committee of Whole woman present, was made vice-president:
known the advantages of his hotel, and will call in his secretary. “Get me out R. J. Dustman, Columbus correspondent
rtmeng Check sheets sent by publishers to ad-
libraria of the A. P., was re-elected secretary-
collectively, acting together as “Syndi- the Blanktown Gazette folder.” vertisers or their agents will take the
treasurer.
himse:
cats d'Initiative,” or Local Advancement In a moment he has it before him, same postal rate as newspapers if the
tions x Summers Amended Bill now before Con- Edgar T. Cutter, Chicago, superintend-
Committees, of which they are members. and turns over sheets of paper on which ent of the Central Division, told of the
On turning over the pages of any are neatly pasted all the references to gress is passed. This bill has gone to the operation of the new “express wire” from
all go Committee of the Whole of the House.
y are | English magazine or weekly publication his resort that your paper has carried. New York to Chicago, through Washing-
It provides “that single sheets or portions
of the better class one sees quite a lot “What is this you printed on August
thereof from any ‘publication entered as ton and Pittsburg, speeding eastern news
nterpre: of Continental health and pleasure re- 14?” he will say, “I don’t think that second-class matter sent by a publisher westward and passing through all large
sort and hotel advertising, and yet a long very flattering for such a fine town as to an advertiser, or the latter’s agent on Ohio cities. Milton Garges, chief of the
satch through the pages of American And you have to be nimble account of and in proof of the insertion of traffic department, said that one wire
tisticias publications brings to light but little evi- to get out of the hole some junior re- an advertisement, shall, under such rules connects all the principal cities of the
yar tmens |e dence of this class of business going to porter may have put you in. This ex- and regulations as may be prescribed by United States in a continuous 24-hour
| the United States. ample is cited to show how carefully the Postmaster General, be received and news service.
se On ae transmitted through the mails at the Rearrangement of news service will be
There can be only one reason for this: the money is expended and what thor- necessary in Ohio this month, when day-
erent de zone rates of postage applicable under
American advertising managers: never ough records are kept. light saving goes into effect in the cities.
the law to the advertising portions of
1e charg make a serious attempt to attract this It is also cited because newspaper ad-
such second-class matter.” Mr. Dustman outlined the new schedules.
vartment advertising, or the attempts that they do vertisement representatives so often come In his report Guy U. Hardy, repre- Visits were paid to the plants of the
‘ial inter venture upon are made with almost com- to France from a country not so far sentative from the Second Colorado Dis- News-Leader and the Plain Dealer, in-
hich wil plete lack of knowledge of the special away as the United States with the idea trict and publisher of the Canon City specting the new building and equipment
onflictine FE conditions prevailing in France, Switzer- they are going to teach the “slow” (Colo.) Record, stated that “the purpose of the latter under the guidance of Ed-
land, Italy and Europe generally in mat- Frenchman all about the advertising of the bill is to enable newspaper pub- itor E. C. Hopwood, Managing Editor
ters of advertising. business. lishers to send single sheets, or portions Paul Bellamy and the editorial staff.
STON All hotel proprietors, all municipal of newspapers, to advertisers, or adver- A dinner was served at the Hollenden,
They run up against the hardest sell-
tising agencies, at second class rates.” with vaudeville entertainment and ad-
authorities, view with the greatest satis- ing proposition of their lives, and often
The objects to be gained by the passage dresses by members of the association
Appear: faction the arrival of American visitors. go home disappointed after the first at- of this bill are twofold: and A. P. executives. President Hard-
razine They all desire to attract them more tempt, just when a little more per- ing wrote the editors, expressing his
1. If the system of furnishing to ad-
than any others to their hotels and re- severance would have brought success. vertisers or advertising agencies only that friendship and regretting his inability to
tendere! sorts. They all dispose of advertising portion of the magazine or newspaper
Now supposing an agent representing talk to them by radio, saying: “I would
limentary containing the ad. were generally adopted,
tel, New budgets, live in great part by advertis- a good paper that appeals to the right there would unquestionably be a great — rather talk to Ohio editors face to
ch 29 ti ing, and should be excellent prospective kind of public shows the director of one
saving of print paper. It is believed that ace.
the passage of this bill would encourage
ig on hi clients for the American advertisement of these Syndicats d’Initiative how finely this practice very greatly and that it
r of “Ow representative—if he knows the way to he can advertise his resort and make would soon become practically a univer-
sal custom, and that the saving in paper “RUSH” FOR DAILY PAPERS
e its firs go about the business. every one of the paper’s readers who would run into thousands of tons.
The American advertisement solicitor travels feel that he simply must go there 2. It is generally agreed that second-
1S, gentle isin a position of coming to the Con- class matter is handled by the Post New Postal Official Wants Press Han-
when next he visits Europe, what is the Office Department at a considerable loss
tnent with the means of performing a next step? to the Government, so any reduction in dled Without Delay
weight of second-class matter carried
taal service, namely, putting the hotel The director agrees with the agent through the mails is a distinct gain. One of the first official acts of John
proprietors and the resort advancement Considering
and decides he will expend so much of lications send out a few advertisers’ the fact that over 25,000 pub- H. Bartlett, newly-appointed first assist-
committees into touch with the very vis- his appropriation with his paper for the copies every issue, it can be seen that ant postmaster general, was to give at-
tors they seek, by placing before those coming season. this system might
It is the custom then reduction in the volume of this unprofit- result in a substantial tention to complaints upon the part of
“sitors, in their home towns, just when publishers of delays in the handling of
for the agent to produce an order form, able class of mail. Most of these adver-
newspapers by the Postoffice Department.
they are planning their vacations, all or failing that, to write out quickly the tisers’ copies of newspapers go to the
large cities like New York and Chicago, On March 24, Mr. Bartlett issued in-
the inducements to make them visit Eu- terms on which the advertisement or where the large advertising agencies are structions to postal employes urging a
Tope, to go to such and such a resort series of advertisements is accepted. located and where the postoffice facilities
If are sadly overburdened. more expeditious movement of second-
amd stay at such and such a_ hotel. the forms are printed in advance, it is class matter, particularly newspapers.
nt Wilsoe There is every reason why the European preferable to have them in the language “Despite repeated instructions for the
Hawkins Off for Argentine
‘sort syndicates and hotel proprietors of the country, so that they can be read prompt handling of daily papers,” said
york out & should
advertise William W. Hawkins, president of the the statement issued by Mr. Bartlett,
mind in! in American publica- by all members of the committee whose United Press Association, sailed for “many complaints are made of delay in
tention a ons, none why they should not. business it may be to see them.
with all 5 Buenos Aires March 29 on the liner the receipt of this class of mail. Post-
terprise # Let us consider first the “Syndicats Furthermore, in case of difficulty, “Southern Cross,” accompanied by James
‘lntiative,” or Town masters are therefore urged to see that
become Advancement with such an order form no advertiser I. Miller, South American manager of all daily papers, both outgofng and in-
our peor
oral oblie Lommittees, as we can translate its title. could plead that he was not fully aware the United Press. Mr. Hawkins was coming, are handled immediately upon
se are composed of the local hotel of all the terms and conditions of the the guest of honor at a luncheon given receipt in their -offices, to the end that
ecially 2 Moprietors, generally acting conjointly contract to which he had signed his by Count Pereira Carneiro, owner of we may have a satisfied public and an
onderedbi with the municipal authorities. Each name. The order form, translated, gen- “Tornal do Brazil,” in Rio. Before the appreciative press.”
under th *ason they set aside a certain sum of erally runs: luncheon he went on a sightseeing trip
“Good for ........ inser-
around the bay in Count Carneiro’s yacht.
money for advertising the resort. One tions, measuring ....lines.... columns New Home for Branham Company
% two of the members are designated tee to appear in the Blanktown Ga- I. A. Klein to Move
ers 7 the money thus ‘voted. Natu- zette published at...... on (date).....: The John M. Branham Company, New
) Regist a they do not have to go out of their on pages...... OP is ices at the price of I. A. Klein, New York special news- York special representative, will- move
: 4to ask newspapers and magazines paper representative, who for the past April 17 from 225 5th avenue, where it
Tau per insertion. .Payable.......” thirteen years has had _offices in. the: Met- has been since that building was erected,
ler. Davi rig ons their advertising, for at the This the director will sign and it is ropolitan Tower,- will move April 1. to to the Canadian
he Bigs’ Pacific building, 43d
moment, along come the represen- the-custom to leave with him an exact 50 East 42d street. street and Madison avenue.
8 Editor & Publisher for April 1, 1922

PRINT NEW YORK TIMES minent. Much eredit is due the officers UNION GIVES CARDS TO ford that despite his troubles, his shop is
of the union for the promptness with prepared to help all customers “Say It
ALL OVER CITY which they took care of the situation. MACON GRADUATES with Printing.” :
They were unselfish in their devotion to
the employer and employe, a number of UNION WON’T
Union Worked With Publishers to Pro- officers sleeping on benches all night in Will Accept Diploma of A. N. P. A.- SET STorRy
tect Paper When Its Chapel Chair- order to be present when required. S. N. P. A. Printing School as
man, Discharged, Threatens Charleston Printers Insist Paper Give
Apprenticeship and Ask
to Tie Up Plant Space for Answer
FIVE-DAY STRIKE ENDS I. T. U. Approval
Members of the Charleston (W, Va)
Publishers and union worked together IN NASHVILLE (Special to Evitor & PusBLisueEr)
branch of the Typographical Union em-
pleyed by newspapers have been in.
to insure-the New York Times against Macon, Ga., March 31.—Friendly re-
loss by suspension or delay on its issue structed to refuse to put into type any.
Day Operators on Tennessean Return lations have been established between the
of March 24 when the Times’ pressroom thing reflecting upon any other member
Macon Printing School (conducted
force met to protest against the dis- When Publisher Adds Bonus to Scale of the union unless assurance had been
jouitly under the auspices of the Ameri- given that the member would receive
charge of their- chairman by the Times Reduced by Arbitrator’s Award can Publishers’ Association and the ample newspaper space for his own de.
on the ground that he was a bad influ- —Evening Paper Hit Southern Newspaper Publishers’ Associ- tense.
ence in the office. The Times was ation) and the local typographical union,
printed in the pressroom of six news- The Charleston Daily Mail, printing
it was announced here today, so that in the resolution, added a note, in which}
papers—the Herald, Evening Telegram, Linotype operators have returned to the future all graduates of the school will
Tribune, Evening Post and Brooklyn work on the Nashville Tennessean atter a said that the paper would “continuetj
receive a membership card from the be edited as heretofore—a free press, by
Standard Union, in addition to its own five-day walkout which followed reduc- union which will accept the school’s di-
presses, which were manned for the last tion of their wages from $36-$39 to $33- ind under the direction of its owner
ploma as the equivalent of apprentice
part of the run by their own men. $36 under a local arbitration award. without condition or censorship of any
ship. kind imposed by cthers.”
Trouble in the Times’ pressroom since Only the day operators walked out, The requirement for the diploma is the
the Manton award has been trifling, but crippling the Evening Tennessean, W hich The union resolution declared that
th
regular school curriculum of 72 lessons
frequent, taking the form of holding back presented its news the first day by photo- Charleston Mail and the Charleston
on the linotype or intertype, the regular
in production, delay and missed mails. engraved typewritten copy, setting its zette “have loaned their news columps
course of school work outlined by the apparently to the conspiracy to inflam
The Times’ chapel chairman several advertisements in local job printing shops. Lanston Monotype Company for mono-
Agreement was reached on the basis of the public mind against Frank W. Sny-
times called the men from work and, it type operators, an examination by a text-
is alleged, otherwise influenced them a bonus addition to the scale, which vir- der.” Snyder, a union member, drewa
book covering the rudiments of English
tually maintained wages at the old rate. verse comment recently from a number
contrary to the union’s pledge to accept grammar and the general rules of typog-
The Nashville Banner, which also par- ot Charleston fraternal organizationsfo
the arbitrator’s award. Other newspap- raphy, the rules of English spelling, a
ticipated in the arbitration proceedings remarks he was said to have made ata
ers also suffered through petty delays textbook on linotype inechanics, and abil- labor mass meeting.
and breakdowns during the recent period before Dr. Bruce R. Payne of Peabody ity to set 5,000 ems ot eight-point, and
of negotiations, but there has been a Normal School, has adopted practically correct it, in one hour
noticeable decrease in these tactics in the the same bonus policy. The lower scale Three paragraphs from the contract NEWSPAPER CLUB UPTOWN
last ten days, newspapers report. Irreg- agreement is considered beneficial al- between the Macon Printing School and
ular reporting for duty has been one of though it has no immediate effect on the the Macon Typographical Union, gov-
payroll because it enables the newspapers erning the operation of the school, are as New Yorkers Prefer 42d Street—Elx.
the union members’ tactics of which pub-
lishers have demanded the end. to hold down the wages of less competent follows: tion of Officers May 1
The Times’ pressroom chapel chairman printers who may be employed occas-
“The said Union agrees to accept the diplo- Directors of the Newspaper Club, Ne
was discharged at the end of the press ionally, ma of the said printing school as the
Col. Luke Lea, publisher of the Tennes equivalent of an apprent.ceship, only upon the York, this week decided to have heat
run March 23 and retaliated with the
sean, in a statement to the public during condition set forth in the accompanying course quarters of the club in the Bush Term:
threat that no one would work in the of study, said Union being hereby given the nal Building, 132 West 42d street, afte
Times pressroom that night. Members the walkout, said: right to satisfy itself through its proper com-
mittee that said course of study has been com- a referendum had been taken amongth
of the Publishers’ Association conferred “The strike is unauthorized and illegal. So
far as can be learned, it is without the sanction pleted by the student applying and the said 395 members as to their choice forx
with officers of the union and both par- of local union officials or officers of the Inter- Union agrees to petition the president of the uptown or a downtown location. Nom
ties agreed that the pressroom produc- International Typographical Union to permit
national union. The 1921 agreement expired
said Macon Typographical Union to admt
nating petitions for officers will be ds
tion of a newspaper must not be cur- Jan. 15, 1922. The new agreement is retro- tributed today and the election will&
Active to that date. Under the terms of settle- said apprentice to full membership, as _pro-
tailed through acts contrary to the award ment, the publishers agreed to pay any excess vided in section 37, page 54, 1922 Interna- held May 1, when, it is expected,th
by members of the union. tional Typographical Union Book of Laws,
wage that the arbitration board awarded and
_“In_ consideration of the forego'ng, the said
club rooms will be opened. It was als
At the joint conference arrangements the employes agreed to refund any excess re
ceived from Jan. 15 to the date of the de- Georgia-Alabama Business College agrees that voted to extend the period for cha
were made with the other newspapers, cision. Despite the fact that the wage scale all persons employed in future for instructing ter membership in the organizationto
mats were made in multiple of each of was reduced th 1919 level, the publishers in said school shall be members in good stand- April 2.
waived the right to the refund from their em- ing of Macon Typographical Union.
the 24 pages and sent to the other offices, _“It is further agreed that it shall be op-
ployes, to which they were clearly entitled. The
where extra stereotypers were waiting. wages, representing the wage scale, plus four tional with any student whether he shall make
Mailers’ Pay Cut in Seattle
Extra supplies of newsprint were deliv- bonuses given by the publisher, was, on Jan. 15 application for membership in said Union.”
ered to the papers and extra press room $39 a week for night work and $36 for day SEATTLE, March 25.—Wages of news
crews were assigned to duty. /
“After
rk
reviewing all the evidence and having
. . PRINTERS URGE LABOR PARTY paper mailers were reduced 75 cents per
Meanwhile David Simons, president of msidered the sharp reduction in the cost of day or night by a local arbitration award
the union, called by telegraph a mecting living since March, 1920, and the loss of
Boston Typographical Union Delegates handed down this week. The new cor
revenue sustained by the publishers in reduced tract covers a period of two years
of the Times’ pressroom chapel, which advertising, due to the general business de Would Enter National Politics
was held on the top floor of the Times pression, Dr. Payne concluded his decision October 1, 1921, and is retroactive
Annex at 10 o’clock Thursday night. In- thus: : Boston Typographical Union, No. 13, llours remain eight for day work and
“ Tt seems just to me, therefore, that th 7'2 for night men. Starting timeo
ternational and local officers addressed scale from January 15, 1922, to January 15, at its meeting March 26 voted to instruct
the chapel and the men finally went back 1923, shall be $33 a week for day work and $36 its delegates te the convention of the Saturday night is optional with the pub
to work. per. week for night work. My vote is so cast. international Typographical Union, to lishers, Wages were $7 per day ornight
Although the first paper was not off
“In order that there might be no just cause
work for the creation of a political La- before the award, which was renderet
for complaint, the publisher voluntarily agreed
the presses in the Times’ plant until 1.05 to augment this wage scale by the introduction hor Party. under the international arbitration agree
a. m., the Times printed on its own ma- of a bonus system, which ould reward effici- Johtii McParland, international presi- ment with H. P, Everest of the stat
>
enc and loyalty to the organization. mediation board of labor and industries
chines 239,438 copies of the Friday edi- his bonus system, as placed in effect, dent of the Union, who addressed the
meeting, said that $7,600,000 had been as chairman,
tion. The rest of the edition, 118,876 actually operated to increase the wages of four
copies, was printed in the other shops. operators on the night force from $39 to $40.50 expended since April 2, 1921, in the fight
a week; it maintains the wages of three others Buys Fifth Texas Daily Paper
Papers turned out in the Telegram plant at $39 a week and only three members of the to establish the 44-hour week in all union
were first distributed, some of the early force are receiving the minimum wage. On printing shops. The original 10 per cent The Wichita Falls (Tex.) Recort
copies finding their way to the Times the evening edition, the bonus system increased assessment on working members has
the wages of three operators from $36 to News was acquired by the Newspape
plant. Executives of the Times say that $37.50 a week; maintained the wages of two been cut in half and there are now 7,842 Publishing Company, March
when their pressmen saw that the paper men at $36 a week and reduced the wages of members on strike throughout the coun- company publishes the Waco News-Tt
one to $33. Selection of the men entitled to
was being turned out elsewhere, they receive the bonus is left with the foreman and
try
bune, the Austin American, the
made a contest of it and gave an excel- each man has the opportunity to share it by his Leader, and the Port Arthur News. I
lent demonstration of speed and efficiency. own endeavor.” Reynolds 'e Figltieg Printer is composed of E. S. Fentress, C.
Simultaneous printing at six different George H. Reynolds, who recently re- Fentress, and Charles E. Marsh. :
points gave the Times’ circulation staff SEEK RATE CUT IN NASHVILLE signed as circulation manager of the N. Fitzgerald, who became publisher
a difficult distribution problem, but con- New Bedford (Mass.) Standard and the News-Record a year ago, continues#
nections were made with all mail and Mercury and purchased the job printing its editor and will serve as chief editom®
express trains. Some subscription mail PapersStand Pat, Unable to Cut writer for all the papers owned by &
plants of those newspapers, has found
that missed the regular trains was for- Operating Costs that a fighting jaw is as great an asset company,
warded later and newsdealers’ bundles Nashville Associated Retailers are en to a printer as to a circulation man.
were delivered on time deavoring to exert pressure on the news- Consolidation of the plants caused some Many Paris Strikers Lose Jobs
Representatives of the circulation de- papers to secure a reduction in advertis reduction in his printing force recently
partment checked distribution from the ing rates. At a recent conference the and brought him into conflict with local
The New York Herald’s Paris editie
five other offices and advertising men subject was thoroughly discussed and and the Daily Mail have won out in the
typographical union officials, who or-
checked the receipt of mats, page by there has since been an interchange of dered all printing work in his plant
stand against the compositors who we
page. views and comparison of rates in other on strike for a big increase. y
stopped without notice and without pre-
“Compliance with the demands of the cities.
best of the old staffs have been take
senting demands. The force went back
emergency was so successful that not Both newspapers are taking the posi- back, and at their old pay.
to work after 30 minutes’ idleness, but
only has peace been restored in the New tion that, as their costs have not yet been conferences between Reynolds and the
York Times pressroom, but cordial rela- materially reduced, no reduction in ad- Ads on Back of British Stamps?
union officers proved fruitless when the
tions have been established between the vertising rates is justified. The fact that latter refused to submit their case to ar- Right Hon. F. G. Kellaway, Brit
publishers and the union and also be- their effort to reduce the printers’ payroll bitration. Reynolds is now running an Postmaster-General, during 4 recest
tween the factions of the latter,” a state- will have no immediate effect is consid- open shop composing room and using speech, announced that the Post Offi
ment issued by the Times declared. “Fi- ered a new argument in favor of main- unique daily advertising copy in the had invited tenders for ad
nal adjustment of differences seems im- taining present rates. Standard and Mercury to tell New Bed- on the backs of postage stamps.
 Editor & Publisher for April 1, 1922

THEY ARE ALL IN THE DAY’S NEWS

Photo by Paul Thompson

This week President Harding promised to put his rather powerful shoulder to the wheel
and help put over the Naval Radio Extension Bill that is vital to news commumication
on the Pacific. Those who brought the matter to his attention were Dean Walter Williams
(eft), of Missouri University and president of the Press Congress of the World, and Jim
Brown (right), secretary-treasurer, who hangs his hat up in our office every day.

“Postal matters” were discussed by the

group below when they called on the
President this week. We have, left to
right, A. C. Pearson, chairman, American
Publishers Conference; L. B. Palmer, man-
ager, American Newspaper Publishers
Association; A. O. Backert, acting presi-
dent, and Jesse H. Neal, executive secre-
tary, Associated Business Papers; Urey
Woodson, Southern Newspaper Publishers
Association, and Frederic W. Hume, ex-
ecutive secretary, National Publishers As-
sociation. And they dared to walk on
the grass.
Two British Yankees came “home” last week on the same ship. Gordon Selfridge
(left), learned how im Chicago before he opened that big department store in London,
and Ralph D. Blumenfeld (right), “legged” it for many a piece of American news before
he became editor of the London Express.

Photo by Harris & Ewing

wed we have a fine example of what Jim
fiv on calls looking pleasant. During twenty-
© years of service as superintendent of the
sseehteny Gallery—just celebrated—he has
better known to the news paper pro-
fessicr than cry other
man in the ‘count
country.
10 Editor & Publisher for April 1, 1922

TYPOTHETAZ DENIES TRADE BOARD of America

approved
‘Cost Finding
by the Federal
System’ has been
Trade Commission. AID FOR SMALL A
CHARGES AND JURISDICTION “PARAGRAPH Five: (a) United
of America, a corporation, and its branch and
affiliated organizations, respondents
Typothete
herein,
AND ADVERTISERS
further shows that it is not nor were its pre
Its Costfinding Systems Have Been Approved by Commission, decessors
pany,
in interest, or either of them, a com
association, or corporation, either incor-
Coast Association at San Jose Sees Joseph
Answer Declares—Not Engaged in Interstate Commerce or unincorporated, which is or was Great Future Growth In Now Calls
TQa to carry on business for profit and
Neglected Advertising
and Not Coercing Printers’ Supply Manufacturers having shares of capital or capital stock, nor 1s
or was it, or them, or was any predecessor in Field
nterest a company or association, mecorporated
or unincorporated, without shares of capital or
[ NITED Typothetz of America de- thé ; product of individual printers domiciled capital stock, organized to carry on_ business
within the United States, or foreign countries for its own profit or that of its members, but Development of small accounts ¢ Billbe
nies the charge of monopoly alleged who are members of, or may be associated or that, on the contrary, it is, and its predecessors
Pacific Coast and importance of aiding ized as
in an amended complaint of unfair com- pryee with in any manner United Typothetz in fact have been voluntary associations con
pillboaré
petition issued by the Federal Trade America, a corporation. ducting normal and regular educational and agencies not eligible for recognition by
association activities, not for profit, but for the temptib!
Commission on March 6. In an answer ‘(i) United Typothete of America, a corpo general interest, welfare and betterment of the the American Newspaper Publishers As
ration, and its local and affiliated organizations, green
to the complaint filed with the Commis- respondents herein, deny through its officers, its
printing industry, as more particularly herein- sociation, were among most importay
before set forth, and United Typothete of artist v
sion dated March 17, Nathan B. Will- branch and affiliated organizations and _ its topics discussed at convention of the
members, represents, directs and controls ap-
America, a corporation, shows that Section 5 of ata m
iams, of Washington, D. C., attorney for the Act of Congress, approved September 26, California Advertising Service Associ. ciety in
proximately 80 per cent in volume of all the
the Typothete, declares that its cost- commercial printing business in the United
1914, entitled, ‘An Act to Create a Federal tion, in session at San Juse for three day; sentativ
finding system has been approved by the States.
Trade Commission, to define its powers and
duties, and for other purposes,’ provides: last week. panies
Federal Trade Commission and is not a “PaRaGRAPH Two: (a) That United Typoth “*The Commission is hereby empowered
device to establish a uniform scale of ete of America, a corporation, admits that it After reports of various COMMittess ence, If
and directed to prevent persons, partner- his dia
maintains and operates without profit a school “Development of the Smaller Accoun:
prices in the printing industry, and de- ships, or corporations, except banks, and
nies that its standard price list has a
of printing at Indianapolis, and that it causes common carriers subject to the acts to regu- on Pacific Coast,” was discussed by T,| that tl
its bulletin and other printed matter to be cir late commerce, from using unfair methods themsel
tendency to suppress competition in the culated to its members and various other em- of competition in commerce, Emery, Pacific Coast manager, Burey be ende
ploying printers and others, located in the vari and they further show that Section 4 of the
printing business or to create a monop-
ous states of the United States, the District of of Advertising, American Newspape Mr.
oly in interstate commerce. enabling statute creating the Federal Trade
Columbia and the Dominion of Canada, and Commission as aforesaid defines ‘corporation’ Publishers’ Association. Mr. Emey that th
Declaring that the United Typothete that its members individually may or may not
of America is not a corporation carrying be engaged in soliciting printing throughout the
as:

“ ‘Corporation means any company or as-

stressed the importance of assisting sent
states of the United States other than the states agencies in handling these small accounts cent of
on business for profit within the _mean- of their respective domiciles, and may or may sociation incorporated or unincorporated,
not be engaged in transporting printed matter which is organized to carry on business for pointing out immense benefit derived hr “had st
ing of the statute creating the Federal profit and has shares of capital or capital
from state to state in due course of interstate papers from them when properly a. not stof
Trade Commission, the jurisdiction of commerce in competition one with another, or stock, and any company or association, in-
corporated or unincorporated, without ploited. on the
the Trade Commission over the with other persons, firms, or corporations simi-
larly engaged, who are not members of respond- shares of capital or capital stock, except “The
Typothete and its branch and affiliated ne ewan 9s, which is organized to carry on That agencies must have enough asses
local organizations is denied.
ent association. country
yusiness for its own profit or that of its to finance their business and that the who st
“PARAGRAPH THREE: (a) United Typothetc members.’
Hearings are set for April 18. should not depend entirely on the bank
f America, a corporation, denies that it, “Wherefore, United Typothete of America, a than a
The answer follows: through its officers, its branch and affiliated was the viewpoint of E. E. Crawfor
local organizations and its members, has in-
corporation, and its branch and affiliated local “The
“Comes now United Typothetz of America, a
corporation, for itself and all other respondents augurated a campaign, the object of which is
organizations denies the jurisdiction of the Fed-
eral Trade Commission over either itself or any
credit manager of the Central Natio the bill
named in said amended complaint and saying to collect assessments from manufacturers and
merchants throughout th United States who of the respondents herein. Bank, of Oakland, who discussed “Agene 1 trave
to itself and to the other respondents herein porter
all and all manner of benefit of exception or sell paper, printing presses. type, ink and other “United Typothete of America, a corporaticn, Finance From the Point of View of;
otherwise than can or may be had or taken to supplies to employing printers and from asso- shows that this answer is made for and on be
Banker.” That banks would be willin | down ‘
the many errors, uncertainties and imperfections ciations allied to the printing industry, the half of United Typothete of America and each “It's
in said amended complaint contained, for answer money so collected to be applied to ‘alleged’ of the branch and affiliated organizations and to meet any sound proposition, howeve
individuals named in the complaint and for and man ju
thereto or to so much thereof as these respond- educational purposes, but mainly to induce em-
ploying printers to use a uniform system of on behalf of each and every member of the was the assurance given by Mr. Cray land.
ents are advised it is material or necessary for ford.
them to make answer, show: cost accounting and a standard price list, but existing association, United Typothete of whethe
alleges on the contrary that the design, conduct America, a corporation, and on its own behalf.
“PARAGRAPH ONE: (a) That United Typoth- Agencies must be prepared to finan: try or
and use of said ‘Three-Year Plan’ and _ the “And United Typothete of America, a cor
ete of America, a corporation, denies that moneys accumulated thereunder were for proper clients to ascertain extent, due to carrying back ¢
poration, fer itself, its predecessors in interest,
either it, United Typothete of America, a cor- and legitimate educational-advertising activities
oration, or its predecessor organization, United and all those named therein, denies all and accounts for as long as ninety days, saif in this
ypothetz of America, or United Typothete “(b) Respondent, United Typothete of every manner of unlawful or illegal activities is ruin
in the bill of complaint charged, and having Atlee Hunt in presenting “Agenq
and Franklin Clubs of America, or J. Linton America, further shows that practically all ac-
tivities under said plan have now ceased by sufficiently answered, explained and_ traverse Finance from the Point of View of tk that a
Engle, J. C. Acton, George K. Horn, B. F.
reason of the expiration of three years since all of said allegations in said complaint con- write
Schriber, R. B. Nelson, Fred W. Gage, Edward tained, and showing that said Federal Trade Agency.” Mr. Hunt contended tht
T. Miller, in concert or organization, or either said plan was inaugurated. Mr.
Commission is wholly without warrant in law agencies must maintain a sufficient mar-
of them, now or in the past, have been or are “(c) United Typothete of America, a corpo by bil
and wholly without jurisdiction to file, institute
using unfair methods of competition in inter ration, denies that coercive methods have been gin in charges to clients to cover a carry
state commerce in violation of the provisions of authorized or countenanced either by it or by
or maintain the complaint aforesaid, prays that mob 1
Section 5 of the Act of Congress, approved Sep- a Typothete of America, or by any of
the same be promptly dismissed as a_ partial ing charge. clutter
recompense for its damages in this behalf most
tember 26, 1914, entitled, ‘An Act to create a its agents, officers, servants or employes of them wrongfully sustained.’ “How to Prepare Copy for Rote gobs ¢
Federal Trade Commission, to define its powers or either of them, or of any of its branch and
and duties and for other purposes.’ affiliated local organizations, or its members,
gravure” was explained by Clyde Scott And,
“(b) United Typothete of America, a cor- and denies that by any activity of United Ty- The dinner speech was delivered by used
poration, denies that it, or United Typothete pothete of America, a corporation, United Wigginton Creed, president of Pacific board:
of America, or United Typothete and Franklin Typothete of America, or any of its branch and suffici
Clubs of America, or J. Linton Engle, J. C. affiliated local organizations, or by any act of Managing Editor of Seattle P-I., After Gas & Electric Company, who discussed
Acton, George K. "Horn, B. F. Schriber, R. B. any agent, officer, servant, or employee thereof, Penne
“The Influence of Public Opinion o
Nelson, Fred W. Gage, Edward T. Miller, either or of either of them, did or could any employ 18 Years on Hearst Papers belief
as organizations or in concert with one another, ing printer discriminate in the purchase of sup- Business and Government.” He pointe!
most
were, or are now, engaged in interstate com- ples required by them, or did or could any Charles M. Coleman, who has had al!- out how much public opinion has, in th
merce, at the time of the filing of the complaint employing printer favor those who had sub- most eighteen years’ experience with of Go
herein, or theretofore, or at any time. scribed to said fund. past, been swayed by the spoken an E.
Hearst newspapers on the Pacific Coast,
“(c) United Typothete of America, a cor- “(d) United Typothete of America, a cor-
has been appointed to succeed the late
written word. He said that facts mus advert
poration, admits that United Typothete of poration, denies that it or United Typothete of
America, United Typothete and Franklin Clubs America, or its branch and affiliated local or- Harold G, Nicholas as managing editor now be presented to public in prope outdo
of America were, as to the last two, voluntary ganizations, or any of the officers, employees, light in order to offset vicious prope featur
of the Seattle Post-Intelligencer, which
associations of nation-wide membership, com- agents, or servants of them, or either of them,
ganda. Penne
posed of local associations of master printers do now or have in the past, intimidated, or was acquired by Mr. Hearst from John
and individual members and that as to itself, it attempted to intimidate any manufacturer or H. Perry early in the year. “Attitude of the Newspapers Toward owas Alb
is now such an association. dealer in printers’ supplies, causing or attempt- Following his graduation from the lic in
ing to cause any such manufacturer or dealer Recognition of Agencies,” was handledby door
“(d) United Typothete of America, a cor- University of California, Mr, Coleman
poration, admits that J. Linton Engle, J. C. to contribute to said fund against their will. H. C. Bernstein, advertising manager at Citizer
Acton, George K. Horn, B. F. Schriber, R. B. “(e) United Typothete of America, a corpo- was with the Associated Press, Los An- the San Francisco Chronicle. Bernstein zen is
Nelson, Fred W. Gage, Edward T. Miller, are ration, denies that it or United Ty vothete of geles, office for a time, and when Mr. contended that newspapers should lent
members of United Typothete of America, a America, or its branch and affiliated local or- lars «
Hearst established the Los Angeles Ex-
corporation, and that they now hold the official ganizations, or either of them, or any officer, all assistance compatible with good bus- public
positions set forth in said amended complaint agent, servant, or employee thereof, or of either aminer in 1903 Coleman joined it. He
ness judgment to agencies in order tha sets 0
and it further says that their sole relation to, of them, have compelled any manufacturer or has been a news executive for a number
and their supervision of, the activities of United dealer in printers’ supplies, to pay a bonus or of years serving as city editor of the Los volume of business handled by thet his ci
Typothetz of America, a corporation. is only in gratuity as a condition precedent to the sale of An
the discharge of the duties of their office as supplies to members thereof, or to any organiza- Angeles Examiner and San Francisco might be augmented and that small a
counts might be given opportunities 0 said
defined by the Articles of Incorporation and tion, as charged in said amended complaint. Examiner. He was Sunday editor of the
By-Laws made in pursuance thereto. for lo
“ParaGRaPH Four: (a) United Typothete Los Angeles Examiner up to his present healthy development along proper finat-
“(e) United Typothete of America, a cor- of America, a corporation, denies that approxi- appointment. With the exception of a
poration admits that it has numerous branch mately 4,000 employing printers, who are mem cial lines.
and approximate five thousand in number. bers of the United Typothete of America, have short period on the Chicago Tribune, he An agency should solicit business @
“(f) United Typothete of America, a cor- adopted and are now using the ‘Standard Cost has been on the Pacific Coast. past achievements, integrity and ability
poration, admits that it has numerous branch System’ and ‘Standard Price List’ as a method Qu
and affiliated local organizations, as in said for employing printers to arrive at the prices
Artists’ Week in Philadelphia instead of ideas or seemingly clevé paper
amended bill of complaint set forth. to be charged for their work and denies that
such ‘Standard Cost System’ and ‘Standard writings, contended A. F. A. Stedes
“(g) United Typothete of America, a cor- Philadelphia artists and sculptors are of Pa
poration, denies that its affiliated local or branch Price List’ are largely devices calculated to
planning an Artists’ Week April 22-29, of the Honig-Cooper Co.
establish a uniform scale of prices among the Cons:
organizations, either as organizations or in con-
members of respondent association and the print- during which exhibits of their work will Meetings on the closing day wet raphe
cert with one another, were, or are now, en-
gaged in interstate commerce at the time of ing industry in general, but, on the contrary, be shown in store windows of merchants executive. Seventeen points had bet don
filing of the complaint herein, or theretofore, or United Typothete of America, a corporation, suggested by a questionnaire and all wet
and its branch and affiliated local organizations throughout the business section of the popu!
at any time.
“(h) United Typothete of America, a cor-
allege that such systems are truly systems of city. The chairman of the committee in discussed freely by members. Amol atten
accounting and accounting practices entitled to
poration, says that its members individually the wide use and practically uniform approba charge of the celebration is Alfred Hay- those which aroused most interest wet electe
may, or may not be, engaged in soliciting print- tion that they have received. ward, creator of the newspaper comic establishment of an adequate cost s)* votin
ing throughout the states of the United States
other than the states of their respective domi- “(b) United Typothete of America, a cor- strip, “Somebody’s Stenog.” tem; desirability of making charges fot prov;
poration, and its branch and affiliated
A local or- is ey
ciles, am’ may or may not be engaged in trans- consultagions ; question of _speculativ
ganizations, denies that the intent and purpose
porting printed matter from state to state in Ad Windows for Chicago Tribune appre
due course of interstate commerce, but re- of ‘Standard Cost System’ and ‘Standard Price plans and copy; advisability of th
spendent, United Typothete of America, a cor- List’ (Typothete Standard Guide) are for the Four new display windows in the Chi- Drece
peration, and all branch or affiliated local or- intent and purpose, or have the tendency un- profit-sharing plan with employees;! Iean
ganizations, show that neither does it nor they, duly to suppress competition in the printing cago Tribune building will be ready this method of inducing clients to meet theit
business in interstate commerce or to create a month, and will be used for advertising migh
or either of them have, nor has it or fhey, or bills promptly; what constitutes a 8
monopoly directly affecting interstate commerce. Say 1
either of them, attempted to exercise any con- various activities. Three of the windows
trol whatever over such commerce, or over the “(c) United Typothete of America, a cor-
will be on Madison street and the other
system of billing and use of the word
character, prices, terms, conditions of delivery poration, and its branch and affiliated local thre
or manufacture or production of such printing organizations show that the United Typothet« on Dearborn street. “free” in advertising.
 Editor & Publisher for April l, 1922 ll

R ADS A BLOT tion. At present there are 90 members

and 10 associates, all of whom except
NEW CLEVELAND DAILY Arthur H. Gates of Armour & Company;
W. Grant Palmer of W. S. Hill Co.;
we
ON AMERICA Mr. Console are magazine writers or PASSES FIRST MONTH Alfred C. Gilbert, president of The A. C.
former newspaper correspondents, Gilbert Company ; James O’Shaughnessy,
executive secretary, American Associa-
Joseph Pennell in New York Address
Calls Billboard Men “Human Junk”
PULP MILLS WIN WITH Six-Day Business Paper Has Complete
Plant, Except Presses — Using
tion of Advertising Agencies; E. Francis
Swan, Joseph Burnett Co., and Ralph
and Worse Criminals Than SENATE COMMITTEE Three News Services and L. Talley, vice-president, Hoyt’s Service.
Thief of Cash \. W. Erickson, president of The Amer-
Own Reports ican Association of Advertising Agencies,
5 Per Cent Duty on Chemical Wood- was toastmaster.
Billboard advertising was character- pulp in Proposed Tariff— (By Telegraph to Evitor & PuBLISHER)
ts
zed as a blot on American scenery and Fight on Floor CLEVELAND, March 30.—The Cleveland A. P. C. CALLS ON HARDING
aiding
pillboard men were called the “most con- Seems Likely Commercial, whose first issue was dated
temptible people on the outside of God’s
ion y
March has had a satisfactory first
rs’ As. green earth,” by Joseph Pennell, an Plans for Second Class Postal Reduc-
month of life, according to its publishers.
ortan artist whose etchings are world famous, (By telephone to Epttor & PuBtisHer)
The Commercial is a six-day morning tion Campaign Prepared
of th at'a meeting of the Municipal Art So- Wasuincton, March 30.—The Senate paper, issued for business people and
SS0Cia- ciety in New York this week. Repre- finance committee at a meeting Wednes- generally running 10 pages of eight
sentatives of outdoor advertising com- day night, with the majority members The campaign of the American Pub-
e day; columns lishers’ Conference, the organization
sanies present in strength in the audi- present, decided to include in the pro- O. K. Shimansky, publisher of The
ence, frequently interrupted the artist in posed tariff a 5 per cent duty on chem- recently formed to work for a reduction
Nittees Columbus Journal of Commerce, is presi- of the last two increases on postal rates
his diatribe, but one of them admitted ical wood pulp. Ground wood pulp and dent of the Cleveland paper, and Samuel
CcOUnt; were anxious newsprint will remain upon the free list. on second class matter, was inaugurated
that the billboard men Scovil, formerly general manager of The
y T.L themselves that abuse of their medium Originally this move for duty on sul- here Monday by a visit of the organiza-
Cleveland I!!}uminating Company, is treas- tion: committee to the White House
Burea be ended. phite and sulphate pulp, as noted in urer. Karl Shimansky is business man- where the proposal was submitted to
SPape: Mr. Pennell started with the statement Epitork AND PUBLISHER last week, was ager and O. K. Shimansky is editor. President Harding.
Emer that the billboard interests, which repre- for a 10 per cent import tax. This was Leslie Allen is the New York news rep- Although declining to commit himself
SSisting sent probably one-quarter of one per strongly opposed and it is believed that
resentative and Powers & Stone, Inc., on the plan of the Conference, the Pres-
counts cent of the advertisers of the country, this smaller duty on chemical wood pulp New York and Chicago, are the foreign
“had stolen the City of New York and, will meet stiff resistance on the floor if ident, it is understood, expressed grati-
ved by advertising representatives. Paul Pur- fication over the fact that the publishing
not stopping there, had their soiled hands the bill reported to the Senate by the man is news editor, Paul Newmann city
ly a. finance committee contains this pro- industry as a whole had united to pro-
on the entire country.” editor, Walter I, Robinson editorial
“They've stolen the beauty of the vision. tect its interests and better its conditions.
writer, and Paul Hart, formerly of the The committee, which consisted of A. C.
1 asset; country,” said Mr, Pennell, “and a man The average yearly consumption of Wichita (Kan.) Beacon, is advertising
at the who steals beauty is a greater criminal chemical wood pulp of the United States Pearson, chairman; L. B. Palmer; man-
manager. ager of the American Newspaper Pub-
> banks than a man who steals cash. is approximately 2,000,000 tons, of which “We are conducting what may be called
awfort “There’s no spot in the land safe from 1,500,000 are produced in the country lishers’ Association; Urey Woodson,
a class daily paper,” said Karl Shiman- Southern Newspaper Publishers’ Asso-
‘ationd the billboard men. It’s got so that when and 500,000 tons imported, mostly from
sky. ‘‘We aim to print clean, wholesome ciation; Frederic W. Hume, executive
travel on a railroad train, I pay the Canada. There are 215 mills in the
A gene; |porter to keep the window shades pulled country which do not make their own
news, making a special appeal to busi- secretary of the National Publishers’ As-
W of: ness people. Nationally our politics is sociation; A. O. Backert and Jesse Neal
down so I can’t see out. chemical wood pulp necessary for the
willing Republican. Locally, we are independent. of the Associated Business Papers, Inc.,
“It's all the fault of the imported hu- manufacture of newsprint paper.
owever We are charging three cents for the was told that the President was in hearty
man junk that has been dumped into this The House tariff bill as transmitted to
Cray. paper, believing we can get over a high sympathy with the enterprise. ‘
land. It doesn’t make any difference the Senate left chemical wood pulp upon
grade three-cent paper with less circula- The committee after a two-day session,
whether you call them captains of indus- the free list together with ground wood
tion than on a two-cent basis. We havea at which tentative plans for the campaign
finance try or east side mongrels—they’re at the pulp and newsprint. complete newspaper plant, except presses,
carrying back of the movement to kill all beauty were gone over, drew up a letter which
our presswork being done by another was sent to members of Congress in-
yS, said in this land. They’re the element that WHITE HOUSE GUESTS daily paper. We expect to increase the forming them of the organization of the
‘Agency is ruining this country. That’s the class size of the Commercial soon to 12 pages.
that all of us are called to paint and Conference, and a letter to 22,000 pub-
+ of the Mrs. Harding Entertains Washington Advertising and circulation are increas- lishers of .the country, outlining to
write down to.” ing at a healthy rate.”
sd that Mr. Pennell said the people, egged on Newspaper Women them the points of the conference’s postal
nt mar- The Commercial receives the complete program. They are (1) retention of the
by billboard propaganda, had become a Washington newspaper women, swho leased wire service of the United News,
a Carry mob whose one aim seemed to be “to have frequently been the guests of Mrs. free-in-county privilege, (2) retention of
the Philadelphia Public Ledger and the the zone system, and (3) repeal of the
clutter the streets with filth and spit Harding at the White House and aboad New York World, besides maintaining its
* Roto- gobs of chewed gum on the pavements.” last two postal increase laws.
the Mayflower, helped her celebrate what own correspondents..
e Scott And, after remarking that the lumber she chose to call her first birthday at Financial news from New York, Chi-
ered by used in one year’s construction of bill- the White House last Saturday. Among cago and elsewhere is printed, with Dougherty Waxes Wealthy
Pacific boards in this country would have been the writers at this informal little func- specia! articles by well known writers. E. G. Dougherty, who gives most of
iscussed sufficient to reconstruct Europe, Mr. tion were: Mrs. Villa Poe Wilson, Wash- Sports, theatres, the movies and produce the State of Iowa the Washington news
Pennell declared it to be his unequivocal ington Post; Mrs. Bertha Martin, Wash- markets are covered. But there is no through the string of newspapers he
nion of
belief that the billboard men “are the ington Post; Miss Ruth Jones, Washing- “Wwoman’s department.” corresponds for, has accomplished a rare
pointe! most contemptible people on the outside feat for
ton Times; Miss Rilla Engle, Washing- a newspaper man. Mr.
5, in the of God’s green earth.” Dougherty has acquired a new hovte,
ton Times; Miss Mildred Morris, Cos-
ken and E. Allen Frost represented the poster mopolitan Service; Miss Martha Strayer, PRESS AGENTRY DOESN’T PAY a new automobile and a new son all
‘ts mus F advertisers and deprecated the abuses of Washington News; Mrs. Sally Vawter within the past two months. Comment-
| proper outdoor advertising. His address was Pickett, Washington Star; Miss May ing of the last named acquisition, the
propa: featured by personal references to Mr. Charles Hoyt Tells Birthday Diners Davenport Democrat, one
Kearny, Washington Star; Miss Kath- of Mr.
Pennell. erine Brooks, Washington Star; Mrs. Merits of True Advertising Dougherty’s papers, had this to say:
Albert S. Bard, representing the pub- Evelyn Hunt, Washington Herald; Miss “If the dispatches of the Democrat’s
Towards
lic in the discussion, said: “The out- Gourley Edwards, Washington Herald; Advertisers, publishers and heads of Washington correspondent, E. G-,
ndled by door advertiser in New York is a bad advertising agencies attended a birthday Dougherty, take on an unusually roseate
ager ot Miss Margaret Wade, New York Times;
citizen. He takes the city which the citi- Miss Winifred Mallon, Chicago Tribune; dinner given in honor of Charles W. hue this month, it is because of the ad-
yernstein zen is trying to beautify and skims dol- Hoyt, head and founder of Hoyt's Ser- vent in his home of John Conroy
Miss Cora Rigby, Christian Science
ld lend lars out of it. I ask if any man is a Monitor; Mrs. Lelia Wilson Bathon, vice, by his business associates and friends Dougherty, in whose christening there
od busi f public-spirited and patriotic citizen who Baltimore American; Mrs. Elizabeth at the Ambassador, New York. on also figured the name of the mother.”
der that f sets out to make himself rich by spoiling Steele, Philadelphia Inquirer; Miss Con- March 24.
yy them his city.” stance Drexel, Philadelphia Public “In my opinion, advertising—the kind Ink Firm Adds Salesmen
mall at: Andrew W, Crawford, of Philadelphia, Ledger; Miss Maude MacDougall, Phil- of advertising that we call paid for. dis-
said that billboards made hiding-places adelphia Public Ledger; Miss Roberta play advertising, as contrasted with the of_Recent additions to the ink sales force
J. M. Huber, New York, include
rities of
for loiterers and criminals. Bradshaw, Woman’s Wear; Mrs. Car- subtle, uncertain kind known as press
or finat- A. Vincent Weber, J. Henry Stephany,
olyn Bell, Consolidated Press; Miss agent work,” said Mr. Hoyt in his speech
in reply to those who had preceded him, and J. W. Coleman. Mr. Weber has
iness 2 Paris Writers Would Bar Camera Men Mayme Ober Peake, Boston Globe; Mrs. been with the John Thompson Press
George F. Richards, Worcester Gazette; “is destined to be used in this country
ability. Question as to the eligibility of news- and throughout the world for the de- Company, E. A. Paul Wolf Company,
Mrs. Frances Parkinson Keyes, Good and Dennison & Sons. Mr. Stephany
r clevet paper photographers for membership in velopment and accomplishment of some
Housekeeping; Mrs. Hobart Brooks, has been associated with the F. Wesel
Stedem, the Anglo-American Press Association Indianapolis News, and Mrs. Florence marvelous ideals. Advertising is mold-
of Paris has created quite a stir. Victor ing public opinion, and it is going to mold Manufactur ing Company, Keystone Type
Boeckel of the Council on Limitation of Foundry, American Typefounders’ Com-
ry wert Console, art editor and chief photog- it the right way.
Armaments. pany and the Syracuse Smelting Works.
rapher of the Paris edition of the Lon- “IT believe that sooner or later the
ad beet don Daily Mail and personally very
Special Cars to I. C. M. A. United States Government will see fit to Mr. Coleman was for twelve years press-
all wert room executive for Sears Roebuck.
Popular, is the storm center. After two employ advertising as the best and cheap-
Among attempts by his friends, Mr. Console was Arrangements are being made with the est way to educate and inform the people
ast wert elected to associate membership with no New York Central Railroad, according as to what it is doing. Labor and cap- Fort Worth Press Sued
‘ost sys voting privileges “subject to the ap- to A. E. MacKinnon, for special cars to ital will tell their stories through adver- _ Suit for $100,000 damages has been
rges for Proval of the next general meeting.” It take the New York and New England tising. If we have great movements in filed. against the Fort Worth (Tex.)
eculativ’ is expected that this meeting will not contingents of the International Circula- the future, advertising will be looked Press, by John Bostick, Jr. He alleges
of the approve, because it would establish a tion Managers’ Association to the I. C. upon as the best available tool for that he suffered damage as result of an
Precedent under which all other Amer- M. A. convention in Indianapolis in June, presenting the merits and demerits of item published in the press stating that
yyees; #
an and English press photographers if the number of members going from proposed measures.” he was arrested for drunkenness. As a
eet thet might be nominated for membership, to these sections warrant it. Those who de- The list of speakers at this dinner in- correction the Press published a state-
; a gi say nothing of the camera men of British sire to avail themselves of the arrange- cluded Hon. John Q. Tilson, member of ment that John Bostick, Jr.. was not the
he word
and American film companies, thus ment should advise James McKernan of the House of Representatives; B. C. person arrested, but that it was another
threatening the solidarity of the associa- the New York World. Forbes, publisher of Forbes Magazine; man of the same name.
12
RADIOPHONE SUPPLY ADS. SOUGHT
NATIONAL AND LOCAL BUSINESS
Agencies Placing Accounts Get Convincing Letter from
N. A. N. E. Member—Department Stores
Not Entitled to Special Rate
By RALPH PERRY
ADIO communication has invaded
the ranks of N. A. N. E.
That it would happen sooner or later
was predicted a long time ago, Today
members of the association are installing
broadcasting stations for the sending out
to amateurs and others the news of the
day, concerts, police reports, crop reports
and what not.
Who knows that advertising agencies
may not avail themselves of the service
and order copy changes on the spur of
the moment by the mere tossing of a mes-
sage to the winds, instead of by telegram
or special post?
One by one, N, A. N. E, members are
yielding to the demands of the editorial
department—that the paper fall in line
and open up a radio department. In one
Southern city of approximately 100,000
population there are over 300 known re-
ceiving stations. These 300 stations
probably are responsible for the enjoy-
ment of an average to 10 to 20 persons
per station. Broadcasting is being done
not only by municipal stations but by a play staff to produce the same amount of if care is not exercised in handling the Ray Gill, secretary of the Business Men's
newspaper. It has been stated that the business without giving it presents in the
radio column is the most popular depart-
ment—sports not excepted, a ably help materially, if it could be agreed
A new fie'd for newspaper advertising
is being opened. Where in the past
manufacturers of radio goods have con-
fined their copy largely to the so-called
technical publications, several have
started national magazine campaigns, a
few have broken into newspapers.
With the installation of broadcasting
stations by newspapers, a tremendously
profitable field is being opened by them
for the solicitation of radio supply copy.
The fact that the newspaper serves a in which he says:
territory direct through its broadcasting
service, and carries a department of in-
terest to radio bugs—who must, like a consumption and use on the farm and in recommendations to the agency request-
Ford owner, continually “be buying
something,” there exists no question that
the manufacturer of radio equipment
and supplies will find advertising in Company.
newspapers far more profitable than in
that general class of publications.
One newspaper for instance has sent
out the following bulletin to its adver-
tising agencies calling attention to the their advertising to newspapers,
fact that it now operates a radio broad-
casting station:
“The is now the official government
breadcasting station of this sectiin of the
United States. Weather reports are sent out
of here daily and concerts played for the edi-
fication of hundreds who have installed receiv-
ing sets.
“Tf you have a radio account, every ————
and pecple fer hundreds of miles arcund here
will be vitally interested in reading and ad-
vertising. Never before in the history of this
city has a swhject eripped the people as has
the wireless and radic. , “But
“The ———— is the only newsvaper that is
absolutely an authority on the subject. Readers
have been quick to gresp this fact and they
continually ask where they can buy, either lo-
cally or bv mail, receiving parts or sets.
“This infcemation is sent you as a matter
of record. —— afferd you a very fine mar-
ket for expensive as well as moderately-priced
goods of this character.”
From the above it can be seen that at
least one good N. A. N. E. member is is an urge that moves the whole mass.
planning on making hay while the sun
shines. Before the end of the year, it the ‘must’ urge toward certain farm pa-
has been predicted that radio broadcast-
ing apparatus will be standard equipment
for daily papers.
* * *
THE bonus p!an seems to be attracting
attention of members, judging from
suggestions which come into headquar-
ters regarding the possibility of having
it on the table for discussion at the com-
ing convention.
That the bonus plan is productive of
good results is admitted, but there seems
to be a diversity of opinion as to the
best method to gain maximum results.
One publisher has a pet plan which he which allow department stores a special
contends is the best, and another sug-
gests another plan directly opposite.
Editor & Publisher for April 1, 1922
AS ing is more or less “news” and that they A. A.C. W. MEMBERSFinp
should be entitled to more consideration
than other advertisers.
Many papers have a flat rate, regard-
HARD TIMES ARE OVER
less of the amount of lineage used by
department stores, while others base
Better Business Bureaus’ Work P,o,:
their rates on the amount of lineage used nent on Program of 7th District
within a given time. Meeting at Fort Smith
That abuses exist is admitted, and it Last Week
has been suggested that discussion of the
so-called department store rate be given
some time at the coming convention. Fort Smitn, Ark., March 27.—“It js
As one executive puts it: “There is the sense of the Seventh District Asso.
R. PERRY conducts in Epitor & no reason in the world why a depart- ciation, here in convention assembled
Pusiisner each week (under the ment store should pay any less than the that hard times are past, that better
auspices of the National Association of lowest local rate. The idea of giving times are here and that good times an
Newspaper Executives, of which he is preference for the purpose of securing a at our finger tips. Let’s go get them,
secretary) a round table discussion on
larger volume of this business, is fun- This resolution adopted at the first
matters of inter-relation to the news-
paper advertising department and the damentally wrong. Admitting the de- convention of the Associated Clubs in
user of newspaper advertising space. partment store claim that their advertis- the Seventh District Association, which
Criticism or comment on any views ex- met here last Wednesday and Thursdg
pressed and contributions should be ing is a valuable requisite to the columns
sent to the office of the president of of any paper, that is the greatest reason showed the spirit of the thirty-five ¢
the N. A. N. E., Star-Telegram, Ft. why the department store should adver- forty delegates who attended. The resp
Worth, Tex.
tise and at the same time pay an equit- lutions were adopted following a discus.
able rate. sion of the address by E. E. Geer, gen.
“Department store advertising, requir- eral manager of the Geer Departmen
Within the past week some of the ques- ing as it does unusual attention in the Stores, Springfield, Mo., on “How We
tions and suggestions received include:
mechanical department, as a rule, is Increased Business in 1921,”
“Does a bonus system really increase more expensive copy to handle than the Mr. Geer attributed the increase of
local display advertising? What is its general run of advertising copy, except, business to the increased use of adver.
effect on the local advertising staff?” of course, when it is mat and plate copy. tising, which he said was the greatey
“What is the net result of the bonus “T am of the opinion that no news- power on earth, and the organizationof
system? Does the increase in business paper should grant any department store the forces within the store so as to bri
justify paying this bonus or does ‘t in- a rate lower than the lowest local rate. about a friendly spirit of
competition,
dicate that the advertising manager has The sliding scale rate has both advan- Tifteen of the 21 clubs in the States
a local display staff that works only tages and disadvantages, for the short of Missouri, Oklahoma, Arkansas, Okl
when a bonus is offered7”
rate problem is always bound to crop up, homa and Kansas were represented
“Is it possible to ‘pep’ up a local dis-
account. <A flat rate on local advertis- Club of Fort Smith, opened the conven
ing, regardless of lineage, would prob- tion in place of Daniel A. Ruebel, of S&
shape of bonuses ?”
Louis, who was unable to attend. W.H
These are a few of the questions Johnson, a hanker, of Fort Smith, deli.
upon by all newspapers in any city.”
which are being asked. It would seem
* eS « ered the address of welcome, which wa
to indicate that the bonus plan is coming
responded to by Lou Holland, of Kansas
in for a lot of hot discussion at the com- O what extent the recommendations
City, president of the association.
ing convention. of a local agent or wholesaler af-
eo Mr. Holland urged the clubs to stick
fect the decision of an advertising closer to advertising problems, and he
BROTHER J. K. Groom, editor-in- agency in placing contracts, is a question also asked that they give closer support
chief of the Dope Sheet, published which seems to be paramount in the to the Better Business Bureau movement
in the interests of the Northern Illinois minds of a number of N. A. N. E. mem- Miss Minnie Buzbee’s paper on “Hw
group, has a little dope this month in bers. Some intimate that contracts in manizing Advertising” was read by her
what he calls “An Appeal to Farmers,” the past have been placed through this fellow townsman, R. C, Irvine, of Littl
method, and that a personal element of Rock. J. P. Jolly, publisher of the
“IT contend that local newspapers are bias has been introduced by the local Warren (Ark.) Eagle-Democrat, spoke
best for advertising of all articles of agent or representative, in submitting on “Making Local .Advertising More
Productive,” and the first day’s business
the farm home. ing disinterested authentic information session was ended with a talk by Joseph
“Nobody has more extensive or accu- concerning the value of the publication J. Manlove, of Joplin, who told of th
rate statistics than the Curtis Publishing to be used. werk of the Ozark Playgrounds Assoc-
They are so full and com- It is contended that while a local rep- ation.
plete that if I could make use of them resentative can in some instances give Former Governor C. A. Brough, of Ar-
in connection with an attentive hearing intelligent information concerning the kansas was the principal speaker at the
before the powers that spend advertising status of a newspaper in the field in hanquet in the evening,
money I know I could switch a lot of which he serves, he can by no means The first paper of the second day was
give complete information, and that no by Bert Barnett, St. Lowis, advertising
“For instance, they admit that the cir- agency should make its decision entirely manager of the Friedman-Shelby Branch
culations of their publications are in on information sent in by any local rep- of the International Shoe Company, who
cities and as proof that supplies for the resentative. As one publisher puts it:
spoke on “The Retail Clerk—His Oppor-
farms.and farm homes should be pub- “The alleged practice of agencies de-
pending on the report of a local manu-
tunity.” Mr. Barnett’s paper was readby
lished therein, they show that half the Charles W. Collier, secretary of the Ad-
facturer’s agent, as to the advisability of
farm owners live in the city. vertising Club of St. Louis. E. J. Bren
“So they get half the farmers and placing an account, should not be final, nan, manager of the Better Business Bu-
agriculturals get the other half. That is and whatever data may be submitted by reau of St. Louis, discussed vigilance
fine business, between them they get all him should be checked against other
work,
the farmers, either actually on the farm available records, to prevent a decision
Following Mr. Brennan’s talk, and om
or those farming by proxy. which might be unfair to both the paper hy George M. Husser, manager Advert
the newspapers get them. all at and the advertiser.
In the smaller communities there al-
tisers’ Protective Bureau of Kansas City,
once without the use of any other medi-
a co-operative arrangement for bettet
cine. ways exist supporters of each paper, and
business bureau work, was made, the
“Then why not use newspapers? advertsing to some extent is naturally
work to be perfected by a committee com
“And is there any doubt about news- affected by conditions of this sort. The
papers being best. agency, which is not concerned in the
posed of Mr. Brennan, chairman, Mr.
“Peonle feel they must read newspa- local situation, must of course, when Husser, P. W. Benton, Pine Bluff, Ark;
John Millhaupt, Wichita, Kan., and Glen
pers. That being so, which is the best called upon to make a decision, base that
judgment on facts at their disposal. Snvder, St. Joseph, Mo.
for any kind of advertising? Necessity
There are so many ways of checking up The association also decided to form
“There may be in the minds of some and securing the necessary information a speakers’ bureau, and a research br
reau. The association will meet next ®
that it seems unnecessary to even sug-
pers. But the up-to-date farmer, par- gest that such conditions exist, yet I Milwaukee, during the cunvention of the
ticularly the citv dweller, is reading the have knowledge of such conditions, not \ssociated Clubs of the World.
Agricultural Co'lege bulletins these davs only in my own community but in oth-
for most of his ‘must’ reading, while ers, where some agencies have placed
copy practically on the representations A. P. Executive Committee Meets
both in city and country the newspapers
of local manufacturer’s representatives,
hold the ‘must’ urge for everybody. The executive committee of the Asse
“And so I contend that newspapers who were not qualified to make recom- ciated Press transacted onlv rovtme
are best for reaching the farmers.” mendations regarding the status of either business at its meeting March 29, Those
of the three papers. other than from a present were Frank B. Noyes. Washing:
* * *
personal standpoint.” ton Star; Charles Hopkins Clark, Hart:
HAT department stores should not ford Courant: Charles A, Rook, Pitts
pay less than the lowest local rate burgh Dispatch; Elbert H. Baker, Cleve
is the consensus of opinion of many Norse Paper Reaches Portland, Ore. land Plain Dealer; Herbert F. Gunnison
N. A. N. E. members who are opposed Eleven carloads of Norwegian news- 3rooklyn Eagle; W. L. McLean, Phila-
to the plan adopted by some newspapers print have been received in Portland, delphia Bulletin; Frederick Roy Martit.
Ore.. aboard the motorship Theodore general manager: Melville E. Stone
rate, presumably because it is their Roosevelt. consigned to the Portland Tel- counselor; Jackson S. Elliott and Kent
opinion that department store advertis- egram Cooper, assistant general managefs.
 Editor & Publisher for April 1, 1922

7S

The Adventures
of Raggedy Ann
an

=e Raggedy An
will
released
+ APRIL a4
The Marshall Field store, Chicago, held a RAGGEDY ANN
THE BABY AND RETAIL and RAGGEDY ANDY day last year attended by 10,000
upport TRADE children.
ement.
“He
Marshall Field & Co. Emphasizes
Schools in Kansas City, Kansas, are reading RAGGEDY
Dy her
Little
If a great Importance of Infant Customers ANN—the book now in its 60th edition—to the kiddies.
of the (Special to The New York Times)
spoke
More store finds CHICAGO, March 28.—In a forty-two Your own child knows and loves the RAGGEDY ANN and
page book which Marshall Field & Co.
usiness RAGGEDY ANDY dolls—they’re a part of every nursery in
Joseph children has just issued
tomers,
for its merchant
the importance of the baby
cus
in
of the retail business is stressed. It is pointed America.
A ssoci- worth out
below
that of every
the age of
1,000 custome~s,
ten years. The
240 are
impor
tance of the baby as a customer is thus This—the outstanding top-notch children’s feature—is in
of Ar- cultivating, expressed:
at the “All the year round there is a steady a class by itself. JOHNNY GRUELLE, the author, is the
ay was
no demand
merchandise
in your locality for a line of
that is used by 240 people supreme juvenile story genius in the world today—he is to his
out of every 1,000. That proportion, 24
ortising
Branch newspaper per cent.
years of
of the population,
age—potential
are under
customers for
ten
in- field what Edison is to electricity.
fants’ and children’s wear.
ry, who
can afford “This great part of your trade is «
pecially powerful in the creation of good This feature already reserved for New York, Chicago,
to overlook will.
is
Good-will while partly due to reson,
largely based on sentiment.
ance, personal likes, response to service,
Acquaint Detroit, Pittsburgh, Indianapolis, Sioux City, Seattle, etc.
them. habit—many small unanalyzed influences
are back of your regular patronoge. The JOHNNY GRUELLE will write and illustrate each story—
sale of infants’ and children’s wear gives
you the best of opportunity to use senti-
ment to gain and hold customers. For if
it’s all NEW, UNPUBLISHED matter.
you please a mother with an article for her
baby,
her favor
you have entrenched
more deenly and lastingly than
your store in You'll want RAGGEDY ANN and RAGGEDY ANDY for
you could have done in any other way. your city. Better wire. First publication in any newspaper
April 24th.

10 form
rch bu
next in
1 of the

fleets
e Asso
United Feature Syndicate
rontine
Those
UNITED PRESS HEADQUARTERS
Jashing:
x, Hart:
, Pitts: Norris A. Huse World Building
- Cleve
unnison,
Phila-
General Manager New York
Martin.
Stone,
d Kent
ers.
14 Editer & Publisher for Aprit.1, 1922

PRINTING ALL THE NEWS AND KEEPING county jail for a term not exceeding one
year.
EDITORIALS IN PICTURES

WITHIN THE LAW In all prosecutions for libel, the truth,

“What Articles Are Libelous?” Is Question Every Newspaper
Man Should Be Able to Answer—Most Innocent Sort
of Mistake May Come Under Head
By LOUIS G. CALDWELL
EDITORIAL NOTE: This is the sixth and final article of a series on the subject of
libel by Mr. Caldwell, of the firm of McCormick, Kirkland, Patterson and Fleming, at-
torneys for thef Chicago Tribune.
I Credit is due _to to the Trib, house organ of the Trib-
une, for publication in Epiror & PuBLISHER.
The articles have appeared in Epitor &
PUBLISHER starting with February 25 and continuing to date.
N the ordinary libel case a_ plaintiff \n action for slander of title may be
does not have to prove any damages brought where false statements are made
to himself or his character in order to regarding a person's title to property,
recover even very substantial sums. The whereby he is prevented from making a
law presumes that certain damages natu- sale which he had in prospect, or loses
rally and necessarily result from the pub- customers. Instances of this are false
lication of a libelous article, such as statements that a person’s title to land
injury to feelings, mental suffering, in- has some cloud upon it, or that a per-
jury to character and reputation and son’s goods are infringements of patent
similar injuries incapable of definite rights. Similarly, an action may be
money valuation. In assessing the brought where a defendant falsely dis-
amount of damages the jury may also parages, not the ownership or title of
consider the nature of the imputation, property, but its quality, purity or value.
including time, manner and language in In each case the plaintiff must prove
which the charge was made, and the actual damage.
character, condition, and influence of the These actions must not be confused
parties. Special damages, such as loss with actions for libel and slander.
of employment, or loss of business, must,
the latter something is said about a per-
however, be proved. ,
son as an individual, reflecting upon his
The size of a newspaper’s circulation character, and reputation. In the for-
and its wealth may be shown and con- mer, however, there is no imputation
sidered in assessing damages. In other against the individual ; it is solely against
words, a great newspaper such as the his property. An example of disparage-
Tribune is peculiarly liable to be assessed ment of property would be a statement
large sums of money as damages. that certain eggs which a person owns
In actions for libel and slander a plain- are’ rotten; an example of a libel would
tiff may recover not only compensation be a statement that a certain grocer sells
when published with good motives, and
Four Photos and One-Line Captions on
for justifiable ends, shall be a sufficient Bonus in N. Y. News
defense. An editorial in picture form was
The writer, in concluding this brief in the New York Daily News, sit cal
review of the law of libel, realizes with four photographs, three columns wid
regret that in many respects it has been taking the place of the type editorial
incomplete and lacking in proportion. The subject discussed was the soldier
Limitations of time and space have pre- bonus, and the four views are actual
cluded the citation of many illustrative photographs of episodes in the life of;
cases. Without such citation the bare soldier during the past five years ’
statement of legal principles is not any
The editorial was headed “Yoy Tich
too helpful and may be even misleading. and prosperous people.” The first photo
If, however, he has succeeded in outlining which showed the soldiers in parad.
the subject so that readers may at least prior to going overseas, was Captioned
know when in their work they are tread- “You cheered our soldiers when they
ing on doubtful legal ground, he will went away.” The second photo, portray.
feel repaid for what has been to him a ing three American doughboys in the
very pleasant work. trenches, was entitled “You called them
heroes when they suffered in the mud.
holes of France.” The third, showing
Ad Writing Contests in Maine
the reception being accorded the “cop.
An advertisement writing contest will quering heroes,” was captioned “Yo,
be begun on April 1 by the Portland welcomed them as saviors of the nation
(Me.) Express, Lewiston Journal and when they came back with the wa
Bangor Commercial jointly. The contest won.” The fourth picture depicts men
is in charge of the Zain Advertising out of work, sitting in the park, withth
Service of Boston, which recently com- caption “And now you call them robbers
pleted a similar contest in the Manchester and mercenaries because they ask sim.
(N. H.) Union-Leader. ple _justice—a bonus. Are you quite
fair?”
In
Food for Chicago Veterans
The Chicago Evening American got in Trophy for St. Paul Golfers
touch with a restaurant and provided hot The St. Paul Dispatch and Pioneer
coffee and food for wounded veterans of Press offer a silver trophy to the winner
the world war, payments to whom had of a prospective golf contest, for which
been tied up through government red members of all recognized golf associa
tape. tions are eligible.

— Baltimore
for injury he has actually suffered, but rotten eggs.
also very frequently he may recover In the ordinary case malice on the
punitive damages, that is damages the part of the defendant must be shown,
purpose of which is to punish the de-

Leads in
though this may be presumed from the
fendant. This is particularly true where falsity of the charge in certain cases. A
a newspaper is shown to have acted with newspaper should be careful that the ad-
actual malice, as when it publishes a li- vertisements it publishes do not contain
belous article knowing it to be untrue or
recklessly without any attempt to verify
its truth. If the newspaper reiterates the
matter reflecting directly and by name
on the goods of a competitor of the ad-
vertiser.
Millinery
charge, after warning that it is untrue,
the damages will often be aggravated.
On the other hand, a newspaper will be
It is not generally realized that the
publication of a libel is a crime, as well
as grounds for an action of damages.
Jobbing
allowed to prove a variety of circum- There have been comparatively few crim- Baltimore leads the coun-
stances tending to show that it acted in inal prosecutions for libel, but as long try in the millinery jobbing
good faith and without malice, te miti- trade. Firms like Armstrong,
as it remains in the category of crimes, Cator and Company, bring-
gate the damages. Belief in the truth, newspaper men have an additional reason ing a nation-wide _ business
based on information derived from reli- for caution and accuracy. The Illinois to Bpltimcre, make it no
able sources or after due investigation, statute, which is typical of the statutes
uncommon
this city on
thing
the
to
same
have
day
in

may be shown in mitigation, although in in force in many of the states, is as fol- 500 buyers from outside the
this state the newspaper cannot ordinarily lows: state for this type of mer-
show what facts it relied on unless it chandise.
\ libel is a malicious defamation, ex-
actually pleads that the article is true. pressed either by printing, or by signs The business of National manufacturers whose products are prominent in
General reports, rumors, or suspicions or pictures, or the like, tending to Armstrong, Cator wholesale and retail stocks here, have the opportunity of
& Co., Inc., founded reaching and impressing tens of thousands of merchant
will not be allowed to be shown. blacken the memory of one who is dead, in 1805 by Thomas
buyers visiting Baltimore wholesale houses yearly an audi
A newspaper may show that the al- or to impeach the honesty, integrity, vir- Armstrong, became
ence in a buying frame of mind.
leged libel was provoked by the conduct tue or reputation or publish the natural
known
strong &
as
Cator
Arm-
in
of the plaintiff, such as when a news- defects of one who is alive, and thereby 1847, when Robin- By using NEWS and AMERICAN advertising to gain
paper article is written in reply to, or in to expose him to public hatred, contempt, son W. Cator joined prominence for your products in Baltimore, you employ a
the nature of a commentary on, a writ- the firm. combination, each unit of which possesses an individuality
ridicule, or financial injury. that makes it conspicuous in the newspaper world.
ing by the plaintiff. It may also prove Every person, whether writer or pub- With a_ follow-
that the plaintiff has a general bad char- lisher, convicted of libel shall be fined ing of about 10,000 The AMERICAN, proud of its historic past,.but not at-
customers this firm tempting to subsist on the glory "of it, is a live, forward-
acter, but may not prove any particular not exceeding $500, or confined in the reaches 15 _ states looking morning newspaper of today, and a most vital ele-
acts of misconduct. from Pennsylvania The NEWS is
ment in the life of Baltimore and Maryland.
A retraction of a story is not a de- to Florida; they
Baltimore’s pioneer evening newspaper, wielding a power
fense. No matter how much a_news- maintain a corps of
forty-five salesmen and influence in an evening newspaper town that makes its
paper publicly apologizes for a libelous who edare i actively columns of inestimable value to advertisers.
t- f
article, it will suffer damages for publish-
ing it. But retractions made before any
An Accounting yg age Nearly 180,000 homes in Baltimore and close
Baltimore through- vicinity are reached by the NEWS cr the AMER-
suit is commenced against it will ordi-
narily mitigate and lessen the damages. and Sates PeaRery:
Mr. Franklin P.
ICAN—either one paper or the other—every day.
. ee he , c
A corporation owning a newspaper is, Cator, senior part- NEWS and AMERICAN advertising gives the
of course, liable for libelous articles ap- Federal Tax Service ner of the firm, has advantage of a combined rate on 1,000 line con-
pearing in the newspaper, as well as an been associated with
tract of 30 cents daily, Sunday 35 cents; Sunday
the business since 2
individual proprietor where there is no
corporation. The officers and employes
for Publishers 1869. American Retogravure, 35 cents per line flat.

THE BALT IMORE NEWS

of the corporation are ordinarily not per-
sonally liable in the absence of some sort
of personal participation in the publica- References on Evening. Daily And Sunday.
tion complained of. Application
The Baltimore Americany
But if any sort of such participation is
shown, directly or indirectly, the editors,
managers, reporters, printers, distribu- Morning, Daily And Sunday.
tors and sellers may be held personally
liable. So also may a contributor who
sends manuscript for publication. Dis- CLIFFORD YEWDALL J. E LUTZ :
tributors and sellers may be exonerated DAN A. CARROLL
Western Representative
33 West 42nd Street Eastern Representative
Tower Bldg.
if they did not know that the newspaper
contained libelous matter, but the burden New York City
150 Nassau Street
New York Lh A lath Chicago
ADVERTISING MANAGER
is on them to prove their lack of knowl-
edee
 Editor & Publisher for April 1, 1922 15

ir SSS = = ——
ual

: | Carpenter's World Travels

- ! 1816 H Street FRANK G. CARPENTER
vig | Washington, D. C. Dudley Harmon, Associate

le MR. CARPENTER
— ANNOUNCES
a HIS SAILING IN JUNE
TO WRITE
A NEW SERIES
OF
LETTERS FROM EUROPE

day y }
the
ner-

” TO BE AVAILABLE
. FOR PUBLICATION
WEEKLY IN 1922
J, AND 1923.

————SSS=
~

“Reading Carpenter is Seeing the World”’

16 Editor & Publisher for April 1, 1922

CULTIVATING HOME
- TOWN INTERESTS PRIZE PAPER RULES NEW VOTE ON “FREE” PAPERS
BUILDS BIG CIRCULATION Texas Press Contest for Belo Cup— First A. B. C. Referendum Inconclusin
Other Prizes Offered —One Question on New Ballot
London Evening News Cited as Ideal Example of Success in A number of papers are going to com- The Audit Bureau of Circulat
100
Capitalizing Home-Town News and Features to a pete for the Belo loving cup offered by which recently circulated a ballot among
\. H. Belo & Co. for the best and neat- its membership for a referendum op
Fine Degree—Sales and Advertising Increase est weekly newspaper published in desirability of the audit bureay
the
coutin.
Texas. Sam P. Harben, secretary of uing or eliminating from its member Sits
By HERBERT C. RIDOUT the Texas Press Association and editor free circulation publications, announce
Lendon Editor,
and publisher of the Richardson Echo, that a new referendum igs to be taken o
Epitor & PUBLISHER
has announced the following rules for the following question, inasmuch as th
THE constant endeavors of Eprror & articles, which, in common with others contestants for this prize: Any member irst was not considered by the board ¢
PUBLISHER to indicate the vital im- on another page, invariably deal with of the Texas Press Association, publish- directors to be decisive: “Axe you in tse
portance of studying home-town interests some feature of special interest to Lon- ing a weekly paper, may enter his publi- vor of the Audit Bureau of Circulation —Daws
and their news-va‘ues to publishers sug- don readers—dealing with the lure of cation. \ committee appointed by the having in its membership publicatig kin
gest that a British success in this special London, its quaint phases, its odd char- president will have charge of the award. whose circulation, under the rules of dp “Not
connection may have some points for acters, its strange and unfamiliar facets, Four issues of the paper must be sub- bureau, is free?” The ballots were er propos!
those who may not appreciate to the full its diverse modes of living, and its his mitted, all bearing date since Jan, 1, out March 28 plannin
the signifi icance of f that phase of news tory as it affects contemporary doings. 1922. The award will be made on the
display
gathering, recently it showed a series of photos of point system, twenty points for each will for nea
[ should describe the London Evening street scenes of thirty years ago side by be allowed for set-up and display of ads; Rosier Creditors Divide Assets
se.
News as a real model of the ideal ma
terialization of the principle of culti-
side with the same streets as they are
today; again, a page of London celebri
make-up, considering advertiser’s posi-
tion and conveniences of f the reader;
Frank S. Schrenk, counsel for 0 Star bis100
Xosier, the Philadelphia advertising mat him on
vating home-town interests, It is as near ties or notorieties of a quarter of a cen press work; arrangement and classifica- vho was shot and killed by his wife; show h
100 ‘per cent in this respect as any paper tury ago—again, a page of pictures of tion of local and general news carried;
January, announced this week that th lar ex]
in the British Isles, odd London professions. general technical showing of publication, Rosier Agency was bankrupt. He Sa and Ce
The Evening News is obviously pub considering equipment
i available. Papers 10 petition in bankruptcy was filed k cgarett
lished for the masses. Its radius of cir- CORRESPONDENCE SHows INTEREST must he filed irst morning of meeting Laws
ause the creditors decided to make;
culation extends to about fifty miles That these touches of home-town in
and give information of shop, machines,
pro rata distribution in order to elimina: a succt
I but the great bulk of its yresses and number of mec hanical em
terest are appreciated is shown by the he cost of vankruptcy proceedings cash fr
rcula in the metropolis itself, voluminous correspondence many of pioyes.
about ;
the largest editions being those of 5 them evoke. In addition, Harry Olmstead, president tactics
o’clock, 6:30 and the “late” edition, the
Typical of the directorial attitude to of the Southwestern Paper Company, has Hagerstown Paper Increases Capital a mos¢
latter being on sale in the city itself by this home-town atmosphere is a dail offered a silver cup for the all Stockholders
of the Hagerstown
(Md way's |
the time the 6:30 has penetrated to the feature, signed by “The Londoner,” a around showing of job work open to all Heraid Publishing Company have vote “If 1
suburbs. column of delightful philosophy on a members of the Texas Press Association. to increase capitalization to $50,000, ip like to
Its national 1e@WS Service is, of course, multitude of subjects, but again, all in The winner of this cup three mn 1.000 $50 shares got an
the first page predominant feature, but variably coming back to link up with succession will be given it outright. The from t
beyond this comes a remarkable service the life and doings of the metropolis. Barnhart Type Founders Company ; given
of London and suburban news treated The itural question that here arises Dallas, has offered three prizes fot su Nebraska Daily Sold previor
not in the formal language of the aver s whetl that home-town treatment is perior typographical work, the The Columbus (Neb.) Daily Ne “We're
age reporter, or in the direct, trimming- profitable. The answer can be given in Mil'er-Cooper Ink Company, a pri tor was sold to Edgar Howard, editor of tr gards
less style of the American journal, but in severa
1
| Ways. For one thing the Eve the best inking combination on a jol Columbus Weekly Telegram here’s
an easy, semi-chatty descriptive style that Neu }}
las a guaranteed net sale plying
permits of a strong feminine appeal. the largest of any Lon- ance 0
Indeed, it is quite evident to any who g paper. It carries mort tee an

Business Is Coming
study the Evening News style that its advertisements usually a hali
directors aim to create a home-interest page in six point—at approximately a
atmosphere in every direction, and this dollar a line It carries more display “So
has the result of securing the paper ne of

to Baltimore
advertising—with the London stores
being taken home for feminine perusal heavily represented—and __ the ing Be
per-inch
where the more dignified papers retain ‘ate is about $7.50 flat to lab
only the masculine interest If ever evidence were desired as to the
Each |
ber 0!
OTHER REFLECTIONS value of cultivating the home-town in
And
This :eflects in other ways too, Ther
terest right down to the single-line news
item, | think the London Evening News
Manufacturers all over the they h
is a well-conducted woman’s page of a would provide it. I know of no other country are beginning to wake dicate
some
news-cum-magazine type and, of course,
a serial—the latter invariably dealing
Lritish newspaper in which it is prac up to the possibilities of Bal- anothe
fine or so complete a de
with some domestic or feminine problem is assuredly a model of what timore as a buying center. appeal
with its story centered mainly upon met also n
a home-town paper can and should be
ropolitan scenes, That you can cover Seventy-three and eight-tenths per pulling
Everything is hinged on London, its necess;
Baltimore thoroughly cent. of the population of Balti- lected
people, its streets, its life and its come-
dies and tragedies, One examp-e of the through THE SUN more is native white. Sixty-two ad,” a
ingenuity displayed in treating London is evidenced by its and three-tenths per cent. of the
news, is the selection of some police- concentrated circula- population of Maryland-—902,122
court case with a comedy touch and nar tion. Of its 226,000 people—live in the city and the
rating it in rhymed paragraphs. On onc
occasion when it was omitted readers daily, 183,683 are sold four counties that form Baltimore’s
wrote asking why—and it is accordingly in the city limits— buying radius.
established as a daily feature, not promi- where, according to tent.
nently placed, but unobtrusively tucked latest statistics, there Here is a concentrated territory versity
away as any ordinary news item, so that
are 123,000 white that is thoroughly worth going f the
Bill
readers have to look for it.
English-speaking fam- after—especially when you con- Vistas
Perhaps the most appreciated section
of the paper after the big news features ilies sider that it can be completely fifteen
is a social gossip column under the head- covered by one newspaper, the nearly
ing of “Diary of a Man About Town,” Complete coverage BALTIMORE SUN, which has a had n
conducted by “Quex.” This writer is a plus paid circulation of 226,000 daily pulling
young officer who serviced in the war and 156,000 Sunday, largely within
loreca

and with a bright pen he pictures the “We

this area. mitted
personalities in the London news—politi-
cal, social, art and dramatic—sometimes ‘BETTER MACHINE”? Ask THE SUN’S Merchandising
dearin
hazarding shrewd guesses at the possible HE ti] ii] m the
at
solutions of various current problems Service Department for further these
turns
discussed in the news; guesses that—as information.
in the case of foretelling the Irish set- WHY is the INTERTYPE relatiy
tlement—frequently show him to be well tract {
“The Better Machine”? Our
“in the know.” A deft touch is given
to this feature by t inal paragraph
series of practical talks in Everything in Baltimore Althor
more |

which always carries the headline “Who Editor & Publisher tell the Revolves Around Gazett
told you that?” and takes the form of a story. Follow them —on

THE
snappy joke—sometimes a chestnut, but page 2 every other week. “T k
as often as not the current good story
going the rounds. !+ leaves t.e reader Hh INTERTYPE CORPORATION marke
with a smile, anywa)
Klanking this column are the leades
805 Terminal Bidg., Brooklyn,
548 Rand-McNaily Bidg., Chicago
WN. Y.
MORNING EVENING tay, ¢
301 Glaslyn Bidg.. Memphis T havi
ett me discursive t the topics of the 301 Aronson Bidg., San Francisco JOHN Lb. WOGDWARD GUY S. OSBORN Practi
1 ‘ and two or three hght com- Canadian Agents: Times Bldg., New York Tribune Bidg., Chicago
n outstanding items in the news. Toronto Type Foundry Co., Ltd. —
mg a
tom,’
Jit always the London—the home-town
Baltimoreans Don’t Say ‘‘Newspaper’”’ “In
—ciement predominates. Adjoining are
invariably two or three short magazine HUUTUUUOVONONROOUOVOOUULITUUUECUOCOOOOONHOHHOOIL ---They Say ‘‘Sunpaper” Cutiy
 Editor & Publisher for April 1, 1922 17

RS “CASE HARDENED” REAL ESTATE AGENT and one auto accessories which loom so
large in the national field. Certainly a
day copy early. It is headed
Early” and reads as follows:
“Mail

Usive SOLD BY LABORATORY ADS. man buying a car is a good prospect.

A single inch of space, 14 lines, might
“EARLY
PRODUCE
MAILED
BETTER
WANT-ADS
RESULTS
it sell as much here as ten times that space “To have your advertisement miss the
ation Copy That Passes Sixty Students of Advertising Appealed to in display. And how easy to get that early mail edition of the Des Moines
inch from an advertiser spending a half Register on Sunday would be to miss more
MOng Prospect Who Was Deaf to Usual Solicitation—Where or a million dollars a year.
than 25,000 readers—apprcximately one-
fourth of the entire number who read the
mn the
Ontin.
Classified Can Be Used to Supplement Display “Similarly, adjacent to the used furni- Sunday Register each week.
“Can you afford to pay full price for
ership ture column, furniture polish should be your want-ads and have them printed in
UNCE By C. L. PERKINS advertised: to the phonograph column— only three-fourths of the papers which are
eN of Executive Secretary, Association of Newspaper Classified Advertising Managers records; to the Help Wanted—clothing published? Of course, you can’t.
and haberdashery (look prosperous “It would mean in cther words that you
As the could not expect to secure as good results
ard oj “ARE we going to carry any of been solicited either in person or by mail when applying for a job); and so on. as if your advertisement were published in
in fe Billing’s copy on his new tract? by the classified section of any news- “I know that I could be sold classified all editicns
“We endeavor to publish all want-ads in
ation; —Dawson, the classified manager, was paper. And I have bought millions of space for national advertisers if properly every edition of the issues for which they
king. : dollars worth of newspaper space for my solicited. It is true that some national are ordered, but, of ccurse, we cannot do
Not a chance. It’s a high class clients. As I look over the classified agencies might frown upon the idea be- so if the advertiser will not cooperate with
proposition : $15,000 restrictions. He’s columns of a daily or Sunday paper it cause of the trouble and detail involved, us by sending his order early.
“The want-ad section of the early mail
planning to use the Times exclusively, seems to me that there are many na- but one could always approach the ad- edition of the Sunday Register closes each
display and ciassilied. 1 hammered away tional advertisers now using display who vertiser direct. The basis of my argu- week at six o’clock p. m. cn the preceding
apparent pur- Friday. Make sure that ycur Sunday ad-
for nearly an hour to no could to advantage divert a small per- ment is really this. The advertiser is vertisements are in our cffice by that hour
se. 1 conceded that the Times was centage of their appropriation to classi- spending substantial sums anyway. In a if you are to receive the ccmplete service
Oscar his 100 per cent buy, but tried to close fied. ‘Why divert it to classified?’ you city in which he is investing, say, $10,- of all editions and secure maximum results.
§ ma
him on the claim that the Gazette would may inquire, “when one organization 000 in display space, it should be easy “Week-day ~ advertisements, - also,
Vile 2
show him adequate returns also per dol- owns both display and classified? And to get $500 from him for classified. And should be mailed as far in advance of
at th
lar expended. But you know Billings, my reply is that any move which makes ‘every litt!e $500 added to what you've the publication date as possible.”
ad Conway flicked the ash from his advertising more productive is to the got makes just $500 more,’ ”
ed bk cigarette with a gesture ot hopelessness. advantage of any one who has space to 7 * .
lake Lawson did know Bil.ings. He was sell. Rio Has Sports Daily
minate a successful real estate man, a human “Adjacent to the used car columns, OHN L. IRVIN, classified advertis- The first South American daily news-
cash register in his fifties, who was for example, I believe that money could ing manager of the Des Moines paper devoted entirely to sports has been
about as susceptible to the usual selling be well expended to push tires, oil, Register & Tribune, is using an envelope started at Rio de Janeiro. O. Esporto
tactics as is armor plate to the attack of spark plugs, gasoline and the thousand stuffer urging advertisers to send in Sun- is a four sheet, seven column paper,
apital a mosquito, “Case hardened” was Con-
(Md way’s verdict.
> vote! “If Mr. Conway has no objection, I'd
like to call on this man Bilings. I’ve
got an idea.” It was Jennings, a cub
from the local university, who had been
gven a small and barren territory the
previous week. “You see,” he went on,

23%
(ESTABLISHED 1892)
Ne “We're hopelessly handicapped as re-
- of th grds the merits of our paper. But
here’s where my theory comes in of sup-
plying a service which will counterbal- Over 8,000 Daily
ance our drawbacks,
tee anything,” he added
Not that
diffidently.
I guaran-
INCREASE
* * *

“So there you are, Mr. Billings. Each

ne of these ten pieces of copy describ-
ing Bellemead Acres has been subjected
to laboratory tests out at the university.
Each one has been read by each mem-
ber of the advertising class of sixty.
{nd upon averaging the conclusions
they have been rated as the numbers in- In The Daily Net Paid Circulation
dicate from one to ten. You'll note that
some feature one advantage and some
another: some are designed primarily to
appeal to women, others to men. But of
also note that all features of- conceded
pulling power are in each one, although
necessarily subordinated to the point se-

THE DAILY ARGUS

lected to be stressed in that particular
ad,” and Jennings concluded by spread-
he ing the sheaf of ads out on the realty
man’s desk.
“And you say that your laboratory
tests will co-ordinate with actual results
in the paper?”
“Not absolutely but to a surprising ex-
MOUNT VERNON, N. Y.
tent. As it happens, our class at the uni-
versity is probably a typical cross-section
f the public you seek.”
Billings sat silent, reflecting.
wstas had opened up during the past
New
For the Year Ending March 31, 1922
fifteen minutes. Although he spent
nearly $100,000 yearly in advertising, he
tad never before known that an ad’s
pulling power could be in any degree
lorecasted in advance. Tells a Story of Local Appreciation and Recognition of a- Model
“Well, this is very interesting,” he ad-
mitted, finally, “It will have a great
dering on my entire advertising policy
Home Newspaper That Must and Will Appeal to Every
mthe ftture. I’ll run the first five of
these ads in the Gazette, and if the re- Advertiser Acquainted with the Fact
turns support your assertions about their
relative pulling power I'll sign a con-
tract for my Bellemead Acres campaign.
Although the Times’ space may be worth
more to me than the Gazette's, I owe the
\azette something for its enterprise.” Westchester County’s Leading Newspaper
* 1” *

“T KNOW nothing about classified

advertising from the inside,” re-
FOREIGN REPRESENTATIVE

|
marked a national agency man the other STILES & MERRIAM, Prop.
y, “and consequently any suggestions MEMBER OF A. B.C.
ve to make, though very likely im-
GEO. B. DAVID & CO., First Street at Second Ave.
Practicable, possess the merit of reflect- 171 Madison Ave., New York City, N. Y. Mount Vernon, N. Y.
a a fresh viewpoint, not ‘staled by cus-
“In all my experience as account ex-
‘cutive in the national field I have never =
18 Editor & Publisher for April l, 1922

KROH GETS CITATION be awarded the winning newspapers in He declared that such a service, which Plans Tour of South America
each class. Competitors will submit is being supplied to the rural newspapers The Brooklyn Eagle is organizin
Nycna Ticker Tells of Beats as He copies of their publication to Prof. J. S. of Alberta, is against all British prece- tour to South America, leaving Ne
Takes New Job Myers, head of the department of jour- dent. The storm centers around C. C. York the last week in July and attivin
nalism. The contest closes May 1. Groff, of Calgary, recently appointed pub- at Rio de Janeiro for the Braziligs
Eight “beats” of the 25 scored by the licity agent by the Government. Centennial celebration September 7 he
New York City News Association in party will probably sail through {h,
Help Oregon Auto Highways Panama Canal and down the west ola
1921 were the work of Hubert R. Kroh, Russian Papers Come High
one of the staff men of the organization, Portland (Ore.) newspapers are or- of South America as far as Valparaiy
Street sale of newspapers is now be- Chile, with several stops on the Way in
according to the N. Y. C. N. A. Ticker, ganizing the Old Oregon Trail Associa-
tion to promote a transcontinental auto- ing permitted in Russia. The Moscow then go overland to Rio. The party yy
official organ of the association.
Ivestia, formerly given free to Soviet reach home the last of September, } y
At the first of the year Kroh was as- mobile road into the state, led by Edgar Kaltenborn will be in charge, :
officials is now sold for 2,000 rubles
signed to the night news desk, but re- B. Piper, editor of the Oregonian; Don-
Bolshevist currency, a copy. One of the
signed on March 1 to become directing ald Sterling, managing editor of the
McVeigh Starts Weekly Paper
Moscow papers is selling about 6,000
head of the New Jersey News Service, Oregon Journal, and L. R. Wheeler,
copies a day. Monthly subscription The Belleville (N. J.) Citizen has
with offices at Asbury Park, N. J. This associate publisher of the Portland Tele- started as a weekly by Blake McVeigh
bey,
rates in Moscow are 40,000 rubles and
organization, with representation of gram.
45,000 in rural districts. formerly of the New York World, Phil:
many newspapers over the country as- delphia Public Ledger, Newark Evenip,
sured, is handling general news, resort Weekly Seeks Daily’s Ads News, and managing editor of the Das
matter and feature articles, the latter A weekly paper, the Enterprise, will be Official Paper Changes Name Garment News, New York. R. Me.
on special assignment. published at Walton, Ind., a town of 800 The Weekly Trade Bulletin, issued Laughlin, previously with Montreal De
pers, is business manager.
people, south of Logansport, March 10. each Monday by the Commercial Intel-
Building Lessons for Readers “al Sinninger, who has established sev- ligence Branch of the Department of
Trade and Commerce, Ottawa, has be- Paper Gives College Radio
The St. Paul Daily News will help eral weekly papers in Indiana, will be
come the Commercial Intelligence Jour- The Birmingham News has announgy
solve the housing problem by building a editor and owner. The regular weekly
the gift of $2,500 to the Alabama Po.
cottage “to demonstrate that home own- Walton advertising in the Logansport nal,
technic Institute at Auburn for purcha
ing is not for the rich alone.” It will Pharas-Tribune is said to have been the
and equipment of a broadcasting static
give its readers all the details—the cost cause of the new paper. Buy Third Canadian Daily to be known as The Birmingham Ney;
of every item, the fun of building, the Broadcasting Station of the Alabam
The purchase of the Galt (Ont.) Re- Polytechnic Institute.
troubles and tribulations and the manner Students Man Papers for a Day porter makes the third paper owned by
of financing. It will be for a family of
Four editions of the Jacksonville H. M. Hueston, Allan Holmes and A. David Adds to List
from two to five whose income does not
(Fla.) Metropolis were gotten out by D. McKenzie, proprietors of the Sarnia
have to exceed $150 a month.
journalism students of the University (Ont.) Observer and the Prince Albert George B. David, New York specs
representative, has added to his list ¢
of Florida, March 14. (Sask.) Herald. Henry J. Foster, man- newspapers the Staten Island Advan
Canadian Government Ad Bills Less The Mitchell (S. D.) Evening Repub- ager, will be associated with Allan J. and the Gloucester (Mass.) Star, whic
Newspaper advertising by the Cana- lican was recently published for a com- Foster in its conduct. starts publication June 1.
dian Dominion during the fiscal year plete issue by students of the English
1920-21, according to a report of the De- department of the Dakota Wesleyan
University.

Give your ad-alley a

partment of Public Printing and Sta-
tionery just issued, cost $183,656, which
compares with $235,663 in 1919-20 and Scenario Course at De Pauw
$622,197 in 1918-19. The latter figure

chance to make good

Prof. Franklin Lee Stevenson, head of
included cost of advertising in connec- the school of journalism of De Pauw
tion with flotation of the Canadian Vic- University, has announced that a de-
tory Loan of 1918. partment of scenario writing will be in-
augurated with journalism work.
Contest for High School
A competition among the high school
Papers
Protests Party Press Agent for News Give this vital part of your
newspapers of Ohio to determine their
comparative merits has been started by
J. R. Boyle, M. P. P., leader of the
opposition in the Alberta Legislature,
plant unlimited capacity for
the Ohio State University department of
journalism. The high schools of the
has voiced strong objection to the policy
adopted by the new farmer government display faces—12 to 60 point.
state have been classified according to of the province in employing a press
registration and certificates of merit will agent to report proceedings of the house.
Give them slug lines to make
up instead of single types.
Give them cases that always
Reclar Fellens sasene 5B anes
are full—ready for the big-
gest job in any display face—
all the way up to 60 point.
Nobody but an editor should take comic pages seriously. He
should.
sideration.
Here is a colored comic which we believe is worth your con-
It attains humor in a new way. It creates genuine fun
without the use of brick bats, mallets, custard pies, big noses, fat
Give your compositors the
stomachs, sledge hammers, boot-jacks, firehose or any other customary
accessories of the conventional comic artist. unlimited capacity of the
“Reg’lar Fellers” is its name. And the name describes the comic.
So many of our comic page boys have been young villains that it is
Ludlow System—and they
a joy to see the job turned over at last to some Reg’lar Fellers.
Jimmie Dugan
—Reg’lar Fellers.
and Beano Golden are two really likeable small boys
You realize their reality and your affections go
will give you better display
out to them just as they go out to Penrod and Tom Sawyer.
are not tricksters.
They
at a smaller cost.
These boys have minor troubles and reconciliations with their
parents and with their teacher Miss Killjoy, but they never attempt
to bomb their parents or wreck the school-house. They go on with Ludlow Typograph Company
their parents and their teacher about as other normal boys do.
2032 Clybourn Avenue, Chicago, Illinois
We can furnish this page in full page matrices, full
color, black and red, or black alone, or as the first Eastern Office: World Building, New York City
page of a printed comic section.

HERALD-SUN SYNDICATE The Ludlow is a system for display

280 Broadway New York City composition on slugs—12 to 60 point
LUDLOW QUALITY SLUG COMPOSITION ABOVE 10 PT
 Editor & Publisher for April 1, 1922

‘ing a

Nex
TiVin

. THE WAY TO GET

aZiliar .

_
ay an
ty wi
H|

er

isl
Veigh
Ph
Venin;
> Daily ‘ ; 4 = ‘ ° @ oe
Fi Get acquainted with the South; get in touch with its people; get into intimate touch, by get-
ting into their homes.

_— The South has one-third of the area and population of the United States. One-quarter of
) e . .

Poly. e »
wie the coal reserve. Over fifty per cent of the forested area. Mineral productions ex-
‘Ne ceeding one billion dollars annually. Half of the natural gas and petroleum.
Jabam:

The South has everything necessary to make it a great market and she has the wealth to
i exploit her resources.
tee
“a To get this trade in this market you must get in touch with its people intimately. The
quickest, least expensive, most effective way to get to these people is through their local
Bis daily newspaper.
Commodities adequately advertised in this list of Southern daily newspapers reach the right
q people, every day in a responsive, persistent way.

Circula- 2,500 10,000 NORTH CAROLINA—Cont’d. Circula- 2,500 10,000

Ir ALABAMA. tion lines lines tion lines lines
*Birmingham Age-Herald..(M) 24,923 .08 .08 Raleigh Times ......... (E) 7,711 .03 03

it ee ess an
yr *Birmingham Age-Herald..(S) 26,787 .10 -10 Wilmington Star ....(M&S) 6,228 .04 .04
{Birmingham .. ee (E) 64,648 .15 -15 *Winston Salem Journal (M&S) 6,325 .04 .04

n 7 ws-item ...... \y d d
‘ani... (M) 21,165 .07 ‘07 SOUTH CAROLINA.
Mobile Register .....:.« (S) 33,739 .085 085 *Columbla Record ...... (E) 13,589 .05 08
*Columbia Record ....-..(S) 14,276 .08 ‘08
ce ese °Columbin State .....--: (M) 20,815 .06 ‘06
. °Columbla State .....-:- (S) 21,667 .06 06
Jacksonville Metropolis...(E) 19,223 .07 07 *Greenville Piedmont ....(E) 8,282 .04 04
*Florida Times-Union, Jack- Greenwood Index Jour-
GEES ac ccceecs: (M&S) 32,181 .08(9cS) .08(9cS) SU a aaackuenanens (E&S) 4,185 .025 .025
*Pensacola Journal ...... (M) 3,552 .025 .025 *Spartanburg Journal ... is3 3,901 .04 04
ys *Pensacola Journal ...... (S) 4,831 .025 .025 *Spartanburg Herald . . (M&S 6,112 .04 04
*Pensacola News ....... -& 5,266 .03 .03
g- **Pensacola News .......- (s 7,000 .03 03 TENNESSEE.

*ChattancogaNews ......(E 08 .08

i we GEORGIA. *Chattanooga a a & 21,109 .07 07
+Anugueta Chronicle ..... (M) 11,168 .045 .045 *Chattencega Times ....: (S) 1 .07 ‘07
t+Augustn Chronicle ..... (S) 11,404 1045 045 *Knexville Sentinel ...... (E) 23,748 .07 06
"Augusta Herald ........ (E) 11,746 .05 08 *Memphis Commercial Ap-
Augusta Heveld .....-.; (S) 11,674 .05 08 r~ hg teanealaipas M) 82,165 .16 18
*Columbus Ledger ....(E&S) 7,700 .04 04 *Memphis Commercial Ap-
ne *Macon Telegraph ...... (M) 20,882 .06 06 dbl atadens 460 (S) 110,320 .19 18
*Macon
— Se -(S) 22,454 .06 06 *Nashville Banner ....... 3 39,384 .07 .07
1e *Savannah Mng. News * (M&S) 21,201 .055 0s *Nashville Banner ....... (S) 42,148 .08 .08

" KENTUCKY. VIRGINIA.

* Lexington Leader ...... (E) 15,472 .08 08 $Bristol Herald Courier (M&S) 7,011 .04 04
* Lexi Leader ...... (S) 15,581 .05 05 Danville Register and
ay *Louleville Herald ...... (M) 44,787 .09 09 oo re ook (M&E) 12,012 .045 .045
*Louisville Herald . (S) 87,246 .09 09 Neuped Mowe Thue
tera aie pi 10082 08 08
NORTH CAROLINA. Pieehcccccs..-. i Geen) oe
Asheville Citizen .......(M) 12,118 .045 .045 mm 4, ae (M&S) 10,904 .07 .06
Asheville Citizen ....... (S) 10,548 .045 .045 *Roanoke World-News ...(E) 11,020 .07 .06
Charlotte Observer ..-.« (M) 21,328 .06 '06
*Charlotte Observer ..... (S) 24,005 .07 .07
Greensboro Daily News..(M) 18,913 .05 .05 Government Statement, October 1, 1921.
—_ ch Daily ow 4 (S) 25,900 .06 06 *A. B. C. Publishers’ Statement, October 1, 1921.
=e , a tIncludes Bristol, Tenn.
*Raleighi ‘ena “gusO —e ad ;iPublisher’s Statement for February, 1922.
lay GUE ciecisacduwnss (S) 25,977 .06 .06 +Publishers’ Statement, Dec. 31, 1921.
int
exes
Editor & Publisher for April 1, 1922

DON’T TIE UP YOUR

DISPLAY TYPE EQUIME
3 IN HE

LINO
MORE THAN 43
Te

atanexenin
THE MACHINE
 Editor & Publisher for April 1, 1922 21

|F you set display on the Linotype, your |

equipment is just as complete after ten
JI MENT pages ofads have been set as it was before |
composition was started. |
HE FORMS In the one-type-at-a-time shop display |
equipment is limited. Many times a hand |
compositor is forced to pick sorts because |
the very characters he desires are locked
Co up in the forms.
= E MARK © ) In the Linotype shop not one character
_— of the equipment is ever tied up. Every-
thing needed for any job is always avail-
able and within arm’s reach. A form of
Linotype-set display contains nothing but
several pounds of metal, cast from equip-
ment which remains on the machine.
An operator can set any string of display
composition from the first to the last line
- withoutinterruption orashortfont worry.
Idle equipment is an important element
of cost. Linotype equipment is never idle. |
If you set display on the Linotype your
complete display equipment is always “on
tap.” [tis never tied up in the forms.
a oe

MERGENTHALER LINOTYPE COMPANY

29 Ryerson Street, Brooklyn, N.Y.
SAN FRANCISCO CHICAGO NEW ORLEANS
646 Sacramento Street 1100 South Wabash Avenue 549 Baronne Street
CANADIAN Linotype Limitep, 119 Adelaide Street, West, Toronto
99
_ Editor & Publisher for April 1, 1922
PUBLICITY WON CHINA with gifts from the Peking premier while BENINGTON AGAIN ELECTED
———
another would call Dr. Sun Yat-sen and
HER VICTORY not Hsu Shih-chang the president of Catholic Writers Honor New York The Times 28,918
China,” said Mr. Wong. “Press dele- Students
Reports of Impartial Correspondents at gates from China left Honolulu with
World Man in Spirited Election
_The Catholic Writers’ Guild, New
2nd Paper 23,276 to
Washington Conference Focussed gratification, as they believed that they
Eyes of World on Injustices, had succeeded in bringing their messages York, an organization of 250 Catholic
newspaper men and women, authors,
3rd Paper 21,438 Newsp:
andnatio

Says Hin Wong before the congress and making many

friends for China. In passing a resolu-
playwrights and poets, this week elected
officers for the ensuing year. For the
4th Paper 13,456 fan mu
humorou!
tion introduced by a Chinese member, the first time in the history of the Guild
The outstanding feature of the Con- That was the Saturday than patl
congress instituted a special committee there was an opposition ticket. The reg-
ference on the Limitations on Armaments, and Sunday, March 25 and lation of
to study the conditions, purposes and ex- ular ticket was headed by Arthur Ben-
just closed at Washington, to Hin Wong, ington, of the Sunday World, nominated 26, Auto lineage of the dents 4
tent of the Chinese-foreign news service Evanston
representative of in China in order to recommend measures by the nominating committee to succeed four Washington, D. C,
the Press of Can- himself. Last week a ticket was cir- One h
ton, was the fair-
for its improvement.
culated, headed by Martin Green of the newspapers in connection and wom
“The Chinese will be unprepared to
ness with which Evening World. Mr. Green had not with the opening of the yniversit}
participate in international discussions been consulted by the proposers of the gpecializi
the international
until they ar. better informed on world local Auto Show.
oppositica ticket anc declined to run tioned.
newspaper repre- events and problems, and there is no Last Sunday alone, The
against Mr. Beningto On Monday the Sixty-t
sentatives treated name of Hugh O’D. nell of the Times
better way available to educate the Chi- Times carried more auto- of natio
China’s com- was placed at the head of the second
nese public than a fairer and more ex- mobile advertising than read it,
plaint of foreign ticket. Mr, Benington received a ma-
tensive Chinese-foreign news service. read onl
encroachments
“A Chinese delegate also succeeded in jority of the votes cast. Other officers any single competitor
President
and her demands
getting the press congress to appoint a
elected on the regular ticket were: carried for Saturday and ty-nine, !
for justice and Dr. Conde B. Pallen, Miss Elizabeth
permanent committee on the inter-change Jordan, Thomas F, Woodlock, vice-pres-
Sunday combined. fifty-thre
recognition of
of journalists. idents; Hugh A, O'Donnell, treasurer; seven. |
foreign rights. And readers of the 10 cent
“Chinese suggestions were heard and Thomas C, Quinn, secretary. eighty-nt
“The internation- Hin Wonc Sunday Times spent more
acted upon at Honolulu, as fellow jour- The following were elected members money for their newspaper in the h
al journalists, ob- of the Board of Governors:
nalists from the sixteen or more different than they paid for the other it, while
serving the conference proceedings,” de- The Rev. John Talbot Smith, Mrs.
countries had gone there with no selfish three Sunday papers com- tirety Dy
clared Mr. Wong, “gave China what she Thomas A. McGoldrick, Austin J. Ford,
aim—but just to co-operate in improving bined—worth thinking about. it, four r
needed and what she never had before— James Blaine Walker, the Rev. John J.
the press of the world and friendship looked at
a sympathetic report of her reasonable
requests to the powers to free her from
among all races. Many delegates from
Wynne, S, J.; Daniel L. Ryan, Edward
P. McNamee, Dr. Harold Becket Smith, The Twent
the press congress, Chinese and others, every W¢
the many detrimental treaties forced upon
her in her hour of weakness”—and fair-
went from Honolulu to Washington, and
the Rev. John J. Burke, C. S. P.; Augus-
tin McNally, Patrick T. Rellihan, Dr. Washington scanned
minded public opinion did the rest. from simply agreeing to listen to the Chi-
nese at the press congress, to actually as-
Joseph H, Wade, Miss Eleanor Rogers
Cox, John Tyrone Kelly, Nathaniel P. Times only at
read it, ¥
Mr. Wong, a young Chinaman with a Babcock, Miss Mary Sullivan, John F.
sisting China by reporting accurately and 3c Daily, 10c Sunday scandal
thorough American education and news- O’Neil and the Rev. Francis P. Duffy.
extensively the desires of China as ex- G. LOGAN PAYNE, Pub. thirty-eig
paper training obtained at the University
pressed at the disarmament conference. never res
of Missouri and at Columbia University, National Advertising Representative
believes that at last China is coming to “Nothing will help China more than a Hospital Plans Newspaper Day One he
G. LOGAN PA NE CO.,
better understanding of her aspirations al the «
be known to the world for what she is Superintendent William A. Bryan of Chicago, Detroit,
and progress by foreign journalists. the Worcester (Mass.) State Hospital, them, on
and that her progress as a nation from St. Louis and Los Angeles.
China has made much progress the last has arranged for a newspaper day at one woul
now on will be rapid. PAYNE, BURNS & SMITH,
Mr. Wong comes of a newspaper fam- ten years, but has not been given the the hospital to get acquainted with the them.
New York and Boston, Murde
credit due her because of her lack of various publishers and newspaper men
ily. His father for years conducted a in the section.
friends to tell it to other peoples. were rez
newspaper at Honolulu, Hawaii, and a
“Canton began to give seats to women five, elev
cousin, Peter C. H. Huang, a graduate
in its legislature as early as 1911, while scanned
of Columbia University, is now Ameri- headlines
Great Britain and the United States were
can correspondent of the Canton Star,

GOSS
still debating whether or not they would sports, ef
with headquarters in New York. At forty-thri
admit them on equal terms with men.
home, Mr. Wong is the Canton corre- them. E
“The 1920 national press conference of
spondent of the Associated Press, Reu- tirety by
China and the 1921 educational conven-

COMET»r1at sep press

ter’s and the Weekly Review of the Far 0, “he
tion of the country were held in Canton,
East. He has also served as editor of sometime
in spite of the still existence of two gov-
the Canton Tinfes and managing editor me said
ernments in China. In a word, the Chi-
of the Star, and as superintendent of fifty-two
nese people are not divided.”
charities and chief of the intelligence read the
bureau of the Canton Government. His
present visit to America is his first in S. S. Smith Heads Critchfield Agency
nine years and follows his participation Scott S. Smith has been elected presi-
in the Press Congress of the World con- dent of Critchfield & Co., advertising
vention in Honolulu last October, which agents of New York, San Francisco, De-
he also credits with having rendered val- troit, and Minneapolis. He established
uable aid to China’s cause. He is now the Minneapolis office of Critchfield &
going back to China again to continue Co. some time ago. Mr. Smith will
newspaper work. make his headquarters in Chicago, tak-
“The Chinese press was represented ing Roy Scymiger, Ray Arnold, and A.
at Honolulu by delegates who worked J. Brosémer of the Minneapolis office
undivided, although one had gone there with him to Chicago.

LEDGER 5&§ YNDICATE

NEWS AND FEATURE SERVICES
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NEWS SERVICES
(Via iy wire or laid down in New York, its ne mem Chicago,
Louis, Dallas, Seattle, San Francisco or Los
PUBLIC LEDGER COMBINATION
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ees , aaevece.
Prints 4-6 and 8 Page Papers
Yen obt
a
From Type Forms and Roll Paper. Clhitiati
PUBLIC LEDGER BUSINESS NEWS SERVICE. A 5 Horse Power Motor will drive it. ents w
FEATURE SERVICES ducing
WEEKLY MAGAZINE PAGES IN MAT: Interview Page, Special Feature Page, Science Page, Short bagA.
COMICS: ‘‘Somebody’s Stenog.’’ (Hayward), “That Reminds Me’’ — ), “And Then He Changed His ually to
Now Being Built for Early Delivery
(Dunn), “‘Dumb-Bells’” (Dunn). CARTOONS: kes’ Daily; ‘‘Folliesof the Passing Show’ (Hanlon), Weekly
“Children of Adam’’ (Rehse), Daily. FICTION: —p Weanty "oeek Detective oo and M: ystery Serials; Hazel offer the
Batchelor’s ~~ Love-Problem ee Daily and Stories; Problem- Solution Chain feria, the colle
“Deductions of Harvey Hunt,” ‘‘The Love Doctor,” “Elle m Young—Doctor of Sales. MIDGET FEATURES of
stick length: ‘Things You'll Love to Make,”
” The
“Things for Boys to Make,” “The Housewife’s — It is g
Box,”” ‘What's What,” ‘‘After-Dinner Tri The Children’s Hour,”’ ‘‘History of Your ~ "” “Who-Why-Wha' licitor
When-Where?’’ ‘‘Human Curlos,”’ ‘‘ Sportfolio, + “What Are You Good For?” “Your Soul’sin Your a "Making Write for Literature and Prices or Italy
More Money,”” “Daily Fun Hour,”’ ‘‘Can You Tell?’ ‘Correct Eng! lish,”” ‘‘Read Your Character,” “The Question

THE GOSS PRINTING PRESS CO.

Corner.” DAILY HOME y FEATURES: ‘‘Pointing Up Your Personality,”’ ‘The (Paris Fashions), Vettising
**Home Cooking "8 cook, “‘As Woman to Woman,” *‘Dreamland Adventures.”” DAILY HUMAN
INTEREST FEATURES: “Today's True Detective Story,” ‘Famous Ghosts,’’ Daily Anecdotes of Big Personalities. ttive c
DAILY SPORTS COMMENT: ‘‘The Sport Reel.”
0g Ame
LEDGER S§ YNDICATE Main Office and Works:
1535 So. Paulina St.,Chicago
New York Office:
220 W. Forty-second St. Most '
Cate the
INDEPENDENCE SQUARE PHILADELPHIA, PA. —
advertise
 Editor & Publisher for April 1, 1922 9

PREFER CARTOONS TO SCANDAL will lose more than half its value. The
agent wculd do well therefore to come
suudents of Northwestern U. Read Edi- with complete designs of specimen pages,
or half-pages, showing exactly what the

ILWAUKr
torials and National News
illustrated, collective advertisement will
Newspaper cantoons, editorials, comics look like, and in the scheme he can leave
anfnational news are more closely read spaces to sell to the hotels separately
sha murder and scandal stories, and where he succeeds in obtaining an order
ymorous stories are more closely read from the Syndicat d'Initiative.
There is no reason why the right man
A. A. C. of W.
than pathetic ones, according to a tabu-
lation of questionnaires submitted to stu- should not succeed in getting the Syn-
jots at Northwestern University, dicats d'Initiative of the chief resorts
Fyanston, Ill. along the Riviera, say, to combine to go
One hundred and twenty-eight men
and women doing third and fourth year
university work in general subjects and
in on a scheme of advertising for keep-
ing the French Riviera before the Amer-
ican reader’s eye at the appropriate sea-
1922 Convention City
gecializing in journalism were ques- son. Then beneath their general head-
tioned. ing, each resort might be induced to
Sixty-two said they read every word advertise in turn, and the separate hotels
O city in America is better fitted to entertain
of national news; one said he never in each resort be likewise induced to the 1922 Convention than Milwaukee—one of
rad it, sixty-three scanned it and two come in with their own town advertise-
Messages by the ment. This same applies to Switzer-
the livest, busiest, most prosperous cities in
rad only headlines.
President were read thoroughly by for- land and to Italy. the Middle West. What—a hundred years ago—was
nine, never read by eight, scanned by While it is of course preferable that
ity-three and read in the headlines by a representative seeking advertisements an Indian village is today the home of half a million
even. Nineteen read all State news, should be able to speak the language of Americans—the site of thousands of thriving indus-
ghty-nine scanned it, fourteen read it the country he is visiting, it is not so
in the headlines and seven never read essential. in soliciting resort and hotel tries, many of them nationally known advertisers—
i, while local news was read in its en- advertising, for nearly all those inter- and an ideal summer resort city.
tity by sixty-four, fifty-nine scanned ested speak English.
it, four read the headlines and two never No campaign should be started upon,
looked at it. however, without thorough and careful
Twenty-eight students said they read preparation of the territory to be cov- Come to Milwaukee
every word of crime stories,, eighty-six
June 11th to 15th, 1922
ered. Copies of the publication should
samed such articles, thirty-one looked be sent to all the principal hotel pro-
only at the headlines and five did not prietors and Syndicats d'Initiative, ac-
rad it, while nineteen said they read all companied by suitable letters calling. at-
scandal stories, sixty scanned them, tention to the special claims of the organ
Extensive preparation s are being made to entertain
thirty-eight “headlined” them and twelve as a medium for advertisement to reach you. Delegations will be met at the train and a
never read them. the traveling public, but care should be
One hundred and twelve said they read taken not to use up all the “ammunition”
Milwaukee business man will personally see that
al the daily cartoons, sixteen scanned of the representative who will have to you are properly housed, fed and entertained.
them, one read their headlines and no make personal contact and the final ap-
oe would admit never having looked at peal.

World’s Best Equipped Convention Hall

them. A good connection takes time to build
Murder stories, the replies showed, up, but it can be done. Once a paper
were read in their entirety by thirty- gets ow the lists of the Syndicats d’ln-
ive, eleven never read them, fifty-nine itiative it is generally there for good
samned them and twenty-three read the While Paris has no definite Syndicat
headlines. Fifty-eight persons read all d'Initiative, there is undoubtedly some All convention meetin gs will be held under one roof
ports, eighteen never read such stories, thing to be done in the way of collective
forty-three scanned them and six avoided
in Milwaukee’s mammoth Auditorium, comfort-
advertising, and here the more prominent
them. Editorials were read in their en- dressmaking establishments would come ably seating 10,000 in the cool arena and with
tirety by eighty-four, scanned by forty- in on a good scheme.
two, “headlined” by eleven and read Large appropriations are spent yearly
smaller halls for departmental exhibits. Only a
sometimes by all those replying. Fifty- by European health and pleasure resorts, few blocks from all the downtown hotels.
me said they read all foreign news; and American newspapers, magazines
fity-two scanned such articles, twelve and other high class periodicals are not
tad the headlines and three never read getting their share they should get in
them, proportion to the number of Americans
who come here. They are not getting A Carnival of Merriment
the share that rightly belongs to them.
BUROPEAN RESORT ADVERTIS- After the business sessions—and for
ING AWAITS DEVELOPMENT visitors who do not attend the meet-
WELCOME CARBERRY HOME
ings—thgre will be carnival dancing
(Continued from page 7)
day and night—with hundreds of Mil-
Boston Post Managing Editor Covered
waukee’s prettiest girls in costume,
that his advertisement did not measure Ireland, Rome and London
lake boat rides, auto rides to nearby
‘uur inches, single column. Now the A dinner of welcome to celebrate the resorts, water carnival, golfing, bath-
word for inch in French is “pouce,” and return from Europe of Clifton B. Car-
“ouce” also means thumb. berry, managing editor of the Boston ing, and some surprises. You won’t
When called upon, the advertiser pro- Post, was held on March 23 at Young’s want to miss these five days of facts
dued a copy of the paper containing Hotel, Boston. About 150 Post em- and fun. Write right now for hotel
isadvertisement, bent the first joint of ployes were present. Stars from Boston reservations and information. Address
is thumb and applied it to the side of theatres entertained during the dinner.
Milwaukee Advertising Council, Hotel
te advertisement, which he triumph- A miniature edition of the Post, “The
Junior Post,” contained “wise ones” Wisconsin, Milwaukee, Wis.
aly announced did not measure up to about many members of the Post organ-
vhat he had paid for! ization, including Mr. Carberry, of whom
- Once a general, collective order has a photograph as he appeared 10 years
*enobtained from the local Syndicat ago was shown. Mr. Carberry, writing
thitiative, the agent seeking advertise- under the name of John Bantry, during
mats will have a much easier task in his four months abroad was “behind the
aducing the hotel proprietors individ- scenes” in the Irish crisis, at Rome for
ully to advertise their hotels. He can the death of the late Pope and the corona-
tion of Pope Piux XI., and in England
ofer them space immediately following
at the wedding of Princess Mary.
thecollective advertisement.
Itis as important for an advertising
Solicitor working in France, Switzerland Ad Solicitors Bonded to Stop Fakes
2 Italy to have a regular plan of ad- The city council of Henryetta (Okla.)
atising campaign to submit to his pros- has passed an ordinance prohibiting fake
Retive clients as it is were he approach- advertising. It provides that all adver-
% American advertisers. tising solicitors must secure a permit
and give bond for faithful performance
Most of the. hotel proprietors appre-
of their contracts before they can solicit
Sate the fact that if their town does not
i\! dvertise, their own small, lonely effort
advertising or conduct business in Henry-
etta.
24 Editor & Publisher for April 1, 1922

mR LA KE
KEEP THE NEWS DOOR OPEN THE NEW A. B. C. VOTE Hm a
deel appo’
NLY muddled thinking can be responsible for UDIT BUREAU OF CIRCULATIONs New Yor
the deadlock that now exists among the Senate making a second mail poll of its membership Brazil Ce’
and House conferees on the resolution provid- the illogical question of whether or not
at Rio Je
ing for an extension of navy radio facilities for press cations of free distribution shall be continued jn Mr. Gunn
purposes on the Pacific, bership and given the same standing as publicas
Negley
It is inconceivable that men of the narrow vision that sell on their merits, for real money. the Tolec
of Representatives Greene of Massachusetts and A. B. C. has come to stand as a stamp of high Washingt
White of Maine should be able to impose their will quality in the publication world; membership meg paper All
upon the nation in a matter so vital to the peace of prestige of unpurchasable value in the eyes of family to
the world as better communication between this nation advertiser buying space on merit, LAK
and the nations of the Far East. AN AMERICAN’S CREED One thing that is not made clear in the ballot pei Press: ha!
President Harding has promised his support to the being circulated among the members of the A. Be conferrins
Compiled by CHartes W. MILLER
resolution and has made it plain that he will use his is whether or not membership publications are inte hance her
Vicksburg (Miss.) Herald
good offices to break the present unwarranted and preted as free publications. By this we mean put W. H.
HUS saith the Lord God; Repent, and turn
unreasonable efforts of the two Congressmen from cations of the house organ type which have an m spondent
yourselves from your idols; and turn
New England, who, if we are to judge by their known subscription rate, that is included in the anng SeippsF
away your faces from all your abominations—
actions, don’t know there is another side of the Pacific dues of members of national organizations. = P
(Ezek, xiv; 6). All the paths of the Lord are
Ocean, There can be no honest vote on the question ug oval
News rates quoted by private cable and wireless
mercy and truth unto such as keep His cov-
this is cleared up. Such publications rightfully below >]
enant and His testimonies—(Ps. xxv: 10).
companies operating on the Pacific are prohibitive in the “free” or “nothing” class. A. B, C. mey Se des
Now we know that God hearcth not sinners;
and stand as a barrier to understanding and peace. real tangible value; publications of free or mem »Kentu
but if any man be a worshipper of God, and
Much of the misunderstanding and ill-feeling that ship circulation have no tangib’e value so far as real (ai, wh
docth His will, him He heareth—(St. John ix;
has existed between the United States and the other interest is concerned. They receive nothing fry July. 11
31). The Lord is good, a stronghold in the
peoples whose borderland touches the Pacific can be circulation and their circulation is nothing. Thm prought
day of trouble; and He knoweth them that
traced to the word rates that the commercial com- circulation value can only be judged like the prizg somewha
trust in Him—(Nah. i: 7). And Jesus looked
panies now have in force. in packages of circus peanuts. There is one guile Edwar
around about, and saith unto His disciples,
If the United States Navy ceases to be a factor in silver dollar in every 10,000, but 99.9 per cent of they National
How hardly shall they that have riches enter
the movement of news between this country and the contain tin whistles that general._y have air leaks fthe
into the kingdom of God! And the disciples
Far East and the islands of the Pacific, the chief It is grossly unfair to ask a publication that tay Laited :
were astonished at His words. But Jesus
beneficiary wiil be the Pacific Commercial Cable Com- a value of from $2.00 to $5.00 a year to each of caved :
pany and the sufferers will be the people of all nations answereth again, and saith unto them, Chil-
readers, depending on its annual subscription prix i
dren, how hard is it for them that trust in
that they link. : to lend its prestige to the tin whistles in the publix ra A
The Radio Corporation deserves no consideration riches to enter into the kingdom of God! It is tion world, whether they be free or prizes thatg “y
at the hands of Congress and the American people easier for a camel to go through the eve of a
with membership, Pag A
in this matter. It is not seriously handling traffic on needle, than for a rich man to enter into the
It is the duty of every member of the A. B. Cal i. ie
the Pacific and ssould not be judged a factor until kingdom of God—(St. Mark x:23-25). Blessed
immediately vote NO on this important question aiff tna (
its facilities are made adequate to care for service are they whose iniquities are forgiven, and
to urge upon the directors at the same time thatdll the bu:
under normal demands. whose sins are covered. Blessed is the man
membership and house organ publications be exclude Sparkm
The Pacific Commercial Cable operates under an to whom the Lord will not impute sin—(Rom.
as the next step in the campaign to make the A. B.C editorial
iv; 7, 8)
American charter, but it is British-owned and con- sign really mean what it was designed to mea- xe0F'
trolled and it must be remembered that British news newspapers and publications of Above Board (iff editor
agencies now operate under a rate advantage in the culations, Forks |
Far East. acdc calla and is
This is a matter of deep concern to the people of all TEN YEARS a series
nations linked by the limited cable and radio facili- OVER 45,000,000 ENROLLED CHRISTIANS Col.
T is ten years today since Epitor & PUBLISHER
ties of the Pacific. If the present Navy service is | into the control of James W. Brown. HE importance of the religious statistics cu % Ph
discontinued, all news and information will- have to They have been eventful years—the world has piled by Dr. E. O. Watson, Washington Seer rom F
be so radically curtailed that world peace will again passed through the most trying hours of history with tary of the Federal Council of the Churchesqd ag the
be endangered. civilization triumphant. Journalism has arrived as a Christ in America, does not appear to be thorough a.
Newspapers and news agencies cannot carry the dominant profession in the affairs of mankind. appreciated from an editorial standpoint. re
exorbitant burden of the commercial companies that The first year of the ten seems to have been but Total church membership of the country accord ¢ po
now ranges from &7 cents to $1.31 per word on in- yesterday. Epitor & PusBLISHER was then a strug- to the latest available figures is shown to be 459%; B I
formation of first importance. gling publication of limited circulation. Some read- 199. This is an increase of 4,070,345 over the IM (Ore.)
The driving forces for better understanding ers ‘paid their subscriptions; many did not. It then census figures and indicates a clear gain of over OMB not
through news dissemination have happily entered the reached forth for the crumbs of the newspaper world. million members for the preceding twelve months. af Ore
fight in a manner that is sure to be felt in the Senate Today it sounds a call and it is heard around the Various religious bodies report 233,104 congres 1
and House of Representatives. The Press Congress world. tions manned by 200,090 ministers and priests, 4 £%§ o the
of the World, press associations agd newspapers of Epitor & PUBLISHER is proud today. In ten years, of 5,617 congregations and 8,294 clergymen. has co
the country, which visualize the oe 7 as their sews- a short period in the life of achievement, it has won Protestant churches have an enrollment of 28148 chase
paper field, have joined forces in their demand for a the confidence of the most critical audience in the 553 church members, m wes
radio service that will keep out of the prohibitive world—the makers of newspapers. It has erred many Roman Catholic churches have 17,885,646, including @ state
cost class the news for Pacific transmission that is times but that is because it is human; it has not all baptized persons. Alle
today needed in making an informative and well- always been right, nobody is. The total religious constituency of the country, ij Glens
balanced newspaper. “It is our tenth birthday tomorrow, and we should cluding all members and adherents, is placed qj Pst th
Easy and cheap news from and to the Far East is say something about it,” remarked a member of the 95,858,096 persons. tor o}
absolutely the only foundation upon which peace can staff last night. “Why waste the space—nobody And yet, we are advised by one of the quality John
be built between nations of the Orient and the United cares about our birthday, it’s the service we render dicates that after a three months’ effort, they hat ° I
States. Men who oppose efforts to enlighten by the that counts,” replied J. W. Brown. been able to sell a daily prayer service to only {6 ac
easy exchange of information, one people to another, Maybe they don’t, but we _ think they do—not newspapers in the whole United States I
are jingoes of a worse type than those who scream J..W: B., but the rest of the staff. — os: Star,
“blood” and cry for cannons. In ten years the business of newspaper making has
Every newspaper man in America can _ help reached a new high plane of independence and the
ONLY SIX PER CENT INCREASE pos
strengthen America’s good will with her neighbors profession of journalism has achieved a place that OST of the newspapers that have recently *H Gar
across the Pacific, by helping to bring the pressure gives it front rank recognition in the field of public duced street sale prices from 3 cents to 2 3% Kirk,
of public opinion to bear on the ill-advised forces service working for the betterment of mankind. and other subscription price in about the 9% ors t
that are standing in the way of the only feasible plan We of Epitor & PUBLISHER now believe the suc- proportion, have been rather shocked to find that Amer
that has been devised for immediate news transmis- cess that has come with the last ten years is the re- net increase in circulation has been the negligittl who
sion, between the United States and other peoples sult of an ideal and not a desire. It has never been quantity of about six per cent—an increase that © or na
who live on the Pacific, expressed in words, but it is always present, because no common sense basis warrants such a move. :
the man who is known intimately to thousands of If our opinion were asked by publishers come® sh
newspaper men as “Jim” never loses an opportunity plating such a price reduction to the reader, we WO™ a
A: speaking of radio, the wireless phone is to point out journalistic successes built upon reader unqualifiedly say, don’t do it. Present
i
schedules af Writ
$e
winning its place as a newspaper adjunct. Pro- confidence that has been won by service. cost do not warrant such reduction. A bewter prop
grams flashed from Schenectady this week were Ten years ago Epitor & PUBLISHER spoke to a lim- would be to invest the money in editorial writing rr
heard in the San Francisco Chronicle’s radiophone ited few; today its voice carries across two oceans executive capacity and ability. Improve the pape socia
detectors. This was no special pampered test, but and into the out-of-the-way corners of the world; not by adding more pages, but by better editing is
a part of the day’s work and seems to portend im- tomorrow—tomorrow, what would you have us do? better selection and by rendering more efficient New
portant developments. —Ben MELLon. lic service. Ment
 Editor & Publisher for April 1, 1922 25
— advertising and publications. George B. Kenneth Duncan, news editor of the
Walker, secretary of public relations \berdeen (S. D.) News, has resigned to
PERSONALS commission of the American Bankers’ FOLKS WORTH KNOWING handle publicity for the Republican state
\ssociation and formerly a financial campaign in South Dakota.
writer on the New York Sun, Evening W. H. Johnson, reporter on the St.
Sun, and Times, is now editor of this N AJOR LUKIN JOHNSTON, Van-
ERBERT F. GUNNISON, publisher Cloud (Minn.) Daily Times, has re-
Doherty department. 4¥E couver newspaper man and World
ie the Brooklyn Daily Eagle, has War veteran, has just been elected pres- signed to enter other work.
sen appointed by Governor Miller to be i*. W. Kellogg, business manager of Carl Sandburg, Chicago poet, and mo-
ident of the Brit-
INS New York State Commissioner at the the Los Angeles Express, recently gave tion picture editor for the Chicago Daily
ish Columbia In-
TShip Brazil Centennial Exposition, to be held a dinner party of 50 guests in honor of News, has returned from a lecture tour
stitute of Journal-
ot pub it Rio Janeiro beginning September 7. Truman A, De Weese, publicity manager of the southwest.
ists, the eighty
iN meg Mr. Gunnison has accepted. of the Shredded Wheat Biscuit Company
members of which Hall. Whelton of the rewrite desk of
licatig Negley D. C y»chran, formerly editor of at the Arroya del Vista Hotel, Pasadena.
are actively en- the Boston Herald, has sold the first
the Toledo News-Bee, has joined the Harry E. Andrews, assistant general gaged in writing story he has written to Munsey’s Mag-
high Washington staff of the Scripps News- manager and managing editor of the Los for the provincial azine.
paper Alliance, and has moved with his Angeles Times, last week underwent daily, weekly and
PD meay
treatment which, it is hoped, will cure Gus Oehm is back filing wires in the
of family to the capital. monthly press
shaking palsy, from which he has suf- New York office of the United Press
1 A Keefe, publisher of the Memphis Pians of the In-
fered for some time. The operation, after several weeks’ absence on account
Hot oy Press, has been in Washington this week which consisted of the transplantation of
stitute include an of illness
gnierring with heads of Scripps Al- effort to secure
A.B. coat glands and their juncture with cer- legislation to com- Charles S, Zach, night editor of the
fiance here.
TC inte. tain arteries, was performed by Dr. John Et pel Springfield
educational (Mass.) Republican, and
W. H. Porterfield, Washington corre- Mrs. Zach, are parents of a son, Eugene,
aN Pudi R. Brinkley, goat ‘gland specialist of training for the
gondent for the Pacific Coast group of Milford, Kan., who was brought to Los Mayor Lukin JonnstTon
e an wy.
Scripps papers, has returned from a va- profession of born March 16.
le anny! Angeles for the purpose Dv Hary journalism and Richard T. Atwater of the Chicago
cation spent in Bermuda. Chandler, general manager of the Times. the establishment of a chair in journal- Evening Post, will speak May 5 at the
Yobert E. Hughes, formerly business \lr. Andrews is still under the doctor’s ism or a scholarship at the University University of Chicago on the “Phe-
ion ung
maager of the Louisville Courier-Jour- »bservation, of British Columbia. nomena Column.”
IY belong mai and Times, with Mrs. Hughes and Other officers for the year are: Vice-
r daughter, Miss Margaret, returned
j. K. Ruthledge is a new reporter on
president, E. A. Paige, British Columbia the staff of the Chicago Evening Post.
to Kentucky last week from San Diego, IN THE EDITORIAL ROOMS Veterans’ Weekly; honorary secretary, Miss Arline Rumsfeld has joined the
(al, where they have been since last Sydney Scott, Vancouver World; treas-
W \LTER R. RUTHERFORD, tek sporting department staff of the Chicago
July. Illness of Mrs. Hughes’ father urer, D. A. McGregor; executive, Miss
graph editor of the Toronto Globe, Daily News.
brought them back to their home state Winnie Davenport, Charles Sutherland
gmewhat earlier than they had planned. and for sixteen years on staff of that and J. Butterfield. Paul Paddock, formerly of the City
paper, has been appointed private secre- News Bureau, is now on the Chicago
Edward E, Brodie, president of the tary to Hon. P. C. Larkin, new Canadian Major Johnston started his journalistic
Daily News.
National Editorial Association, publisher High Commissioner in Great Britain career on Victoria (B. C.) papers.
f the Oregon City Enterprise, and With the British forces during the war he John P. Marquand, formerly of the
He has sailed for London. Boston Transcript staff and now writing
United States Minister to Siam, was re- received promotion upon promotion until
ceived by the King of Siam on January Victor M. Friar, financial editor of the at the Armistice he was attached to iction in Italy, and Miss Christina D.
4 and presented his credentials. After Worcester (Mass.) Telegram has been Headquarters with the rank of Staff Sedgwick have announced their engage-
this the King entertained Minister Brodie promoted from first heutenant to captain Major. He was mentioned in dispatches ment.
ata royal command luncheon. in the machine gun company of the 419th several times. He returned to British Roger Foster, city editor of the Zanes-
$ that Intantry. Columbia as representative of the Lon- ville (Ohio) Times-Recorder, has re-
Maurice J. Seed, formerly publisher of
the Mt. Vernon (Ill.) Daily Register, frank W. Wood is now city editor of don Times and has been editorial writer signed and is now on the copy desk of
,B.C4 tas hought a half interest in the Day- the Utica (N. Y.) Observer, succeeding on the Vancouver Daily Province. He the Cleveland (Ohio) Commercial.
stion ani tom (Fla.) Journal. He will take over M. F. Sammons attended the disarmament conference at Phil Kinsley returned from the West
e that d th business management and H. C. Nason H. Arnold, Sunday editor of Washington as representative of the Lon- Indies long enough to say Hello to his
exclude Ssarkman will continue as head of the the Worcester (Mass.) Telegram, ad- don Times and London Daily Mail and (Continued on page 28)
editorial department. dressed the Worcester Exchange Club leading Canadian journals.
» A.B.
O meat xorge B. Winship, for thirty years on balioconing. He served as chief pilot
VISITORS TO NEW YORK
oard Cin ditor and publisher of the Grand and instructor at the Collegiate Balloon
School, Macon, Ga. and~ Rockville, representative in Dublin, Ireland, assist- John Poppendieck, Jr., Milwaukee
forks (N. D.) Herald, who has retired
Conn. B. Leroy Woodbury, advertising ing Paul Williams. Sentinel,
wd is living in California, is publishing Frank B. Noyes, Washington Star.
aseries of letters on pioneer days. manager ot the Telegram-Gazette, was _ Wilson J. Weatherby has resigned
elected as member of the club from the Chicago Daily News to become Charles Hopkins Clark, Hartford
TIANS Col. James Elverson, Jr., publisher of Courant,
the Philadelphia Inquirer, has returned Frank G. Carpenter, Washington cor- publicity manager for the Westinghouse
stics com radio Chicago station. Elbert H. Baker, Cleveland Plain
fom Florida, where he has been spend- respondent and head of the Carpenter
‘on Seer Dealer.
ing the winter. Syndicate, has completed a year’s vaca- John Steele, London correspondent of W. L. McLean, Philadelphia Bulletin.
wurches ¢ tion and has planned a trip to Europe in the Chicago Tribune, is coming to Amer-
Hon. Thomas Rees, publisher of the Charles A. Rook, Pittsburgh Dispatch.
June. ica with his wife and two sons on the J. W. Collins, Cleveland Plain Dealer.
Springfield Illinois State Register, is now
inEgypt. He is on an extensive tour W. G. McMurchy, Washington corre- new Tribune boat which is being built T. F. McPherson, Tulsa (Okla.)
spondent of the Minneapolis News, St. in the Clyde shipyards. Tribune. .
of Europe and the Holy Land.
Paul News and Omaha News, has gone IX. F. Rogers, for the past year man- Carl Gogel, St. Louis Times,
B. F. Irvine, editor of the Portland
to Atlantic City for a rest. McMurchy aging editor of the Rochester ( Minn.) J. E. Hanway, Casper (Wyo.) Trib-
(Ore.) Journal, has announced that he
r over 0 has been in failing health this winter. Rulletin, has resigned to return to une.
Snot in the field for the governorship
onths. Cole E. Morgan, formerly of the At- Winona H. C. Connally, Orange (Tex.) Leader.
of Oregon.
congrega lanta Georgian and other Southern news-
Kelton B. Miller, editor and publisher
sts, a gal papers, has joined the Washington staff
othe Pittsfield (Mass.) Berkshire Eagle,
n. of the Universal Service. +,Rorloetoelontestoeloeloelosloelnetoe
atp loeoe oeloeroeloess ee Pnaa
leeteeteeoetoeten! oe Puctactactactectes”
PosPactnctectastactactestatestactestestnstestactacten™ PatasPactact
a as Se a ss a es ae
las contri»uted $1,000 toward the pur-
ee
of 28,11! tase of 10,000 acres of mountain land James C. Isaminger, sports editor of ee,
eel
western Massachusetts to be used as the Philadelphia North American, who “ roe"

includis astate reservation. has been spending several weeks at Eagle “

Pass, Tex., where the Athletics are oe
Allen Eddy is the new editor of the
training, is back at his desk. oe,
yuntry, it Gens Falls (N. Y.) Post-Star. For the
placed 4 fast two years he has been executive ed- Victor B. Klefbeck of the Boston Her-
tor of the Syracuse (N. Y.) Herald. ald desk is the author of a series of eee
eee
ee POPP
fairy tales in modern form being syndi-
rality 54 John P. Dwyer, managing editor of ooeoO
cated by the Wheeler Syndicate as a
they har the Philadelphia Record, has returned 2, .
2,o>-
fom Florida, where he has been a guest daily feature.
The Haskin Service gives to
only fod
Commodore Louis Eisenlohr’s yacht. Charles Segner, managing editor of the oe
Chicago Evening Post, went to Louisville
_L R. Kirkwood, of the Kansas City
Star, has sold his home and he and Mrs. during the week to arrange to take his
SE Kirkwood will occupy “Oak Hill,” home family to Chicago. Coefeetoet
oe newspapers four constructive
ofthe late W. R. Nelson, founder of the Rev. Gardner MacWhorter, formerly
cently 1 religious editor of the Chicago Tribune, o7,o
Star, and father of Mrs. Kirkwood. Mrs.
features which build and hold
2,
to 2 cent 2,oe,
Kitkwood has presented a stand of col- is now pastor of St. Edmund’s Episcopal 2, oe
t the samt ts to the W. R. Nelson Post of the Church. oOoe=
d that ti American Legion, composed of 125 men Walter Wilgus, Chicago Tribune cor-
negligite who went from the paper to the army respondent at Manila, recently made a circulation and good will.
se that @ oF navy, tour of the Pacific islands which changed et
oe
nove. Edward P. Mitchell, editor of the New hands as a result of the war. oe

'¢ conten: ork Sun, was seventy years old, March Frank A. Stetson, White House man
we woot e was the subject of an editorial for International News Service, is in a
hedules ‘pearing in the Herald on that day, Washington hospital seriously ill with eeee
a
Witten personally by Frank A. Munsey, anemia, a malady from which he has suf-
etter pla fered for nearly two years. roto
riting Moprietor of the Herald and the Sun.
the pape Frank LeRoy Blanchard, formerly as- Hamilton Easter Field, art critic of the
Brooklyn Daily Eagle, is ill with bron-
no
“ciate editor of Eprtor & PuBLIsHER,
diting Ȣ Stow with Henry L. Doherty & Co., chitis. His department last Sunday was
cient toe
%, Sn
Si
Guy
ie
Dy
Nie
De
Ge
Se
De
De
ieS
Bieh
ff
New York, as director of the depart- conducted by Esther A. Coster, eT
rere
rrr
rr
errr
eee
ee
VS
SSS
SPSS
Ment of public relations, covering both Hugh Curran is a Chicago Tribune
26 Editor & Publisher for April 1, 1922

(
_ There was a good deal of spiritual passion New Irish Papers
in the meeting, and at its close the reporter
WHAT OUR READERS SAY approached
me,” he
Troup.
asked,
“Will you kindly - tell
“what is the secret of this
Berast, Ireland, March 6 1929
movement?” Troup looked steadily at him, To Epitor & PvueLisnHer: Alloy
tender my hearty, if belated, congratula: to HowARD
and the gaze into the face of the inquiring upon the super excellence of your Ver Be
The Watterson Memorial newspaper space costs money, and that if it journalist seemed to tell him something.
number. It is a wonderful compilatio ofthe Irele
“Oh,” he said, ‘‘you are one of those news
is worth while using at all it is worth paying
paper men, are you? Well, if you really
has I am sure, deserved all th m, and delphia, d
Boston, March 23, 1922.
To Epitror & PusitsHer—The Boston Post
a fair
After you
rate for, that
have concluded
time is
your
now.
perusal of the want to know the secret, get down
knees and cry to God for mercy,
on your
and you
passed upon it by its readers, Pie
issue you might include the followin eCNex vars. WI my Mr.
would be pleased to favor a movement for the article enclosed in addressed envelope, will
will soon find it out.”’ sentative Ulster Newspapers: . Tepe
establishment of a “Henry Watterson Memorial you please seal it, and mail, so it will reach Antrim—Ballymena Weekly Telegraph jor a pum
Farm” for sick newspaper men and to con-
tribute toward the necessary funds for the same.
its destination in Philadelphia? As a matter of fact, I take it that any ex
perienced reporter will say this retort
2d. 7 23% 24 2/ per inch
\ntrim—Larne Times,
Philadelph
THE CITY OIL
BLIZZARD,
Was
2d. 7 23& 24 2/ per inch
advertising
E. A. GROZIER, merely flippant and did not answer the ques
Samuel M,. Rosenthal, tion honestly. The reporter asked it, not for The following are representative UL gs advertts
Editor & Publisher
Adv. Mgr. and Secy. himself but for his readers, that they, through weekly newspapers, but _as they are not = & Clothier
the information he gave, might be able to ap lished from this office, I cannot supply dae y in
Epitoriat Note.—The matter to which Mr. proach an understanding of the psychology of Down—Recorder, Downpatrick:
Des Moines, March 27, 1922. Rosenthal refers in his communication called Newton, retail adve
revivals. ards Chronicle, Newtownards,
To Epiror & PustisHer: I don’t see how for 6 inches double column or a total of 12
anything finer could be done in the memory inches of free advertising, with three illustra- It was as one might ask, What carries the WM. CASsIpy Mas. A
of Henry Watterson or anything more valu- wireless message? Why does a_ bicycle
able for the newspaper fraternity than to es-
tions for the Shelltex-Rimmed Eye Glass Co.
fall over? How do cyclones originate? Belfast Telegrag Allen of |
We quote the following from Mr. Rosen- died Mare
tablish a farm where worn-out newspaper thal’s letter to N. W. Ayer & Son: question was perfectly fair and legitimate.
men could regain their health and strength. “As the article below, for which you sent Ceuld men know the secret of the revival, Remarkable Piece of Work (HARLE:
In a year’s time there are quite a number of us matrix free, would probably be of no and how the power comes, this knowledge
people in our small institution who need rest would be of infinite value in preventing riots, PortLanp, Ore., Feb. 7, 19 jsher of |
benefit to your client, if we eliminated the
and recuperation and it would be a wonderful word ‘Shelltex’ which appears twice, and as halting strikes, checking “blocs’’ and in other To Epirer & PUBLISHER: I have put in
stimulus for them to go to a delightful spot in publication with the word not eliminated ways eral hours looking over your Internation
the mountains where they could exchange would be giving the word advertising, we When Nicodemus went to our Savior by Year Book. and from this cursory €Xaminatig
yarns with fellow newspaper workers, feel the must decline to use it.” night he asked sensible questions and received I want to teli you that I have never seen any
sunlight and the wine-like air of the mountains This is a fine example for other publishers sympathetic answers, and I take it this evange thing so comprehensive and so Satisfactory y
and restore both their physical strength and to follow in all cases of this kind. list would have been a better servant of his this compilation of facts. For weeks to Cite
their mental strength. Lord if he had spoken frankly instead of will dig away at it and will keep it On ty
LAFAYETTE YOUNG, JR., merely trying to turn the laugh upon the per- desk as a reference to answer the QUEStiog

Des Moines Capital. From Far Off Hawaii son who asked information of him. which constantly arise. Congratulations i porter ant
remarkable piece of work. Oregonian
Honovvutu, T. H., February 8, 1922. E. L. McKINSTRY,
FRED LOCKLEY,
March 19, 1922. To Eprror & PusiisHEeR: You certainly de West Chester Local News. Mas, N
Assistant Publisher, Oregon Journal,
To Epitor & PustisHer: Your editorial serve the congratulations of every red-blooded 9 mother
of March 4 on a Henry Watterson Memorial newspaper man for your splendid fight in be- er hume
interests me as it must newspaper men every- alf of open conferences at Washington, and Handy Reference Comprehensive and Valuable
where, but especially those in Kentucky. The I have been glad to see that Epiror & Pus- fornia, Pe
LISHER has been getting credit from various Oak anp, Cal., Feb. 23, 1922. Cincinnati, Feb. 13, 1922 is author
Kentucky Press Association at its mid-winter
men whose opinion we all respect, for what it To Epitor & PuBtisner:—I have received To Epvitor & PuBLisneR:—I would apprecay
meeting here in December named a committee has accomplished.
ture of 2
my copy of your International Year Book on it very much if you would send me four ext,
to work on such a memorial. Individual mem-
RILEY H. ALLEN, my regular subscription. copies of the recently issued Year Book dir: Newkirk
bers of that committee expressed a belief that daughters
tory of Eprtor & Pusiisner with a bill for&
there should be some permanent feature of the Editor, Honolulu Star-Bulletin. In this connection, in a word, will say that
cost. This is the most comprehensive and wah.
School of Journalism of the University of Ken- your management is deserving of high commen- Leo Ri
dation for putting the mass of detailed informa- able directory for newspaper executives I hay
tucky established by this memorial movement. seen, and I want to congratulate Eprtor & Py stat of |
When established in 1913 the course in jour- Those ‘“‘Mixed Babies” tion most important to newspaper publishers in
such a handy reference form. LISHER for its initiative and progress in pre N. H,
nalism at the State university was given the ducing it.
dignity of being called a department, and it Cuareston, Miss., March 13, 1922. Very truly yours, Richard<
HARRY W. BROWN,
was named for Mr. Watterson. Certainly this To Epttror & Pusirsner: It was not John W. F. D. BROWN, President and Gen. Mgr. Cincinnati Commer late Hon
State, with its crying need for well trained Burke who “mixed the babies” in his article
newspaper men in the rural communities and to you. “Hank” Carey is the one who is con- Assistant to General Manager Oakland Tribune Tribune.
in the small towns, would benefit from an in- fused. It was Harry Brown, as Burke wrote, ]. Roy

“Enjoyed Your Concert

stitution furnished with additional resources to who covered the Matanzas bombardment.
carry out the teachings of so great a man as Harry reached Key West in his dispatch boat, and Rail

000 Miles at S ay
our “Marse Henry.” around early daylight, long before the cable died rece
HERBERT GRAHAM, Secretary. office opened. He found me trying to hold on
to a few poker chips while mechanicians were MICHA
Alumni Association, University of Kentucky. tinkering with the cylinder head on my dis- and publ

l
patch boat. He gave me the dispatch to file,

‘
On Its Way Home
and went to a much needed rest, 0
WALTER S. MERIWETHER, Editor
Om City, Pa., March 17, 1922. Mississippi Sun.
To Epiror & Pvustisuer: I enclose proof
of matrix and note which we append in re- ge
turning it to N. W. Ayer & Son. What Is the Secret? 4
As a space-grafting device, this is clever.
It seems to me, however, that so big a con-
West Cuester, Pa., March 24, 1922.
cern as N. W. Ayer & Son should be above To Epitor & Pustisnuer: One of the valued
this kind of business. religious papers, the Sunday Schocl Times,
If there has ever been a time in the his- of Philadelphia, has the following in an ar
tory of advertising that a manufacturer, es- ticle on recent revivals in Scotland, and the
pecially one who produces a_ trade-marked writer in the Times apparently thinks the
product, ought to be educated to the fact that retort of the evangelist a clever one:

Un the way to Honolulu, 1,000 miles from Sai.

Francisco, R. H. Horn on board the S. S. Col.
PA E. L. Drake, heard the concert broadcasted by
STATION W.W.]J. of The Detroit News.
Florida dances to music furnished by Detroit
orchestras broadcasted by The News. Calais,
Maine, listens each evening for voices from
dynamic Detroit via News radio.

This Scott Double Quadruple Zona Gale, authoress

tage, Wisconsin, writes The News requesting
and dramatist, at Por-

“MULTI-UNIT” PRESS UCM

"7 Mendelssohn’s Melody in F and the request is
granted by Radio Station W.W.].
A government engineer in a lonely spot in
is used by
Cuba thanks The Detroit News for the weekly
The Sacremento Bee concerts by the Detroit Symphony Orchestra.
and North, East, South and West they listen to The
News radio.
The Los Angeles Express An appeal issued by radio for con-
tributions to The Detroit Symphony Orchestra
and many other newspapers. They are more than satisfied with fund brings letters and checks from every corner
them and if you wish further information ask the publishers who of North America.
operate them. _ So The Detroit News leads in RADIO, pioneer-
ing for new fields of modern newspaper service.
SCOTT PRESSES NEVER FAIL YOU
The Detroit News
WALTER SC OTT & CO. Sunday ard Daily
Plainfield, New Jersey Reaches 90% of All Detroit Homes
NEW YORK CHICAGO “Always In The Lead”
1457 Broadway 1441 Monadnock Block
 Editor & Publisher for April 1, 1922

Obituary years night stereotype foreman of the

Boston Globe, with which he had been
connected for 30 years, died recently in
HowARD J. IRELAND, aged 62, president Boston,
: he Ireland Advertising Agency, Phil- Wr1iam S. WricuHt, aged 62, for a
. phia, died this week in Sharon Hill, number of years city editor of the Buffa-
», Mr. Ireland had been ill for two lo Times, died in Buffalo recently. He
¢ * When a young man he worked retired several years ago.
sae number of years as a reporter on
ERNEST ALFRED VIZETELLY, 61 years
Pladelphia papers, later going into the
old, author, newspaper man, and trans-
ering departments. After serving
. qdvertising manager of Strawbridge lator of English versions of Zola’s
works, died in London, March 26. He
tClothier, Mr. Ireland organized his
- jn 1890. He had specialized in was correspondent for London papers
reall advertising. ; during the Franco-Prussian war in 1870.
ys. Auice S. ALLEN, wife of Ike W. R. Davis, for many years editor
sin of the San Francisco Examiner, and proprietor of the Mitchell (Ont.)
died March 20, after a lingering illness Advocate, died March 27, on the eve of
his 60th wedding anniversary. Born in
* CHARLES M. Harrison, aged 80, pub- Ireland, he came to Canada at the age
j, 192
«her of the California Odd Fellow& of 12 and joined the Quebec Mercury.

34 vs. 66
Ut in gy
\ew Age, and formerly connected with From 1857-59 he was on the Toronto
erations ihe Sacramento Union, died recently. Globe. In 1860, with his brother, he
AM INatig y. J. Rocne, who died recently at founded the Mitchell Advocate.
seen ap His son,
factory y e Ore., at one time was employed H. D. Mitchell, took charge of the paper
TO come nthe St. Paul Pioneer Press. He went some years ago.
it on my Portland 30 years ago as railroad re-
Questions Puito Jacospy, aged 84, veteran news- Swifts Premium Ham and Swift’s
porter and later telegraph editor on the paper man, died in San Francisco, March
Premium Bacon are produced from only
CNS On y
Oregonian. 25. He founded the Hebrew, a weekly,
Journal,
Vas, Nancy Hoskins NEWKIRK, aged many years ago and retained its editor- the best hogs. Many of the animals we buy
q mother of Newton Newkirk, newspa-
yer humorist, died March 21, at Cali-
ship until his death. do not furnish meat of Premium quality.
ble ExizaBeTH STEINER CLEMENT SEAVEY,
jomia, Pa. In addition to her son, who wife of James Arthur Seavey, died
3, 1922, s author of the “Bingville Bugle” fea- March 29 in New York City Her hus- Since these are the choice cuts from the
appreciay
four extn
ye of a number of newspapers, Mrs. band is well known in newspaper circles, best hogs, cured and smoked in the best
Newkirk leaves another son and two
having been with the old New York Sun,
Ook dire.
ill for th daughters. the Sun Service, the Minneapolis Journal
way, with scientific care and precision, they
and val.
es I hay
lw RicHarp, aged 50, recently of the and the New York Times. are naturally in great demand; but these
gafofL’Avenir National, Manchester,
on & Pp
ss in pm NX. H, died at Manchester, March 23. cuts, with the loin from which pork chops
WN, Richard at one time was secretary to the McClure Held for Murder come, represent only about 34 per cent of
late Honore Mercier, prime minister of
‘ommertid Fred M. McClure, former circulation the live animal.
manager of the Cleveland Plain Dealer
|, Roy CorraM, cashier of the Hotel and until recently circulation manager of
ant Railroad News Company, Boston, the El Paso Times, has been charged in The remaining 66 per cent consists of
died recently. El Paso with having murdered Miss the cheaper cuts, such as spare ribs, shoul-
Louise Pauline Frentzel. McClure told
MicuagL J. Murpny, aged 54, founder
ani publisher since 1890 of the Sonora the El Paso police, it is alleged, that the ders, trimmings, pigs’ feet, lard, etc., and
Tex.) Devil’s River News, died recently young woman shot herself in a fit of skrinkage in dressing and curing. Shrinkage
4 jllowing an operation for peritonitis.
He was one of three brothers, all news-
jealousy because he was going to Balti-
more to take over the management of
is equal to one pound in each five, and has
ayer men. J. G. Murphy, a brother, circulation of a Baltimore paper. De- no value whatever.
funded the San Angelo Standard in tectives exhumed the body and_photo-
i and was its editor and publisher graphed the wound, which was in the That is why the prices of “Premium”
til he sold it in 1920, back of the head.
Mrs. GeorGe A. SEAGROVE, mother of
Ham and Bacon and pork loins are higher
ordon Kay Seagrove, formerly of the The Samaritan in Headlines than the price of the live animal.
chicago Tribune, died in Chicago last
Rev. W. B. Norton, religious editor
Week,
of the Chicago Tribune, delivered an ad- Everybody wants them—and yet they
Miss Euntce S. Myers, a copy holder
m the staff of the Kansas City Star,
dress at the Medill School of Journalism are only about one-third of the entire weight.
of Northwestern University, March 23.
ded recently after a short illness.
“*Tesus, heckled by lawyer, turns tables
“Premium” Bacon alone is only about 8
Havelock SPURGEON Buruoe, aged 35, by story. Help ye one another, his rad- per cent.
maccountant of the Worcester ( Mass.) ical doctrine.’ This would be the present
Telegram-Gazette, died recently in
Re
ih
Vestboro from influenza.
day newspaper headline of the Good The great demand for the choicer cuts,
Samaritan story, a story which contains
Fank L. Kenor, aged 39, an em- all the essentials of a good newspaper and the smaller demand for the cheaper
joye of the Cleveland Press, died re- account. There is unity in it, concrete- cuts, constitute the reason for the compar-
watly of sleeping sickness, which fol- ness, colloquialism, straightforwardness
lwed an attack of influenza and pneu- and vividness,” he said in substance. atively higher price of the one-third, and the
monia,
lower price of the other two-thirds. (Some
Mrs. Daisy ELeaNor Cocurane, aged Sphinx Ladies’ Night May 3 of the lower priced cuts sell at less than the
4 wile of W. W. Cochrane, sporting
tutor of the Kansas City Journal, died The Sphinx Club, New York, has per-pound price of the live animal.
tecently, postponed its annual “Ladies’ Night”
from April 1, to May 3, in response to
_).J. Kimpaty, aged 85, father of F. C.
numerous requests that the dinner not be
It is only by utilizing all possible by-
Amball, editor of the Manhattan (Kan.)
Inbune, died in Manhattan, recently. held in Holy Week. Special entertain- products and exercising the utmost skill and
_). StepHEN Vernon, aged 27, former- ment and decoration schemes are being efficiency that we are able to average a
planned for the event, which will be held
Ywith the Philadelphia Public Ledger in the grand ballroom of the Waldorf- profit of a fraction of a cent a pound on
at department, was killed March 25,
©
1me.
Lh man automobile accident at Los An-
Astoria. all our business.
geles,

Mls, Exist R. Prer, wife of Arthur S. Sacramento Invites Editors

"et, associate editor of the Youth’s Com-
hmion, died in Milton recently.
Nata B. Toppinc, Jr., 40 years, a
\*spaper man, died in Plainfield, N. J.,
Match 21,
Miss Maupe pe Haven Ocan, for the
™ ten years a special newspaper and
~€azine writer, died at Englewood, N.
!, March 24,
Mas, Herre J. O’Nem, aged
"dow of Frank R. O’Neil, a former
nt president of the St. Louis Post-
“spatch, died recently of paralysis.
Mas, J, Harry Harttey, aged 60,
“te of the military editor of the Boston
siobe, died suddenly at her country
‘ome, Egypt, Mass.
J. Water Kapp, aged 65, for several
Invitations have been issued by the
N. B. Some very delicious dishes can
Days of ’49 committee of the Sacramento be prepared from the cheaper cuts.
Chamber of Commerce and the Sacramento
Ad Club to 20,000 editors in the United
Swift & Company
States to take part in a "49er celebration
which Sacramento will hold May 23-28.
A “Bret Harte Night” in honor of vis-
iting newspaper men is planned by the
Ad Club.
U.S. A.
73,
Bust of Pulitzer Unveiled
A bronze bust of the late Joseph
Pulitzer, founder of the St. Louis Post-
Dispatch, was recently unveiled in the
main exhibition hall of the Missouri His-
torical Society, in Jefferson Hall, St.
Louis. It is the gift of his son, Joseph
Pulitzer.
 Editor & Publisher for April 1, 1922

Miss M. C. Hall, societ Y editor of ghaner Es

PERSONALS Winnipeg Free€ Press,Ss, |}has go jopartme!
Canadian Pacific Railway public Kennet
Half-Page Display Church Advertisement, for Publication in Daily
partment.
Newspapers of April 15 (Continued from page 25) classified
Leo F. . Hagerty, » associate
ass €
the Buffalo Commercial, has editor
eq: :
savertisif foickerb
been
family and his desk and left for Mexico pointed a first lieutenant in headquy
to represent the Chicago Tribune. company, 54th Brigade

THE CHURCH’S EASTER

headgua
John B. Main, member of the re-write New York State Guard.
desk of the Chicago Evening American,
William E. Carson has bee :
has been made a major in the Illinois

MESSAGE
New York correspondent of then
National Guard.
Pall Mall Gazette and Globe.
Mrs. Woodward Boyd of St. Paul,
Allen S. Raymond, formerly dra
former reporter of the Daily News of
that city and of the Chicago Daily News, editor of the Detroit Journal,jsnoy
There is a floral meaning to Easter. the Detroit Times copy desk,
is blossoming forth as a novelist. In HA. |
And a musical meaning. August the Scribners will bring out her Irving E. Sanborn, former bas ron Rive
And an artistic meaning. first book, “The Love Legend.” Mrs. writer of the Chicago Tribune, has,
chased a home in Canandaigua (x
M. Rar
soyd is the wife of Thomas Alexander eng suc
Yet all these are mere echoes and types of the spiritual meaning Boyd, also a graduate of the reportorial He had a nervous breakdown whi Payl, wh
of the great day which will be kept tomorrow. corps of the St. Paul Daily News, of the Tribune and retired from x dvertisin
Easter is the anniversary of the Resurrection of Jesus Christ which paper he is now literary editor. work Breen, £0
from the dead. Maicom W. Bingay, managing editor Miss Rachel McDowell, religions ecomes |

Church attendance is greater on Easter than on any other day ot

of the Detroit News, P. J. Reid, man- itor of the New York Times, covered ES. D
aging editor of the Detroit Free Press, Methodist conference in Poughke
the year. Some persons will go to church tomorrow who have not Detroit N
Harry Nimmo, of the Detroit Saturday Ns, 2o) rrculatior
done so for months.
Night, and James Schermerhorn of the John Blakely celebrated his 90th be .) Ledge
Themusic and the flowers are partly responsible for this; yet we Detroit Times spoke at the dinner cele- for the Bi
day March 21, He now lives at
are uaded that the deep spiritual significance of the day is really
per brating the opening of the new First
i hunger for the Resurrection note in their mont, N. J., and is still writing feat pd vicin
the underlying reason. National Bank Building in Detroit. With Charles School, Mr. Blakely am Bil De
lives draws men and women within sound of the Easter message. Thurston R. Porter, for many years a lished the Philadelphia Evening § g mana
These weekly display advertisements have been setting forth that Washington newspaper correspondent, from 1866 to 1900. ne a ti
which the Church offers to the worid. We have been trying to enum- has been appointed by President Harding Charles L. be New
Martin of the
erate some of the valid reasons why men and women should attend as United States Marshal for China and (Tex.) News celebrated his 834," :
church. will leave for his new post at Shanghai
day March 6, doing his regular worm 4 H.}
ut yesterday and tomorrow suggest the loftiest, deepest, and within the next two weeks. Mr. Porter News. pent rar
has been connected with the Washington ar, eer F ew Yor’
most conclusive reason. verett Hamilton, for a number oesin.
staff of the New York Herald. Before
GOOD FRIDAY AND EASTER THE CROSS AND THE coming to Washington he had worked on vears on the New York Herald finag
newspapers in Columbus, Cincinnati, staff, is now associated with Ck
OPEN TOMB—ARE THE HEART OF HEARTS OF THE Dodge & Co., brokers, in charge of
Buffalo and Detroit An
CHURCH’S PLEA, AND OF HER VERY EXISTENCE. inancial news of the customers’ der
John Elliott has left the city staff of ment
he Chicas
They stand for her message of redemption and life. the Springfield (Mass.). Republican to jren's sub
hecome editorial writer for the New \. B. Perlin of the St. Johns (¥
Bedford (Mass.) Standard. foundland) Telegram, in company q sut
I am the Resurrection and the Life; he that believeth in Irederick K. Murkland, formerly of T. J. Walsh of the St. Johns News pr ten, h
Me, though he were dead, yet shall he live: and whosoever J. RK. Smallwood of the St. Johns&
the Springfield (Mass.) Republican, has William
liveth and believeth in Me shall never die—John, XI; 25, 26. ning Advocate, in a recent aviation
transferred to the city staff of the Bos-
ton Traveler. were the first newspaper men to
across Newfoundland. ‘he trip
By the Cross and the Tomb the Church is differentiated from all Charles S. Donahue has resigned from undertaken with the thermometer a
other institutions and organizations. They are the symbols of her the Springfield (Mass.) Republican to degrees below zero.
divine nature and mission. join the city department of the Roches-
ter (N. Y.) Herald. George Allen England of Boston!
The Church’s Easter message 1s Life ireer, fairer, tuller Life. heen commissioned by Street & &
She hears the word of her Lord, “I am com that they might have Windsor B. Williams has left the to write a story of the Newfound
life, and might have it more abundantly.” Springtield (Mass.) Republican’s city seal hunt. He sailed from St. Jo
staff to do publicity work for the Amer- Newfoundland, March 9 for the @
Many of us are impoverished of life. Our souls are starved. We ican Legion. He is making his head- elds.
lack spirit-vitality. Instead of joyous, buoyant, overflowing lives, quarters in Indianapolis.
we are merely dragging out an existence. Perry G. Malone, formerly of
James F. Wemyss has resigned as au-
Paducah (Ky.) News-Democrat, |
To us all, the Church brings at Easter a message of tomobile editor of the Springfield Repub-
bought the Hickman (Ky.) Cougl Tinkle
lican.
A NEW LIFE, Gazette. fm mana
A RISEN LIFE, Miss Frances Linane of the Springfield
Wilbur Rogers, until recently t@iMis F
( Mass.) Republican has recovered from
A DIVINE LIFE. vraph editor on the Syracuse (N. Wiitted wi
a severe attack of influenza. Post-Standard, is now on the staf
Easter is the day of the Eternal Hope. It brings to memory our William Carney, late of the Bridge- the Associated Press in New York 3
beloved dead; or most of all, the Redeemer who broke death’s power port (Conn.) Telegram, has joined the was at one time on the Brooklyn
and assures us of a Resurrection. city staff of the Springfield Republican. and the New York Evening Mail.
In every church tomorrow, whatever its name or usage, one Martin Durkin has left The Boston L. R. H. Perry, formerly night»
may hear, in Scripture, in sermon, and in song, the Message of Life \merican to join on the city staff of editor on the Nashville Tennessean,
—of the risen life that is lived by Christ’s power. the Springfield (Mass.) Republican. now connected with the Wilson Age
To the hearing of this message we summon the reader, promis- Charles Maxwell, make-up man for Nashville. Jack Nye, formerly on Lo
ing him a welcome and an uplift. the Chicago Evening American, is suf- ville newspapers, has joined the Tem
fering from erysipelas. sean as a desk man.
THE MEANING OF EASTER IS FOUND ONLY IN THE William Braucher, sport editor of the
EASTER MESSAGE. Springfield [Hlinois State Register, who THE BUSINESS OFFICE
has been off duty for seven months be-
ICHARD H. THOMAS was tar
cause of rheumatism, has returned to
Now ts Christ risen from the dead and become the first appeinted advertising director
his desk.
fruits of them that slept. For since by man came death, by man the Richmond Times-Dispatch and
V. Y. Dallman, managing editor of the Evening Dispatch. He was born
came also the resurrection of the dead. For as in Adam all Springfield Illinois State Register, has
die, even so in Christ shall all be made alive—Corinthians, educated in Baltimore and has beet
returned from a trip to Florida. daily newspaper work for twenty Y4iiictor |
XV.-20-22.
William S. Harte, formerly of the from coast to coast. He has beet!
Chicago Daily News, has joined the Chi- Richmond since January, 1920, as sp
cago Daily Journal staff, representative of the Times-Dist
GO TO CHURCH TOMORROW Samuel Horn, copy reader for the Chi- Publishing Company, following se™
cago Daily Journal, has resigned to as advertising manager of the Worcts#
travel. (Mass.) Telegram. Mr. Thomas.
In case of Illness, Death or Other William A. Blynn, formerly of the
president of the Richmond Adverts
Trouble, Any Minister Will Be Glad Club, president of the Richmond4g &sistz
Chicago Journal, is taking the place of ae B
Club and an active member of the
to Help Raymond Knott, who is ill, as magazine
organized Lions’ Club. =! appo
editor of the Chicago Evening American. ; of |
Wallace Smith, special writer for the _ George A. Thall, who has been (iin.
Chicago Evening American, has returned fied advertising manager of the Chica Lis
NOTE: This advertisement, written by Dr. William T. Ellis, is offered by to the re-write desk from California, Herald and Examiner for the past S° *
him and by THE EDITOR & PUBLISHER, for the free use, on April 15, where he “covered” the Taylor murder, now has a similar position on the?
of any newspaper. Others will appear in subsequent issues. A group of Cor
Arbuckle and Burch-Obenchain trials. troit Free Press. H.
local laymen, willing to pay for this advertisement in half-page size, may
usually be secured by the advertising department of a daily newspaper, with W. E. Ingersoll and Miss Mary Clen- H. C. MacDonald, classified adv Serge
the co-operation of the Church Federation or the Ministerial Union. denan, both of the editorial staff of the ing manager of the Cleveland Plain ¥®
Valk
I a

Winnipeg Free Press, were married re- er, has just returned from a tf? ker
DS
MM
ost
sk
Sn
oe
me
ot
ts
sh
ts
Si
Dik
Wt
Do
I
Wi
se
Sm
tie
Dt
Dt
Dt
aC
DO
DD
aa
Dk
ce
a
CO
Di
De
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Die
DT
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OD
Det
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cently. Washington, Baltimore, New York® ted|
 Editor & Publisher for April 1, 1922 29
Eastern cities, visiting classified E. T. Hall, president of the Advertis-
re:. im ents. h ing Club of St. Louis, has returned from
ag th Palmer, who has been on the a three weeks’ southern tour for the Ral-

IN
“ i advertising staff of the Albany ston Purina Mills.
class r Press, is now classified George H. Phelps, for several years ad-
editor vertising manager of the London vertising manager of Dodge Brothers,
he (Ont. Advertiser. ze and before that identified with the Stu-
debaker Corporation, Boston and New
in
a Lester Krupp is now classified adver-
og manager of the Janesville (Wis.) York, was the guest of honor at a recent

AGRICULTURE
ratte. He was formerly on the classi- dinner at the Detroit Athletic Club of
| ap Doig . advertising staff of the Chicago Her- Dodge Brothers’ dealers from coast to
he Lin 4 and Examiner. coast, Mr. Phelps leaves the Dodge
Brothers advertising department, April 1
HL. Knight is now classified adver-
to open the Phelps Advertising Company
y drany isingmanager of the Raleigh (N. C.)
of Detroit, taking with him the account

MANUFACTURING
1S now Mirimes.
of the Dodge Brothers now handled by
; 4, A. Lewis, business manager of the Theodore F. MacManus.
T basa onRiver (Mich.) Daily Reporter, and
Miss Jeannette Israel is now manager
e, has yim yf, Ramsde |, city editor, have resigned,
of the advertising department of H.
a (N. Wiiene succecded by E. E. W essel of St.
Black & Co., Cleveland, succeeding H. J.
n while Parl who is made both business and

EDUCATION
Winsten,
‘om agMbivertisng manager, and George T.
William A. McHany, who has been
Been, former advertising manager, who
xomes city and telegraph editor. for three years advertising manager t
ligions Egger’s Department Store, Dallas, Tex.,
covered £.$, Dobson, for many years with the
has resigned to go to the Bry-Block
vughk netroit News and for the last three years
Mercantile Company, Memphis, Tenn.

Oth by
‘culation manager of the Newark (N.
) ledger, has taken over the agency
fytheButterick Publications in Newark
Julius Hall, advertising manager of
the Link-Belt Company, Chicago, ele-
a leader among the states

WISCONSIN
nd vicinity. vating and conveying machinery, was
ng feat elected president of the Engineering Ad-
lakely » Bil Donahue, local display advertis- vertisers’ Association at its annual
yw manager for the Chicago Tribune,
meeting in Chicago last week.
—— ne a talk to the advertising staff of
he New Orleans Item, recently, while
the
934 siting
siting New
New Orleans on his vacation k NEWS OF THE AD AGENTS
ar woriy AH. Melville of the research depart- HE J. H. Cross Company, Phila-
ne t of the Conde Nast publications, delphia, will shortly move from 12th
lew York, is visiting leading department street South of Walnut, to the South-
number Hisincities from New York to Kan- west corner of 15th and Locust streets.
ty
c as s City, to find out what people are The company has leased the entire fifth
and sixth floors and the building itself
ot aa BenAnderson, circulation manager for has been renamed the Cross Building.
“We Chicago Daily Journal, says the chil- Lee E. Donnelley, advertising agent
ais subscription contest through which of Cleveland, has incorporated his busi-
hns (Na by or girl is given 75 cents for one ness under the name of Lee E. Donne ley
mpany Wer's subscription and a pair of skates Company. Oliver M. Byerly and Charles is worth knowing.
; News orten, has been highly successful. F, Sutliff are associated with him.
Johns “@ Wiliam Farrell, assistant paymaster Joseph H. Neebe, recently appointed
Viation GA te Chicago Tribune, and Miss Marie vice-president of Grandin-Dorrance-Sul- It is growing so fast in material wealth that past
livan, Inc., is co-author with Hiram Moe
a ‘0 Mundler were married last week.
rip Greene and Avery Hopwood of a play records are simply misleading.
meter at 1.0. Felten, formerly of the Milwau- which A. H. Woods will produce in New
m Sentinel, has joined the copy writing
Bai of the copy and art service of the York this summer. It is entitled “Some- In agriculture the crop value had an increase of
Boston Miao Tribune. thing for Women,” and is an American
223 per cent or from $137,830,966 (1910) to
advertising business comedy,
et & S ). M. Annenberg has been appointed
— teulation manager in charge of all edi- The Washburne-Flarsheim Advertising
Company of Cincinnati has opened a
$445,347,868 (1920).
or the a of the Phi.adelphia Public Ledger.
thas been in charge of the Morning branch office in Columbus, Ohio. The value of livestock increased 103 per cent in
_ fet Sunday editions since the Public A. R. Bogin, Inc., of New York, has
erly of i sver absorbed the Press, of which Mr. been incorporated as a general adver- ten years and value of implements and machinery.
nocrat, @iimenberg was circulation manager. S. tising agency.
y.) Cou Tinkler, Jr., has resigned as circula- The John Clark Sims Company has In the production of dairy products Wisconsin
m manager of the Ledger. been reorganized and is now known as
the John Clark Sims Co., Ltd. John leads all other states.
cently td Miss Frances Okum, formerly con-
Clark Sims is president, Thomas J, Mul-
ise (N. Wiitied with the advertising departnients
the staf @te Newark Star-Eagle and the New vey, vice-president; Harrison J Cowan, To be a good territory for National Advertisers,
secretary-treasurer ; Lawrence W. Burns,
y York. Evening Telegram, has gone with a state must be first a good provider for its own
_ thssified department of the Newark assistant secretary; and David Sellers
Mail. tiger, Vogels, assistant treasurer. people with something over to spend out of hand.
- night o@p4J. Brandon has been appointed ad- W. V. Brown, formerly of the adver-
~ninessean, Musing manager of the Minneapolis tising staff of the Célumbus (Ohio) That’s why Wisconsin should carry a message for
State Journal, is now associated with
lson Agen ly News.
J. G. Tritsch & Co, you in all these papers.
rly on LogC H. Tobey, advertising manager of
the Tem Boston American, in the future will Raymond Morgan, vice-president of
tie all promotion advertising. the Cahill Advertising Company of San
Francisco, and Miss Virginia Wiles of
Ue Wright, formerly with the Nash- 3oston, were married recently in San
‘FICE i Banner, has joined the advertising Francisco,
S was tome ot the Dallas (Tex.) News. Rate for
C. C. Buchanan, formerly vice-presi-
director eorge S. Tanner, formerly with the dent of the Warfield Advertising Com-
Circulation 5,000 lines
tch and #82Back Agency, Nashville, has joined pany, Omaha, has resigned and has DEE Guat ecuone
as nwdcs dbbaee (E)7,900 .045
as born Mt Nashville Tennessean staff. opened an agency in the Peters Trust
has been CH. McGlothlin, formerly advertising
Eau Claire Leader-Telegram....... (M&E) 8,757 -035
Bldg., Omaha.
twenty 4ctor on the Nashville Tennessean The Hope Advertising Corporation has *Fond du Lac Reporter ...cscccccccce (E) 5,801 -03
has More recently connected with the been formed in Providence, R, I., by Kenosha News ..........-:- Séaweeas (E) 6,238 .03
20, as sewn Advertising Agency there, is William Mitenius, Edward Mitenius,
mes-Disp o the Nashville Banner staff and John M. Humphrey. Madison (Wis.) State Journal...... (E&S) 17,111 -05
wing ser . Cae
Clarence Horton, advertising manager eh Te ee (E) 111,862 -20
€ Law WITH THE AD FOLKS of the Buffalo Motorist, a monthly pub- CRmanies WeGGERD 6 nce ccicesacusas (S) 87,593
perv AYTON E. GIBBS, for three years lication of the Automobi'e Club of Buf-
rmond Age “stant advertising manager of falo, will join the staff of the Remington Milwaukee Sentinel .............. (M&E) 83,864
of the ne@™e’ Brothers, Cleveland, Ohio, has Advertising Agency, April 1. Arnett Siena Gee nko kk tcwddecteéa (S) 63,545
‘appointed assistant advertising man- Schantz of the advertising staff of the
rot R. H. Macy & Co., Inc., New 3uffalo Commercial, will succeed Mr. a a rs ee (E) 17,588
; been ca rk Horton on the Motorist.
Cas . Superior (Wis.) Sunday Times....... 8,000
Lh leis Friedman has been appointed The William H. Rankin Company will
on the ae“Sing manager for the Samuels move from the Monroe building, Chi-
pupany, St. Louis, succeeding cago, to the LeMoyne building, Lake Government Statements, Oct. 1, 1921.
- retry. street and Wabash avenue, May 1. *A. B. C. Publishers’ Statement, Oct. 1, 1921.
ed forge HB. Jordan has been ap- E, A. Moffitt, formerly with Shuster
a itdadvertising manager for the Ely Stores, Milwaukee, has joined the staff
at) tke Dry Goods Co., St. Louis, to of the Adamars Company, St. Louis.
w York 4 td E. J. Lehman. (Continued on page 37)
 30 Editor & Publisher for April 1, 1922
_George L. Dyer Company, 42 Broadway, avenue, Chicago. Has issued 1,000- i
New York. Making 5,000-line contracts with on Earle Motors to a large list a. D
TIPS FOR AD MANAGERS newspapers and using 420-line copy in farm Orders to be held subject to wire Telease
apers for
papers f the > United
United States
States Tire C any
Tire Company. Charles H. Feller Company, ps
Erwin, Wasey & Co., 58 East Washington Wabash avenue, Chicago. Handling rs
street, Chicago. Placing advertising torfor the tising for) theke °Stutz 2 Motor Mo .
Car Ing ady
Adamars Company, Pine and 2lst streets, Making 1,000-line contracts for the United Davenport Bed Makers of America, Chicago. America, Indianapolis.
Medicine Company Company
St Louts Will start a newspaper campaign Preparing list on Mirro (Aluminum Ware). {sts
Grandin-Dorrance & Sullivan, Inc pgtor ComP
in St. Louis and will extend as distribution
Arthur M. Crumrine Company, 225 West 55th FederalNewAdvertising Agency, orders6 East 39tha 424_ street,
Jans New York.
Smith Reported
Was: have©firdeci
re
£ W.NewHell
is increased for Meyer Bros. Coffee & Spice street.
treet, N New York.
rk. Making
Making 1,000-line
1, contracts
ine contract ‘treet:
Rested tebe York. : Placing
. Hall & with
Ruckel, UP0" Plans forfor Smith && Wesson, Y
Compan “Old Judge Coffee,” 400 South 7th for the Sarbol Company. rae is sodent” ant =X. Masta” 16 Ww nt =84 manufacturer, Springfield, Mass. *
street, St. Louis " > »0ZO a » asin, 4/ averly Fini?
spaper 0i
Ye DauchyWillCompany, up 9 lists
Murray street,for New place, New York. Making 2,000-line contracts ,,Gray Advertising Company, Gray By “Karo
Aitkin-Kynett Company, 1328 Walnut street, rk make in April the for the Tobacco Products Corporation. Han- Kansas City. UT sing 12-time orders in ¢
York.
Philadelphia Placing advertising for the Chichester Chemical Company, 2315 Madison dling advertising for the Cling Cutlery Com- Papers for Paratabs Laboratory, {
Reading Iron Works, Reading, Pa. arent, PI eae ng —. placing ——_ . pany, New York; using Caliornia newspapers Greenleaf Advertising Corporation, af ;, Hur:
Albee Corp., 14 E. Jackson blvd., Chicago. pod 1 ia cap titby Rial ices AE Ae mstead, for the Ziz Zag cigarette papers; sending out avenue, New York. Reported sendin
Using about half a dozen towns, among them Mother Gray's” Powder, and “Allen’s Foot orders to a selected list of newspapers for the orders on Salrite pencil. ling
St. Louis and Kansas City, on “‘Hydrothoro” Ease,” Le Roy, New York. William
, Maxwell Institute;
_— . ; using
using New York
New York Greve Advertising a lew
tire. Will handle account of the Richardson Dunlap-Ward Advertising Agency, Union (City newspapers for the United Retail Candy Bldg. St Paul. Spacing nan i
Company, “Heppes Roofing.”
Nat. Bank Bldg., Cleveland. Making con- Stores. Lisle, Daniels & Co., magazines, Se"
F. Wallis Armstrong, i6th and Locust tracts for the Chandler Motor Car Company Charles Daniel Frey, 194 South Michigan Minn. ‘
streets, Philadelphia Sending out 4-time
orders for Boscul Coffee
. W. Ayer & Son, 300 Chestnut street,
Philadelphia. Again placing 5-inch, 12-time
orders with newspapers in various sections for
Atlantic Refining Company, “Parowax,” 3144
Passayunk avenue, Philadelphia; reported ro

Church Ad Series No.2 Ready

be handling advertising for the Beaver Board janson-Dal
Company, Buffalo, N. Y.; again placing copy, ost. Ma
with newspapers generally for the Kellogg
Toasted Corn Flake Company, “Kellogg's
Krumbles,” Battle Creek; placing advertising
for the Rosemary Manufacturing Company,
damask pattern cloths and napkins, Roanoke
Rapids, N. C.; will use newspapers in se-
lected sections for the Star Motors, Inc.,
“Star” Automobile, New York. Complying with requests of advertising managers who are
Alfred Austin, 244 5th avenue, New York.
Again placing orders with newspapers in vari-
using the first set of ten ads issued by the Church Advertising
ous sections for Fine & Levy, “Sure Fir Department, another set of ten is offered.
Caps,” 702 Broadway, New York.
Earl S. Barber, 400 North Michigan avenue,
Chicago. Has prepared and issued copy to a
This series, No. 2, consists of ten short ads, signed by the
small list of northern
clothes.
papers
Placing orders with newspapers in
on Kaufman authors, under the general theme “Why I Go to Church.” Here
selected sections for Charles Kaufman & are five of the writers:
Bros., “Kaufman’s Campus Togs,” Chicago,
New York, Boston and San Francisco.
Barrows
street, New York.
and Richardson, 19 West
Making 1,000-line contracts
44th
ROGER W. BABSON
for the Huyler Candy Company.
George Batten Company, 381 4th avenue,
SENATOR WILLIS of Ohio
New York. Placing orders with newspapers
that have colored sections for the De Long FRANK CRANE
Hook & Eye Company, 21st and Clearfield
* streets, Philadelphia. Will make up lists i: HENRY J. ALLEN of Kansas
May for the Central Stove & Gas Company.
Gardner, Mass.
Club ginger ale for summer.
Placing orders on Clicquot SENATOR MORRIS SHEPPARD of Texas
Berrien Company, 14 West 44th street, New
York.
selected
Placing orders
sections for
with
Maillard
newspapers
Company,
in They produced the copy especially for this series—and the
the Pot
chocolates. other five writers are equally prominent the country over. Morton Ad
Birch-Field & Co., 110 West 40th street, New York.
York.
selected
Placing
sections
orders
for
with
L.
newspapers
Sonneborn Sons,
in Use these statements on your church page, in space con- acts for K
Ovi Adver
“Stormtyte”’
York.
Roofing, 262 Pearl street, New tributed by the paper, to stimulate advertising by individual ing 3,000

Blackman Company, 116 West 42nd _ street, churches. Or, sell the space to a church or federation of Peck Advi
York.
New York. Making 10,000-line contracts for
the Vacuum Oil Company. churches. sim
beng Bed
Vv:

Bloodhart - Soat Advertising Company, York.

Omaha. Has obtained advertising account of Copy only, mimeographed. Send stamp for ads for inspec- Gorge Hi
the H. R. Wilson Tractor Company. Ot-
tumwa, Ia. tion. t, Detre
m Dodg
Brandt Advertising Agency, Tribune Build-
ing, Chicago. Preparing copy on Harrington Be safe, and order by wire at once Harry Por
York.
Stoker, which was sold recently to the United sin v
Machine and Manufacturing Company, of & Co,
Canton, Ohio, by the J. A. Brady Foundry Right to use given one paper in a town. First paper order- New
Company. Double-page ads in trade papers
are being used announcing the purchase. Also ing given privilege. Papers which subscribed to first series Pets-Turn
issuing copy on the Bankers and Merchants
Savings System Department Litho Paint given preference. Right for their city will be reserved a reason-
Poster Company in the Central West on the
new savings check system. Adding papers to able time.
list for James Beaser & Sons of Dubuque, Ia..,
in Iowa,
towns.
Illinois, Minnesota and Wisconsin The price for series of ten—the five above, and five equally
Emil Brisacher & Staff, Flood Bldg., Sin known names—only $5 for papers under 20,000 circulation. $10
Francisco. Placing orders with some Pacific
Coast newspapers and will extend Eastward for larger papers.
as fast as distribution is obtained for the
Petrie Italian-American Cigar Company, “Van
Camp” cigars. The first series has proved the biggest thing ever done for church
Brooke, Smith & French, Kresge Bldg... advertising. Papers all over the country are using the material to help
Detroit. Handling advertising for the Liberty
Motor Car Company, 12141 Charlevoix, Detroit. increase advertising returns on Saturdays. No greater community serv-
Calkins & Holden, 250 5th avenue, New ice can be rendered by a newspaper than to get a large proportion of the
York. Again placing schedules with news
papers for H. J. Heinz Company, Pittsburgh citizens in church every Sunday—some church. These ads will help that
Callaway Associates, 1130 Little Bldg., Bos- end. Editors willingly pay for an article by one of the ten writers as
ton. Placing advertising for the Wondermist
Manufacturing Company, Kilby street, Boston. much as is asked for the entire series.
Chambers Advertising Agency, Maison-
Blanche Bldg., New Orleans. Making 1,800-
line contracts for the Eugene Ellis Company. Send orders with check to Herbert H.
Chappelow Advertising Company, 17))l
Washington avenue, St. Louis. Handling ad- Smith, 156 Fifth Ave., New York
vertising and will later use newspapers for City. Make checks payable to J.
the Davenport Hosiery Mills, “Humming
Bird” Silk Hose, Chattanooga, Tenn. Clyde Oswald.
Nelson Chesman & Co., Publicity Bldg., St.
Louis. Sending out %-line orders to run
twice for the Plapas Laboratories. Sending

CHURCH ADVERTISING DEPARTMENT

out 52-time orders for the A. H. Lewis Medi-
cine Company.
Collins-Kirk, Inc., 4%) North Michigan ave
nue, Chicago Have issued three picces of =3 o
half-page copy to Schenectady, Erie and
South
pany
Bend on Chicago
If this campaign
Engineering
is
Com
successful it is
A. A. C. W.
said that £100,000 will be spent in advertising | This space contributed by Editor and Publisher
in newspapers.
J. H. Cross Company, 214 South 12th street,
Philadelphia Placing account for Super
Saftee Ink Company, 219 West 27th street,
New York, makers of “Jinx” Safety Ink.
 Editor & Publisher for April 1, 1922 31
line or Advertising Agency Wrigley Bidg., orders, 12 times, and 400-line orders, 28 times
Of py Has secured account of the Vitamin for R. L. Watkins Company.
Telease ow Association of New York. J. A. Snyder Company, 220 South State
3 ¢ g-Metzger: Inc., % Madison avenue, street, Chicago. Placing advertising for
: k. Makirng 15,000 and 20,000-line con- Cosmas Pharmacal Company, Watertown,

ILLINOIS
ly the Texas Company. Will make Wis. Sunday newspapers are being used
ts in May for the Newton Giant In Southwestern Advertising Company, Dallas,
c., 10 ee company Harrisonburg, Va Tex. Will use newspapers in Central and
~~ iY
ve d wig Company, 299 Madison ave Southwestern States for the Gebhardt Chili
teu 5. Helwig Renewing some of gots Powder Company, “Deviled Chili Meat,” San
Antonio.
¢ contracts for the _ Corn Pre oducts
ray By “Karo” and “Mazola,” 17 Battery place, Sterling Advertising Service, 5 West 4th
rs in § York. street, New York. Placing orders with news
vapers that have rotogravure sections for
» Hurst & McDonald, 58 East Wash
por & Seligma an, Inc., “Vel-Ette” silk fabric,
mM, 516 Hhew oc Chicago. Placing advertising
ndin: cs, Morse & Co., gas and oil Brooklyn,
e faites South Wabash avenue, Chicago. Jules P. Stone 120 West 4ist street, New
York. Using 1,050-line copy 1 time for the
w OH Gannon, Inc., 52 Vanderbilt avenue, Metropolitan Life Insurance Company.
tising York. Placing advertising for IMHeller
St. PR, & Co. files, tools, Newark, N. J Thomas, O’Brien & Coleman, Inc., 165 Fast
Erie street, Chicago. Handling the following
et
p. Hill Company, 233 Oliver street,
Make up lists
aber for Pratt
in May
&
and
Lambert, Inc., Buffalo,
accounts:
‘Avalon
Frank
Farms”
M. Needham
stock
Guaranteed Products Company,
Company,
remedies, Chicago;
“Alaxo” min-
See that it is put on Your
J eral water, Sioux Falls, S. D., and W. N
LT. Howard Company, 117 West 46th Macqueen & Co., bonds and mortgage house,
New York Making 5,000-line contracts
stone Ice Cream.
Chicago.
J. Walter Thompson Company, 242 Madison
List and always kept there
Dallis Company, 136 Marietta street, avenue, New York. Again placing orders
4 Making yearly contracts with farm with newspapers in various sections for
a sfor the Southern Fertilizer Association. Northam, Warren & Co., “Cutex” manicure
seh Kamsler Company, 1123 Broadway, specialties, 114 West 17th street, New York.
York. Deported will use newspapers in Trades Advertising Service, 665 5th avenue,
York for the National Hair Goods Com- New York. Making contracts for the By

Philp Kobbe Company, 208 Sth avenue, New

Products Coke Company.
United States Advertising Corporation, 1415
Third in population, the center of mighty
iat. Making 2,000- line contracts with news-
«s for Talcum Puff.
Madison avenue, Toledo, Ohio.
vertising for the Martin-Parry Corp., Com-
Placing ad
railroads, vast grain and meat packing indus-
mercial Body Builders, York, Pa., and In
Horton Company, 75 Westminster
Providence, R. I. Placing rewspaper dianapolis. tries, the commercial hub of the progressive
for Nicholson files. Vanderhoof & Co., 167 East Ontario street,
TassF Logan, Inc., Hibbs Bldg., Wasi
C. Placing advertising for the
Chicago. Have an Ok’d list on Canadian Na-
tional Railways. Mr. Cushing is the man to
Middle West, Illinois offers unique oppor-
Dei =
jashington,
Union Station Plaza, see.
Wade Advertising Agency, Old Colony tunities to the National Advertiser and
Bldg., Chicago. Sending out orders for
Lot & Sag 400 North Michigan avenue
Pian, Have issued schedules to a list of Quaker Oats Company. Manufacturer.
stowns on Van Ess Laboratories. Mr Warfield Advertising y, Omaha.
mer of Lord & Thomas is the man to see Has obtained account of the Nebraska &
lei & Thomas, Times Bldg., New York Iowa Steel Tank Company, Omaha.
cng experimental orders with
J) newspapers for Wallace & Co., gum
Newark Western Advertising Agency,
Block, Racine, Wis. ™ Making 1,000-line con
506 Baker
With an income of over $5,000,000,000 for
New York. tracts for S. C. Johnson & Son.
jin Jex .Martin, 202 South State street, Williams & Cunningham, 6 North Michigan manufactured products and farm property
Ding. Using a few Illinois papers on avenue, Chicago. Placing orders with news-
man Steam Truck.
¥.D. McJunkin Company, 5 South Wabash
papers generally for the Northwestern Yeast
Company.
valued at over $6,500,000,000, Illinois is de-
ww, Chicago. Making up list for Orcnge C. C. Winningham,
Making 10,000-line
Book
contracts
Bldg.,
for
Detroit.
Hudson serving of first consideration from any
Essex Motor Car Company.
Merse International Agency, 449 4th avenue,
York. Making 5,000-line yearly contracts
the Potter Drug & Chemical Company.
Arthur
York.
Woodward,
Placing orders
1476 Broadway,
with newspapers
New
in
National Advertiser.
Merton Advertising Service, 23 Irving place, various sections for the McAlpin Hotel.
York. Making 1,000-line yearly con- Lloyd W. Young, 823 Prospect avenue,
mis for Kops Brothers.
OviAdvertising Agency, Terre Haute, Ind.
Cleveland. Planning a newspaper
for the Metropolitan Bond Company, Chicago
campaign
But the National Advertiser must think of
and Cleveland, Ohio.
king 3,000-line contracts for P.
agers
Q.
Agency, 347 Sth avenue, daily newspapers as the media to carry his
York. Again placing orders with news
gs in various sections for the Englander
Beng Bed Company, 102 West 22nd street, So
Repeats Large Ad Section
satisfactory were the results
message.
York. achieved with the twelve-page special ad-
ee
2
George Harrison Phelps, Inc., 110 Rewena vertising section run in the Dayton (O.)
t, Detroit. Reported will place advertis-
m Dodge Bros., Detroit.
Daily News on March 3, that the Louis
Traxer department store of Dayton re-
To cover this territory properly to reach the
ry Porter Company, 15 West 44th street,
York. Again placing orders with news-
rs in various sections for Thomas Leem-
peated the idea on the following Friday. buying millions with certainty Illinois news-
& Co, “Bengue’”
New York.
medical, 130 William
New Ad Law in Wilmington, Del. papers are absolutely necessary, as they are
hit-Tumnbull Company, 6 North Michigan
mu, Chicago. Using newspapers for
The City Council of Wilmington, Del.,
at the instance of the Chamber of Com- part and parcel of Illinois homelife and
oCho, Instant Malt-a-Milk Chocolate,”
«Milk Company, Kansas City.
Ink Presbrey Company, 456 4th avenue,
merce and with support of the newspap-
ers, has passed an ordinance forbidding activity..
York. Has secured the account of the questionable advertising. The new law
aespie-Eden Corporation, “Eden Washing provides a $10 fine for violations.
ines.” Placing advertising of the Con-
tal Guaranty Corporation, bankers, Madi-
wenue at 38th street, New York. Fruit Growers to Advertise
Fk Presbrey Company, 456 4th avenue,
York. Make up lists in April and Michigan Fruit Growers, Inc., recently
mber for the Vanderbilt Hotel, New organized at Benton Harbor, Mich., is
raising a fund for several thousand dol- Rate for Rate for
Ini M. Randall Company,
Book Bldg., lars for national advertising of Michigan 2 10,000
trot. Will use newspapers for John J. Circulation ine
ity & Co., “Red Brand” cigarettes, and fruit. Newspapers will be used largely.
pckingham’” smoking tobacco, Detroit *Aurora Beacon-News ..........- (E) 15,251 .055 .055
uling the following accounts: Williamson New Merchandising Paper
ay Company, Ferguson & Lange, Milburn Bloomington Pantagraph .......(M) 17,718 .05 .05
ture Proof Tube Company, and I. A _ The Oklahoma City Daily News has
t Electric Manufacturing Company, all just issued the first number of its Okla- Chicago Herald-Examiner ......(M) 359,386 55 55
hicago homa News Advertiser, an 8 page Chicago Herald-Examiner .......(S) 738,788 85 .85
Advertising Agency, 34 West 33d monthly tabloid retailer journal.
» New York. Again making contracts Chicago Daily Journal ....... ..(E) 115,406 -26 .24
“a tewspapers in various sections for
‘ean Lead Pencil Company, 220 5th Delmarvia to Advertise Chicago Tribune .............(M) 483,272 -70 -70
maue, New York.
uh Richards Company, 9 East 40th The Wilmington (Del.) Chamber of Chicago Tribune ..............(S) 801,881 1.00 1.00
| New York. Making 1,000-line yearly Commerce has appointed an advertising *Moline Dispatch ...... a ae oan 9,732 .04 .04
tacts for the Conklin Pen Manufacturing committee to attract the trade of the Del-
mapany.
marvia Peninsula. « *Peoria Journal-Transcript. ... . (M&E) 29,051 -11 .09
Iatraut & Ryan, 404 4th avenue, New
‘ Placing orders with newspapers tor Peoria Star ........ eke ademeadeuue 23,876 075 .06
ational Pictorial monthly. A. N. A. to Meet May 4-6
Rock Island Argus.............(E) 9,255 .04 .04
Fak Seaman, Inc., 470 4th avenue, New The semi-annual convention of the
" Making 3,000-line contracts with New Sterling Gazette ..............(E) 4,999 -03 .03
Newspapers for the Heywood-Wake
\ssociation of National Advertisers will
' ture Company, of Boston. be- held in Chicago, at the Drake Hotel,
"akin P. Shumway Company, 453 Wash May 3, 4, 5 and 6. Government Statements, October 1, 1921.
* Street, Bxoston Sending out orders t
D
hrs on “Ipswich Hosiery,
” Ipswich *A. B. C. Publishers’ Statement, October 1, 1921.
"Ipswich, Mass. Changes from 7 to 8 Columns
-Warner Company, 225 North Michi- The Mankato (Minn.) Daily Free
Bivd., Chicago. Making 5,000-line con-
~ with newspapers for the Southern Press has changed its make-up from 7
t Potato Exchange. Sending out 280-line columns, 13 ems, to 8 columns 12% ems.
32 Editor & Publisher for April 1, 1922

York, spoke at the March ly

Meheon gf 94 j
the Trenton (N. J.) Advertising Club, pel 21 A
NEWS OF THE ASSOCIATIONS AND CLUBS The Southern Illinois Editorial
The high quality of ciation at its spring meeting at ¢
Robert ©
eaker at t
City, March 17, unanimously passed » aver (Cor
HUBER’S Grit-Free UTGERS COLLEGE, New Bruns- local papers, that we are opposed to any olutions endorsing the present relatig
L. Hit
BLACK NEWS INKS wick, N. J., through Carl P. Wood-
ward of its faculty, offered the use of
material modification of the agency sys-
tem.” Officers elected were: President,
ship between newspapers and adverts
agencies, declaring that no effort gy euag
: of the
7
also prevails in HUBER’S the college to the New Jersey Press As-
sociation for a two-day conference on
J. R. Graham, Glenwood Tribune; vice-
president, R. D, Shepard, Defiance Inde-
be: made to disrupt the> present sys
of placing local and national adverts oy V. |
COLORED INKS Journalism during August, at the asso- pendent; secretary-treasurer, John M. The association was completely reorp, er 10 yea
ciation’s executive committee meeting Henry, Council Bluffs Nonpareil. ized. The editors were entertained
for comic and magazine March 27, in Newark. J. W. Naylor, The Pen & Pencil Club of Philadel- luncheon by the Commonwealth Wiekly Ne
president of the association, appointed Company, following which the edito aid in Aoc
supplements. a committee to consider the offer and
phia is making elaborate plans for its
annual Night in Bohemia in May. One party was conducted through Gre
frame a tentative program for this con- City. Addresses were delivered by Ita The “Sp
of the features will be a minstrel show, Publicity A
Manufactured by ference. After the report of the com- with Andrew Mack and Leo Corrillo as Lakin, Vandalia Union; S, P, py slace April
mittee on labor was discussed, it was end men. Another feature will be the Gillespie News; Fred Rolens, M . committee |
Murph

IMtHuber
instructed to make further investigations. appearance on the stage of ten newspaper boro Independent; Victor H, Ha (arey, Het
A sub-committee on labor problems to cartoonists from Philadelphia and New Greenfield Argus; John L. Cooper,
fy Vills.
consider particularly plans for linotype York,
field Record; and W. H. McCley
Main Office: NEW YORK instruction or a linotype school was au- Western Newspaper’ Union. The G A better
thorized. William Van Wart of the Speaking before the members of the ite City Commercial Club tendered I gat d by
Caldwell Progress was appointed chair- Poor Richard Club of Philadelphia last banquet at the Masonic Temple, App Bu
HUBER’S colors in use since 1780 Thursday, J. Linton Engle, president of those who responded to toasts were
man. J. B. Varley, of the Somerville Af B. Wes
Messenger, and William M. McBride of the United Typothete of America, made T. Spivey of the East St. Louis Joy
the Passaic Herald were elected mem- this suggestion to the advertising men: and Louis L, Lindley of the Granite yecretary.
bers of the association. James T. Bar- “Get a good printer and make him your Press-Record. Plans were Mine The an
ker, who recently retired as editor of partner. Fourteen years ago before for a summer outing on the Missi worth Ca
the Passaic News, after many years of printers started an educational campaign, river June 23-26. Will C. Cay ac
the national credit agencies gave the
be held at
active service, was elected an honorary Greenville Advocate, president of the trip to
member, printing craft next to the lowest credit sociation, presided at all the associat
rating; today only thirteen businesses Friday, th
C. L, Brittain, merchandising manager sessions. memb
have higher standings.”
Che Miami Hcrald of the Scruggs-Vandervoort-Barney Dry
Goods Company, spoke recently to the The Winnipeg Press Club, with 70
The Fort Collins
of Commerce
(Colo. ) Chan
has a_ secret advertig
St, Louis Women’s Advertising Club members, was started on March 18. The committee to investigate the legitim
FRANK B. SHUTTS,
and recommended that a new word be club will hold monthly meetings. Off- and practical nature of advertising
Publisher
coined to take the place of advertising, cers are: Hay Stead, president; V. M. promotional schemes.
which he said had gotten into ill repute. Kipp, vice-president; Cecil Lamont, sec- Frank E. llowe, publisher of the B
retary; A, E. Parker, treasurer; and
W. Russell Green, advertising manager nington ( Vt.) Banner, has been eeq
W. A. Tutte, Frank Williams, D. B.
In Miami, Florida, of Charles E. Hires Company, recently MacRae, Bruce Borham, and Alex. Rose,
president of the Vermont Press Asso
spoke to the Newark (N. J.) Kiwanis tion, with Harrison S. Thayer secret
They Say: executive committee.
Club, treasurer. he election took place
Will V. Tufford, secretary of the In- March 24 at Boston. The organizati
Police Commissioner R. E, Enright land Press Association, has reserved which is 55 years old, opened its sess
“This Is Our will be the speaker at an “intimate headquarters at the Waldorf-Astoria for by listening to an address by A. H.\
luncheon” of the New York Press Club the Inland Press Association members chant, advertising manager of the}
Miami Paper” at its clubhouse April 7. At the next attending the A, N. P. A. and A, P. ton Post, and inspecting the Post pi
function of the club, a midnight frolic meetings, \t midnight a luncheon was served
on April 15, theatrical stars and buffet Pilgrim Hall adjoining the Post. Me
supper are promised as features. The The Attica (N. Y.) Advertising Club
at its annual meeting elected the follow- bers were given a talk on financial con
monthly meeting will be held April 4. tions by the president of the Natio
ing officers: R, E. Slack, president; R.
The New England Association of Cir- FE. French, vice-president; and J. R. Shawmut Bank and inspected the bai
culation Managers will hold its next Crawford, treasurer. departments. At Filene’s departm
meeting at New Haven, April 19 and 20. store, an interesting talk was given by4
The Illinois Press Association will
TAKE CANADA, FOR EXAMPLE J. P. Woodruff, general manager of the hold a meeting at the Hotel Morrison,
L. Filene.
How many cities in Canada Campbell-Ewald Advertising Agency, Chicago, April 21-22. \ charity dance for the benefit of
in which good sized English has been elected president of the Detroit Off the Street Club, the pet charity
M. E. Holderness, vice-president of the Chicago advertising men, will be td
language papers are published? Adcraft Club. Joseph G. Nemethy is
First National Bank, has been appointed
Well, across Canada _ the first vice-president, Charles M. Boelker,
chairman of the St. Louis Chamber of
Metropolitan Weekly Short Fic- second vice-president, and James Gold-
Commerce publicity committee. R, Ful-
tion Service is printed in Hali- ing, treasurer,
fax, Montreal, Ottawa, Toronto,
Winnipeg, Regina, Saskatoon
The third annual convention of the In-
ternational Association of Printing
lerton Place, editor of the Mid-Continent
Banker, is vice-chairman.
bers are:
Other mem-
Walter Donaldson, Billboard
Indisputably Suprem
and Calgary. ; House Craftsmen will be held in Me- LRING January and Februay
Publicity Company; F. J. Ejisemann, The Passaic Daily News lediw
Why C? Send for samples. chanics Building, Boston, the week of manager, Thomas Cusack Company; competitor py one quarter of a al
August 28. The
METROPOLITAN Douglas Houser, Globe-Democrat : lion lines of paid advertising.
NEWSPAPER SERVICE The Public Ledger’s campaign to George M. Burbach, advertising man- ' Department Store Advertisioggy =
alone, The Daily News led by ove os Che
Maximilian Elser, Jr., Gen’l Mer. boost Philadelphia has been taken up by ager, Post-Dispatch; E. T. Hall, presi- 175.000 lines, Uneinn
150 NASSAU ST. NEW YORK the Chamber of Commerce, which will dent Advertising Club of St, Louis; Max 1 IVERTILSING supremacy, quali)
soon issue 50,000 copies of a booklet Koenigsberg, advertising manager, A circulation, reader confidence
telling “Why Philadelphia Is the ‘World's Famous & Barr Company; W. S. Mc- these are the attributes which mart
Greatest Workshop’.” Clevey, manager, Western Newspaper The Daily News as Passaic’s Let
In LOS ANGELES the ing Paper
The Poor Richard Club of Philadel- Union, and Walter B. Weisenburger,
advertising manager National Bank of Advertising Lineage Audited by
phia is already planning to send a big De Lisser Bros,
delegation to Milwaukee to attend the Commerce. 1. B. C., of course,

DAILY NEWS
annual convention of the Associated Ad- Editors of the third Georgia district
vertising Clubs of the World. An “On- met in Americus March 25 and formed
LEADS ALL other daily ~ | in ad- To-Milwaukee” committee has been ap- an organization on a strictly business
vertising gains, 1922 vs. 192 pointed as follows: Charles Paist, Jr., basis. The slogan adopted was “A

Covers the evening field completely

chairman; R. J. Considine, Bartley J.
Doyle, Walter A, Fox, Lee E, Hood,
higher standard for newspapers in third
district.” Officers elected were: Presi-
Passaic, New Jersey
Many advertisers use it exclusively G. M. HARTT, R. E, LENT
Elwood S. Stewart, Charles A. Stinson, dent, Miss Emily Woodward, Vienna; Editor. Gen't Mgt.
Walter L. Weeden. vice-president, C. L. Rainey, Dawson;
Representatives secretary-treasurer, Isadore _Gelders,
An old hook of peculiar interest to
New York Chicago Fitzgerald. The editors were enter-
H. W. Moloney G. Logan Payne Co. advertising men—“The Life and Essays
604 Times Bldg. 432 Marquette Bidg. of Benjamin Franklin, by Himself”— tained at luncheon by Lovelace Eve,
has been presented to the Poor Richard editor of the Americus Times-Recorder.
Club of Philadelphia by George R. The next meeting will be held in Cor
HOME
dele in June. Charles Brown, editor of

Advantage
Wilson.
OF
the Cordele Dispatch, will be host.
“Financial Advertising” is the subject

Publication of news is not restricted,

of a talk to be given by Ernest A. Knob-
lauch before the members of the Poor
General John J. Pershing will be the
guest of the Boston chapter of the Mili- Star-Journal
but the element of reliability is given Richard Club, April 6. On April 13 tary Order of the World War on April SANDUSKY
when it is .read in Richard D. Leonard will speak before 6. Many Boston advertising and news-
paper men are members of the chapter.
OHIO
the same organization on “A Salesman-
The Pittsburgh Post ager’s Job.” A fashion revue will be part of the
Rochester (N. Y.) Ad Club ball to be Sandusky’s Leading Daily
This atmosphere of dependability is The Western Iowa Editorial Associa- %% homes in city read
communicated to the advertising col- tion meeting at Council Bluffs last week held April 2. Retail stores will display
Star-Journal
umns of the paper which has served the latest styles on professional models
and promoted the interests of Pitts- passed the following resolution: “That
burgh for more than three-quarters this association is decidedly opposed to brought from New York for the occa-
of a century. the elimination of advertising agencies, sion, Reaches by Carrier All Towns
in Radius of Twenty Miles
DAILY AND SUNDAY which have done so much toward Ssys- Robert C, Fay, vice-president of the
tematizing foreign advertising for our Market Service Corporation of New
 Editor & Publisher April 1, 1922
mre ipl 1 in the First Regiment Armory.
a ub pobert E. Ramsey was the chief GATHERED AT RANDOM
at Gr aker at the March dinner of the New

WEST
Dassed rapiavel (Conn. ) Advertising Club,
t relatig EL Hitchens has been elected presi- (7HILE Lord Riddell, editor of The
advertis it of the Cincinnati (Ohio) Allied News of The World, London, was
‘OTt sho Dinting Trades Council, succeeding in the United States nae Leragr—yaman —
Ot sy V. Dill, who refused re-election Tepresentative of the British Government
Vertis ‘10 years as president. at the Conference on the Limitation of
Yrome — . ., : Armaments, the Foreign Correspondents
Ttained The annual convention of the Canadian
rekly Newspapers Association will be \ssociation gave a reception in his honor
alth §
‘ig Aooata, June 8 and 9, m New Y ork. ;
: Stee Gaibo!” of the Pilerim Shortly before the hour set for as-
; he “Spring Ga ol oO he i g E et = ala ish -

VIRGINIA
Bet Association will take
of BostonHall. embling, His Lord hip walked into a
Pu vAgeil 27 in Convention The ‘0m where four or five newspaper men
OME committee 10 charge includes A, C. Mac- had already gathered. ;
Carey, Henry C. Pragoff and Ernest E. He stepped up to the first and extend-
» Paya ing his hand said,
ee{better business bureau has been or “I am Riddell.”
am Riddell.” , - des
pained by the Houston (Tex.) Adver- “Glad to meet you, Mr. Riddell,” said
le. Amamtsng Bureau. Temporary officers are the New York newspaper man, as he
wereAlm], B. Westover, chairman; J. M. Jack- grasped his hand. And then proceeded
1is Joungusn, treasurer; and Miss Eliza J. Winn, to introduce him to the other early
Tanite (ymsecretary. comers as Mr. Riddell.
Mine Te annual summer mecting of the == ale
Missi woth Carolina Press Association will
Cary weld at Shelby on July 26, 27 and 28
’‘of .th A trip to Chimney Rock will be taken “The
TH’
newspaper
DAILY
is pre-eminently
PAPER
a thing a
is first or ranks high in
'SSOciati when he wants i eer
borer Pos

femenbers of the executive committee Baste, General Hays to American Newspaper

iday, the 28th. Foliowing the meeting, man wants

) Cham were the guests of President Sherrill at

advertisam fuscheon at his home. When dad comes down some mornin’ High grade bituminous coal available
legitima Frank Ricard, jeweler, of Lowell and Pay finds no ay od there, ae
ertising lawrence,
’ Papi
Mass., hasage been
te aetna
named :
presi- Myy mother says,
: “Take warnin’;
ad
deat of the recently formed Lowell Ad You boys had best beware! Daily coal production per miner
f the B vefising Club. Miss Grace Burns of the for father cuts some caper,
een elec Culifoux Company is vice-president, An’ gets all out o’ breath
SS Assog
r secret,
Fivard W. Gailagher of the Chamber
of Commerce is secretary, and on the
A-shoutin’ “Where’s my paper?”
An’ does th’ dance o’ death.
Pa. grade of white sand petroleum
K place weutive committee also are Benjamin
rganizatal § Pouzzner, proprietor of the Lowell mee oy
its sess
A. H.)
Setsynine, and William H. Bol-
grof the Lowell Courier-Citizen. The
At _ev'nin’ ma starts pleadin ,
To keep us fellows curbed ;
Amount of natural gas marketed
f the Ball dob hasbecome affiliated with the Asso- When pa’s in there a-readin
Post pla cated Advertising Clubs of the World. He must not be disturbed!
served ene Dorel; .
srshing and General Harbord When we lived out on Court: Street Amount of glass sand available
nc M
ost. fecha
the guests of gethe lageNational Press He cleaned i th’ place up right.
— Obon ame Night” this week. This He couldn't find th’ sport-sheet.
the hang ms the first of a series of meetings at Gee! Gosh! My dad's a sight! And in its percentage of white American
departmagy ®uch headsof various government de-
ziven by partments will be present. “Navy Night” [’d hate to have a temper born
“comes next, with Assistant Secretary Just like my daddy’s got—
nefit of Rosevelt as guest. He always shouts, “Sic Semper
charity @ Senator Robert Owen,
ill be hel sho hurried home from Europe to vote
of Oklahoma, Tyrannus!”
And he gets tough as leather
when he’s “hot.” And its agriculture is second only to its
ir ratification of the Four-Power Pa- When “newsies” fail to bring
tic Treaty, will address the Overseas Th’ paper, with th’ weather mineral industry. In fact it is rapidly forg-
Writers in Washington today. An’ ev'ry other thing.
preme The Representatives Club, New York,
ing ahead in its production of peaches and
vil hold its next meeting at the Yale | guess my dad would sooner
Februar “1 9 apples for commercial shipments.
ws led go on April 3. Us boys were lost at sea
so The spring meeting of the National On some old sinkin’ schooner
dvertisioel
ed by ove
“mission of the Associated Advertis-
t Clubs
\ J of the: World a will be held in
—Espec’ly Buck an’ Me—
Than miss th’ funny capers
Here is a wonderful field for advertising
Uninnati, April 4 and 5.
*y, quality
nfidence- <==
He reads about each day.
He always wants th’ papers.
to nearly 1,500,000 people within the in-
hich uae
e's Lent Find Beauty Without Voting
An’ wants ’em right away!
—John J. Daly fluence of these daily papers listed below.
dited by The Los Angeles Times has launched
acontest to find the most beautiful girl cS
.
nthe Southwest and is offering $10,000 Better Business Bureau for New York

WS % prizes to stimulate interest. This will

tbe a “beauty contest” in the usual
sie, Says the Times. There will be no
Directors of the Advertising Club of
New York have appointed William H.
Ingersoll to prepare a report on the Rate Rate
ersey Wing, so that the most popular girl or
tegirl with the most wealthy friends
feasibility of a Better Business Bureau.
Financial and investment houses of Circu-
for
5,000 Circu-
for
5,000
Wil have no advantage. The winners New York are planning an organization lation lines lation lines
Bluefield Martinsburg
wil be chosen by a board of competent to prosecute fraudulent financial adver-
tTelegraph ..... (M) 6,736 025 “Journal ...6c.0- (E) 4,013 83
at critics. tisers. Mr. Ingersoll will report on the
Charleston Morgantown
iain advisability of having the proposed
WEED (kccccecs (M) 17,692 06 FOE cccasdwecka (E) 4,500 621
a club bureau join with the financial or- IID o< ccesacd (S) 20,471 06 Parkersburg
California Paper 70 Years Old ganization. The National Vigilance Clarksburg FREED wecewesced (M) 5,338 825
TheShasta Courier, now a part of the Committee of the A. A. C. W. is also tExponent ..(M&S) 8,198 .03 SNE eins donee (S) 6,288 025
ding (Cal.) Daily Courier-Press, preparing plans for a New York Better *Telegram ....... (E) 7,783 035 "Sentinel ........ (E) 6059 024
tlebrated its 70th year of continuous Business Bureau.
purnal Milication March 12. This paper was
*Telegram
Fairmont
«(S) 9666 835 Wheeling
*Intelligencer ..(M) 13,154 04
USKY tuded at Shasta, today a deserted min- *West Virginian.(E) 4,810 43 SE cowenedsuden (E) 13,861 co)
— ™camp, in 1852, and is the second old- Brocklyn Wants Business Bureau
a EET (M) 6,016 3 SD. xi nrsdcaess (S) 18,328 06
S paper in California. The executive committee of the Brook- Huntington
lyn Advertising Club at a meeting on *Advertiser ..... (E) 10,094 035
iily March 27, decided to recommend to the
“Herald-Dispatch “ee Statement, Oct. 1,
ad New Papers for A. P. ey aes of ay ye as - (M) 12,768 935 ‘
Two evenin - in Mexico Better Business Bureau establishe *Herald-Dispatch *A. B. C. Report, Oct. 1, 1921.
, theeae er al Fane in Brooklyn, William P. Green, field (S) 12,811 .035 ttPublishers’ Statement.
Webeen elected t etal. te: te secretary of the National Vigilance
: ete’ to memibersnip in the Committee of the Associated Advertis-
: Press. O. S. Wodrich has ing Clubs of the World, met with the
‘pointed correspondent at Austin, Tex. committee and gave a short talk.
 Editor & Publisher for April 1, 1922

Waterloo, Iowa i,
FIRST IN PUBLIC SERVICE

a2
ws MONEY sven,
POPULATION 36,230
In 18
The World and The Eye. the sad
Waterloo Evening Courier ning World
bined
have
circulation,
a com.
daily, of
jj} among
week |
A. W. Peterson, General Manager 650,000 for $1.20 per agate ta
This is a regular weekly department designed to answer questions, offer suggestions line gross, subject to con-
RATE 5c FLAT and generally help the man and woman of the smaller city dailies and weeklies. tract discounts. They carry
Representatives more dry goods advertising;
STORY, BROOKS & FINLEY Henry Beetle Hough, co-editor and publisher of the Martha’s Vineyard Gazette, will
are read by more jobbers, The}
The circulation figures, totaling over be a regular contributor, but your ideas on money making and for money saving are department and chain store ap econe
15,000, tell a wonderful story for wanted also. For each idea published we will pay $1. When your idea appears clip buyers, and by more retail- df sound
Waterloo, and emphasize Waterloo as it out and send it to the MONEY SAVER EDITOR and payment will be made by ers; offer more circulation In 1
an important and intelligent center for per dollar and a more con- aod mor
return mail. Your ideas must be workable, told in as few words as possible and new centrated circulation; a including
national advertisers. The big point
about this circulation of the Waterloo to this department. Contributions to this department will not be returned. reader and a dealer influence other %
Evening Courier is the fact that it is more localized than any ome
absolutely steadfast—8,000 in Waterloo other morning and evening It is
and 7,000 outside. Look up the record MAY industries succeed through utilization A good source of news for small papers combination, time tb
for any previous year, and see if the of waste products. The small town news is in the town departments. The meetings of ertise in Newspapers Buffs
Courier’s circulation has ever slumped paper can turn some useless things to profit local bodies are usually reported. It is often by the Year. =
in any year, or ever increased radically. without added expense. One of them is the an advantage to go further than this and run S reconstr
office pest, the publicity hound.
lori BtBL
Just a steady increase. Careful ex- stories keeping up with the activity of the
amination will show no trace of pre- Every city and town has it. Sometimes the street department, the poor department and all
miums, cut rates, or anything else that publicity seeker travels in the costume of a the rest.—H. B. I Pulitzer Building, New York E.
leads in some measure to subscribers clergyman, sometimes as a retired business
taking a paper which is not their real Maller’s Building, Ford Building, oa
man; he may be anything at all. The metro- Few produce houses in country towns adveér- Chicago Detroit Chicage
choice.
politan press steps on him and throws him tise. This paper secured a schedule of several
out of the office. weeks, quarter page space, by showing proof ee
But in the smaller places he is likely to of ad with comparison of local prices with
be a person of standing in the community, and lower prices offered for eggs and other produce

Greensboro, N. (
if he is, his passion for rushing into print by a commission house in a nearby city. In

The Best Paper

can be utilized for the manufacture of real, each ad for the three or four weeks the
unadulterated news. series ran, the local prices and the city prices,

News
The type that is most useful is the man who clipped from the daily paper, were run in

=
has always desired to be distinguished but has separate boxes with appropriate copy calling
never succeeded; he has wound up, well along attention to the advantage of selling at home.
in life, in one of the smaller places with no The city commission house finally stopped run-
prospect of ever being distinguished at all. Circulation paid A. B. C,
ning their prices, and a schedule was run

New Orleans—
The nearest he can come to fame is being by the local produce house until Christmas Over 18,000 Daily and 26,000 Sunday
heralded in print. If he is well treated he urging farmers to “Sell poultry to buy pres-
will run errands for the editor in order to ents for the kiddies” in preference to selling
break into the paper. Population of Greensboro and Suburbs
to wagon buyers or others.—N. B. S (covering four mile radius from center I
The natural newspaper impulse is to rebuff

New Orleans
of Greensboro)—Over 41,000.
this sort of man, for he is invariably verbose,
vague and removed from the interests of the A paper published in a city of 5,000 in Wis- Population of Greensboro Trading Ter.
consin has found that it is not advisable to ritory over ,000. Completely covered
day.

States
b
But the economic position of the small press publish its agricultural news in a special sec-

Greensboro New
is not such that it can afford to neglect even tion. This paper had been running eight
this much opportunity. What the editor should pages of general local news and local advertis-
do is to treat the man as a reporter. Give the ing, and eight pages (as a separate section)
publicity seeker proper direction and he will of agricultural news and advertising. This has
Watch for next ABC
Statement from New Or-
get himself into the news of the day and bring
back news stories in spite of himself.
been discontinued because the publisher found
that it was accentuating the class feeling ex- CONE, HUNTON & é
leans Papers.
This is not at all an impracticable or trivial
idea. A clergyman in a New England town
isting between the town and country people.
The paper now publishes just as much agri-
WOODMAN wv
cultural news but the news is scattered through Incorporated
was addicted to writing about the American
Revolution and he insisted on bringing his the paper.—N. J Publisher's Representatives.
patriotic effusions to the newspaper office. A
few weeks of guidance and he reported the “Our job office was an aggravation rather
first robin of spring—a small beginning, but than a source of profit till I made a complete
one which grew. Now this clergyman is always study of costs” said the publisher of a small
found wherever there is a crowd and he is a western daily recently. “By taking the entire
faithful carrier of every current rumor.
chief difficulty is to keep him from trying to
The cost of production and distributing
every piece of work turned out I turned what
it to | sn
The New York Times write news stories himself; as long as he sticks had been a source of annoyance into a source
is the only New York to oral reporting he is all right. of income. Upon investigating other job | ae Orleans
There is a hunch in this which is worth
morning newspaper thinking about, although the application rests
offices I found a great many of them were run
on the hit or miss system and very frequently
which showed a gain absolutely with the local editor and his local by going over a job with the proprietor of a
in Want advertising conditions —H. B. H. job office I have proved to him that he lost
money on the job while he made an unduly
in February, over large profit on some other piece of work which
February of 1921. It is a boast of the small press, and es-
pecially the weeklies of the country, that they
would result in that particular man sending
his work out of the city in the future —F. L
are “clean.” Most of these boasts have a
touch of envy cf the great city pavers whom
they are intended to insult by comparison. Personals—the “Mrs. Jones came in from
Overlooking the aspersion, it is worth while Centerville’ sort of brevity—have a vast cir-
looking into the cleanliness of the country. culation getting quality in the weekly and
Often it means a simple failure to print the rural daily. One of the easiest ways to secure

NEW YORK
news. such personals with little effort is to arrange
No one will urge the country newspaper with some friendly general store to permit
to yellow methods or to the hawking of local you to look over their sales slips. Nearly Tried and Found True

EVENING
scandal. There is, as a matter of fact, no everyone from the country who comes to town
Whether as a household necessity for
danger that the country press will become patronizes one of the leading stores and if the the family or a productive salesman
yellow in this particular respect for the simple personals are garnered from this source you for advertisers

OURNAL reason that it cannot afford to. When it are certain to get all you can use.—D, A
boasts of being “clean” it is usually making a
virtue out of a necessity. And sometimes a
The
\ change was made in the stereotype metal
has the largest
harsh necessity.
This should be realized by the small news-
and it was necessary to empty the huge pct
Dipping it out ladle after ladle into moulds
Pittsburg Digpatch
circulation of papers for their own uplift. Here again a
careful scrutiny and frequently a revision of
would
tedious.
take time and would prove mighty
However, it appeared to be the only
has stood the test for generations.

any daily news- news value is needed.

In the Story of a Country Town which Ed
method of emptying the Times stereotype pot. Branch Offices:
The pressmen came to the rescue by having Wallace G. Brooke,
paper in Amer- Howe wrote a good many years ago he said: the ad room set: Brunswick Building, New York
‘A man should not write for a newspaper long he Ford-Parsons Co.
ica. in one town for he becomes so familiar with
To the So & So Metal Co., Marquette Building, Chicago, I.
Newspaper, Ohio,
the small affairs of the people that it is a great From the Times, Marietta, O. —
effort to treat them with respect. In the —"
course of a few years he will have had occa- The sterectvper made up a few mats with the
Few Papers—(if any) — surpass the sion to criticise every man of any importance, foregoing address on it and cast many cylinders.
TRENTON TIMES
Perth Amboy, N. J
if he is honest and truthful, and will be gen- Time was saved dipping out the metal in
erally despised in consequence. Even if a moulds; one man did all the work; it wasn't
NEW JERSEY complimentary twaddler, sowing good words to necessary to paste addresses on them and it
the exclusion of everything else, he will become wasn’t necessary to box up and ship, as the

A Food “Med ium unpopular for that, for the people will soon
discover that he is a man of no discrimination
cylinders were shipped just as though they had
been trimmed up to insert on the press to run
Plants are putting on men.
Plant managers are opti-
A recent reader survey indicates that or honesty if he speaks well of everybody.” 12 or 16 or more pages. It solved a problem mistic regarding future.
among the housewives of the city our This does not seem to offer much hope; yet of labor and extra expense.—A. S. Building trades active.
Thursday Food Feature Department-

Evening News
the hope is in printing the news without fear.
upward of four pages devoted to food
recipes and news and food advertising
The successful small town editor is despised What do you do when a big story breaks
—is the best feature carried by the by a large part of his community, but he is not when your paper is on the press. Do you wait
Times generally despised. until the following week to give the news?
Circulation 30,237 Member A. B. C No sophistry about being “clean” should Why not get out a little insert, printed on a
keep the newspaper from getting the news job press, and distribute it with the -regular F. R. NORTHRUP
KELLY-SMITH CO.
and printing it. The fate of the “twaddler” is issue. You'll be surprised at the number of -350 Madison Avenue, New York Gty L
Marbridge Bidg. Lytton Bldg. worse than that of he who hits as he goes.— people who'll buy the paper just to read that Foreign Representative :
New York Chicago
H. B. “extra.”"—G, Dd.
 Editor & Publisher for April 1, 1922

ao
BUFFALO EVENING NEWS
Again Leads All Six-Day Publications
in United States in National
Advertising
Buffalo Evening News assumed
tecipchipofthe National Advertising Field
i} gmong all papers publishing only six days per
OLLAR PULLFR Win and hold BIG
circulation with a
Advertising and circulation managers are always on the lookout for new Hollister Campaign!
] a * 1922 the os News retains this ideas that will increase advertising receipts and win new circulation. Your
Dp. idea for increasing advertising or circulation may not appeal to your manager,
Advertising 1921—2,517,574 We made big gains for The
Rational agate lines. but it may be just the thing that some other manager wants. Epitor & Pus-
LISHER will pay $1 for each idea printed under this head. The fact that the Philadelphia Inquirer (twice),
THE BUFFALO MARKET.
idea is now being used in your city does not bar it from the department. Ad- Los Angeles Times (twice),
dress your communications to the DoLtar PULLER Epitor.
clip them and mail them in and receive payment by return mail.
When they appear
Unavailable
Washington Post, Cleveland
ideas will not be returned. Plain Dealer, and others.
money or And now it’s the San Fran-
factories and additions than im any
AVE you started a classification for ““Radio” A novel special advertising page, tying up cisco Chronicle. Write or
on your classified pages? Not everybody with the names of movie stars, to attract at- wire for details.
will want to keep their sets, sone will want tention, is being successfully presented by the
to sell and get better and others will be moving Worcester (Mass.) Post, Each of the ad-
or for some other reason, find it necessary vertisements on the page contains the mis-
to sell?—F, H. M. spelled names of two or more well known HOLLISTERS CIRCULATION -
Your campaign will pay in Buffalo. The Marion (Ind.) Chronicle sold a double
movie actors. The advertisements appear six
times, with a change of names each time. ORGANIZATION
Largest in the United States
BUFFALO EVENING NEWS truck for a two time run on a “People You Cash prizes are awarded to the persons who
300 MeRRiTT Bios. Los Anceces,Cat.
E. H. BUTLER, Editor & Publisher. Ought To Know” contest. In each ad ap- send in the correct list or nearest to the cor-
Kelly-Smith Company, Representatives, Mar- peared a picture of some prominent person rect list of names, at the end of each week.
ilding, bridge Bldg., New York, N. Y.; Lyttom Bldg, rs, m4]
oit (someone in the limelight nationally). Prizes —B.
Chicago, Ill. were offered to the first four persons who sent-
in the pictures with the correct or nearest The Denver Post gives the choice of a use-
correct names written beneath—R. B. M. ful present to those who bring their want ads
for the Sunday issue to the office on Friday.
Brass Tacties
BOSTON
These presents include such things as cake,
Some one has figured it out that the house- macaroni, spaghetti, whisk brooms, soap,
wife who does her own washing puts in “two
months a year at hard labor.” You can make
tooth powder, stationery, chewing gum. It in selling mean co-ordinated
could be worked out as a method for dis

TELEGRAM
this the basis for a laundry advertisement that tributing samples for display advertisers.— sales and advertising. It
they’ll grab for—B. A. T. F. H. M means advertising in the
One newspaper interviewd all of the non-
newspaper that will reach
The newest, up-to-date Run across head of page large type cap-
advertisers and secured their excuses for not What is the Greatest Thing in Life? practically all your possible
and fastest growing tion:

newspaper in
advertising.
edition
These were then run in a future
(omitting names of the givers of
Invite the dentist to take space for his answer, customers in a market in
Good Teeth; the piano house, Good Music;
Suburbs course) and prizes offered for the best replies the bank, Mcney; the real estate office, A which you have distribution.
1 center Metropolitan Boston submitted to the paper by readers, The re- Home; the oculist, Perfect Eyesight; the in-
ng Ter- HAVING plies were then submitted to the non-advertisers
and the majority of them capitulated —B. A. T
surance man, Protection for Dependents, etc.— the
|

Indianapolis
covered
Largest Evening
If the editcrial department is running “rec The Nelson (B. C.) Daily News secured
Circulation ollecticns” stuff like early history, “twenty one and two-inch cards from hotels in the city,
ews REPRESENTED BY years ago today” or interviews with old-timers, n the understanding that guests’ names would

News
turn them into co-operative pages. Advertisers be inserted each day under the cards. The
BENJAMIN & KENTOR are selling merchandise or services that would reporter calls around at the hotels before
& Les Angeles
not have been possible in the days gone by.
It is easy for any advertiser to contrast some-
press time and picks up the names. This idea
has been used for several years on the News New York Office: Dan A. Carroll, 150 Nassau St.
Van Nuys Bidg. my thing he sells with the products of earlier and brings in in the neighborhood of $1800 Chicago Office: J. E. Lutz, The Tower Bldg.
times and emphasize its advantages.—F. H. M. yearly on that paper. At the same time the
New York
225 Sth Ave. subscribers have for long considered the column
There is hardly a town of any size where as important news to them, for they can find
someone of the local druggists does not manu- out who is in town.—G. O. W.
facture some specialty of his own. Find out
from the druggists what they are making and To push its two or three pages filled daily NEWSPAPER
Because of its diversified resources the
North Jersey Shore is doing an excel-
lent business despite the dep i
then help them
vertising columns.
push it through
For example,
your ad-
Newbros.
with small advertisements of bargains in neigh-
borhood stores over the city, the Detroit ADVERTISING
other sections. Advertisers should re-
member that this prosperous section
Drug Store, in Butte, Mont., manufactured
a hair tonic which was only sold locally. It
Journal paid $1 for each letter printed in
which housewives told the actual savings such DEPARTMENTS
can be thoroughly covered by using was called “Herpicide.” The papers and the ads made possible.—E, C. L.
advertising agencies helped make this nationally
THE ASBURY known. The same thing can be done with
many a product now known only locally.—F. L.
The Atlantic City Gazette Review has pur-

PARK PRESS
chased a new truck and the sides are made of
composition board painted black. Each day
(Evening and Sunday editions) someone in the circulation department marks
A successful variation of the usual shoppers’ the panels up with the best local news such as,
FRANK R. NORTHRUP column was developed by the New York Eve-
Special Representative MAN FOUND MURDERED ON THE
ning Post, under the caption of “The Particu- BOARDWALK
38 Madison Avenue, New York City
Association Building, Chicago, Ill.
lar Person.” Each day a different
studio, or tea room was described in a chatty
shop,
JOHN B.GALLAGHER C°
See Today’s Gazette Review For Full Details
J. LYLE KINMONTH Publisher style, no name or address being given. Only
Asbury Park, shons or tea rooms that cculd be conscientiously
Then at night when the truck is finished
recommended were chosen to maintain a certain
the driver gets the blackboard eraser and rubs
standard of distinctiveness. This was run as
it all off and we are all set for the next
an editorial feature, and letters from readers day.—S. B. The
New Haven
asking the whereabouts of the places referred

ue
to used to come pouring in. Soon there were
requests for the write-up in a more permanent
You can give your community a good boost
and at the same time increase your advertising Pittsburg Press
sity for
ilesman Renister form, and a little booklet was brought out
occasionally with the collected write-ups with
patronage by issuing a “Home Products Num-
ber.” Have one of the best men on the staff Daily and Sunday
Has the Largest
the addresses printed after each one. Readers prepare articles descriptive of flour mills,
is New Haven’s desiring booklets sent in stamps to cover the creameries, cheese factories, bakeries and other
Dominant cost of mailing. The booklet was brought out similar institutions in your territory. An edi-

itch
Newspaper by the advertising department, which included
only such shops or little restaurants as had
torial urging your reader to give
facturers the preference will make you a lot of
home manu- CIRCULATION
Bought every night by More New
Haven people than buy any other a yearly contract in the shoppers classified friends and help build up your territory. In IN PITTSBURG
ons.
TWO New Haven papers COMBINED. advertising .department. When the column
and the booklet were finally discontinued the
this number you will be able to carry a large
amount of advertising from the various firms MEMBER A. B. C.
New Haven Register classified advertisements were still run under
the caption of The Particular Person. The
who manufacture
influence.—H.I
products in your zone of
Metropolitan Tower Bidg.
fork The Julius Mathews Special Agen charm of the column was the idea of a per-
Boston — New York—Detroit—C cose
1. A N JOHN GLASS
sonality going about exploring the picturesque The Lowell (Mass.) Sunday Telegram has New York Chicago
nooks and haunts of the city. Miss Amy Bon- been publishing an interesting feature, and add-
ner who wrote the column from March, 1917, ing to its revenue by a weekly page story, en-
The amalgamation of the two bation until July, 1919, also used this style for writ- titled ““A Middle Street Romance.” Its char-
K ~ ao newspapers ing advertisements which drew as well as the acters meet on Middle street, one of the back
column. There are possibilities for the building business sti eets of the city, and, as the plot We can increase your business—
up of a similar feature, column, or variation thickens, every business firm on the street has you want it increased.
of this idea for newspapers in other cities.—VL. a part. This piece of business fiction made a
distinct hit with readers and advertisers.—J. You have thought of press clip-

THE WARHEIT and

Take
study
a few
last
hours
vear’s
off at least once
filers.
a month
Anticipate anni
M. M.
Virtually every Sunday newspaper publishes
pings yourself. But let us tell you
how press clippings can be made a
business-builder for you.
brings into being the most versary sales and special occasions of your motorlogues, or articles suggesting trips for
advertising medium in the Jewish field advertisers. The ability to go to Mr. Smith motorists, in their Sunday automobile sections.
and say “We mustn’t forget your anniversary
on the 15th” gets you on the inside.
quently you can sell a week’s space before
Fre-
And not yet very few, if any, advertisements
are obtained from those who benefit from the
travel that is encouraged over particular routes.
BURRELLE
the other fellow knows that Smith’s are hav- It seems to me that not only the hotels and 145 Lafayette St., N. Y. City
ing an anniversary. It also gives you a clew inns but real estate firms seeking to market
as to the advertising tendencies of the indi- land along the route suggested by the auto- Established a Quarter of « Century
The National Jewish Daily vidual advertiser and gives a definite check mobile editor would be especially good pros-
on advertisers who are “weakening.”—D. A. pects.—R
36 Editor & Publisher for April 1, 1922

NEW SHOPPING PAPER Remodeling Detroit Times Building printing plant only. This leaves Lees- new owners also publish the a i—
The Detroit Times building is being burg, a town of 500 located six miles ridge Daily American. ae I
Nugent’s of St. Louis, Supplements remodeled. Nine new linotype machines north of Warsaw, without a newspaper.
Newspaper Advertising will shortly be installed. The editorial New Building in New Rochelle
New Equipment in Poughkeepsie
department is to be moved from the sec-
Nugent’s, one of the four leading de- ond to the fifth floor. The third floor The New Rochelle Standard has ¢
The Poughkeepsie (N. Y.) Eagle-
partment stores of St, Louis, is supple- pleted a $20,000 addition to jts build
will be used by the advertising staff, and News has installed a Model 8 Mergen-
menting its newspaper advertising with a and has put in new linotypes and sIT
the business offices, mailing room, thaler linotype. This is the second ma-
four-page weekly publication of its own, presses will take up the first floor, with make-up tables. Miss Jane Call AW
chine the Eagle-News has installed with-
called Store News. The store weekly the composing room on the second in the last three months. -wcbggn of the Syracuse Herald
will be issued the latter part of the week, acne _ een appointed society editor. hose une
bearing date of the following Monday
Crookston Paper Buys New Home Texas Paper Sold ———— — exceed 50
and announcing sales for that week.
A recent report stated that during 1921 The Crookston (Minn.) Daily Times The Breckenridge (Tex.) Weekly and Added Capital for Labor Paper verti
six department stores in St. Louis used is purchased the Grand Central Hotel, Daily Democrat has been sold to the The stockholders of the Wapis
840,550 more agate lines of newspaper dis- Breckenridge American, C. M, Caldwell, (Wis.) Tribune have pledged gy by
which it will remodel for its own occu-
play advertising space than they did in cy by July 1. president.
] The dailyy paper will be additional
\ capital
\ and
Ri thus ay
NUS averted erences
ined, |
1920. The total number run last year stopped, but the Weekly Democrat, suspension of this recently estabjg sen \
was 10,533,473 lines. founded in 1899, will be continued. The labor daily. sults pro
Warsaw Daily Buys Weekly nsher.

Newspaper Women to Dine [he Warsaw (Ind) Daily Union has Adve

SUPPLIES & EQUIPMENTE=:

The New York Newspaper Women’s purchased the subscription list and good copy
Club will hold an informal dinner at the Will 1 ¢ of the Leesburg Journal, and the cone
Hotel Vanderbilt April 9. Journal office will hereafter be a job - jon wit
For Newspaper Making wae
ing abilit
ow emp
NEW YORK, N. Y.
EDITOR & PUBLISHER RATE CARD
im effect March 11, 1922
Wanted
\ Hoe Quad
ems in width,
press,
by 21
printing
inches in
8 columns,
length.
124%
B-9i6,
gsher.

You
Editor & Publisher. ; : FOR SALE Asgeneré
3 Deck—Two Color —
1. General Advertising
Color Press Wanted Doab ap
a. Transient rate 50c per agate line (minimum b. PREFERRED POSITIONS. Wanted, new or second-hand color and halt ’ \ helpe
space 14 lines—1 inch). tone press to print a seven-column, 124% em tantia
i rrr ee 672 agate lines $200. we Front and back cover rates on application. page; 285 lines deep. State make, age, con- :
FUME PAE cca vcess 336 * - 113. dition, price, ete. Box B-922, Editor & Pub New1968—First-Class Condition [205 °
Quarter page ...... 168 “ - 60. 00 Inside front and back covers 10% extra. lisher 7-Columns, 13 Ems
Eighth page ....... 84 “ ” 35 00
Will print 4, 6, 8, 10, 12, 14, 16, 18, 2, My. seeks
Sixteenth page ..... 42 “ soe 20. 00 All other positions 25% extra. Printers’ Outfitters pages from single set of plates. Fodlyith org
Printing Plants and Business bought and sold, both mail and carrier. and inde
2 Time Contracts American Typefounders’ products, printers Speed 12,500 years jot
Agate 6 insertions
12insertions 26 insertions $2 insertions and bookbinders machinery of every descrip- For delivery October 1, 1922. Can be seatmnal, de
a. Lines within year
within year within year within year tion. Conner, Fendler & Co., 96 Beekman St., [ff in operation. “Bore writ
int SAT eee 672 $188.00 New York City. trade
$175.00 $150.00 $125.00
MASE GORE. ccccccce 336 100.00 94.00 88.00 75.00 SUPERIOR TELEGRAM fp.
Quarter page ...... 168 56.00° 50.00* 47.00° 44.00 SUPERIOR, WIS. Desk We
Eighth page .......
Sixteenth page .....
84
42
30.00°
18.00°
28.00°
15.00°
25.00°
14.00°
23.00
13.00
Take It To ays
sired by
perience
All 52 consecutive-insertion contracts (see last column above) are based om consecutive in- ines, w
sertions within the year. Extra space is charged at the 52-insertion rate, but contract is credited Specialp
for one insertion only.
Half pages and full pages on 6, 12 and 26 -time contracts may be used at the option of the Hercules wk
accurate

advertiser within the twelve-month period. Open 24 Hours out of 24 Electric -Welded |
*Quarter, eighth and sixteenth pages must be on definite copy schedule. ectric = e :
b. Contract advertisers are accorded the privilege of same insertion rate for larger space. The Fastest Engravers on Steel S desires
For example: an advertiser under contract for twenty-six (26) quarter-pages at $47 per insertion
is accorded the privilege of half pages at $88 and full pages at $150, but such advertisement is
to be credited on contract as but one insertion of contract space.
the Earth teel Stereotype Editorial
fies: editor-in
c. Rate maker card—52 consecutive insertions—minimum space 28 agate lines—net rate 28c.
per agate line. Extra space pro rata.
Powers Photo Engraving Co. Chases apoed
d. All rebates earned by advertisers using more than contracted space within life of contract. 154 Nassau St., Tribune Bldg.
are paid in advertising space to be used within one month after expiration of contract.
Made of Special Analysis Cold —
New York City
Drawn Steel, guaranteed acct on
3. Classified Advertising. 4. Reading Notices—(None.) rate in every particular andof Mdepende:
a. re -06 a word Newspaper Plant Equipments thoroughly dependable qualityia figh-mi
isieeene -06 a word 5. Commissions. Allowed to recognized agen- Established in 1912 material and workmanship. toned
Situations Wanted......... +++ .03 a word cies on other than publishers’ advertising. Address

PECKHAM MACHINERY CO.

Business Opportunities......... .06 a word
b. All advertisements inserted on a strictly cash basis, Repairs and alterations made. For Edi
except on orders from contract -advertisers. Write for Prices. Experie
direct
ce. No discount for frequency of insertion. MARBRIDGE BLDG, 34th & Bway
editoria!
NEW YORK CITY AMERICAN STEEL Editor |
6. TERMS. CHASE Co.
a. All accounts payable net 30 days and subject to sight draft immediately thereafter. 8-page Goss flat-bed Web Press
b. Two (2) per cent. cash discount allowed on current advertising bills paid on or before the (entire plant sale) 122 Center St., New York fim a
tenth (10th), provided all previous bills are paid. sports
c. Engravings, electrotypes, etc., are made at the expense of the advertiser and are not sub 2 Model 14 Linotypes, fine shape, thousan
position
ject to cash discount. NN 4:8068s iscncedeeoucencane .. 3,300.00
for $60.
d. Advertising copy will be prepared by the service department of EDITOR & PUBLISHER 20 Duplex Press chases, each.... 6.00 lisher.
at an additional charge of 10%. ——-
12 8-col. 1244 em chases, each.... 35.00
Other good bargains in List 26. Young
7. Mechanical Requirements.
Column width, 13 ems. Column depth, 168 lines. Columns to page, 4. Size of page,
For Prompt Service ence as
dailies,
ment
& Pub

R. HOE & CO.

9 x 12 inches.
Double center spread, 12 inches deep x 19 inches wide.
should be 133 line screen.
Half tones used in advertisements
TYPE Wantes
Editor

8 Time Schedule and Miscellaneous

All copy subject to publishers’ approval.
9. Publishing Date—Saturday of each week.
b. Forms Close Thursday. ’
For One Hundred Years the Leading
Designers and Manufacturers of News-
Printers’ Supplieyfi=- circula’
Forme:
desk;

c. Advertisements must be in office by Wednesday P. M. for ee

d. Corrections on advertisements may be made up to Thursday, 5 P.
e. EDITOR & PUBLISHER
wae issue.
M.
will not be responsible for errors in advertisements, due to
paper Presses and Printing Machinery
of All Kinds Machinery fr
failure to return proof in time to make corrections. .
f. Failure to furnish new copy en definite insertion contracts will compel use of previous
;
Quality First— In Stock for Immediate Shipmentht ffYoung
Selling Houses conveniently | om
Progress Always
ar
advertisement.
talker
g. Copy for advertisement should be received as early in the week as possible to insure good “American Type the Best in Any Cas” as rey
display and position. years
b. All cuts should accompany copy. i. All new cuts and art work made at expense of We always carry a full line of Press
ences,
advertiser. and Stereo-room supplies, including
blankets of all kinds, knives, rubbers,
AMERICAN ence
cheek woods, matrix paper, imported
and domestic tissue, paste, brushes,
TYPE FOUNDERS C05“
18. Circulation.
a. Member of A. B. C.
chemicals, counters, paper roll trucks, Boston Pittsburgh Kansas Gty
etc., all at the lowest prices consistent New York Cleveland Denver Al
b. (February 1/22) Circulation 5,907.
with Hoe high quality. Philadelphia Detroit Angele &
Baltimore Chicago San Francis? & Journ
Richmond suncionotl Portland print
11. Subscription Rates—Domestic $4.00. Canada $4.50. Foreign $5.00. 504-520 GRAND STREET tlanta .. is Spokai :
NEW YORK CITY Buffalo Minneapolis Winnipes Dayt
Penex
No. 7 Water Street Tribune Building
12. Executive Personnel.
Boston, Mass, Chicago, Illinois
name
J. W. Ferguson, general manager; John F. Redmond, maneging editor. jourt
J. B. Keeney, advertising; Fenton Dowling, circulation. Was
 Editor & Publisher for April 1, 1922 37

> Brecks

ochelle
|
Introduction to Employer and Employee $50,000
d has ¢ cash for first payment on a daily
ts boi SITUATIONS WANTED HELP WANTED SPECIAL CORRESPONDENCE newspaper property. Locations
*
e andy
Cal : A WO! RD for advertisements under this 6c A WORD tor advertisements under this 6c A WORD for advertisements under this near New York City preferred.
Cash with order. For classification. Cash with order. classification. Cash with order.
Jerald dassification.
, ’ Fiscse unemployed one insertion (adv. not to The Clarksburg (W. Va.) New Bureau Proposition X. Q.
need 9 words) FREE. Classified Manager-Salesman Wanted
Aggressive producer with proven record of 210 Latstetter Building. West Virginia news
a.complishment; one who is used to going stories; publicity; clippings; Trained news

Paper
; advertising
Solicitors sales
Manager
increased over 80% under my out
solidly
and building
under
individual
adverse
classifications
conditions. Permanent
paper writers.
copy a specialty
Clients invited. Trade Journal Charles M. Pubiten,
© Wanliganagement. 1 keep staff fighting for busi Newspaper Properties,
ed — by setting a good example. Highest position Salary seventy-five dollars. Wire
e % ences as copy and salesman. University complete nightletter collect, stating experience 225 Fifth Ave. New York
averted rained, married, now employed. Desire a and references. H. E. Bowden, Advertising
Director, The Times, El Paso, Texas. ADVERTISING SERVICE
establig, sition with a future governed by the re
its produced. Box B-919, Editor & Pub B. W. Hicks & Staff A WORD for advertisements under this
fisher. Advertising Agency of Wheeling, W. Va., classification. Cash with order.

Unusual Opportunities
who are responsible for the “‘Telmor,” “Sel
Advertising Producer
copy writer and salesman with unusual mor” Illustrated Classified Service, are in The “Telmor”-“Selmor”
ord in winning new™eccounts and develop the market for a thoroughly competent man
Illustrated Classified Service, prepared and
or woman for the position of classified man-
ing conservative advertisers desires a posi ager and salesman (saleswoman). The man
issued by B. W. Hicks & Staff of Wheeling,
‘on with a future. References from
wspapers and advertising agencies regard
both
or woman who can “fill the bill” is one who
W. Va., seeks a connection with newspapers
who wish to enlarge and enliven their classi-
Daily & Weekly
knows classified advertising from every
ability and character.
ow employed.
Age 28, married,
Box B-920, Editor & Pub angle and who possesses the initiative to
fied sections. The “Telmor’’-“Selmor”
vice (to cite just one specific instance) has,
Ser NEWSPAPERS
assume complete charge of the classified de-
her.
partment of a daily newspaper. To the one
without any additions to the advertising force
of the newspaper in question, increased its TRADE PAPERS
You After Profits? f who qualifies will be offered a most unusual classified section from 3 columns (Sunday) to

HARWELL & CANNON

general manager I can save you expensive opportunity to rise to a far better position more than full page—in a space of three
culation advertising managers, develop than that of classified manager in a com

ee
weeks! And 99% of the increase comes in
r sur news department and increase your profits. paratively short time. Sell yourself in your over the counter! Already there are six
bled profits of one daily paper in six months hrst letter. newspapers (the only ones solicited so far)
another to sell at record price. Can using this service—the smallest having five
these stat ts. Now employed Opportunity
am seeking permanent position. Address thousand circulation and the largest having
Metropolitan daily, contemplating special ad- a circulation of 68,000. If you are interested
3.905, care of Epitor & PuBLIsHER. vertising, permanent, requires services of
in increasing the revenue; prestige and pull- Times Building, New York
trained capable man to take charge of de-
Graduate, ; ing power of your classified section, you owe Established 1910
partment. Write, in confidence, stating quali- it to yourself to write at once for full par-
» 18,2 . seeks staff position in literary capacity fications, experience connections and fullest
tes. with organization where special qualifications ticulars. Address B. W. Hicks & Staff,
details. B. O. Box B-917, Editor & Publisher. Wheeling, W. Va.
land industry will be appreciated. Twelve
years journalistic experience, covering repor- Wanted

For Sale: 32-pp Hoe

torial, desk work; editorial, article and fea- News editor for Arizona Republican, Phoenix,
an
be se ure writing, short stories and light humor, Arizona. Must be thoroughly experienced,
de per write-up. Proved executive capable executive, pleasing personality and NEWS OF THE AD AGENTS
AM ablity. oe B., 125 Halsey St., Brooklyn, N. Y. prolific worker. If interested write imme
diately general manager, Arizona Republican, Rt. angle, two four plates wide,
Desk Work Phoenix, Arizona. (Continued from page 29) 8 cols. 12 trol, yee
in smalt city daily, or editing weekly, de- col1.| is 22 in a A.
dred by trained newspaper woman, long ex- He stocks and spindles, metal
perience on daily news and desk work, head furnace, carv ing ting
ines, weekly makeup and other technique. BUSINESS OPPORTUNITIES W. H. Bushman, of the advertising table and double steam table.
Special punch, ingenuity, knowledge of aftairs, staff of the A. S. Aloe Company, St.
6c A WORD for advertisements under this IMMEDIATE DELIVERY
wcurate form. Initiative and steady hard Louis, for more than two years, has
work. Address B-912, Editor & Publisher. classification. Cash with order.
joined the Ross-Gould Advertising
Agency. Southern Publishers Exchange
ded Editorial Writer
desires position. B-873, Editor & Publisher.
Wanted
Daily newspaper property in a town or city J. Coleman Bentley, for four years INCORPORATED

upwards of 30,000 population; Pennsylvania advertising manager of the paint and Newspaper Properties and Equipment
Editorial Writer or New Jersey locations preferred. Address
Experienced newspaper man, from reporter to Samuel G. Meyer, 335 Harrison Street, Pas-
varnish division, lithotone dry color and No. 203, Carneal Building
tlitor-in-chief, recognized through the middle saic, New Jersey. pigment division, dyestuffs department
west as one of the best editorial writers in Richmond, Virginia
and chemical products division, of E. I.
the country, desires change of position. At
present employed, but can move on short DuPont de Nemours & Co., Inc., is now
is Cold notice. Writes a vigorous, pointed. with the Associated Artists, Philadel-

FOR SALE
d acce thoritative comment, the intelligence phia. Mr. Bentley also becomes secre- WE CONNECT THE WIRES
sincerity behind which attracts attention.
and of dependent paper preferred. Applicant can tary and production manager of the As-
move among men. Is educated, cultured, sociated Artists. Arthur N. Edrop is
ualityin high-minded, individualistic, and of unques- art director and president.
toned character. Correspondence solicited. Daily paper of National pres-
Address Box B-894, Editor & Publisher. tige. Established fifty years in A petition in bankruptcy was filed
EDITORIAL WRITER and
a capital city of New England. March 29 against H. K. Stroud, Inc., managing editor, let out by a
For Editorial Page New York advertising agency, by the merger, seeks new opening,
Experienced man open for engagement to Finest plant in the State. One following creditors: Dancey-Davis east of Chicago. College
direct or assist. Qualified and experienced as of the best newspaper properties graduate, skilled in copy read-
tlitorial writer or editorial executive. B-911, Press, $1,194; Donald Morris-Jones, ing and make-up, able in ex-
Editor & Publisher . in the East, and singularly free $150; Surrey Investors, Inc., $1,291. ecutive work, writes sanely
from any drawbacks. Situation Judge Know appointed Henry K. Davis and with vigor. Only 32, still
Out West : growing, ready at moderate
Young man, married, employed, seeks posi- ideal from a newspaper stand- receiver, under $2,500 bond. Liabilities figure, excellent recommenda-
ton as managing, news, city, telegraph, point. A paper supreme in the are about $20,000 and assets about $5,000. tions. Our No. 3029-B.
torts or copy editor in city over thirty field. Full telegraphic service.
thousand. Metropolitan experience. Present R. R. Morgan, account executive of the
Msition managing editor two years. Come A. B. C. circulation. No labor Cahill Advertising Agency, San Fran-
2. Address B-898, care Editor & Pub- troubles to contend with. No cisco, has become vice-president.
er. FERNALDS EXCHANGE,
INC.
debts or incumbrances of any The service department of the Premier Tuiro NaTi..Bioe. SPrinerieto. Mass.
Reporter and Librarian kind. High advertising rates. Press, Cleveland, has been re-organized
Young man, college education, with experi- Moderate overhead. Constantly into the Premier Direct Advertising
ence as reporter and librarian with important
dailies, desires better position. Special assign- increasing business. Returns Service Company. Officers are: George York by Henry F. Griffin, president; C.
ment work preferred. Address B-913, Editor owner net profit of over $20,000 W. Kinzel, president; J. Dean Halliday, Haldane Johnson, vice-president, and
& Publisher. vice-president and general manager; C. F.
per year. Stevenson H. Evans, secretary-treasurer.
Wanted Lowe, treasurer, and Eleanor Farnham,
Editor and manager of newspaper with 3,000 The business will bear the secretary. Thomas Walker and Franklin Holtje
Greulation in city of 10,000 wants wider field. strictest scrutiny, and the situa- have established the Walker & Holtje
Former head of metropolitan newspaper copy McLaughlin, Bryant & Co., Chicago,
tion is absolutely as stated. This Advertising Agency in New York.
k; able editorial writer and successful as has changed its name to McLaughlin &
ecutive. Present salary $4,000 a year and splendid property will be sold Co., Inc., G. H. Bryant having withdrawn E. V. Smith, formerly assistant adver-
Vy Hi Satisfaction. 42 years old. B-895, only for cash. Owner has other from the agency. Howard S. Markel, tising manager of Lever’ Brothers,
itor & Publisher. Cambridge, Mass., has joined the staff of
large property interests that re- formerly vice-president, has been elected
Young quire all his time. Fuller de- secretary and Sidney B. Egan, vice-pres- the Zain Advertising Service, Boston.
Have you place on your staff for young ident. Philip Ritter, Jr. has resigned as
woman of initiative, energy, adaptability, good tails upon application. Address
talker and mixer, who is thoroughly qualified “Publisher,” P. O. Box 1953, Horace S. G. Murnane, son of Tim vice-president of the Philip Ritter Com-
4&8 reporter and social editor, has several Boston, Mass. Murnane, for over thirty years sports pany to become vice-president of the
years experience, can furnish best of refer- Blow Company, Inc., New York.
I ‘ces, can and will tackle anything. Frefer- editor of the Boston Globe, is now on
tnce daily in small city in south or south- the staff of the O’Connell-Ingalls Adver- Ralph E. Tweed, formerly vice-presi-
West. Address B-910, Editor & Publisher. tising Agency, Boston. dent of the Arrow Company, Philadel-
———— been dropped for the present, although
there is an appropriation of $1,800. Thomas W. Kivlan, formerly with the phia, has joined the forces of the R. E.
sas City Drops Plan for City Journal Gillette Safety Razor Company and the Tweed Agency, Philadelphia.
yer
Ange : os ; “Prairie Window Ventilator,” has joined
@ All preparations for an official city Rival Papers in Joint Home
— journal, except getting a newspaper to the McJunkin Advertising Company as A. P. Enlarges Duluth Bureau
The Dover (Del.) Delawarean (Dem-
“- print it, were made by the officials of ocratic) and the Dover State Sentinel account executive. John Sampson, Enlargement of the Duluth bureau of
nipes yton, Ohio. Then, something hap- (Republican) are going to build a joint late with J. M. Bundscho, Chicago, is the Associated Press has resulted
pened. No Dayton newspaper would home. They will remain separate or- now a member of the McJunkin design through the establishment of a telephone
mame a figure for printing the official ganizations but will use the same equip- department staff. pony service to the Hibbing (Minn.)
journal. A second bid for its printing ment. Both are weeklies and will be Griffin & Johnson, Inc., is a new ad- Tribune. This service is handled by J.
Was asked and refused. The matter has published on difterent days. vertising agency, just formed in New R. Vessels, bureau correspondent,
 Editor & Publisher for April 1, 1922

feat
UNCHES
Managing editors and city editors are always on the lookout for news; and
€ ideas that can be used locally. Epitor & PuBLISHER will pay $1 for
Although Our Newest
Daily Comic Strip

RADIO RALF
has only been out a few
already been ordered by
New York Telegram
days, jt has

eacn inch published under this head. The fact that the hunch is not being Pittsburgh Chronicle Telegraph
worked
rh successfully in ; your city does not bar it from this department Buffalo Evening News
Address your ccntributions to the Hv NCH EpiTor. When they appear, clip San Francisco Journal
th
them and mail them in and receive payment by return mail. Unavailable Springfield Union
hunches will not be returned. Detroit News
Albany Times Union
——— THE Hamilton (Ohio) Journal has inaugu the page with the feature story on “Home Dayton Herald
rated a new plan and offers cash prizes Nursing.””——P. N Tacoma Ledger
to its subscribers for the most original essays Vancouver Province
te.
on suggestions for beautifying the city, This How many “Queer Trades” are there in your
plan is meeting with great success and could city? There’s the man who rents a corner and in accordance with urgent re.
profitbaly be followed by papers in other cities quests we have advanced release date
outside a store entrance where he sits and
of the country.—-C. G two weeks to April 10. Your territory
writes names with a Spencerian flourish on may be open.
visiting cards for six for a quarter. And the
A good way to forcibly bring to the readers’
attention how many lives traffic accidents cost
man high up in an attic who cuts and polishes
infinitesimal rubies on a toy lathe and sells
WIRE NOW
is to print over every story of a fatal traffic them to jewelers for use in watches. Also The McClure Newspaper
the ‘old fellow who makes goose quill pens
accident some such summary as this:
for lawyers with old-fashioned clients who
Syndicate
are impressed when asked to sign their names 373 Fourth Avenue, New York City
2, 3 and 4-col. sizes to important documents with such a tool, and
LIVES LOST THIS YEAR
are convinced that a signal honor has been
The International Syndicate IN TRAFFIC ACCIDENTS,
done them when they are presented with the
213 Guilford Avenue time honored writing instrument.—J. L. L.
Baltimore, Md.

Offer a small reward for each brief letter on

E. C. L. How does your city compare with other
cities in the matter of low rents, congestion,
transit facilities, homes owned, business op-
Million
Dollar
“The Funniest Answer in an Examination.” portunities, home life, recreation and amuse-
Stories along this line have been used fre ment, educational facilities, and religious op-
quently but this series will bring the interest portunities? There is a chance to show that
Features by of the teachers, pupils, parents and even those your city is a leader along these lines; or,

Hearst
of the public who contend that schools of if it is not, there is a good chance to start
Irvin S. Cobb today are not as efficient as they used to be. a campaign to correct present conditions.—
—F. H. m. ; ae

Fontaine Fox Consult the various members of your bar as

Hugh Fullerton
Rube Goldberg
you
If there are many foreigners in your city
may
Nights”
duplicate
now current
the series on “Detroit
in the Detroit News.
sociation.
secure a
From nearly each member you can
good little feature
comic situation in court in his experience, the
story on the mst Features
The writer of the series visits the hangouts most tragic, or the most interesting thing. Have
Ed Hughes and haunts of various foreign peoples in De- one of the young lawyers tell you of his first The World’s Greatest Circulatics
troit and describes them entertainingly. They wppearance as a trial lawyer, explaining his feel Builders
Burns Mantle are a revelation to Americans, few of whom ings as he examined his first witness. One mid-
know the picturesque and odd characters in dle western paper has demonstrated that such
T. L. Masson their own city.—E. C, L. stories make desirable features.—C. G.
International
Frederick Palmer Nearly all newspapers in towns of 50,000 or
H. J. Tuthill
“What little fear haunts you?” is good
about, have plenty of cuts of individuals filed Feature Service, Inc.
for a series of interviews. Some persons won-
away. We are making a hit with a daily blind
der if they locked the car, forgot to turn off
cut, varying men, women and children, using
New York
and others the water, if the boy left his wheeled toy
outdoors where it might be stolen and so on care not to go back more than three or four
Readers like to find that there are others like years or to run a cut of anyone dead or
The McNaught themselves.—F. H. M whose past since we got it, would cause em-
barrassment. The feature is run under “Who
Syndicate, Inc. What will the bankers in your town or city s This” and as cut line running answer to
do with regard to loaning money to former yesterday’s picture. It costs nothing, causes
Times Building, New York service men in case the certificate plan of lots of interest and utilizes many cuts that
bonus passes in Congress?—H. B. S. might lie idle otherwise —H. W. T.

Most successful men can fecall something A Sunday story on prohibition enforcement
that they made when a bey—a model of a makes interesting reading. Ask the prohibition
ship, a locomotive, or some project in company officials what has happened to the anonymous

THE
with other boys. Finding out these things w-ll letter writer so plentiful in the early days. of
develop two classes of material either a series prohibition. Is the female of the species more
f days of real spert in type or clues to the deadly than the male? How can women help
awakening of talents that nad enforce prohibition laws? Are signed com-

BOSTON POST
interests r
the men achieve what they have achieved. munications civen more stten*-n than th
F. H. M anonymous? How do arrests and quantity of
hooze seized in the first three months of this For Evening and Sunday Newspapers
| Can newspapers help to cut down the num- year compare with last year —H. M. C.
Has Renewed ber of unemployed in a city? That it is possi- Infernational News Service
ble is shown by publicity carried on by the | World Building, NewYork. |
Robert Quillen’s Buffalo News.
workers applying
Each day a list of types of
at the city’s employment
Each year several farmers retire, usually
they take up residence in the city or small
town near their farm. The story of these
ROOTES
agency is published together with a short ac-
Paragraphs count of the preceding day’s placements and
registrations. An occasional note of optimism
farmers, their family and farm is interesting
and will appeal to your rural subscribers.
and can be sounded. At the same time appeal is City subscribers are also interested
farmer friend’s retirement.—L. H.
in their Offset Gravure
made for both temporary and permanent work
J. P. McEvoy’s The number
when the
of jobs which can be created
matter is brought to the attention
A Mount Vernon (Ill.) paper is arousing
Publishers looking forward to the
finer printing of pictures in one oF
interest among juvenile readers by a contest more colors will make a careful study
Humor
of the readers of a newspaper is surprisingly of the possibilities contained in the
in which boys or girls submit letters telling
large.—A. C. R what their dogs can do or have done, show Offset Gravure process.
for another year. ing unusual sagacity. Cash prizes are offered Its practical success and various ad-
Only about ten per cent of the people that
for the best letters.—L. G. S vantages in newspaper illustration are
crowd the big department stores actually do
established beyond doubt.
ASSOCIATED EDITORS any buying. What attracts the ninety per
Everybody is more or less interested in wild

Offset Gravure Corporation

cent? Interviews with department heads and
35 N. Dearborn St. things, especially if unusual stories are given
store detectives will unearth some interesting
| CHICAGO ILLINOIS and possibly startling information.—J. L. L.
about them, and still more if they have a local
bent. The swarm of bees on a trolley wire;
the raccoon that is caught in town; the first 351 WEST 52d ST. NEW YORK
Many a “tip” for a good story is lost be- Telephone Circle 7395
robin; a moth hatched ahead of its time, all
cause the mechanical department emplovees of
make good little first page box stories and
a newspaper have no good opportunity for
cause much comment. One of the interesting
communication with the mews department.
recent stories of this sort was that of a pheas-
Place a box in the linotype room, the make- ant which went to town and rode in an auto-
America’s Best up room, the stereotyping and the pressroom
with the suggestion that employees drop int
it news items or “tips.” Some good stories
mobile on the main street—this happened in
Pontiac, Mich.—R.
“The African World”
Magazine Pages that would otherwise go unnoticed are thus
secured.—H. B. S.
There ought to be a new angle to be found
in the public library of your town as a feature
&
“Cape-to-Cairo Express”
story. People are interested in magic. Why
Daily and Sunday The Paris (Texas) Morning News has much not have a reporter find out what the demand
Published every Saturday *
success with a “‘Shut-In” department. It now is for books which show how to pull rabbits
rivals the society personals. In this column out of hats, make packs of cards disappear, etc. London.
is carried the names of persons who are sick, What sort of people read these books, the

Newspaper Feature Service AMERICAN OFFICE

injured, or otherwise prevented from their middle-aged business man looking for a hobby
daily vocation. The condition of those hurt or youngsters? With this as a start, your
in accident of any sort is carried in the de- reporter is likely to delve into all sorts of
Ne. 1 West Thirty-fourth %.
241 WEST 58TH STREET partment from time to time until they are re- out-of-the-ordinary things which are worth NEW YORK CITY
covered. Instruction to the make-up are to
New York City featuring. The public library is always a
never get the department in the same page
with the deaths; and when possible to put it on
service institution worth boosting, but you Telephone Fitz Rey 2969
must find novel ways to do it.—J. M. M.
 Editor & Publisher for April 1, 1922 39

INCOME TAX RETURNS IN

NEW YORK STATE

it hag

it te.
e date
rritory
|

|
per |
Under the New York State income tax law payments exceeded
t City
$37,200,000 for 1919. The National Advertiser who knows his book
figures that the Empire State this year will pay an income tax in excess
of this figure.
Returns were filed by about 746,000 persons, and those who paid
totaled over 618,600.
Records showed that about 50% had incomes between $1,000 and
$2,000.
The total assessed valuation of real and personal property in 1921

~ $14,850,989,607
Where greatest wealth is, the greatest opportunities exist.
The creators of greatest wealth are the greatest spenders.

a
Cirew- 2,506 19,000 - 2,500 10,000

*Albany Knickerbocker Press......... (M) 34,464 .09 A) New Rochelle Daily Star... .......... (E) 3,650 we B43
*Albany Knickerbocker Press.......... (S) 46,830 Al jl Bere Were Gti cccciccccsccaseccccses (E) 177,066 =) 3%
Ra GHD cc cccditccccccscsesscss (E) 6,796 Of BS “New York Evening Mail............. (E) 167,913 Al a
*Brooklyn Daily Eagle................-. (E) 58,435 2 2 *“New York Evening Post............ (E) 32,706 32 23
*Brooklyn Daily Eagle................. (S) 72,159 2 2 *The New York Herald............... (M) 189,816 se 4
*Buffalo Courier and Enquirer..... (M&E) 85,518 18 18 *The New York Herald................. (Ss) 209,843 5 4S
SEE III os cticccdvncdacccaanecacs (S) 115,296 2 2 “FR Gi, GER Wet iai cs ccctcdceccscic (E) 182,279 x) AS
SR GED ecccccecccccececceccese (M) 38,732 12 Je tNew York Times.... ST 330,000 55 6305
SY IIE Ca ccdceccwiccscnccscoccs (S) 56,784 1s 4 *New York Times. pet L cpeedumeee 500,000 75 7275
Buffalo Evening News..........-....-- (E) 104,690 21 21 Higwr Weeks Tetees ccc cccccccccsscecs (M) 142,195 40 36
“Buffalo Evening Times..............--. {E) 78,053 1S -15 “Maw Varks Tees. ......2-ccccccecsec (S) 141,301 40 2%
“Buffalo Sunday Times............--... (S) 97,942 AS 15 -**"New York World.......... no cee 352,852 oO 58
*Corning Evening Leader............... (E) 7,350 «4 Ot *“New York World... “ ce 609,290 x) 58
Elmira Star-Gazette ........--....+++ (E) 23,974 2 A ""New York World....... edindeane 300,740 x 58
Geneva Daily Times.................. (E) 6,353 Bo) 4 Pom rage” ae ikea cctascnesis = = = =
w ai *Olean MNOS ccc ccccccccceccccccsecces
ainean ee-my ser
- > ae ‘a ca = ~ Poughkeepsie Star and Enterprise. ...(E) 11,086 a) ss
ille M eet... .<kccc: (M) 5.411 ns SB Rochester Times-Union teeta eeeceeeees (E) 63,106 2 1s
Gloversville Morning v se cintes sl 7,895 4 O44
»
Hornell Tribune Times...............- (E) 65080835 #35 Sentege Sas
“Staten Island
Sana
Daily
‘
Advance........ (E)
:
7,812 x) 3
Ithaca Journal-News ............---5. (E) 7,233 Sad ad Syracuse Journal ............0ss.0s0e0+ (E) 45,014 10 18
SID GUID cnc ccndestccccecucs (E) 7,141 ozs ss ee a ey rere (M&E) 21,853 x 5
"Jamestown Morning Post............. (M) 9,489 6 x] Government St ts, Octob 1, 1921.
“Middletown Times Press............... (E) 6,793 4 283 *A. B. C. Publishers’ Statement, October 1, 1921.
“Mount Vernon Daily Argus........... (E) 7,362 4 «4 **A. B. C. Annual Audit October 1, 1921.
“Newburgh Daily News................ (E) 10,460 7 6 +Publ'sher’s Statement.

|
 Editor & Publisher for April 1, 1922

Radio! 4
@ Many Newspapers
throughout the United States and
Canada are now carrying [he New
York Globe’s Radio Service because
of its intensive reader interest.
@ RADIO increases Circulation.
@ RADIO increases Advertising.
@ RADIO increases the volume of
newspaper business activities,
but your Newspaper should
publish the best Radio news to
obtain these satisfactory results.

8
WHEY
Dany wEwSPargs
My

RieraPe im INE
®lobe
Adberliser.
UNITED STATES
:
€51 VOD

Undisputed Leader in the New York Radio field, offers you the
Syndicate Service of its

Daily Radio Department

furnishing instructive and interesting Radio articles, news, mats of drawings,
questions and answers, broadcasting programmes, and, in particular, instruc-
tions to amateurs, with diagrams upon how to build, operate and improve
their own sets.
Don’t confuse The New York Globe Radio Service with mere space-filling
matter. This is the service which will win out in your city as it has won out in
New York and elsewhere, because it is the actual product of expertence in giving
Th Radio Fans and the public just what they want.

PRICES FOR THE GLOBE RADIO SYNDicATE SERVICE:

New York Under 25,000 circulation $10 per week
Gl b 25,000 to 50,000 circulation 15 per week
ope 50,000 to 100,000 circulation 20 per week
° Over 100,000 circulation 25 per week
Radio No order accepted for less than 30-day period, subject

Syndicate,
“ ,
\= to cancellation thereafter upon one week’s notice.

GLOBE SQUARE, WIRE FOR EXCLUSIVE RIGHTS

NEW YORK
f
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