Serving the Better Interests of Commercial Radio and Television
VOL. 1, NO. 2
onopoly Hearing Set
11 IIITRODUCIDG
THE RADIO DAILY
By SACK ALICOATE
Publisher
ODAY we present to the radio in-
.I dustry, RADIO DAILY.
passes,
As time
you are part of radio, you
if
will hear considerably more of RADIO
DAILY. We are not here to revolution-
ize the radio industry. Thanks to its
understanding pioneers and efficient ex-
ecutives it has long since been on a fine,
substantial foundation. Radio spells prog-
ress. The industry is expanding rapidly.
It is both romantic and colorful and its
usefulness is only beginning. Radio has
its faults. So have we. That makes us
all even at the start.
RADIO DAILY is national in scope and
will be published right here in Radio
(Village. It will be radio's own daily
wspaper. It will be independent. It
be intimate, and it will strive to be
1 ander, charging the oft -mentioned de-
tstructive. In a word it will bring the
ws and sidelights of this great industry.
its executives and the rank and file.
try work day of the year, and as fast
modern news machinery can gather.
t and print it.
ROM time to time. in this column, we
will give our thoughts on the passing
io Parade. Our views will be those
a detached but compellingly interested
i ewer. for we are not unmindful of
fact that if we knew more about
radio than those now responsible for its
destinies we would be running radio
and not RADIO DAILY. We shall try
to be helpful in many ways. A forum
where views of responsible radio folk can
be outspoken in their, at times, diverg-
ent opinions. A front line trench, too,
(Continued on Page 2)
New Okla. Network
Oklahoma City -Oklahoma Net -
work Inc. has been incorporated
with following stations comprising
net. WBBZ, Ponca' City. Okla.,
KCRC, Enid. Okla., KGFG, Okla-
, homa City, KBIX, Muskogee. KASA,
I Elk City, KGFF, Shawnee. KADA,
Ada and KVSO, Ardmore. Okla.
Corporation to concentrate on co-
'operation of advertising and mutual
assistance.
NEW YORK, FEBRUARY 9, 1937 FIVE CENTS
Investigation of Broadcasting by Con-
FOREIGN RADIO OUTLAY
gressional Committee Will Be
BOOSTED NEARLY 300%
With export business reaching the
Speeded, Says Connery
two and one -half billion dollar mark,
and advertisers desirous of avoiding Cantor Stooge Clicks By PRESCOTT RENNETT
taxes by exploiting fields and dis-
tribution abroad, foreign radio ex-
penditures are being increased nearly
Harry Savoy. who replaced Parkyakar-
kus on Sunday in Eddie Cantor's Texaco
program, was a wow. Doing a rapid -
Washington -
RADIO DAILY Staff Correspondent
Congressman Wil-
liam P. Connery (Democrat, Massa-
300 per cent. Said increase also in- fire stutter, Savoy had the program in chusetts), chairman of the House la-
stitches during his entire time. The bor committee, told RADIO DAILY
cluding clients new to foreign radio comic had good material, but it was
advertising as well as increased budg- his style that topped. Though not defi- last night that the House subcom-
ets. Figures are based on the in- nitely set in Cantor's stooge spot at
present, Savoy will be on next Sunday's
mittee of the Rules Committee now
creased contracts running abroad by program. considering his resoluation authoriz-
four agencies specializing in this ing the Speaker to apoint a com-
branch of the industry, particularly mittee of seven Representatives to
Conquest -Alliance company, consid- investigate alleged radio I roadcast-
ered the leading international organ- GOOD WILL "COURT" ing monopoly would hold a 'sea' ng
ization of its kind. this month.
According to Dr. W. H. Voeller, Connery said he and a bloc of
head of C. -A., his concern will run IS IN COURT AGAIN (Continued on Page 4)
ahead of last year in gross billings by
a possible $750,000, as compared to a Judge Nathan Sweedler of Brook-
total in 1936 of nearly $300,000. Thislyn, plaintiff in the action against SPOT BROADCASTING
1
increase will give C. -A. a gross rev-Standard Brands, Inc., J. Walter
enue of $1,000,000 or more, for the Thompson Agency, National Broad-
current year. Last year Conquest sold casting Co., WMCA and A. L. Alex-
a little over 3,000 hours of time AT ALL -TIME RECORD
(Continued on Page 6)
fendants with unfair competition be- Despite the severe setback given
cause they "sed the name "Good
the spot broadcasting situation when
Will Court," will encounter further Chevrolet cancelled nearly 400 elec-
LOCAL ADVERTISERS 1101. legal difficulties this morning in a
trical transcription program con-
court -ordered examination before tracts through World Broadcasting
trial.
FOR CO -OP WEB SHOWS System, spot biz continues to surge
Last Tuesday, at similar proceed- forward to an all time high. National
ings, is was believed that Judge Broadcasting Company's ET division
Local advertisers seeking the ad- (Continued on Page 4)
vantage of a network broadcast with (Thesaurus Library) reveals a 68 per
its prestige and better grade talent, Wrigley is Sponsoring (Continued on Page 4)
are flocking to get on the bandwagon
3 -Hour Red Cross Show
of such shows with the result that
the two now running on the Mutual
Broadcasting System and still an- Cross Chicago
other scheduled to begin March 12, will emanate
- The three -hour Red
Flood Benefit broadcast which
Philco to Demonstrate
Practical Television
from the stage of the Philadelphia -What is believed to
have more than one sponsor in a Radio City Music Hall, Feb. 12, 12:30 be the first demonstration of tele-
(Continued on Page 4) vision on a practical basis is sched-
a.m. to 2:30 a.m., over the combined
CBS. NBC networks will be uled for the once -over on Thursday
Oneida Launching Series Mutual, sponsored by the William Wrigley, before a private audience. At that
On 26 Stations Mar. 8 Jr., Co., Chicago, who has subscribed time, the Philco Radio & Television
Oneida Ltd., Oneida, N. Y. (Tudor $30,000 to the flood relief fund for the (Continued on Page 6)
plate) the week of March 8 will privilege. One hundred and ten stars
launch a series of electrical tran- of radio and screen will partake in
scription on 26 stations from coast the program. The audience witness- ILCA Gross from NIIC
to coast. Program will be a daytime ing the broadcast will pay for $1 to That NBC contributed more than
musical quarter -hour once weekly $10 for seats. one third of RCA's gross revenue
with Peggy Tudor as mistress of of $101.850.000 for the year 1936
ceremonies. Series was cut by World 33 Spots for Silver Dust was revealed yesterday in the
and will run for at least 13 weeks Hecker Products Corp., New York earnings statement released by
on the following stations: WGR, (Silver Dust & Gold Dust) has David Sarnoff. RCA president. The
WFBR, WGST, WOAI, WNBR, WWL, started a series of spot programs, net RCA profit for the year was
KFPY, WEEI, WKY, KOIL, KOA, Mondays through Fridays, on 33 sta- 66.100.000 an increase of 19 per
KDYL, KOL, KMBC, WHK, WCAU, tions through the East and Mid -West. cent over 1936. The net profit for
KOIN, WCKY, WJR, KSTP, KWK, Schedule follows: WOR, a five - last year equalled 20 cents on the
KNX, WOR, KGO, WGN, KDKA. minute KBS library program which company's common stock.
Batten, Barton, Durstine & Osborne, includes two one- minute announce-
Inc., New York, placed the account. (Continued on Page 4)