Scale (How Big It Is)

 Worldwide Operations: Uber works in many countries, making it a big company.

 Many Users: There are millions of people who use Uber, both drivers and riders.
 Lots of Money Involved: Uber makes and spends a lot of money each year.

Scope (What It Does)

 Different Services: Uber started with car rides but now also delivers food and is
working on other projects like self-driving cars.
 Works in Many Places: Uber operates in different countries and adapts to their
rules and cultures.
 Focus on Technology: Uber spends a lot on new technology to make its services
better and more efficient.

Speed (How Fast It Moves)

 Quick Growth: Uber grew very fast, moving into new areas and services quickly.
 Fast to Change: Uber can quickly change its strategies to fit new situations, rules, or
what customers need.
 Quick with Technology: Uber is good at using new technologies fast to improve its
service.