Professional Documents
Culture Documents
Rhetoric
● The available means of persuasion, a tool used for convincing
○ Lying, crying, guilt tripping, etc. to get what you want
● Aristotle classical appeals
○ Pathos - Appeal to emotion
○ Ethos - Appeal to character and credibility
○ Logos - Appeal to logic and reason
● Modern Rhetoric
○ Text
■ Literal words shown without meaning, explicitly what is spoke or written
■ The “Stop” on a stop sign, not the meaning behind it
○ Subtext
■ Hidden meaning, what’s under the surface or what is implied.
■ What the writer is trying to communicate to the reader.
○ Motive
■ The goal, what is wanted from the exchange or communication.
■ A preferred outcome.
Male, 18, just graduated from high school. Want to become teacher, get a job working at
daycare center (A+). Second day, 10 kindergarteners. Texting your friend, hear a scream from a
kid falling from a jungle gym head first with a cut on cheek. Take child to first aid, you gotta write
a letter to the parents abt what happened. Construct a letter with the subtext of it was not my
fault, motive is don’t get fired and don’t get sued. Consider: length, decide on whether or not to
apologize, order of information, specificity.
Argumentation
● Two different claims or opinions, not necessarily a fight
● Every paper must have your own unique opinion or claim
○ Claim;; state or assert something typically without providing evidence or proof,
an assertion of your own truth (an opinion but Stronger)
■ Valid claim: claims that have a reasonable chance of swaying the reader
■ Invalid claim: claims that have no chance of swaying the reader
● Ex. The movie was awesome [Invalid]
● Ex. Taking Vitamin C will benefit you [Invalid, too vague]
● Ex. The economy will rise 5% in the next year [Valid]
● Ex. The product contains 12 chemicals known to be harmful
[Valid]