The Cooling Cap

Julia, Austin, Averi, Tamia

Our Product
The cooling cap

- The perfect cap to cool you down

- Reusable and easy to use
- Can easily remove the cooling towel from the cap and place in the freezer to be ready
for use
- Insulated to be cold and keep cold for several hours
- Very stylish and comes in various designs
- Completely safe product
Product Design

➕ ➕

Velcro

Cooling Towel
Regular Cap
What makes our product unique?

Our cooling cap

Other cooling caps ● Discreet; looks like an
● Look ridiculous average baseball cap
● Can’t wear on an ● Can wear on an
everyday basis everyday basis
● Insulated cooling towel
Audience
● If you live in a warm climate, are out in the sun or an athlete, this product is
made just for you!
● People living in warm climates
● Baldies
● People who are outside and active all day
● Athletes
● Workers that are in the sun mostly
○ Gardeners
○ Construction workers
Exigence/Purpose
● Persuade our target audience to buy our product
● Boost sales as much as possible
● Get the product out to the public
● Make name of product more noteworthy to others
● Control market of head cooling accessories
Constraints
- Does not appeal to people that live in cooler climates
- People in cooler climates can use our product during the summer and global warming raises
temperatures every year.
- Similar products out there
- But there are still distinct differences such as style and longevity.
- People that live in moderate climates would only use this during the Summer
- Some would still think about the effects of having something cold on your
head for an extended period of time
- Known to be completely safe and can take off if it gets too cold