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E-books for Academic Libraries in the USA

Ying Zhang
Acquisitions & Collection Services
University of Central Florida Libraries
Orlando, USA
ying.zhang@ucf.edu

Abstract—In recent years, E-books have grown rapidly to II. E-books in Academic Libraries of U.S.
enrich library collections of the U.S.A. Many academic libraries
The libraries in the U.S. played crucial roles in the
started to establish an e-preferred policy for their book collection
policy, while some others are holding a more balanced approach evolution of e-books from the very beginning as a content
to collect both formats as they see fit for each discipline and provider, progressing to early adopter and eventually to
content. From years of implementation of e-books, the author become the biggest carrier. Project Gutenberg was designed
of this article discusses the main characteristics that set e-books to digitalize library book collections wherever copyright
apart from print books, shares author’s view on the pros and permitted. It wasn’t till the late 1990s when libraries in the
cons of e-books and attempts to predict the future of book U.S. started adopting e-books as part of their collections.
collections for the academic libraries in the U.S. Many public and academic libraries started purchasing and
circulated e-books on popular e-readers including Rocket
Keywords—e-book; acquisitions; DRM; Digital Rights
Book, SoftBook. Acquiring and maintaining the e-reader
Management; platform; access
devices and the content was a novice idea that proved
resource-draining. In 1998, NetLibrary was founded to
I. Introduction deliver e-books on the web. It collected and indexed
An electronic book (or e-book) is a book publication thousands of books online, making it easier for the users
made available in digital form, consisting of text, images, to access and share. In the decade following, developments
or both, readable on the flat-panel display of computers or in e-book reader, e-book contents, web-based publishing
other electronic devices [2]. This idea predates the Internet. and digital rights management (DRM) have grown
However, the very first electronic book is widely believed exponentially. Libraries in the U.S. widely participated
to be created by Michael S. Hart in 1971 by converting the many iterations of pilot projects and were integral partner
Declaration of Independence digitally and making it available in the maturing of e-books. In the 2010s, many libraries
on the Internet as part of the Project Gutenberg [1]. started shifting their collection policies to include e-book
and increasingly to make e-book the preferred format for
In early years, e-books were either created by transcribing
book acquisitions [4]. Despite the rapid growth, e-books
the text digitally from their print published books, or created
remain a controversial topic in the U.S. for libraries and
and stored electronically on a digital medium, such as floppy
publishers on the content, format, rights, implementation,
or compact disc, but still published and distributed in print.
acquisitions, access, et al.
The format started as text only, and changed approximately in
early 1990s when electronic readers, also know as e-readers What makes e-books appealing to the library collections
or e-book players, were invented to display and distribute and what may be the factors holding some libraries back
e-book contents. And as the Internet gaining popularity, the on acquiring more? How do the readers rate the e-books
prevailing format transitioned to HTML and then XML. In in terms of usability vs. print books? It is essential to first
1999, National Institute of Standards & Technology released understand the unique distinctions between e-book and
Open e-book format, from which most e-books created in print books. All the discussion points made in this article are
the next two decades derived their formats. Standardized based on experience from the University of Central Florida
format was critical to the success of e-book as the content Libraries, serving the 2nd largest college student population
is no longer “locked” with a device. In 2000, Stephen King in the U.S.
released his new novel Riding the Bullet online, marking the
inception of mass market selling of e-books. In mid to late
III. Distinctions Between E-book and Print Book
2000s, prominent book sellers such as Amazon and Barnes &
Noble all developed their hugely popular e-readers including E-books distinguish themselves from the traditional
Kindle and Nook, and further propel the commercialization print books in three main areas: platform or user-interface,
of e-books. acquisition models, and licensing terms.

U.S. Government work not protected by U.S. copyright


2018 5th International Symposium on Emerging Trends and Technologies in Libraries and Information Services

A. Licensing Terms to present a unified interface. Taylor & Francis would be a


Licensing term may be the most distinct characteristics good example, Its CRC Press content was hosted separately
setting e-books apart from print books. For print books, from Routledge till the beginning of November 2017 when
copyright may be the only major overarching term defined. they merged. Their journal content is still maintained on a
In the e-book world, licensing terms must be agreed upon separate platform from their books. Nowadays, more and
between the seller and buyer prior to the sales transaction. more smaller publishers have joined the force and started
The terms typically define whether the library owns the offering their own platforms.
e-book content in perpetuity or in a defined time period, if Because they own the rights most time, publishers offer
and how the content is preserved long-term. They spell out DRM-free contents on their own platforms. On the content
critical items, e.g. what counts for an “authorized” usage, how for which they don’t own the rights, publishers many choose
many readers can access the same book simultaneously, how to continue offering them on the aggregator’s platforms.
much of the content can be printed and downloaded, whether DRM-free allows users to download chapters or even the full
the e-book can be shared with other libraries’, whether the book. Creating DOI links for easy sharing also makes DRM-
content can be accessed offline, and if so how long the offline free materials better options for library collections.
content can be accessible. These are all part of digital rights
management (DRM) issues. DRM protects the interests of 3) Partner platform is almost a hybrid between the
the content providers by posing restrictions for the users. All aggregator and publisher. These often are run by organization
things being equal, libraries overwhelmingly prefer DRM- or university presses instead of commercial presses. JSTOR
free content. The publisher and providers are acutely aware and Project Muse, for example, host many university presses
of this need and are working towards providing more DRM- content on their platform. They are trending towards DRM-
free e-books, although the cost may increase accordingly. free, like the publisher’s platforms.
Most platforms usually bring value-adding tools online
B. Platform
that aid the reading experience. Some common tools are
Platforms are where an e-book “lives”. It governs where online highlighters, dictionaries, translators, note-taking, and
and what interface a book is available. For print physical citation formats. In the print age, these would all come as
books, paperback, hardback or large print may be all the separate gadgets. And e-books are capable of incorporating
choices. For e-books, the platform may include on the these tools all within the same interface with a few clicks of
Internet or pre-loaded on a device. Device-dependent e-books buttons.
are uncommon in the academic libraries. For those on the
Internet, the types for platforms may be an aggregator’s Compared to the publisher platforms, an aggregator
website, a publisher’s website or a partner’s website [6]. The platform surpasses in offering more diverse content on the
same book may be available on all types. same consistent interface. They tend to offer more value-
adding tools embedded in the book reader, such as read-
1) An aggregator’s [3] platform would offer books out, dictionary, and highlighter, which can greatly enhance
from multiple publishers on the same interface. The pioneer reader’s experience. On the other hand, the complicated
in e-book aggregator was NetLibrary, which formed in 1998 pricing, confusing terms and much more restricted DRM on
and acquired by EBSCO in 2010. Currently ProQuest and the aggregator’s platforms, such as limited number of pages
EBSCO lead the academic libraries market in the U.S. They to print and download and number of simultaneous uses, can
typically negotiate separately with each publisher and could be very frustrating for librarians and users. More publishers
offer variable pricing upon the specific terms. Therefore the have taken the notice, and offered their own platforms while
terms of books may differ by publisher, and more than one pulling out their content on the aggregator platforms. Or they
terms and prices may be offered on the same book or by the may reduce the appeal on the aggregator platforms by pricing
same publisher on aggregators platforms. advantage with DRM-free.
Aggregator platforms are pioneers on platforms and The most extraordinary function from all e-book platform
dominated the market in the first part of the 2010s. This is types is the usage data. How, who, when and how long each
likely because most publishers don’t have the resources or book or chapter is used can be tracked to fine granularity.
are not certain if it’s economical to build their own platforms Different platforms may collect the data differently, but most
in the beginning. now are COUNTER (Counting Online User NeTworked
2) A publisher’s platform would only host books only Electronic Resources) [5] compliant. With standardization,
from its own imprints. As e-books became more acceptable COUNTER stats allow for cross-platform comparisons.
to libraries, the leading publishers in the U.S. market started Some platforms such as ProQuest e-book would even capture
to establish their own e-book platforms. The platform may very granular usage, for example when the book was used
differ from that hosting journal content by the same publisher; and how long the book was used for at each session and who
or the different imprints owned by the same company may are using the books. The information greatly helps libraries
share the same or separate platforms. However, a growing making data-driven decisions on acquisitions, discovery
trend is to merge the various platforms by the same publisher interface, outreach, and marketing to users.

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2018 5th International Symposium on Emerging Trends and Technologies in Libraries and Information Services

C. Acquisition Models Authorized users can discover and browse the


With the new concept of licensing terms and the myriads content free for a preset amount of time or activities
of platforms, business operations of library e-books, i.e. before any costs are incurred to the libraries. These
what, whom, how and where they are acquired, are no longer preset times, typically 5 or 10 online read time,
as straightforward as the print counterparts. A same e-book and activities, download or print, are “triggers”
content may be available on several platforms or interfaces, that determine the point of acquisitions, upon
all at different prices, different DRMs, and may be acquired which costs would incur. The libraries pay nothing
via several acquisitions models from different vendors. Here prior to the triggers are activated.
are the most common acquisitions models for e-books. ŸŸPDA with STL (Short Term Loans). A variation of
PDA, this model sets first one to three triggers as
1) Traditional purchase models that have been commonly
“loans”, paid at a percentage of the full book price
used for print books. In these models, books will be
negotiated between the providers and publishers.
owned in perpetuity by the purchasing libraries.
The libraries can agree to have one, two or three
ŸŸFirm order: individual titles are selected and loans, before a full purchase is triggered. The
ordered. Price to pay is clearly marked, rarely advantage of having STL is the initial lower
with any discount. The advantage is the deliberate expenditures on low demand e-books. Be aware
thoughts, by librarians or faculty, going into the that libraries don’t own all the content paid. The
selection and ownership for the title. On the other loans can still amount substantially; and owning
hand, it can be labor-intensive and still often a title costs much higher than a straight purchase
uncertain about the demand. without the STLs.
ŸŸApproval: a batch of titles are purchased meeting PDA models, with or without STL, have the
the criteria of a preset profile. Few discounts are distinct advantage of “free browsing”, which has
offered on E-Approvals. It is one of the most proven substantial. They are also sensible for
efficient ways to build and update collections. broader use that are NOT in-depth. Conversely,
However, it is susceptible to inadvertently add the model makes it hard to predict the expenditures
unwanted titles, and therefore can be costly. for libraries and revenues for providers. In a long
2) Models that existed but uncommon for print books term, these triggers stack up and can easily run over
ŸŸPackage purchase: one-time cost paid for budget for libraries. And stopping the PDA plans
purchase and own e-books bundles defined by can hurt user service and libraries’ reputations.
subjects, imprints, publication years, etc. The ŸŸEBA (Evidence Based Acquisitions). Libraries
price is usually deeply discounted from the cost negotiate with the provider, either a publisher
of each book individually. And there are ususally or an aggregator on a parameter by subjects
few or none DRM restrictions. This is the most or publication years. The parameter can be set
economical way to purchase and own e-books with statically or periodically updated. All titles under
likely the lowest cost per title. Beside potential the parameter would be accessible for an agreed
high financial outlays, this model doesn’t remove period, typically for 12 months to the authorized
the uncertainty for user demand, either. users. An upfront fee is negotiated and paid
upon the beginning of the access period, and will
ŸŸSubscription: an annual or monthly fee is negotiated
be used toward the purchase of selected titles.
to pay to access to a large amount of titles, often
Publisher platforms are more common in this
defined by subjects, publishing year, etc. with few
model and titles usually come DRM-free. At the
or no DRM restrictions. The primary difference
end of the 12-month access period libraries make
from the package purchase model is that the
the selection based on the usage. If the costs of
content is NOT owned by the library, like a print
used or desired titles exceed the upfront access
lease program. As soon as the annual or monthly
fee, libraries will have to pay extra to keep them.
fee stops, so is the access. For libraries that foresee
The unselected titles are either withdrawn from the
short-term uses or ownership is less important, the
catalog or discovery interfaces; or another access
subscription model is pragmatic by leveraging the
fee is assessed to continue the plan for another
limited funds for an extensive content.
12-month period.
3) Revolutionary new acquisition models emerged with EBA brings more predictability and stability to the
the advent of e-books, most notably the demand based libraries and providers for projecting their expenditures or
acquisitions. revenues. The DRM-free content allows full book or chapters
ŸŸPDA (Patron-Driven-Acquisitions). Libraries easily embedded into online courseware for unlimited
select a platform and establish a profile or criteria. classroom use and other remote access. It plays in favor of
All books on the platform meeting the profile the providers because of the financial assurance. The libraries
would be “turned on” on a schedule, e.g. weekly. may run the risk of paying a higher upfront fee than the value

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2018 5th International Symposium on Emerging Trends and Technologies in Libraries and Information Services

of used titles. Also for libraries, both in the beginning and end or user-interfaces are created equally. Usability varies widely
of a plan, there is more maintenance to load and remove the from platform to platform, ranging from very intuitive to
bibliographic records. almost counter-intuitive. Features such as download for
offline reading sound great in concept, but could be extremely
Regardless the specific model, users can discover and
cumbersome in practice. The terms or DRMs are often frankly
read many books online in full-text; and subsequently drive
confusing to everyone, including the providers themselves
the acquisitions decisions for the libraries all seamlessly
sometimes. Many DRM restrictions make certain books hard
and without access interruption. Libraries no longer need to
to access, such as the 1-use e-books that only allow for one
speculate on what users would want and can spend on what
reader at a time without explicit way to terminate the inactive
are used. Such models are possible due to the usage data
use; as a result, no one else could access the book in that
harvested from the platforms. The models present a great
period. Currently not all books are available in electronic
solution for libraries facing with dwindling budget and space.
format, which could hinder a systematic collection building
Even though e-books are typically more expensive than print
in certain discipline.
books, buying fewer titles based on proven demand than
more titles based on speculation could save libraries money For the library profession, e-books, along with other
or realize higher ROI (Return on Investment). An earlier electronic resources, have touched every aspect of
study presented at the Annual ER&L Conference in 2014 library functions and services, ranging from acquisitions,
compared the acquisition models of Firm Order, Package cataloging, collection management, instruction reference,
Order and PDA with STL. The conclusion for the study was to access services. The growing number of e-books created
in near-term PDA yields the highest ROI [9]. Many academic tremendous pressure to the workflow, requiring libraries
libraries started adopting a version of demand drive model to invest more time and training to managing the content,
in the current decade. The advantages are very pronounced. providing the access and assessing the usage, none of which
Libraries collections can serve the users just in time, rather were heavily demanded as part of the essential skillsets from
than the just in case. These e-books can be available to users library employees in the print age. Ultimately e-books shift
when and where they need them. the workflow from a linear process involving many stops to
a more circular process that feeds back to each other with
fewer middleman.
IV. Discussion
In the last decade, distance education, physical space
and user preference have driven the growth of e-books [4]. Selection
Order and
Cataloging
User
User
Circulation
E-books have transformed library collections for the U.S. receiving services

colleges and universities. With the explosive developments


in the Internet and mobile technologies, users want to
access the books from anywhere without stepping into the Traditional linear process for print books

physical space of the libraries. E-books are integrated more


seamlessly in discovery and access along with journal and Selection &

other content in research, allowing for greater level of Acquisitions

sharing and community learning. The integration of online


learning software and tools, such as citation, dictionaries and
readouts, enhances user experience as readers and authors, as User
Access
Management

well as serving a more diverse population. The true DRM-


free e-books can be adopted as required reading or textbook-
New circular process for e-books
alternatives, and therefore save college students money and
potentially improve their academic achievements. Fig. 1. E-book Acquisitions.
For libraries, the readily available usage statistics can
empower librarians make more informed data-driven The shift in workflow can be also reflected in the
decisions for acquisitions, marketing services and instruction. recruitment of talent for libraries. Technology skills are highly
desired, as expected. And people skills and communication
Academic libraries in the U.S. have also grown out of from the technical services functions, typically including
physical space. The online learning environment calls for acquisitions, cataloging and resource management, have
more collaborative style. E-books saves the storage space risen higher on the requirement list, because of more direct
needed by the print books, therefore can free up room and contact with users [7].
create more learning commons for the users.
Perhaps one interesting side impact from e-books and
On another hand, e-book have brought tremendous new e-resources is the changing dynamics between publisher or
challenges. E-books, in general, cost more than print books vendor and libraries. When the print book dominated the
for the libraries and for the users as they are required to equip market, each side seemed to take a clearer buyer vs. seller stand.
with more than their eyes to use the books. Not all platforms E-books and e-publishing have brought the two parties closer

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2018 5th International Symposium on Emerging Trends and Technologies in Libraries and Information Services

than ever, just as how e-books and their related technologies format, content, DRM and acquisitions models for e-books,
and services developed. It is fair to attribute to e-books that to meet the immediate and future needs from their users.
they pulled both sides to work more collaboratively in order
to bring the best product and services to the library users.
This movement has been particularly evident in the U.S.,
References
[1] A. Flood, “Michael Hart, inventor of the ebook, dies aged 64,” The
where annual conferences such as Charleston Conference, Guardian. London. , 8 September 2011.
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[3] T. Jakopec, “E-book aggregators: new services in electronic
V. Conclusion publishing,” Libellarium: journal for the research of writing, books,
E-books will continue to grow and even dominate the and cultural heritage institutions , vol. 8, no. 1, pp. 31-46, 2015.
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