BUSINESS MARKETING PLAN

I. COVER PAGE
II. TABLE OF CONTENTS
III. EXECUTIVE SUMMARY
 Brief overview of your business
 Summary of marketing goals and objectives
IV. BUSINESS OVERVIEW
 Company background and history
 Mission and vision statements
 Unique selling proposition (USP)
V. MARKET ANALYSIS
 Industry analysis
 Target market description
 Competitor analysis
VI. SWOT ANALYSIS
 Strengths, weaknesses, opportunities, threats
VII. MARKETING GOALS AND OBJECTIVES
 Specific, measurables, achievable, relevant, time-bound (SMART) goals
VIII. MARKETING STRATEGIES
 Product/service positioning
 Pricing strategy
 Distribution channels
 Promotion strategies (advertising, public relations, etc.)
IX. TACTICAL IMPLEMENTATION
 Action plans for each marketing strategy
 Marketing budget allocation
X. MONITORING AND MEASUREMENT
 Key performance indicators (KPIs)
 Monitoring tools and frequency
 Criteria for success
XI. TIMELINE
 Phases of implementation with deadline
XII. RISK ANALYSIS
 Identification of potential risks
 Mitigation strategies
XIII. BUDGET
 Detailed breakdown of marketing expenses
 ROI Projections
XIV. TEAM AND RESPONSIBILITES
 Role and responsibilities of marketing team members
 Collaboration with other departments
XV. CONCLUSION
 Summary of key points
 Nest steps and milestones