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BUSNESS PLAN CONTENT

I. Executive Summary
II. Background and Purpose
 History
 The Concept
 Objectives
III. Market Analysis
 Overall Market Description
 Competitors
 Market Location/Vicinity
 Market Product Features
 Market Product Pricing
 Market Promotion/Strategy
 Contingency Plan
 Description of the risk
IV. Development and Production Plan
 Production Paradigm
 Quality Control/Assurance
V. Organization and Management
 Key Personnel & Organization
 Duties and Responsibilities
VI. Financial
 Start-Up Funding
 Computation of Raw Materials
 Computation for Selling Price
 Computation of Revenue
 Computation of Fixed and other Variable Cost
 Balance Sheet
 3-year Projected Income
VII. Annexes
 Personal Details (The proponents & the Adviser)
 Site/Building/office Plans
 Marketing Brochures (Flyers)

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