Preparing the business

plan
Parts of Business Plan
I. Executive Summary
II. Mission and Vision Statement
III. Background of the Business
IV. Marketing Plan
i. The Competitive Environment and Strategies
ii. The 4 P’s of Marketing
 Product
 Price
 Place
 Promotion
Parts of Business Plan
IV. Operations Plan
i. Methods
 Manufacturing/Sourcing of Goods or Service Delivery
Process
 Distribution Method
 Payment Process
ii. Manpower
 Job Description
 Employee Qualification
 Selection Process of Job Applicants
 Job Offer
 Employee Development
Parts of Business Plan
iii. Machines
 Equipment and other Physical Facilities
 Telecommunication and Information Technology
iv. Materials
 Inventory Needed
 Suppliers
Parts of Business Plan
V. Financial Plan
i. Projected Income Statement
ii. Projected Balance Sheet
iii. Projected Cash Flow Statement
Executive summary
Executive Summary
 Summarizes the key points of the report
 Restate the purpose of the report, highlight

the major points of the report, and describe

any results, conclusions, or recommendations
from the report.
Mission and vision
Mission Statement
◦ Organization’s purpose and what it wants to
accomplish in the bigger environment

◦ The reason for being

◦ What do we do?
◦ Whom do we serve?
◦ How do we serve them?
Mission Statement
2 types:
◦ Product-oriented statement

◦ Market-oriented statement
Mission Statement
Vision Statement
◦ Long term goal of the company

◦ Defines where the company wants to be in the future

◦ Gives the company and its employees a common goal

that must be achieved through collective efforts of
everyone in the organization.

◦ What are your hopes and dreams?

◦ What problem are we solving for the greater good?
◦ Who and what are we inspiring to change?
Background of the Business
◦ The owner/s
◦ How the business started
◦ Initial investment
◦ Business Name/Product Name
◦ Business Logo/Product Logo
◦ Tagline
Marketing Plan
i. The Competitive Environment and Strategies
 Dynamic external system in which a business
competes and functions.
Marketing Plan
i. The Competitive Environment
 PESTLE analysis
 Political
 Economic
 Socio-cultural
 Technological
 Legal
 Ecological
Marketing Plan
i. The Competitive Environment and Strategies
 Industry analysis
Marketing Plan
i. The Competitive Environment and Strategies
 Competitive analysis
THANK YOU!