BUSINESS PLAN FORMAT

(DTI Format)

I. EXECUTIVE SUMMARY

II. THE COMPANY

II.1 History (if applicable)

II.2 Vision and Mission
II.3 Objectives

III. MARKET ANALYSIS, STRATEGY AND IMPLEMENTATION

III.1 Description of the Market or Study
III.2 Market Segmentation
III.3 Target Market Segment strategy
III.3.1 Market Needs
III.3.2 Market Trends
III.4 Analysis of competitions/Competitive edge
III.5 Marketing Strategy
III.5.1 Product
III.5.2 Pricing
III.5.3 Place
III.5.4 Promotion
IV. TECHNICAL OR PRODUCTION ASPECTS
IV.1Product /Service
IV.2Location
IV.3Physical Facilities
IV.4Supply of Materials and Strategy
IV.5Labor and Supply and Skills Development

V. MANAGEMENT PLAN
V.1 Forms of Ownership
V.2 Organizational Structure
V.3 Staff Development

VI. FINANCE
VI.1Projected Cost
VI.2Sources of Funds
VI.3Assumption Underlying Projections
VI.4Cash Flow Projection
VI.5Projected Income Statement
VI.6Projected Balance Sheet
VI.7Return on Investment
VI.8Payback period

VII. APPENDICES