University of Southeastern Philippines

College of Business Administration

(product/service logo)
(product/service name)

ALONSAGAY, KAREN MAY B.

SUBMITTED TO:
DAN PROTACIO P. PACOY, MBA

JUNE 20,2020
Table of Contents
List of Tables
List of Figures
Executive Summary
I. INTRODUCTION
 II. SITUATION ANALYSIS
2.1 Macro-Environment
2.1.1 Political, Legal, Governmental Factors
2.1.2 Social, Cultural, and Natural Environment Factors
2.1.3 Economic Factors
2.1.4 Technological Factors
2.1.5 Competitive Forces
2.2 Industry
2.2.1 Porter’s Five Forces Analysis
2.3 Competitor’s Analysis
2.3.1 Competitive Profile Matrix
2.4 Target Market Profile
2.4.1 Consumer Behavior
2.4.2 Segmentation, Targeting, Positioning
 III. MARKETING STRATEGIES
3.1 Marketing Objectives
3.2 Marketing Mix
3.2.1 Product Strategy
Objectives Strategies Action Plan

3.2.2 Price Strategy

Objectives Strategies Action Plan

3.2.3 Place/Distribution Strategy

Objectives Strategies Action Plan

3.2.4 Promotion Strategy

Objectives Strategies Action Plan

3.3 Marketing Research Plan

3.4 Sales Management Plan

IV. IMPLEMENTATION AND CONTROL

4.1 Implementation
4.2 Control
V. REFERENCE
 IV. APPENDIX
4.1 Marketing Cost Estimates
4.2 Survey Questionnaires (if necessary)
4.3 Survey Results (if necessary)