OZHOUSE CLEAN

BUSINESS PLAN
 Table of Contents
I. Executive Summary 1
I.1 Objectives 1
I.2 Mission 1
I.3 Strategic Objectives 2
II. Company Summary 2
II.1 Company Ownership 2
II.2 Start-up Summary 3
III. Products 4
III.1 Product Description 4
III.2 Distribution Channels 4
III.3 Pricing Structure & Strategy 4
III.4 Sources of Competitive Advantage 5
IV. Market Analysis 6-7
IV.1 Market Segmentation 7
IV.2 Target Market Strategy 8
IV.3 Market Needs 8
IV.4 Industry Analysis 9
V. Strategy and Implementation Summary 10
V.1 Pricing options 10-11
V.2 Supplier relationships 12
V.3 Competitive Edge 13
V.4 Pricing Strategies 13
V.5 Website Marketing Strategy 14
V.6 Positioning Statement 14
V.7 Marketing Program 15-16
V.8 Sales Strategy 16
V. 9 SWOT 17-18
VI. Management Summary 19
VII. Conclusion 20