Maria Castro - WEEKLY SESSION PLAN

for
BSB61315: Advanced Diploma of Marketing and Communication (April Term)

Week beginning 15 June 2020

Days Unit(s) Lecture Topics In-class Activities Assessment Performance Criteria

Tasks

8:30 - BSBMKG608 – ● Establish Assessment 3: 4.1 Develop objectives in consultation with key
12:30 Develop Marketing internal stakeholders that are attainable and
 Define marketing objectives Case Study
organizational Objectives measurable, and that identify the nature and
 Benefits of setting marketing Written Report
marketing extent of what is to be achieved
objectives
objectives
 Goals of marketing objectives

ACTIVITY

1:00 – Case study scenario

5:00

Version: 1.1/May 2020

Page 1 of 3
Days Unit(s) Lecture Topics In-class Activities Assessment Performance Criteria
Tasks

5:15 – BSBMKG608 – ● Developing ● How to Set Marketing Goals Assessment 3: 4.2 Ensure objectives are consistent with
9:15 Develop marketing objectives Based on Business Goals forecast needs of the business and market
Case Study
PM organizational ● Marketing objectives examples
Written Report
marketing
objectives

8:30- BSBMKG608 – ● Benefits of setting a financial

12:30 Develop strategy
● Aligning Assessment 3: 4.3 Ensure objectives are compatible with the
organizational ● Budget Objectives
finances to organisation’s projected capabilities, resources
marketing ● Organizational Structure and Case Study
strategy and financial position
objectives Functions Written Report

1:00 – Activity
5:00

Case Study Scenario

Version: 1.1/May 2020

Page 2 of 3
Version: 1.1/May 2020
Page 3 of 3