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Unit Code BSBMKG603

Unit Title Manage the marketing process

Assessment Tools file Name and

BSBMKG603- Manage the marketing process Version no: V 1.0
version number

Performance Criteria
 AT1- AT3- Role play
AT2- Case
BSBMKG603- Manage the marketing process Knowledge
study
Test
Element of Performance Criteria
Competency

Element 1 – Manage marketing performance

1.1 Manage marketing effort to ensure it is directed towards areas
Q6 1
of greatest potential for the organisation
1.2 Manage integration of marketing, promotional and sales
Q7 2
activities in accordance with strategic marketing objectives
1.3 Monitor product, distribution, pricing and marketing
communication policies according to market movements, Q8 3
marketing plan objectives and organisational requirements
1.4 Use marketing metrics to monitor overall marketing progress
against performance targets, ensuring activity, quality, cost, Q9 4
and time requirements are met
Element 2 – Manage marketing

2.1 Communicate strategic marketing objectives across the

organisation in ways suited to levels of knowledge, experience Q10 Part A
and specific needs of personnel
2.2 Identify and agree roles, responsibilities and accountabilities of
staff and contractors involved in all elements of marketing Q2 Part A
effort
2.3 Develop communication strategy to ensure personnel Part A
responsible for each element in the marketing mix work Q10
together to meet organisation’s marketing objectives
2.4 Provide mentoring, coaching and feedback to support Part B
individuals and teams to achieve agreed objectives and use Q11
resources to required standard
2.5 Identify individual and team performance, and instigate Part B
Q12
corrective action promptly to safeguard marketing outcomes
Element 3 –
 AT1- AT3- Role play
AT2- Case
BSBMKG603- Manage the marketing process Knowledge
study
Test
Element of Performance Criteria
Competency
3.1 Analyse marketing outcomes, review strategic objectives and
marketing metrics, and revise if required Q9 5

3.2 Analyse successes and performance gaps considering cause

Q13 6
and effect, and use this to improve strategic performance
3.3 Analyse over-performance against targets for trends and set
Q14 7
new targets
3.4 Analyse changes in market phenomena, and identify and AT1- AT3- Role play
BSBMKG603- Manage the marketing
document their impactprocess
on strategic marketing objectives Knowledge AT2- Case study
Q15
Test 8

Performance Evidence
3.5 Document review of marketing performance against key
performance
 Monitor marketing indicators across
performance in accordance with organisational
an organisation by comparing Q16
Q16 4,7,9 9 Part B
requirements
performance against key performance indicators

 Effectively communicate marketing objectives to relevant personnel in Q10 5 Part A

accordance with organisation requirements Part B

Q11
 Provide feedback, mentoring and coaching to staff Part A+B

 Capitalise on over-performance or minimise under-performance against

Q14 5,7
marketing objectives.
Performance Evidence
Knowledge Evidence

The student must be able to demonstrate essential knowledge required to effectively do the task outlined in elements and performance criteria of this unit,
manage the task and manage contingencies in the context of the work role. These include knowledge of:

BSBMKG603- Manage the marketing process AT1- Knowledge Test AT2- Case study AT3- Role play
Knowledge Evidence

 Summarise economic, social and industry directions, trends and Q1

practices

 Outline different organisational structures, roles, responsibilities Q2

and policies

 Describe own/relevant industry product and service knowledge Q3

 Explain principles of marketing, strategic analysis and strategic

management Q4

 Summarise statistical and data evaluation techniques to measure

Q5
marketing performance

Foundation Skills
Skill  Performance Description 
Criteria 

Actively reinforces own knowledge and skills by mentoring and coaching others
Learning 2.4

Accesses information from a range of sources and accurately interprets and analyses data relevant to
Reading 1.2-1.4, 3.1-3.5
marketing process

Prepares detailed documentation using appropriate terminology and format to convey clear messages to
Writing 2.1-2.5, 3.4, 3.5
team members and relevant stakeholders

Participates in verbal exchanges using appropriate vocabulary and non-verbal features to articulate
Oral 2.1, 2.2, 2.4
information
Communication
Uses active listening and questioning to confirm understanding

Analyses and evaluates complex numeric information relating to budgets, targets and trend data
Numeracy 1.3, 1.4, 3.3

Monitors adherence to organisational policies and objectives

Navigate the 1.2, 1.3, 2.3, 3.1, 3.4,
Considers own role for its contribution to broader goals of work environment
world of work 3.5

Collaborates with others to achieve joint outcomes, playing an active role in facilitating effective group
Interact with 2.1-2.4
interaction
others
Recognises importance of taking audience, purpose and contextual factors into account when making
decisions about what to communicate with whom, why and how
 Develops plans to manage relatively complex, non-routine tasks with an awareness of how they contribute
Get the work 1.1-1.4, 2.5, 3.1, 3.2,
to longer term operational and strategic goals
done 3.4
Makes a range of critical and non-critical decision in relatively complex situations, taking a range of
constraints into account
Recognises and addresses some unfamiliar problems of increasing complexity within own scope
Supports new ideas on the basis of their contribution to achievement of broader goals
Assessment Condition

BSBMKG603- Manage the marketing process

Comments

Assessment Conditions
AC1 Skills must be demonstrated in a simulated environment with access to following resources in AC2.This Assessments will be conducted at Apsley
can be: College simulated environment where the
activities that are carried out are typical
A safe environment where evidence gathered demonstrates consistent performance of typical activities experienced by individuals in a
activities experienced by individuals in a business development- marketing field of work. business development- marketing field of
work with access to the resources in Table 1.
Knowledge test will be conducted in Apsley
College classroom.
AC2
 office equipment and resources The Assessor during the role play, in no case
will help or try and prompt the student to
 interaction with others
perform.
 case studies and, where possible, real situations.
AC3
Assessors must satisfy NVR/AQTF assessor requirements. Apsley College’s Assessor will satisfy the
requirements as mentioned in Table 1.
Detailed mapping of each assessor’s skills
and knowledge for unit will be held in
assessor’s files.
BSBMKG603- Manage the marketing process
Comments

Assessment Conditions

Trainer/ Approved Officer Signoff

By signing this document, I confirm the nominated assessment tools nominated in this document have been mapped appropriately to the unit of competency listed
above:

Trainer Name

Trainer Signature Date

Approved Officer Name

Approved Officer Signature Date