Maria Castro - WEEKLY SESSION PLAN

for
BSB61315: Advanced Diploma of Marketing and Communication (April Term)

Week beginning 22 June 2020

Days Unit(s) Lecture Topics In-class Activities Assessment Performance Criteria

Tasks

8:30 - BSBMKG608 – ● Establish Assessment 3: 4.4 Ensure objectives are compatible with the
12:30 Develop Marketing organisation’s direction and purpose, and meet
Legal and ethical Requirement in Case Study
organizational Objectives legal and ethical requirements
Business Written Report
marketing
objectives Establishing Organizational Direction

ACTIVITY

1:00 – Case study scenario

5:00

Version: 1.1/May 2020

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Days Unit(s) Lecture Topics In-class Activities Assessment Performance Criteria
Tasks

5:15 – BSBMKG608 – ● Developing ● Define KPI. Assessment 3: 4.5 Formulate long-term strategic objectives
9:15 Develop marketing objectives and related key performance indicators by
● Guide Marketing objectives. Case Study
PM organizational product or service, market segment and overall
Written Report
marketing ● Measure your performance
objectives against key business objectives

4.6 Develop a risk management strategy to

identify risks and manage contingencies, and to
8:30- BSBMKG608 – ● how to write a risk management
ensure marketing objectives are met in
12:30 Develop plan
● Risk Assessment 3: accordance with overall organisational
organizational ● Identify risks to your business
management requirements
marketing ● Elements of a Risk Management Case Study
strategies
objectives Plan Written Report 4.7 Document marketing objectives
● Risk analysis
Activity
● Documenting
1:00 –
marketing
5:00
strategies Case Study Scenario

Version: 1.1/May 2020

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Version: 1.1/May 2020
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