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Business Name

A Business Plan Presented to the Faculty of

Yu-An Log College of Business and Accountancy

University of St. La Salle

Bacolod City

In partial fulfillment of the requirements

For the Degree Bachelor of Science in Business Administration

Major in Marketing Management

January 2024
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TABLE OF CONTENTS

Page
TITLE PAGE i
TABLE OF CONTENTS ii
LIST OF TABLES iii
LIST OF FIGURES iv
EXECUTIVE SUMMARY v
INTRODUCTION 1
BUSINESS PROFILE
Vision, Mission, Goals, and Objectives 3
Key to Success 4
PRODUCT AND SERVICES
Product Description 5
Key Differentiations 6
MANAGEMENT
Form of Ownership 7
Business Model 7
Business Size 8
ORGANIZATIONAL STRUCTURE
Organizational Structure 9
Management Team Background 9
MARKETING
Target Market 12
Marketing Strategies 12
Pricing Strategy 13
SMART Marketing Objectives 15
Competitor Analysis 16
SWOT Analysis 17
FINANCE 19
REFERENCES 21
LIST OF TABLES
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Table 1 Classic Flavor Costing 13

Table 2 Ube, Chocolate, & Pandan Flavor Costing 14

Table 3 Cookies & Cream Flavor Costing 14

Table 4 Assorted Flavor Costing 14

Table 5 SMART Marketing Objectives 15

Table 6 SWOT Analysis 17

Table 7 Source of Financing 19

Table 8 Start-Up Materials 19

Table 9 Estimated Sales Per Batch 19

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