General Santos Doctors’ Medical School

Foundation Inc.
Bulaong Subdivision, Barangay West, General Santos City 9500
Tel No.: (083) 302-3507, Telefax No.: (083) 552-9793

DEPARTMENT OF NURSING

A Business Proposal Presented in

Partial Fulfilment of the Requirements in
ISO 103

Presented by:
Bulalaque, Charisse D.
 ACKNOWLEDGEMENT

The researcher would like to acknowledge and

express gratitude towards the following persons who

motivated and gave their vital support that helped the

researcher to successfully finish the study.

To Sir Jaymon Subingsubing and Sir

Olibert Flores, the researcher’s Entrepreneurship

ISO103 professors, for thorough guidance and

timeless feedbacks.

To her friends, who are always there to

support, motivate, and giving advices that greatly

helped the researcher in making this paper

To her parents, who never stopped

expressing their support and always motivating the

researcher during hard times and

Most importantly, the Almighty God for the gift

of life and for giving the researcher all the strength,

wisdom, enlightenment, determination, guidance

through difficult times and for the blessings that

bestowed upon her, all the glory and honor belongs to

Him.
 TABLE OF CONTENTS

ACKNOWLEDGMENT i
TABLE OF CONTENTS i
I. Executive Summary
I.1 Type of Business 1
I.2 Name and Address of the Business 1
I.3 Names and Address of Enterprise 1
Proponents
I.4 Product or Service 1
I.5 Objectives 2
I.6 Background 2
II. Marketing Plan
II.1 Products and Services 3
II.2 Target Market 4
II.3 Demand and Supply Analysis 5
II.4 Projected Sales 5
II. 5 Marketing Program/Strategies 6
II.6 Marketing/Selling Expenses 6
III. Production/Operation Plan
III.1 Technical Production Description 7
III.2 Production/Operation process 8
III.3 Labor Requirement 8
III.4 Production Schedule 1
4
III.5 Machinery/Equipment Requirement 1
6
 III.6 Materials and Supplies Requirement 1
7
III.7 Plant/Factory Location 1
8
III.8 Utilities and Requirement 1
8
III.9 Plant Layout 1
9
III.10 Waste Disposal System 2
0
III.11 Quality Control System 2
1
III.12 Production Cost 2
1

2IV Organizational Plan

.
IV.1 Legal form of Business 2
2
IV.2 Organizational Structure 2
2
IV.3 Qualification of officers 2
3
IV.4 Office Equipment 2
3
IV.5 Administrative Expenses 2
4

V. Financial Plan

V.1 Total Project Cost 2

6
V.2 Sources of Financing 2
6
V.3 Projected Financial Statement 2
7
V.3.1 Projected Income Statement 2
7
V.3.2 Pro Forma Balance Sheet 3
0
V.3.3 Cash Flow Projection 2
9
V.4 Profitability Index 3
 3
V.4.1 Return on Investment 1
3
V.4.2 Payback Period 2
3
V.4.3 Net income 3
V.5 List of assumptions used 2

VI. Supporting Attachments

VI.1 Market Research Data 3

3
VI. 1.2 Market Research 3
Questionnaire 4
VI.2 Legal Documents 3
5
3
VI.2.1 DTI Permit 5
3
VI.2.2 Lease Contract 6
3
VI.2.3 BIR Permit 7
3
8
VI.3 Price List from Suppliers 3
8
VI.4 Commitment Letters 3
8
 CHAPTER I

EXECUTIVE SUMMARY

This chapter tackles the executive part of the business. It talks about the type
of business, the name and its address, the product or services offered, the objectives, and
the background that the entrepreneur have in mind for the business.

I.1 Type of Business

Doux Skin Care Clinic which is a Skin Clinic and Cosmetic Store is a retailing type
of business.

I.2 Name and Address of the Business

The business is named Doux Skin Care Clinic. The word “Doux” is a french word
that means soft,mild and gentle. The Doux Skin Care Clinic is located at Poblacion,
Polomolok, South Cotabato

I.3 Names and Addresses of Enterprise Proponents

This business is a sole proprietorship type of business entity, therefore there are no
stakeholders involved.

I.4 Product or Service

The Doux Skin Care Clinic will offer services for the face and body, using state-of-
the-art cosmetic and beauty equipment that helps transform and enhance the gorgeous
you!  Our experienced and skilled Dermatologist are dedicated in addressing any and all of
your beauty and skin concerns for the face and body. Offer a complete skin product that
you’ll love.

1
l.5 Objectives
The objectives of this business is to deliver and provide a quality and affordable
skin care products and skin care services throughout the city for them to be their own self
again. To help other people of their skin issues and improve their self-confidence to
improve patients and clients’ health and well-being by giving them the right advice and
putting them in control. 

I.6 Background

This business idea came into the light when entrepreneur discovers that there’s a
lack of skin clinic in the area. The entrepreneur felt the satisfaction of finding solutions on
the problems that can occur on people’s skin and giving them a new hope for their skin
conditions. The entrepreneur believed that this form of services might help costumers feel
at ease and encourage to ask and engage.

2
 CHAPTER II

MARKETING PLAN

This chapter consists the marketing plans and strategies that an entrepreneur
should have in creating a business. This chapter discusses the products and services
offered , the target market, the analysis of demand and supply, the projected sales,
marketing programs, and the marketing or the selling expenses.

II.1 Products and Services

The products that will be offered in bout skin Clinic includes, sunscreen,
rejuvenating sets, whitening soaps, serums, and creams that will promote youthful glowing
skin for all at a very economical price. Doux skin care clinics also offers a wide range of
treatment and services suits the customers’ needs and wants. order to endorse the
business, promotions are conducted to attract and draw favorable attention. Men and
women who are very particular with their skin will be the main target of the clinic.
Moreover, internet adverts will be placed. With this marketing and advertising approach,
the financial part of the firm will be handled and the return on investment will be realized
over time.

II.2 Market Research

A survey of potential customers was done to ascertain their preferences. In a poll of
20 respondents, 20 (100%) of the respondents are residing in Polomolok, and Regarding
preference, 16(80%) prefer to

3
 buy and avail services locally, 2(10 %) outside locality, and 2 (10%) prefer overseas
or abroad. When asked if they would avail or buy the product if it is located within
the local area, 20 (100%) of the respondents said yes.
When asked about their preference and consideration about buying a product
and availing services, 16 (80%) of the population buys a product and avail services
based on personal preferences , 4 (20%) buys a product and avail services based
on recommendation. When asked about how much they are willing to spend on
buying skin care products, 11 (55%) are willing to spend 300 pesos on skin care
products, 6(30%) willing to spend 500 pesos and above , and 3 (15%) are those
who are willing to spend 150 pesos and below on skin care products. In availing
services offered, 6 (30%) are willing to spend 500 pesos and above, 4 (20%) willing
to spend 1,000 pesos and above, and 10 (50%) are willing to spend below 500 for
skin care services.
When asked how often they buy and avail skin care services, 7 (35%)
answered monthly, 4 (20%) of the population responded quarterly, and 9 (45%)
answered as much as they wanted to. When asked about if they are interested and
willing to avail skin care products according to their needs the chart shows that, 20
(100%) wanted to avail skin care products and services. When asked if they are
willing to visit skin clinic, majority which is 19 (90%) answered yes, and 1(10%)
answered No. and when asked if they would like to recommend skin care products
and facial services to others, specifically friends and family, 19(90 %) answered
yes they would recommend it, and 1 (10%) answered no they wouldn’t recommend
it.

II.2 Target Market

As part of building competitive and progressive business, it should also focus on

building a strong connection and relation to its surroundings. Through this action,
the business will continually to develop as it passes through time. As of now, the
Poblacion, Polomolok is being developed in terms of economy and its population is
continuously growing.
4
 The Doux Skin Clinic positioning strategy will be based on the benefits and
satisfaction that the customer will be acquired. The business will be located in
Poblacion, Polomolok, South Cotabato. Poblacion is the capital of the municipality,
hence it is a good place to start a business in a place where it is the center of the
commerce. The majority target customer will be women. Good digital marketing and
market research increase your chances of success by allowing you to target the
most appropriate audience for the clinic.

II.3 Demand and Supply Analysis

The average population of customers that the clinic is expecting is around

one hundred thousand (100,000) people. The average sales that the clinic expects
for skin care products is 33,600 per month, meanwhile the clinic expects service
revenue of 112,000 pesos. Polomolok is a first-class municipality in the province of
South Cotabato, and it has a good investment Polomolok is currently pursuing major
residential development as rapid economic activities are established that further
stabilize the growing economy. Hence, it is a good start to put up a business that is
aligned with the needs of the community. The entrepreneur is expecting a high
number of possible problems in the near future that may affect the business. The
problems were foreseen and given enough attention in the management flow,
customer service, expansion, or some problems within the establishments and the
machines used in providing services. These problems are foreseen and predicted,
and possible solutions are proposed and prepared.

II.4 Projected Sales

The projected sales every month are approximately one hundred forty-eight
thousand six hundred pesos (148,600 PHP). The quota sales and services of the
business per week is at least thirty-six thousand four hundred pesos (36,400),
multiplied by four weeks in a month, which equates to one hundred forty-eight
thousand six hundred pesos (148,600 PHP).

5
II.2 Marketing / Selling Expenses

The probable marketing advertisements with corresponding prices are the

following:

Advertisements can be done once every two months making the total expenses
to 20,418 php annually.

6
 CHAPTER III
PRODUCTION OR OPERATIONS PLAN

This chapter tackles the different parts in making a Production or

Operational Plan. This chapter includes Technical Production Description,
Production or Operation Process, Labor Requirement, Production Schedule,
Machinery or Equipment Requirements, Materials and Supplies Requirement,
Plant or Facility Location, Utilities Requirement, Plant Layout, Waste Disposal
System, Quality Control System, and Production Cost.

III.1 Technical Production Description

A professional skin clinic should be your first stop on the path to a perfect,
healthy complexion, whether you suffer from severe acne, have a recurring skin
issue, or just wish to get yourself up with a specialized skincare plan. Doux Skin
clinic is a clinic for men and women who have skin concerns. The clinic offers a
range of products and services that could help bring back the confidence of our
client.
Below is an example of product description of a commonly known medical
equipment needed:

7
✔ Hydra facial dermabrasion machine completely changed the traditional manual
skills personal skin cleaning practices, Using full intelligent program control of
vacuum negative pressure model, Through the perfect combination of products
and equipment, in a short time deep cleaning skin and Horny inside the pores,
Acne, blackheads and other dirt, While to enhance the nutritional composition of
products deep absorption, Promote the pores smaller, smooth skin, increase the
skin’s moisture, make the skin appear bright water whitening, moist and full of
texture.
✔ FDA approved Creams and Serums
✔ Lowest price with guaranteed safety and quality

III.2 Production or Operations Process

Once the client enters the clinic, the guard or any staff will greet them and
guide them to the reception area where the front desk receptionist is located. Then
the Front desk receptionist will ask what services they need after the client and tell
them that they can go to the lounge area where other cosmetics products are
located or in the waiting room while waiting for their name to be called. Then after
their name pops up on the screen or they have been called they will ask to go to
the dermatologist's office to know what the best treatment for their conditions is.
After that if the treatment needs derma treatment they will be appointed for their
treatment. The estimated time for each client will be about 20 to 30 minutes
depending on their conditions.
II. 3 Labor Requirement
The staff needed to man the clinic is a total of Eight staffs. The clinic needs
one dermatology supervisor, one dermatologist, two dermatologist assistants, two
front desk receptionists, one electrical maintenance technician and one security
guard.

8
 The following that are listed below are the requirements for each employee
needed:
Dermatologist

Qualifications:

❖ Previous experience as a dermatologist

❖ In-depth knowledge of various dermatological methods

❖ Active communication skills and the ability to effectively explain medical terms to
patients

❖ A resilient and compassionate personality

❖ Strong attention to details
❖ 25 years and above

Requirements:
❖ A national medical license
❖ Resume

❖ NBI clearance
❖ A degree in Medical Science

❖ Diploma

❖ Certificate of Employment (from the Previous job)

❖ 3 pieces 2x2 picture (recent picture)

❖ 2 valid ID’s

❖ Drug test

Dermatologist’s Assistant

Qualifications:

❖ Any gender is accepted as long as possesses professionalism and integrity

❖ Must possess high school diploma or equivalent
❖ Must be a Registered or Certified Medical Assistant or have a Dermatology
Technician Certification
❖ Two years’ experience in a medical practice preferred
❖ Dermatology experience preferred
9
 Requirements:
❖ Resume
❖ One to two years Customer Service Experience
(medical receptionist experience a Plus)

❖ NBI Clearance

❖ Diploma

❖ 3 pieces 2x2 picture (recent picture)

❖ 2 valid ID’s

Front Desk Receptionist

Qualifications :

❖ Detailed Oriented
❖ Mature Demeanor
❖ Graduate of high school at least
❖ Customer-oriented
❖ Punctual

Requirements:

❖ Resume

❖ NBI Clearance

❖ Diploma

❖ 3 pieces 2x2 picture (recent picture)

❖ 2 valid ID’s

Electrical maintenance technician

Qualifications:
❖ Analyze Electrical & Process issues with a problem-solving mindset
❖ Familiar with the Arc Flash and Shock Hazards to work safely in medium voltage.
❖ Read and interpret equipment manuals & work orders
❖ Detailed Oriented
Requirements:
❖ Resume
❖ NBI clearance
11
❖ Diploma
❖ Electrical Technology Diploma, NCCER certification or equivalent.

Security Guard
Qualifications:

❖ Any gender is accepted and must have integrity

❖ Graduate of high school at least

❖ With good personality and communication skill

❖ Customer-oriented

❖ Drug test
❖ Excellent respond and calm

Requirements:
❖ Resume

❖ NBI clearance

❖ Diploma

12
❖ Certificate of Employment (from the Previous job)

❖ 3 pieces 2x2 picture (recent picture)

❖ 2 valid ID’s

❖ Diploma of Security Guard training

III. 4 Production Schedule

Sunday Monday Tuesda Wednesda Thursda Friday Saturda

y y y y

1 2 3 4 5 6

Invento
Discount
ry of
promos
Cosme
and
tics
bundles
start

7 8 9 1 1 1 1
0 1 2 3

Ordering

Maintena of

nce Cosmeti

check up c
supplies

14
 1 1 1 1 1 1 2
4 5 6 7 8 9 0

End of 2
Monthly
Maintenanc weeks Meeting
e checkup
Discount

Promo

15
 2 2 2 2 2 2 2
1 2 3 4 5 6 7

Restocki Gener
ng of al
Stocks Cleani
ng
Maintena
nce
check up

2 2 3 3
8 9 0 1

Checking
of
Mont
cosmetic
hly
supplies
Pay-
and other
out
peripheral
/
s
mainte
nance
check
up
Month of March 2021

16
 III. 5 Machinery or Equipment Requirement

⮚ Electronics Cash Register

⮚ Computer set

⮚ CCTV
⮚ Specialized Equipment- LASERS and Light Systems

⮚ Dermal Instruments

⮚ Dermastoscope

III.6 Materials and Supplies Requirement

⮚ Samplers
⮚ Catalogs
⮚ Brochures

⮚ Record keeping

⮚ Personal Protective Equipment (PPE)

⮚ Display rack

⮚ Bookshelf

17
III.7 Skin Clinic Location

The Doux Skin Clinic is located at Poblacion, Polomolok, South Cotabato

III.8 Utilities Requirement

⮚ Electricity

⮚ Internet Connectivity

⮚ Water

⮚ TV

⮚ Phone Service

18
III.9 Plant Layout

19
III.10 Waste Disposal System

The waste disposal system was adapted from the Department of

Environment and Natural Resources; Environmental Management Bureau.

Collection 🡪 Transportation 🡪 Recycling/Landfills

20
III.11 Quality Control System

III.12 Production Cost

The business’ estimated total production cost per annum is 2,700,000 php

21
 CHAPTER IV

ORGANIZATIONAL PLAN

This chapter includes all that is needed to form an Organizational Plan. This
chapter is consisting of what Legal Form of Business is the business that the
entrepreneur wanted to have, Organizational Structure of the business, what are the
Qualifications of Officers, Office Equipment, and the Administrative Expenses.
IV.1 Legal Form of Business

Doux Skin Clinic operates as a sole proprietorship. Considering the company

is still in its early stages, the likelihood of future partnerships is currently being
assessed.

IV.2 Organizational Structure

22
 IV.3 Qualification of Officers

Dermatology Supervisor

o Bachelor’s Degree required: Master’s Degree

o At least 4 years of relevant health care or patient care delivery

experience.

o Strategic leadership
o Business plan development
o Ability to drive departmental growth and market share
o Able to develop trust and credibility with staff and providers
o Keeps up with current development and trends in the area
Expertise.

o Computer Literate

IV.4 Office Equipment

 Computer Set

 Printer

 Table & Chair

 Cabinets

 Reference books

 Record book

 Calculator
 Telephone
23
IV.5 Administrative Expenses

The total administrative expenses is 112,362.00 php. Following the

average minimum wage for the employees here in Region XII which is ₱336.00 a
day for 8 hours multiply to 28 days in a month is a total of 9,408.00php x 4
employees = 37,632.00 php. For the Supervisor, the monthly wage is 25,000.00
php. For the Dermatologist, the monthly wage is 20,000.00 php. For the
Dermatologist assistant, the monthly wage is 15,000.00 php x 2 employees=
30,000.00 php , the monthly wage is The total of the wages combined 37,362.00
php + 25,000.00 php + 20,000.00 php + 30,000.00 php = 112,362.00 php

TOTAL WORKDAYS

IN A MONTH

Number Number
of days of weeks
Total

7 4 28 days

24
 TOTAL SALARY FOR AN EMPLOYEE

Minimum Wage Number of

(8hrs/day) Days
Total

336.00 php 28 9,408.00 php

TOTAL ADMINISTRATIVE EXPENSES

Monthly Wage Number of Employees Total

Employees 9,408.00 php 4 37,362.00 php

Supervisor 25,000.00 php 1 25,000.00 php

1 20,000.00 php
Dermatologist 20,000.00 php
DERMATOLOGIST
2 30,000.00 php
ASSISTANT 30,000.00 php

Grand Total 112,362.00

php

25
 CHAPTER V
FINANCIAL PLAN

This chapter tackles about the financial aspect of the business plan. This
includes the Total Project Cost, Source of Financing, Projected Financial Statements,
Profitability Index, and List of Assumptions Used.

V.1 Total Project Cost

The total estimated project cost is 712,640 php including the lease,
equipment and payment for professionals hired for the assembling of the interior
design and plant layout.

Total

8,000 php per 8,000 php x 12

96,000 php
Lease Payment month months

Store Equipment 500,000 php 500,000 php

270 php per day 270 php x 72

Labor 116,640 php
per worker days x 6 workers

Total Project Cost 712,640 php

V.2 Sources of Financing

The source for financing the building of the business will be from the
owner’s personal investment.

26
V.3 Projected Financial Statement

V.3.1 Projected Income Statement net income should increase

Doux Skin Clinic

Projected Income Statement

Per month of

2023
Sales 550,000 php
Cost of Sales 325,000 php

Gross Profit
325,000 php

Operating Expenses

Salaries and wages 112,362 php

Light and power 5,000 php
Postage and communication 2,000 php
Rent 8,000 php
Office supplies 1,200 php
Advertisement 60,000 php

188,562 php

Net Income 136,438 php

27
 The approximate monthly gross income is 325,000 php and 3,900,000
annually. The total expenses is 188,562 minus this to the gross income 200,000
php the total net income per month is 136,438 and the approximate yearly net
income would be 1,637,256 php.

28
 V.3.2 Cash Flow Projection

June July August

Beginning Cash Balance 136,438 php 267,426 php 447,464 php

Cash Inflows

Goods sold 550,000 php 600,000 php 495,000 php

Total inflows 550,000 php 600,000 php 495,000 php

Cash outflows

Production cost 300,000 php 300,000 php 300,000 php

Payroll 112,362.00 112,362.00 112,362.00

Utilities 6,000 php 7,000 php 6,600 php

Office Supply 650 php 600 php 560 php

Total Outflows 419,012 php 419,962 php 419,522 php

Net Cash Flow 130,988 php 180,038 php 75,478 php

Ending Cash Balance 267,426 php 447,464 php 522,942 php

29
 V.3.3 Pro Forma Balance Sheet

Year 1

NON-CURRENT ASSETS

Rent
96,000 php

Office furniture & Equipment 40,000 php

Signboard 1,600 php

Machine & Equipment 200,000 php

337,600 php
CURRENT ASSETS

Skin Product stock 1,800,000 php

Medical Supplies Stocks 1,500,000 php

2,400,000 php
TOTAL ASSETS 3,637,600 php

LIABILITIES

Income Tax Payable 250,600 php

TOTAL LIABILITIES 250,600 php
Owner’s Capital

Initial Capital 2,000,000 php

Net Income 1,640,856 php
TOTAL CAPITAL 3,640,856 php
TOTAL LIABILITIES AND CAPITAL 3,890,856 php

30
V.4 Profitability Index

V.4.1 Return on Investment

The return of investment is calculated by using net income divided

by capital multiplied by a hundred.

(1,637,256 php / 2,000,000 php) X 100 = 81.9%

31
 V.4.2 Payback Period

The payback period can be calculated by using the capital divided

by its earnings

( 3,900,000 / 1,637,256) =2.38%

The length of the payback period is 1 year and 3 months of

operating.

V.4.3 Net Income: Sales Ration

The total net income that the entrepreneur can receive per month is
approximately 136,438 php. The net income per annum is approximately
1,637,256 php.

V.5 List of Assumptions Used

 Financial

 Resources

 Schedules

 Customer

 Competition

 Technology

 Marketing

 Facilities & Infrastructure

32
 CHAPTER VI

SUPPORTING ATTACHMENTS (ANNEXES)

This chapter outlines the required supporting attachments or annexes for

starting a business. This includes the Market Research Data, Lease Contracts,

Price List from Suppliers, and Commitment Letters.

VI.1 Market Research data

The Doux Skin Clinic positioning strategy will be based on the benefits and
satisfaction that the customer will be acquired. The business will be located in
Poblacion, Polomolok, South Cotabato. Poblacion is the capital of the municipality,
hence it is a good place to start a business in a place where it is the center of the
commerce. The majority target customer will be women. Good digital marketing and
market research increase your chances of success by allowing you to target the
most appropriate audience for the clinic.

Polomolok is a first-class municipality in the province of South Cotabato, and it

has a good investment Polomolok is currently pursuing major residential
development as rapid economic activities are established that further stabilize the
growing economy. Hence, it is a good start to put up a business that is aligned with
the needs of the community. As of now, the Poblacion, Polomolok is being
developed in terms of economy and its population is continuously grows.

33
VI.2 Survey Questionnaire

34
 VI.2 Legal Documents

VI.2.1 DTI Permit

35
VI.2.2 Lease Contract

36
VI. 2.3 BIR Certificate of Registration

37
VI.3 Price list from suppliers

So far, the researcher looks onto different suppliers to compare prices. So

far, the researcher contacted the supplier and have not responded yet about their

official prices.

VI.4 Commitment letter, if any

There is no available commitment letters for now as it is a Sole Proprietorship

38