Business Plan

I. Title page + Company logo

II. Table of Contents
III. Company Overview
a. Vision Statement
o Vision
o Mission
o Goals
b. Executive Statement
c. Company Profile
- Summarize VMGs of Company
- Summarize / Preview CSRs
d. Product Overview
 Product category (Apparel)
 Product designs & embedded elements
e. Management Team
o Organizational Chart
o Role & functions of depts.
o Officers’ skills
o By-laws / Code of Ethics
IV. The Industry
a. Industry Overview [RRL]
o PEST analysis
o Market-needs analysis (Survey)
o Trends
o Market preference (Survey data interpretation)
b. Competitive Analysis
o Value proposition
- Aspect that causes customers to choose you
- Adds value to your product
o Product competitor analysis
o SWOT analysis
o Distribution channels
o Positioning Map
o Target Market
V. Business Strategies
a. Operations and Management Plan
o Product Development
o Prototypes & photos (Designing)
o Production flow chart
o Story of supply + manufacturer selection
o Production planning
o Quality process
o Inventory management
  Leadership type + management
 How did you create the teams & assign work
 Employees’ motivation

b. Marketing Strategies
o Tagline & Branding
o CSR programs
o Partnerships
o Marketing Mix
- Pricing
- Product
- Promotions
- Place
c. Sales Strategies
o Customer engagement plan
o Distribution channels
o Partnerships / Collaborations

VI. Financial Reports [Story in Numbers]

a. Capital Requirements
- Projected total shirt cost
- Projected printing cost
- Miscellaneous (packaging, HR cost, promotion cost)
b. Financial strategies
- Capital percentage breakdown
 Percentage of investors sa total capital amt.
 How capital was obtained
- State final product pricing & reasons through ff. computations:
 Mark-up
 Return on Investment
 Revenue / pc
c. Financial Projected
- Expected performance of sales (future of sales) thru computed:
 Profit Margin
 Breakeven volume
- Explain investors’:
 Payback period (annual)
 % income of investors
 % income of members (from profit – investment /all members)
VII. Appendices
o SocMed accounts link / QR codes
o SocMed logos / headers
o Business Model