BUSINESS PLAN FORMAT

Title Page
Acknowledgement
Table of Contents

I. EXECUTIVE SUMMARY

II. THE BUSINESS

A. Industry Analysis

B. The Company
i. Company Name and Tagline
ii. Company Vision and Mission
iii. Company’s Objectives
iv. Location Map
v. Form of Business Organization

III. ORGANIZATIONAL PLAN

A. Manpower Plan
i. Organizational Chart
ii. Personnel Qualification
iii. Personnel Duties and Responsibilities
iv. Personnel Salary Structures
v. Human Resource Control Policies

IV. PRODUCTION PLAN

A. Monthly Production Report
B. Production and service procedures
C. Plant/Shop Layout
D. Inputs and Management
i. Raw Materials
ii. Facilities and Equipment
iii. Utilities and Waste Disposal

V. MARKETING PLAN
A. Target Market
i. Geographic Profile & Demographic Profile
ii. Psychographic and Behavioral Profile
iii. Estimated Market Share

B. The product
i. Brand Name
ii. Product Feature/Uniqueness of the Product
iii. Product Packaging and labelling
iv. Logo description

C. Pricing Strategy
i. Introduction or Launch Stage
 ii. Growth and Maturity Stage

D. Place Strategy
i. Distribution Channel

E. Promotions and Sales Strategy

i. Launch or Introductory Stage
1. Advertising Strategy and Mix
2. Sample TV Script, Radio Script, Print Ad and Website

VI. FINANCIAL PLAN

A. Financial Forecasts
i. Financial statements
a. Income Statement
b. Statement of Changes in Owner’s Equity
c. Balance Sheet

VII. CRITICAL RISK ANALYSIS

i. Potential Problems/Obstacles and Risks
ii. Alternative Courses of Action
iii. Conclusions

ADDITIONAL FORMATTING GUIDELINES:

MARGIN LEFT: 1.5 INCH

TOP/RIGHT/BOTTOM: 1 INCH
PAPER SIZE 8.5 X 13
SPACING DOUBLE SPACE
ALIGNMENT JUSTIFIED
FONT SIZE 12
FONT ARIAL