Professional Documents
Culture Documents
A Business Plan
Presented to the Faculty of
STI College General Santos City
In Partial Fulfillment
Of the Requirements for
the subject Entrepreneurship
in Senior High School
Accounting, Business and Management
By
Gorecho, Clarence Flynn T.
Jacinto, Angel C.
Lapiz, Jean Karyl R.
Pineda, Geory Ann Mae P.
Rivera, Kimberly Grace C.
Roderos, Adelene C.
Tagoc, Jeanne Marie G.
Villanueva, Angel Joy H.
i
APPROVAL SHEET
ii
EXECUTIVE SUMMARY
iii
While the two employees were the trained individuals who were going to make
the jewelry product and the other two employees will be the sales team.
RionaLueur
Located at 3rd floor of KCC Mall of Gensan, General Santos City, South
Cotabato.
Contact #: 0906-019-4324
E-mail address: RionaLueurOfficial@gmail.com
iv
ACKNOWLEDGEMENT
We would like to express our heartfelt gratitude to all those who have
helped and supported us throughout the business plan. We are thankful for
their aspiring encouragement, invaluably constructive criticism and respectful
advice during the work of the project.
We want to take this opportunity to thank our mentor, Mrs. Melochilen
Betia for encouraging, guiding and helping us throughout the business plan.
We additionally wish to thank every one of our instructors who inspired us to
meet the deadlines. These recommendations and generosity drive us to finish
our project.
Also, an extraordinary expression of appreciation is given to Mr. William
Cayanong, CPA. For helping us in our financial plan. Without his assistance,
this business plan wouldn't arrive in its prosperity.
At last, we might want to recognize with appreciation the help and love of
all our advocates, guardians, and friends who support us all the way. Last
however not the least, to our Omnipotent God in guiding us in each choice we
make and keeping us solid to beat all the difficulties in making our business
plan.
v
STATEMENT OF PURPOSE
We tend to make this business plan to improve and practice our skills
and knowledge in arranging and dealing with a business for the present or
future. It is an extraordinary challenge for us to manage this with other people
and make us more competitive and creative.
vi
Table of Contents
Page
Title Page i
Approval Sheet ii
The Logo iv
Acknowledgement v
Statement Of Purpose vi
vii
A. Description of Product and Business 9
B. Product Needs 10
C. Manufacturing or Production Process 11
D. Competitive Comparison 14
E. Technology 16
viii
V. Financial Plan
A. Income Statement 31
B. Owner’s Equity 32
C. Notes 33
D. Financial Position 39
E. Cash Flows 40
VIII. Appendices
Legal Documents
Questionnaire
Documentation
Curriculum Vitae
ix
x
Chapter 1
THE COMPANY AND ITS BUSINESS
A. Company Description
B. Company Ownership
1
C. Start-up Plan
2
54.
00
B. Furniture
Table 150 1 150
0.0 0.0
0 0
Chair 200 2 400
.00 .00
Cabinet Glass 2,7 2 5,5
99. 98.
00 00
Mannequin 159 2 318
.00 .00
Subtotal 7,8
16.
00
C. Tools and Equipment
Pliers 85. 1 85.
00 00
Gloves 35. 2 35.
00 00
Lighter 55. 1 55.
00 00
Silicon Mold 54. 13 702
00 .00
Subtotal 877
.00
D. Salaries
Monthly salary 7,6 4 30,
of 3 employees 70. 680
3
00 .00
Employer’s 826 4 3,3
Share .08 04.
32
Subtotal 33,
984
.32
E. Expenses
Electricity 1,0 Per 1,0
00. mon 00.
00 th 00
Rent Expense 11, Per 11,
000 mon 000
.00 th .00
Water 210 Per 210
.00 mon .00
th
Wi-Fi 1,4 Per 1,4
18. mon 18.
00 th 00
Transportation 500 500
Subtotal 14,
128
.00
F. Permits and 1,2 1,2
Licenses 00. 00.
00 00
Subtotal 1,2
00.
00
4
G. Packaging 100 200 20,
.00 000
.00
Subtotal 20,
000
.00
TOTAL 85,
159
.32
*The materials are good for 200 pieces of produced goods
Employer’s Share
Employer’s Cost
Share ( Employees /
Manager )
PhilHealth 240.00 / 120.00
Pag-ibig 200.00 / 100.00
SSS 234.00 / 117.00
TOTAL 674.00 / 337.00
D. Intellectual Property
5
stimulate and ensure fair competition and to protect consumers. This
will also be the trademark of the business that will make RionaLueur
unique and different from others.
The RL which will be the logo name of the business stands for
RionaLueur where in Riona comes from Irish name which mean pure while
Lueur comes from French word that means glow. Therefore the business
tagline is “A pure glow that intoxicates” which means that we want them to give
a pure glow by using our jewelry giving them a intoxicating vibes from others.
The entrepreneurs want them to feel and inform about how can a jewelry
represents each other life and story.
6
a. Business Location
b. Business Façade
c. Floor Plan
cashier
7
F. Mission and Vision Statement
Vision
Mission
8
G. Company Goals and Objectives
Goals:
Objectives:
9
H. Industry Analysis
Gems and jewelry have been a part of mankind since history was written.
Of course, the jewelry they wore in the old days was not made as we make it
nowadays. Diamonds were not popular until people learned how to cut them to
show their brilliance, which started in Europe sometime around 1300 and the
earliest locating of jewelry was dated around 25,000 years ago. In the
Philippines, jewelry making a trade has been in existence since the early 16th
century and is engaged in the production of two major product categories
which are precious metal jewelry and pearls, precious and semi-precious
stones. Also, jewelry has been a part of the fashion industry as it changes the
way we perceive an outfit. Fashion designers and jewelers have been working
together to build the modern look and to give each other opportunities to
sparkle their exclusive custom-fitted clothing and jewelry.
10
uniqueness. The RionaLueur will become a way to improve one’s taste of
fashion in matching the right jewelry and clothing with a dazzle and stunning
costume jewelry to improve the attraction of clothes.
CHAPTER 2
11
something you will do to complete and take responsibility for the
outcome.
B. Product needs
1. Place and facilities
A. Materials
12
Necklace and Bracelet Chain
13
that the facility and materials utilized are very much cleaned. The
entirety of our employees is all around educated regarding the manner in
which the item was made.
Step 1: Mix the epoxy resin A & B (Hardener). The ratio is 2:1. Part A should be
more than the Part B.
Step 2: Make sure the epoxy resins should be mixed properly before adding the
pigment. Pigment is like a dye color.
Step 3: Add color pigment if desired. If you add liquid colors one drop at a time,
stirring after each audition.
Step 4: Combine any pigments with a little resin in a separate cup first, then
combine the colored solutions with the rest of the resin.
Step 5: Pour a layer of resin in work slowly to reduce the number of bubbles.
Step 6: Set the resin harden slightly before adding heavier designs. Wait 15
minutes or so, allowing the resin in your mold to harden slightly.
Step 9: Let it dry. Remove the resin charms from their molds and poke the met
14
Step 2: Make sure
Step 1: Mix the Step 3: Add color
the epoxy resins
epoxy resin A & B pigment if desired.
should be mixed
(Hardener). The If you add liquid
properly before
ratio is 2:1. Part A colors one drop at a
adding the pigment.
should be more time, stirring after
Pigment is like a dye
than the Part B. each audition.
color.
D. Competitive Comparison
We, as a business starter, it is not easy to achieve our goals
because of the competitors and also the factors that affects our profit,
the owner could get in terms of identifying competitions in the companies
that fill the same needs that we did, competitors are few in our main
product lines, though this was dominant in the market. Hence, there
should be a need to strongly differentiate ourselves and our very own
business in the market.
16
Indirect Competition
17
needs
Placed in the
market.
Expensive Expensive Could also Have many
jewelries. jewelries offer nice and competitors
J. 24 karatz Placed in the like high quality in the
Jewelry market. UniSilver. products. market.
Can be
known in the
market
E. Technology
18
Chapter 3
A. Marketing Analysis
19
Single or dating
Live in the city, most likely
apartments
Career-minded, educated and
Young Urbanities
upwardly mobile
(20-30)
Socialize at work, bars, nightclubs,
the gym, coffee shops
Enjoy spending time with friends,
reading, sports, travel and music.
Married with young children
Live in the suburbs, mid-sized cities to
Modern Stay at small towns
Home Mommies Taking time off work to focus on
(27-40) family
Enjoy crafts, scrapbooking, gardening.
20
The RionaLueur aims to provide a best choice accessory to
your everyday outfit and fashion most especially for women.
Total Population
Male
Female 50.50%
49.50%
Fig: 1.2a
21
Target Market
Young Urbanities Modern Stay at Home
Modern Stay
at Home
29%
Young Urbani-
ties
71%
Fig: 1.2b
c.) Demand
22
Material
6%
8%
40%
40%
Gold Silver
Handmade Jewelry Others
Fig: 1.3a
Criteria
Service
Brand 10%
11% High Qualtiy
40%
Quirky
12%
Cost Trends
22% 3%
23
Fig:1.3b
d.) Competition
Compa
Strength Weakness
ny
Known in Expensive
General Santos products.
Broadw City
ay Placed in the
Gems mall
24
Sells varieties
of products.
Known in Expensive
General Santos jewelries
City They don’t
UniSilv
Placed in the have their own
er
mall place store at
Has many the mall.
branches.
Expensive Expensive
J. 24 jewelries. jewelries like
karatz Placed in the UniSilver.
Jewelry market.
25
e.) Market Trends
B. Market Strategy
26
of innovation the company can create web pages and websites and
to make advertisements to promote our products.
a.) Packaging
27
and even competitors. Since our target audience is hanging around
the popular social networks and engaging with it. With more and
more people joining social media sites and using them regularly and
efficiently it will give our business to generate more and connect
with our customers with better, easier and a higher level of service.
28
will sell as low as Php 35.00, yet a large portion of the items will be
valued from 50 to 150 with an average price of 100. There are a few
pieces that will sell for Php 200 to 300.
C. Customer Service
29
The goal is perspective, idea, and fun. The desired result is a high-
profit purchase from loyal customers.
All employees and staff are required to follow the rules and regulations
most especially when dealing the business product itself.
Prices of the product must be fair and just
Customer service is always prepared to answer questions, calls,
inquiries and mails.
Maintain good image, relation and communication with our customers.
30
marketing strategy. These simply start and we will learn for our
mistakes and we will be improved.
F. SWOT Analysis
Strengths Weaknesses
Unique Products Lack of reputation
Skilled Workers Lack of people’s interest
New entrant in the market
Opportunities Threats
Entering new business Changes of customer’s tastes
Expansion Competitors in the market
Provides customers a new
vibe for everyone
31
Chapter 4
A. Organizational Structure
General Manager
Adelene C. Roderos
32
The owners will also be the staff and employees in the business day-to-
day operation with different roles following it’s rules and regulations
maintaining the hierarchy.
B. Management Team
This part discusses about the different roles of owners in its business
operation.
33
Utilize and developed an improved guest
Jean Karyl C. Lapiz
experience.
D. Personnel Plan
Since the business is starting, the owner decided to rent and be one of
the staffs and employees of the business to make sure and focus to its service
and satisfaction of the customers. Despite of that the owner make sure to pass
and meet its required requirements in every position to positively attain the
goals and objectives of the business.
CHAPTER 5
FINANCIAL PLAN
A. Income Statement
RionaLueur
Statement of Financial Income
For the Years Forecasted 2020,2021, 2022
34
Note:
Variable expenses increases 5% per year
Cost of Goods Sold is 65% of Sales
The establishment is now using TRAIN LAW
Supporting computations will be found in the Notes to FS
35
B. Statement of Changes in Owner’s Equity
RionaLueur
Statement of Changes in Owner's Equity
for the forecasted years 2020, 2021, 2022
2020 2021 2022
Note:
The owner can withdraw money for personal use
36
Not 1 SALES 2020 2021 2022
e
RionaLueur -Variety of Products
37
UNIT SCHEDULE
2020 2021 2022
38
Not 2 COST OF GOODS SOLD 2020 2021 2022
e
Consolidated-Six Variants
Raw Materials
875,010.60 977,645.60 1,077,030.60
Direct Labor
194,064.00 194,064.00 194,064.00
Overhead-Depreciation
175.40 175.40 175.40
Total Manufacturing Cost
1,069,250.00 1,171,885.00 1,271,270.00
Add: Beg. Finished Goods 0
9,230.00 15,093.00
Total Goods Available for Sale
1,069,250.00 1,181,115.00 1,286,363.00
Less: Ending Finished Goods
9,230.00 15,093.00 14,339.00
COST OF GOODS SOLD
1,060,020.00 1,166,022.00 1,272,024.00
UNIT COST
Necklace Bracelet Earrings Ring Jewelry Set
Materials* 21.17 12.07 184.32
86.82 21.82
Labor 10.63 10.63 10.63
10.63 10.63
Overhead-Dep 0.05 0.05 0.05
0.05 0.05
UNIT COST 31.85 22.75 195.00
97.50 32.50
Mark-Up -65% 17.15 12.25 105.00
52.50 17.50
SELLING PRICE 150.00 50.00 49.00 35.00 300.00
*Units Cost derived from the total cost divided by the number of units produced.
39
Note 3 OPERATING EXPENSES 2020 2021 2022
Permits and Licenses
1,200.00 1,260.00 1,320.00
Salaries and Wages
303,264.00 303,264.00 303,264.00
Depreciation Expense
813.40 813.40 813.40
Electricity
12,000.00 12,600.00 13,200.00
Transportation
6,000.00 6,300.00 6,600.00
Water
2,520.00 2,646.00 2,772.00
Internet Connection
17,760.00 17,760.00 17,760.00
Rent Expense
132,000.00 132,000.00 132,000.00
TOTAL EXPENSES P
475,557.40 476,643.40 477,729.40
40
Not 4 PROPERTY PLANT Acquisition Life 2020 2021 2022
e AND EQUIPMENT Cost
&DEPRECIATION
EXPENSE SCHEDULE
Tables and Chairs Ten
1,900.00 Years 190.00 190.00 190.00
Cabinet Glass Ten
5,598.00 Years 559.80 559.80 559.80
Mannequin Five
318.00 Years 63.60 63.60 63.60
Total- Non P
Capitalizable 7,816.00 813.40 813.40 813.40
- - -
Tools and Equipment’s Five
877.00 Years 175.40 175.40 175.40
Total-Capitalizable P
877.00 175.40 175.40 175.40
Note 5 TAX EXPENSE SCHEDULE 2020 2021 2022
Net Income before Tax
95,222.60 151,214.60 207,206.60
Taxable Income after
Exemption
Tax Due
- - -
41
Note 6 SALARIES AND # Monthly SSS Pag-Ibig PhilHealth
DEDUCTIONS Salary
SCHEDULE
Manager 1
@ 350 per day 9,100.00 117.00 100.00 120.00
Cashier/Sales Lady 2
@ 311 per day 16,172.00 234.00 200.00 240.00
Total-Non
Capitalizable 25,272.00 351.00 300.00 360.00
Production Team 2
@311 per day 16,172.00 234.00 200.00 240.00
Total-Capitalizable
16,172.00 234.00 200.00 240.00
674.00 8,088.00
15,498.00 194,064.00 185,976.00
674.00 8,088.00
15,498.00 194,064.00 185,976.00
42
D. Financial Position
RionaLueur
Statement of Financial Position
for the forecasted years 2020, 2021, 2022
Note 2020 2021 2022
ASSETS
Current Assets
Cash P 175,582.40 321,922.80 530,872.20
P P
Inventory 9,230.00 15,093.00 14,339.00
Total Current Assets 184,812.40 337,015.80 545,211.20
LIABILITIES
Tax Expense - - -
Contributions Withheld 6 20,220.00 20,220.00 20,220.00
43
RionaLueur
Statement of Cash Flows
for the forecasted years 2020, 2021, 2022
Operating Activities
Cash received from the P 1,630,800.00 P 1,793,880.00 P 1,956,960.00
customers
Cash Payments:
Payments to Supplier 875,010.60 977,645.60 1,077,030.60
Permits and Licenses 1,200.00 1,260.00 1,320.00
Salaries Paid 477,108.00 477,108.00 477,108.00
Transportation 6,000.00 6,300.00 6,600.00
Electricity 12,000.00 12,600.00 13,200.00
Internet Connection 17,760.00 17,760.00 17,760.00
Water 2,520.00 2,646.00 2,772.00
Rent Paid 132,000.00 132,000.00 132,000.00
Contributions Paid 20,220.00 20,220.00
P 1,523,598.60 P 1,647,539.60 P 1,748,010.60
Investing Activities
Tools and Equipment P 8,693.00 P P
Purchases
Financing Activities
Initial Cash Investment P 77,074.00 P P
Additional Cash
Investment
Withdrawal by owner
Net cash provided by P 77,074.00 P - P -
Financing Activities
Increase in Cash in Bank 175,582.40 146,340.40 208,949.40
Add: Cash in Bank, Previous 175,582.40 321,922.80
years
44
Cash in Bank, December 31 P 175,582.40 P 321,922.80 P 530,872.20
E. Cash Flows
Chapter 6
POTENTIAL RISK AND PROBLEMS
This chapter discusses the potential risk that the business might
encounter in the areas of human resource, finance and operations.
A. Human Resource
45
The advocates of the RionaLueur business expected that these
sorts of circumstances come to pass for sooner rather than later and will
significantly influence the proficiency of the activity of the organization.
B. Finance
Businessmen will face several financial problems that can impact the
viability of companies and even long-term survival. Many financial issues may
be triggered by factors beyond their control, such as dipping the economy or
shifting next door to a new competitor. Some problems may be more directly
related to how business people choose to run their business.
46
things such as rent and wages for workers can also produce negative
cash flow. The owner has therefore preferably planned a one-year budget
for the business operations.
C. Operations
47
certain problems occur, the business will make strategies to overcome
those operational problems which will greatly affect the company's
reputation and image. The business will focus on offering a quality
product and service to the customers.
Chapter 7
RIONALUEUR CORPORATE SOCIAL RESPONSIBILTY
48
conventional course of business, an organization is working in manners
that improve society and nature, rather than contributing contrarily to
them (Scott, 2020).
49
moving towards ecologically supportable practices presents not many or
no dangers to business activities. If a business demonstration now and
ecological maintainability proceeds to become an inexorably significant
and vigorously directed issue RionaLueur will have a head begin once
again a considerable lot of our rivals. Other than some underlying
expense associated with moving towards ecological maintainability, there
are not liable to be any long-haul negative effects or costs caused.
50
RionaLueur takes its responsibilities and therefore committed to
maintaining and improving consumer confidence in jewelry products by
addressing the social, ethical and environmental risks facing it and the
industry at large.
51
a year. The activities would help the employees enhancing their skills
more and improve their social behavior that will be more helpful for them
to work efficiently and productively.
52
Chapter 8
LEGAL DOCUMENTS
53
54
55
56
57
58
59
60
61
QUESTIONNAIRE
62
63
DOCUMENTATION
64
65
CURICULUM VITAE
66
Name: Adelene C. Roderos
Address: Odi St. Lagao R#5 Fabilla’s Apartment G.S.C
Objective:
To work in my own business and manage it. Where I can use what I have
learned and make it grow through experiencing the different situations in
the everyday business operation inside and outside the business. I would
also like to be an aspiring woman who everyone looks up for.
EDUCATIONAL ATTAINMENT
PRIMARY
SECONDARY
SKILLS:
67
I am developing my language skills in Italian, Korean, Chinese, Spanish
and Japanese.
Objective:
To work where I can use what I have learned from school and apply my
skills and abilities as an individual. I would like to comprehend my
potential and add to the growth of the organization.
EDUCATIONAL ATTAINMENT
PRIMARY
SECONDARY
SKILLS:
68
69
Name: Jean Karyl R. Lapiz
Objective:
EDUCATIONAL ATTAINMENT
PRIMARY
SECONDARY
SKILLS:
70
Name: Angel Joy H. Villanueva
Objective:
EDUCATIONAL ATTAINMENT
PRIMARY
SECONDARY
SKILLS:
71
Name: Clarynz Flynn C. Gorecho
Objective:
Seeking for a job in a career and challenging environment that can offer
a learning opportunity where my education, skills and competency are
best used for the welfare of the organization.
EDUCATIONAL ATTAINMENT
PRIMARY
SECONDARY
SKILLS:
72
Name: Angel C. Jacinto
Objective:
EDUCATIONAL ATTAINMENT
PRIMARY
SECONDARY
SKILLS:
73
Name: Kimberly Grace C. Rivera
Objective:
EDUCATIONAL ATTAINMENT
PRIMARY
SECONDARY
SKILLS:
74
Name: Geory Ann P. Pineda
Objective:
EDUCATIONAL ATTAINMENT
PRIMARY
SECONDARY
SKILLS:
75