Franciscan College of the Immaculate Conception, Baybay, Leyte Incorporated

NAME: Jet G. Crisostomo

Instructor: Lolita Alba
PROGRAM: BSHM-1

Instructions: Answer the following questions sensibly. Write your answer below
the questions and send via google classroom - classwork. Send your answer in PDF
form.

1. Identify the principles of marketing and explain each. (15 points)

The principles of marketing are Product, Price, Place and Promotion.
A. Product- The most important concept of selling is that the product, which can be either a thing or a
service that you simply offer to clients. A product is also wont to attract attention, acquire, utilize, or
consume a product that may satisfy a necessity or want. Products can even offer services or
experiences such as education and software to customers.
B. Price- The price is the amount of money that the consumer must pay for the product or services that
they receive.
C. Place- The process of getting your items and services to clients is referred to as place. It is also
anywhere your goods or service is offered for purchase and where people may buy them.
D. Promotion- Promotion is the process of raising awareness of your products, services, company, and
brand. It also provides customers a cause to pick your product or service, as well as potential
customers the benefits of utilizing your product.

2. Write 2 strategies of marketing a product. Use your own words. (15 points)
 The first strategies for marketing a product is to use social media since, as we all know, there is a
pandemic going on right now. Because of the epidemic, the government has set regulations that
require us to stay at home and avoid close contact with each other. Social media is one of the
important strategies in marketing a product in this pandemic since we don't have to go outdoors
in order to conduct business. Simply snap a photo of your goods and post it on social media sites
like Facebook and Instagram, then wait for a customer to approach you so that you can make deal
to each other. Transactional marketing is the second strategy, It is the most difficult task in sales.
Selling is always difficult for even the largest merchants, especially when volume objectives are
high. Selling, however, is no longer as tough as it once was thanks to modern marketing tactics.
Retailers use transactional marketing to entice people to buy by offering shopping coupons,
discounts, and big events. It increases sales opportunities and encourages the target audience to
purchase the marketed items.