Table of Contents

I. Company Summary

A. Company Ownership 1

B. Vision 2

C. Mission 3

D. Key Objectives 3

E. Goals 4

II. Product/ Services

A. Product/ Service Description 5

B. Competitive Comparison 5-6

C. Sales Literature 7

D. Sourcing 8

III. Market Analysis Summary

A. Market Segmentation 8

B. Target Market Segmentation Strategy 9

C. Industry Analysis 10-16

D. Competition and Buying Patterns 17-18

IV. Strategy and Implementation Summary

A. Competitive Edge 19

B. Marketing Strategies 19

C. Positioning Statement 20

D. Pricing Strategy 21

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 E. Promotion Strategy 21

F. Distribution Patterns 21

G. Sales Strategy 21

V. Production/ Operation Analysis

A. Service Process 21-25

B. Facilities Layout 26-28

C. Location 29

D. Environmental Sustainability 29

VI. Management Summary

A. Organizational Chart 30

B. Management Team 32

C. Personnel Team 32

VII. Financial Plan

A. Start-up cost

B. Important Assumption

C. Break-Even Analysis

D. Statement of Profit and Loss

E. Cash flow Statement

F. Balance Sheet

G. Ratio Analysis

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