Marketing Management

Report
New Product Development
Presented to:
Mr. Tauqir Ghauri

Presented by:
Aasir Ali (01)
Ehsan Bari (12)
Ghulam Khaliq (16)
Noman Jalal (33)
Tajammul Araa (38)
(Department of Management Sciences, BBA 4th A Group)

Dated: 11th July, 2014

 Dedication

To Allah Almighty Who is the best source

of knowledge and wisdom.
To all of those who have served and sacrificed
for the sake of Knowledge.
 Acknowledgment

We are greatly obliged by” ALLAH” and his Prophet Hazrat

Muhammad (Peace Be upon Him). A bundle of thank to our
parents. Special thanks to Mr. Tauqir Ghauri for giving us a
golden opportunity of preparing this knowledgeable Project.
 Preface

Getting practical knowledge is one of the major aims of  BBA (Hons.) program.
Department of Management Sciences Islamia university of Bahawalpur,
Bahawalnagar campus  has  followed  policy  of assigning  different  practical 
assignments to its students  so a touch  of real  working  environment can be 
given to the students apart from  classroom studies  to  widen their  perspective.
Therefore study of the subject is incomplete without observing in real working
environment.

In this context, respectable, teacher Mr. Tauqir Ghauri has assigned us a project
of Marketing Management of New Product Development.
 Table of Content:

Topic Page
Executive Summary 01
Introduction 02
Mission & Vision Statement 03
Slogan 04
Different from other Brands 04
Why Shoes? 05
Technical aspects of product 05
Sub Topics of Technical aspects of product
A) Raw Material 05
B) Making of shoes 06
C) Management Cost 06
Collaborators 07
Customers 07
Climate 07
Services 08
Segmentation 08
Targeting 09
Positioning 09
Competitors 09
Marketing Mix 10
Product 10
Sub Topics of Product
A) Sketch 10
B) Details of Sketch 11
C) Product Classification 13
D) Levels of Josher 13
E) Packaging 14
F) Product Support Services 14
Pricing 15
Sub Topics of Pricing
A) Pricing strategy 15
B) Price Cues 15
C) Discounts 16
D) Price Differentiation 16
Placement 17
Sub Topics of Placement
 A) Marketing Channels 17
B) Functions of channel members of Josher 17
C) Indirect Marketing Channel 19
D) Conventional Marketing System 20
E) Channel management decisions 20
F) Supply Chain Management 21
Promotion 22
Sub Topics of Promotion
A) Advertisement 22
B) Promotion objectives 24
C) Key Factors that will be enhanced in Promotion 25
Bibliography 26