Parts of the Business Plan

I. Cover Page
II. Table of Contents
III. Executive Summary
IV. Description of the Business
A. Type and form of business
B. Vision, Mission, Values and Tagline
C. Location and description of facility
D. Description of product/service
E. Timetable for business plan implementation
V. Market Analysis
A. Market identification
B. Market size
C. Pricing of products or services
VI. Competition
A. Competitors
B. Swot Analysis
C. Advantages of the Business
VII. Marketing Strategy
A. Pricing Strategy
B. Promotion strategy
C. Projected results of the promotional program
D. Distribution channel
VIII. Management Plan
A. Personal history of principals (resumes)
B. Organization Chart
C. Duties and responsibilities
IX. Financial Plan (Forecasting revenue of the Business)
X. Appendices and Milestone
A. Process of creating products
B. Reviews
C. Task of the members
D. Meeting/s

Forecasting The Revenues of The Business

Forecasting is a tool used in planning that aims to support management or a business owner in its desire to
adjust and cope with uncertainties of the future.
Forecasting depends on data from the past and present and to make meaningful estimates on revenues

Revenue it is a result when sales exceed the cost to produce goods or render the services.

Sales is used especially when the nature of business is merchandising or retailing.

Service Income is used to record revenues earned by rendering services.

Mark Up

• refers to the amount added to the cost to come up with the selling price.
Mark Up= ( Cost x Desired Mark Up Percentage)
Selling Price= ( Cost + Mark up Price)