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When firms tap external knowledge sources, they risk spillovers of their own internal knowledge.
If the value of this potential loss and the imitation capabilities of neighboring organizations
are high, fear of imitation might overshadow the benefits of openness. In such situations, firms
might voluntarily reduce their use of external sources, relative to knowledge available internally.
Data pertaining to 4,623 European inventions and direct information about the use of knowledge
sources confirm that firms reduce their use of external, relative to internal, knowledge when they
conduct costly research projects in locations characterized by high levels of absorptive capacity
in a specific technology. This study also reveals fear of imitation as a mediating factor of this
behavior. Copyright © 2013 John Wiley & Sons, Ltd.
sourcing increases the probability of R&D success is protected by a patent. In turn, we predict that the
and thereby reduces technology risk (Oxley and size of the R&D investment correlates positively
Sampson, 2004). with the imitation risk only if there is a credi-
We propose that two contingencies, namely, the ble threat of imitation. In this case, the magnitude
size of the R&D investment and the absorptive of imitation risk depends on (1) the size of R&D
capacity of the organizations located in the area investment, which affects the value of the poten-
where the research is conducted, affect the impor- tial loss if imitation occurs, and (2) the absorptive
tance of these two risks. The size of the R&D capacity of the neighboring organizations, which
investment affects the perceived technology risk: determines the probability that knowledge will
A greater R&D investment increases the potential be imitated. We expect that the external–internal
loss if the final outcome fails. Higher R&D costs knowledge sourcing balance depends on the intrin-
for an innovation, especially if they are sunk, sic, multiplicative nature of these two compo-
generate institutional pressures on managers to nents. In summary, technology risk fosters open-
show that the innovation was worth financing, ness to external knowledge sources, but imitation
especially if other projects were rejected or risk counteracts it. When the fear of imitation
postponed to do so (Klepper, 2007). External prevails, firms insulate themselves using inward-
stakeholders (e.g., banks, venture capitalists) looking behavior, such that they increase their use
might exert similar pressures. Therefore, because of internal relative to external knowledge sourcing
the use of external knowledge sources reduces (see also McEvily and Chakravarthy, 2002; Menon
technology risk, all else being equal, innovations and Pfeffer, 2003). We therefore propose that
that require greater investments will be more
prone to the use of external knowledge than those Proposition: All else being equal, the absorp-
that demand fewer resources. tive capacity of organizations in the geo-
Because a larger investment means that the graphic location in which R&D is conducted
potential losses from imitation are greater, the negatively moderates the positive relation-
size of the R&D investment also prompts an imi- ship between the level of R&D investment and
tation risk if there is a tangible threat that the the use of external (cf. internal) knowledge
knowledge produced will be imitated. Geographic sourcing.
proximity to firms with high absorptive capacity
might extend this threat (Feldman, 1999; Saxe-
nian, 1994). Locations vary in the extent to which
EMPIRICAL EVIDENCE
they foster knowledge absorption, such that knowl-
edge spillovers are more pronounced in regions
The PatVal-EU survey
with richer technological endowments (Forman
et al., 2008). Proximity also increases knowl- Our database reflects the PatVal-EU survey, con-
edge spillovers (Jaffe, Trajtenberg, and Henderson, ducted during May 2003–January 2004, which
1993), and if nearby organizations are endowed involved interviews with inventors of 9,550 patents
with adequate absorptive capacity, they can rec- granted by the European Patent Office (EPO). The
ognize opportunities for learning and exploit the questionnaire was submitted to inventors listed on
knowledge produced by proximate others (Cohen 27,531 patents, with priority dates 1993–1997,
and Levinthal, 1990). Thus, imitation risk likely located in Germany, France, Italy, the Nether-
increases with the level of absorptive capacity lands, Spain, and the United Kingdom. The survey
of neighboring organizations (Shaver and Flyer, was designed to represent the universe of patents
2000; Thompson, 2006). in the EU, so it covers all technological fields
The absorptive capacity of colocated firms is a and features small, medium, and large businesses.
characteristic of location in our theory. Other stud- The database includes information about individ-
ies focus on the role of downstream market versus ual inventors and the nature of the innovation
technology competition (e.g., Alcacer and Zhao, processes. We excluded patents owned by pub-
2012); we tackle the firm’s ability to understand, lic research institutions and individual inventors,
imitate, and potentially use an innovative idea in as well as those with missing values for the key
the same or different markets, including both prod- explanatory variables, and thus obtained a sample
uct and technology markets, before the innovation of 4,623 patents for our empirical analysis. The
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
Fear of Imitation and Knowledge Sourcing 1147
Appendix details the sample selection and related Second, we construct two alternative, dichoto-
technical issues. mous, dependent variables. The INTERNAL vari-
able takes a value of 1 if inventors use internal
knowledge sources, regardless of their importance,
Econometric estimation
and 0 otherwise. The EXTERNAL variable takes
Dependent variable and method of estimation a value of 1 if the inventors use external sources,
regardless of their importance, and 0 otherwise.
The unit of the analysis is research activity that
leads to a patented invention. The PatVal-EU
survey asks inventors to rate from 0 (not used Core covariates
at all ) to 5 (very important) the “importance of
Investments in the R&D process (RESEARCH
interactions such as discussions, meetings, and
INVESTMENT) equal the total monetary cost, in
sources of ideas with the following types of people
Euros, of the research that led to the patent, before
(apart from co-inventors) during the research that
the date of application.
led to the patented invention: (1) People belonging
The PatVal-EU survey asks inventors to pro-
to the inventor organization including affiliates
vide the zip code of the location where the
(hereafter, internal); (2) People belonging to other
research leading to their patent was conducted. We
unaffiliated organizations (hereafter, external).”
assign each reported zip code to its correspond-
These interactions take the form of discussions,
ing NUTS3 region (Nomenclature of Territorial
meetings, and circulation of ideas, so they involve
Units for Statistics), the smallest geographic unit
an exchange of information that takes place during
available for each member state, and use it as the
verbal or physical contacts. From the responses
geographic unit of analysis in our study. With these
to this question, we construct two dependent
externally defined boundaries, we avoid endoge-
variables. First, we employ the 0–5 scores from
nous definitions that reflect the sample covariates.
the inventors’ responses to derive the following
As a proxy of the absorptive capacity of neighbor-
standardized measure:
ing organizations in a specific technology space,
we compute the number of patents classified in
External vs Internal
the same ISI-INPI-OST technological class of the
(External + 1) − (Internal + 1) focal patent, invented in the same NUTS3 region,
= .
(External + 1) + (Internal + 1) for every year between 1978 and the year in which
the inventor applied for the focal patent (see the
This ratio indicates the relative importance of Appendix for the list of technological classes).
external versus internal knowledge interactions; it Dushnitsky and Lenox (2005) similarly exploit
also correlates well (0.82) with the simple ratio of the idea that patent stocks provide a good mea-
the use of internal and external knowledge sources. sure of knowledge capital and employ the stock of
This measure mitigates self-evaluation bias, which prior patents as a proxy of firm absorptive capac-
might generate spurious correlations if respondents ity. We extend this concept to locations and use
exhibited an exogenous tendency to choose high or local patent stock related to the specific technology
low values for all their responses, and it acknowl- of the surveyed patent to measure the absorptive
edges that the same value might result from dif- capacity of the region; specifically, our REGION
ferent combinations of absolute scores. Even if ABSORPTIVE CAPACITY variable equals the
the same difference in levels occurs between two depreciated patent stock of each region for a spe-
scores (e.g., 5 (External) − 4 (Internal) = 1, and 2 cific technology, over all the years available since
(External) − 1 (Internal) = 1), our standardized dif- 1978. The results indicate a 0.3 depreciation rate,
ference is smaller when the importance of both though the estimated results do not vary if we
resources intensifies (e.g., it would be 0.09 in the use different depreciation rates (e.g., 0.15, 0.25,
first case, but 0.2 in the second). That is, the dif- 0.50; available on request). This variable in turn
ference takes a lower weight and approaches 0 if determines potential imitation threats in the same
it derives from the intense use of both resources technology space, in the same or different product
or their difference is small. In contrast, if scores markets. To test our theory, we also consider the
are low or their difference is high, the ratio interaction between RESEARCH INVESTMENT
increases. and REGION ABSORPTIVE CAPACITY.
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
1148 M. S. Giarratana and M. Mariani
In a complementary step, we use information LABS) to control for the availability of public
about the importance of protecting an invention knowledge, which might correlate positively
from imitation as a reason to patent, which can with the use of external knowledge (Alcacer and
confirm that the fear of imitation mediates the Chung, 2007). Because regions differ in size, we
firm’s inward-looking behavior when the two also checked the results with a restricted sample of
contingencies occur. The FEAR OF IMITATION patents invented in “nonoutlier” regions, in terms
indicator, which is independent of the two factors of size. The inclusion of several regional controls
that form the interaction term, enables us to and an interaction term correlated with the two
conduct a mediation test. component variables may raise multicollinearity
concerns. However, the many observations we use
and the estimation method (instrumental variable
Control covariates
GMM [generalized method of moments]) reduce
To estimate the effect of the absorptive capacity of potential multicollinearity concerns (Farrar and
neighboring organizations, we control for the pos- Glauber, 1967).
sible confounding effects of regional knowledge Individual inventor characteristics also may
endowments. The REGION TECHNOLOGICAL correlate with the use of internal and external
SOURCES variable controls for the local avail- knowledge sources. We control for the age of
ability of potentially useful knowledge sources to the inventors at the date of the patent applica-
develop inventions in the specific technology. We tion (INVENTOR AGE), their education (INVEN-
collect all citations from patents in our sample to TOR_BS_DEGREE, _MS_DEGREE, _PHD_DE-
previous patents (i.e., backward citations), and we GREE, with high school degree as the baseline),
identify those attributed to all PatVal patents clas- and gender (INVENTOR GENDER). Because the
sified in each of the 30 technology ISI-INIPI-OST years spent with a firm might influence the extent
classes. Our indicator equals the number of EPO to which inventors rely on people they know inter-
patents applied for in the technological classes nally, we include a TENURE variable.
cited by the group of patents in the specific tech- All the inventors in the sample are employed by
nology and invented in the NUTS3 region of the business organizations. From the COMPUSTAT
focal patent in the three years before the patent and Amadeus databases, we collect information
application. This measure is time, region, and tech- about firm size (EMPLOYEES) and R&D INTEN-
nology specific, and it excludes self-citations to SITY, calculated at the parent company level as the
patents by the same applicant. three-year average in the period before the patent
We include other NUTS3 regional controls, application date. By controlling for both firm size
such as whether other patents invented in the and R&D intensity, we distinguish the effect of the
same regions were opposed by third parties in organization’s scale from the resources devoted to
the three years preceding the patent application the firm’s overall innovation activities. COMPUS-
date; that is, REGION DUMMY_OPPOSITIONS TAT and Amadeus are biased toward large compa-
indicates potential patent races and conflicts. nies, so missing values generally indicate smaller
Similarly, Clarkson and Toh (2010, 1203) use firms. To achieve a full sample, which features
“re-examinations in the U.S. patent system that missing data for EMPLOYEES and R&D INTEN-
correspond to the patent oppositions in Europe,” SITY, we replace missing values with 0 and
because of the inherent deterrence of these certifi- include two dummy variables (DUMMY_MISS
cates. We control for POPULATION DENSITY, EMPLOYEES and DUMMY_MISS R&D), which
REGION per capita GDP, the number of organi- equal 1 when the corresponding main variable
zations that applied for at least one patent located (EMPLOYEES or R&D INTENSITY) is 0.
in the same region (NUMBER APPLICANTS Allison (2001) considers this “dummy variable
REGION), and the average size of the firms in the adjustment” appealing when data are nonrandomly
region (AVG FIRM SIZE REGION), which is the missing and the theory underlying the imputation
only variable we could not specify at the NUTS3 is reasonable. We use a “small employer organiza-
geographic level, so we use the NUTS2 regional tion” dummy from the survey to perform a t-test
level. From the European R&D Database, we and compare the probability of small firms in the
gather the number of public laboratories in each sample with missing EMPLOYEES data versus
region in 1995 (NUMBER PUBLIC RESEARCH that probability in a sample without missing data.
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
Table 1. Variable definitions
Definition
External vs. internal Dependent variable: relative use of external vs. internal knowledge sources. We used 0–5 scores to compute the following
+1)−(Internal +1)
standardized measure: External vs Internal = (External
(External +1)+(Internal +1) . Source: PatVal-EU
Internal, External Dichotomous dependent variables: Internal (External) takes a value of 1 if the inventors use internal (external) knowledge sources,
irrespective of their importance, and 0 otherwise
RESEARCH INVESTMENT Approximate total monetary cost in Euros of the research leading to the surveyed patent up to the date of application, excluding legal
fees or any other fees related to the patent application. Source: PatVal-EU
REGION ABSORPTIVE CAPACITY Discounted sum of EPO patents in the specific ISI-INPI-OST class and NUTS3 region of the focal patent. Start year for the
depreciated sum is 1978, and the end year is the year before the application date of the focal patent. Depreciation rate is 0.30.
Source: our elaborations from PatStat
SUBSIDIARY Dummy: 1 if the inventor’s employer is an affiliate or subsidiary of a parent company located in a different country. Source: PatVal-EU
FEAR_OF_IMITATION Importance of the patent as means to prevent the invention from imitation (0–5 score) Source: PatVal-EU
DOI: 10.1002/smj
Strat. Mgmt. J., 35: 1144–1163 (2014)
1149
1150 M. S. Giarratana and M. Mariani
Dummy equal to 1 if the idea for the invention came from pure inspiration or creativity or from the individual’s normal
Dummies for eight primary industrial activities for the applicant parent company. Source: COMPUSTAT and Amadeus
small firm is 4.5 times greater and statistically
significant at 1 percent. We also check our results
Number of citations received by the focal patent and made by the same applicant firm of the focal patent in the
with regressions that use dummies for firm size,
Excluded instrument: Dummy variable equal to 1 if the research leading to the patent received financing from
as provided by the survey, and regressions that
employ two subsamples of firms, those for which
we have data on EMPLOYEES and those for
which we have data on both EMPLOYEES and
Total number of citations received by the focal patent in the five years after the application date
R&D INTENSITY. The results remain consistent
with those we obtained when we include missing
observations for these two variables.
Dummies for 30 ISI-INPI-OST technological classes for the patent. Source: PatVal-EU
+ α1 RESEARCH INVESTMENTp
Continued
SERENDIPITY
Year dummies
+ α3 (RESEARCH INVESTMENTp∗
Table 1.
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
Table 2. Descriptive statistics and correlation among variables
DOI: 10.1002/smj
Strat. Mgmt. J., 35: 1144–1163 (2014)
1151
1152
Table 2. Continued
Variable 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
1 Ext_IntSTD
2 Internal
3 External
4 PROJECT INVESTMENT
5 REG ABSORP CAPACITY
6 REG. TECH. SOURCES
N = 4,623. N EMPLOYEES = 3,315; N R&D INTENSITY = 2,118; N FEAR OF IMITATION = 4,571; N FIRM INTERESTS ON LIABILITIES = 2,679; N SELF AND FORWARD
CITATIONS = 4,585. Dummies for country, firm sector, and application year are not reported.
*Significant at 5%.
DOI: 10.1002/smj
Strat. Mgmt. J., 35: 1144–1163 (2014)
Fear of Imitation and Knowledge Sourcing 1153
where i is the inventor, p is the research project instrument. Because the research investment vari-
leading to the patent, f is the parent firm, and r is able also appears in the interaction term, we use
the region. The control variables are represented the product of the regional variable and an instru-
by X. In a different estimation model, we use ment (i.e., project-level excluded GOVERNMENT
the INTERNAL and EXTERNAL variables as FUNDS) to determine the interaction term. Our
dichotomous, dependent variables. argument for the exclusion restrictions is that
A concern with regard to our empirical model the excluded instruments affect the available or
is the possibility of an endogeneity bias. For planned R&D funds (i.e., R&D investment) and
example, as Knott (2008) suggests, an R&D thus the use of knowledge sources, irrespective
investment might be endogenous with respect to of their internal or external origin. The correla-
the capacity to assimilate and use new knowledge, tions in Table 2 support this argument: GOV-
with causality opposite to that we hypothesize ERNMENT FUNDS is positively correlated with
(Jaffe, 1986). An investment in an R&D project internal and external knowledge use and there-
also might correlate with other unobservable (or fore with the use of knowledge sources in gen-
not directly measurable) characteristics of the eral. The same applies to FIRM ASSETS ON
econometric estimation, which would affect both LIABILITIES. Similarly, SERENDIPITY is neg-
the R&D investment and the use of external versus atively correlated with both internal and external
internal knowledge. We therefore attempt to find a variables. The reduced form model that employs
vector of instruments that correlates with the R&D the dichotomous internal and external knowledge
investment but not with the error term. We opt for measures as dependent variables in a bivariate pro-
variables that capture the financial dimension of bit regression confirms the strong correlation of the
the research investment. instruments with both internal and external knowl-
We propose three variables: the availability of edge sources. We employ two-stage least square
public funds, the serendipitous or unplanned nature regressions and a GMM when the dependent vari-
of the innovation, and the cost to the firm of able is the standardized internal versus external
borrowing money. First, the availability of pub- knowledge variable; we use a two-step procedure
lic funds is a dichotomous variable, drawn from for the two separate internal and external variables
the PatVal-EU survey, which takes a value of 1 in the bivariate probit model.
if the research project received financing from In Table 3, we present the results for the two-
government research programs or other public stage least square regressions that employ regional
funds (GOVERNMENT FUNDS). This project- NUTS3 dummies and applicant firm dummies, as
specific variable directly relates to the funding well as dummies for the patent application year,
options for the investment that leads to the patent. technological field, and inventor’s country. The
Second, we gather from the surveyed inventors sample of observations is restricted to the 3,702
the dichotomous SERENDIPITY variable, which patents issued to applicants with more than one
takes a value of 1 if the idea for the innova- patent in our data set. We employ two excluded
tion came from pure inspiration or creativity or instruments in specifications 1.1 and 1.2 and three
another job (i.e., not inventing) and was patented instruments in specifications 2.1 and 2.2. The
without further R&D costs. Third, the firm-level structure of our data and the reduced sample
variable that proxies for the cost of borrowing size prevent us from estimating some firm and
money (FIRM INTERESTS ON LIABILITIES) regional controls (e.g., REGION ABSORPTIVE
reflects the ratio between total interest paid and CAPACITY) when we also employ regional and
total liabilities, computed as a yearly average in the firm dummies, because they combine two or more
three years preceding the patent application date. dummy variables. In Table 4, we report the first-
We obtain it from the COMPUSTAT database, stage regressions for the excluded instruments.
but it produces many missing observations. There- The F -values suggest they are strong instruments.
fore, we first allow the model to determine the Then, Table 5 contains the results for two sets of
research investment variable endogenously, using the GMM models that use the full set of variables
the GOVERNMENT FUNDS and SERENDIP- instead of firm and regional dummies, for the com-
ITY variables as instruments; then, with a smaller plete sample of 4,623 observations. The first spec-
sample, we estimate the model by adding FIRM ification of each set is the baseline model, the sec-
INTERESTS ON LIABILITIES as an excluded ond specification adds the two core covariates, and
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
1154 M. S. Giarratana and M. Mariani
Table 3. Two-stage least squares within estimations: firm and regional dummies
Standard errors are in parentheses. All regressions include dummies for inventor country, year of application, technological field
(30 ISI-INPI-OST classes), NUTS3 regions, and applicant firms. Specifications 1.1 and 1.2 use GOVERNMENT FUNDS and
SERENDIPITY as excluded instruments. Specifications 2.1 and 2.2 employ GOVERNMENT FUNDS, SERENDIPITY, and FIRM
INTERESTS ON LIABILITIES as excluded instruments.
*p < 0.10; **p < 0.05; ***p < 0.01.
the third adds the interaction term. All specifica- REGIONAL ABSORPTIVE CAPACITY equal 0
tions include dummies for missing values pertain- in the transitions from specification 3.1 to 3.2 and
ing to employees and R&D intensity, inventor’s from model 4.1 to 4.2. cannot be rejected. When
country, patent application year, primary indus- we include the interaction term that controls for
trial firm activity, and technological field. Standard contingencies pertaining to a fear of imitation,
errors are clustered by parent firm. All variables RESEARCH INVESTMENT has a positive and
are logarithms, except the shares and dichotomous statistically significant effect on the probability
variables. of using more external than internal knowledge
The estimated results in Table 3 show that (specifications 3.3 and 4.3). Its effect is positive
RESEARCH INVESTMENT is positive (and sta- in relation to the dependent variable at low values
tistically significant at 5%, specification 1.2) when of regional absorptive capacity. When expensive
we include the interaction term. The interaction research takes place in a region that ranks among
term is negatively associated with the probabil- the top 42 percent in our sample, its effect
ity of using external versus internal knowledge becomes negative and statistically significant, as
sources (statistically significant at 1%, specifica- the interaction term suggests. The local presence of
tions 1.2 and 2.2). The chi-square value for the organizations embedded with absorptive capacity
null hypothesis that the interaction term equals 0 in the specific technology negatively moderates the
is 6.65 when we use two instruments and 6.75 otherwise positive effect of the research investment
when we use three instruments (both statistically on the probability of using external more than
significant at 1%). Thus, including the interaction internal knowledge sources. The interaction term is
term improves the model’s explanatory power. negative and statistically significant at a 1 percent
The estimated results from the second stage level in specification 3.3 and a 5 percent level
in Table 5 confirm that neither the research in specification 4.3, though the magnitude is
investment nor the region absorptive capacity greater than when we control for firm and
variable is statistically significant when we do regional dummies. In addition, the REGION
not include the interaction term in the models ABSORPTIVE CAPACITY variable is positive
(specifications 3.2 and 4.2). The joint test to and statistically significant at the 1 percent level
determine if RESEARCH INVESTMENT and (5% in specification 4.3) when we include the
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
Fear of Imitation and Knowledge Sourcing 1155
Table 4. First-stage estimates
First-stage estimates of: (a) specification 1.2 in Table 3; (b) specification 2.2 in Table 3; (c) specification 3.3 in Table 5; (d) specification
4.3 in Table 5. The first stage F -statistics is 42.59 (a) and 82.69 (c) when only two instruments are included; it is 21.43 (b) and
39.75 (d) with three instruments.
*p < 0.10. **p < 0.05. ***p < 0.01.
interaction term. The test for the inclusion of the the covariates on the probability of using external
interaction term in the transition from specification or internal knowledge, after controlling for the use
3.2 to 3.3 returns a chi-square value of 6.82, of knowledge sources in general, irrespective of
which is statistically significant at 0.01. Similarly, their origin. Specifically, the Internal and External
the chi-square value for the null hypothesis that interactions correspond to the predicted probability
the interaction term equals 0 is 5.79, statistically that the internal and external variables both equal
significant at 2 percent in the transition from 1; the Only Internal interactions indicate the
specification 4.2 to 4.3. The non-instrumental predicted probability that the internal variable is
variable regressions that we estimate through 1 but the external variable is 0; the Only External
ordinary least squares produce results that are interactions reveal the predicted probability that
consistent with those in Table 5. They are available the internal variable is 0 and the external variable
on request. is 1; and No Interactions show the predicted
Using the dichotomous INTERNAL and EX- probability that both variables equal 0. The
TERNAL indicators as dependent variables, we estimated results in Table S2 in the supporting
estimate a bivariate probit model that, in a two- information show that the interaction term fosters
step regression, includes the predicted values of the use of knowledge from internal sources and
the RESEARCH INVESTMENT variable obtained lowers the use of external sources. These effects
from the excluded instruments employed in the are statistically significant at the 10 and 5 percent
GMM regressions in Table 5 (specification 1.3). levels, respectively.
The estimated results (available in the online Following Ai and Norton (2003) and Nor-
supporting information, Table S1) reveal that ton et al. (2004), we also compute the partial
the research investment increases the use of effects of the covariates on the predicted prob-
both internal and external knowledge sources, ability of using only internal or external inter-
that is, technology and imitation risks. However, actions. Figure S1 in the supporting information
when we include the interaction term, the effect provides a graphic analysis of the effect of the
of the research investment is stronger for the interaction term on the probability of using inter-
use of internal knowledge at high values of nal knowledge (a) or external knowledge (b).
the regional absorptive capacity variable, when Holding the other variables at their means, as
costly research projects are conducted in regions either the REGION ABSORPTIVE CAPACITY
populated by organizations with high absorptive or RESEARCH INVESTMENT variable moves
capacity. Therefore, the interacted variable is from its minimum to its maximum values (loga-
positive and statistically significant with regard rithms, as in the regressions), the predicted prob-
to the probability of using internal knowledge. ability of internal knowledge use decreases. The
The effect is negative, though statistically not combined increase of the two variables produces
significant, on the use of external knowledge. a positive effect on the use of internal knowl-
We next compute the marginal effects of the edge, though. The two covariates produce an
covariates on the predicted probabilities of the opposite effect on the predicted probability of
four combinations of outcomes, obtained with the using external knowledge, which decreases as
bivariate probit model, to disentangle the effects of both REGION ABSORPTIVE CAPACITY and
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
1156 M. S. Giarratana and M. Mariani
Dependent variable: External vs. Internal (3.1) (3.2) (3.3) (4.1) (4.2) (4.3)
Explanatory variable
RESEARCH INVESTMENT 0.009 0.083*** −0.017 0.115**
[0.009] [0.030] [0.013] [0.050]
REGION ABSORPTIVE CAPACITY 0.000 0.396*** −0.002 0.570**
[0.007] [0.153] [0.011] [0.241]
REGION ABSORPTIVE CAPACITY * −0.038*** −0.054**
RESEARCH INVESTMENT [0.014] [0.024]
Regional controls
REGION TECHNOLOGICAL SOURCES −0.008** −0.011*** −0.011*** −0.007 −0.008 −0.015**
[0.004] [0.004] [0.004] [0.005] [0.006] [0.006]
REGION DUMMY_OPPOSITIONS 0.002 0.019 0.022 −0.024 0.009 0.039
[0.017] [0.017] [0.019] [0.023] [0.025] [0.040]
NUMBER PUBLIC RESEARCH LABS 0.015** 0.009 0.008 0.015* 0.009 0.007
[0.006] [0.006] [0.007] [0.008] [0.008] [0.009]
NUMBER APPLICANTS REGION −0.007 0.002 0.000 −0.011 −0.009 0.005
[0.007] [0.009] [0.009] [0.008] [0.020] [0.018]
AVG FIRM SIZE REGION 0.001* 0.001** 0.001** 0.000 0.001 0.001
[0.000] [0.000] [0.001] [0.000] [0.001] [0.001]
REGION GDP −0.062** −0.082** −0.077** −0.033 −0.039 −0.037
[0.027] [0.031] [0.030] [0.031] [0.172] [0.036]
POPULATION DENSITY −0.004 −0.002 0.000 −0.012 −0.010 −0.036
[0.007] [0.008] [0.009] [0.009] [0.019] [0.027]
Inventor controls
INVENTOR AGE 0.131*** 0.127*** 0.115*** 0.176*** 0.175 0.105
[0.034] [0.034] [0.039] [0.045] [0.129] [0.095]
INVENTOR GENDER (MALE) −0.030 −0.030 −0.044 0.005 −0.028 −0.013
[0.032] [0.032] [0.036] [0.039] [0.054] [0.052]
INVENTOR BS DEGREE −0.037* −0.023 −0.022 −0.066** −0.055* −0.011
[0.019] [0.019] [0.021] [0.028] [0.028] [0.049]
INVENTOR MS DEGREE −0.047** −0.044** −0.033 −0.058** −0.038 −0.011
[0.019] [0.020] [0.022] [0.028] [0.030] [0.045]
INVENTOR PHD DEGREE −0.026 −0.023 −0.019 −0.034 0.002 0.047
[0.020] [0.021] [0.024] [0.027] [0.030] [0.050]
TENURE −0.024** −0.029*** −0.025** −0.018 −0.028 0.004
[0.009] [0.009] [0.010] [0.012] [0.024] [0.032]
Applicant controls
EMPLOYEES 0.013*** 0.013*** 0.015*** 0.018* 0.015 0.032
[0.005] [0.005] [0.006] [0.010] [0.016] [0.020]
DUMMY_MISS EMPLOYEES 0.094** 0.092** 0.107** 0.104 0.080 0.275
[0.041] [0.042] [0.045] [0.123] [0.177] [0.244]
R&D INTENSITY −0.287 −0.658** −0.647** −0.444* −0.682*** −0.840**
[0.277] [0.310] [0.279] [0.256] [0.263] [0.363]
DUMMY_MISS R&D 0.028 0.015 0.022 0.002 −0.008 0.040
[0.022] [0.023] [0.024] [0.022] [0.026] [0.048]
FIRM STOCK KNOW −0.019*** −0.021*** −0.022*** −0.019** −0.018 −0.025**
[0.005] [0.005] [0.005] [0.009] [0.011] [0.012]
NON_CORE_TECH 0.030 −0.007 −0.005 0.026 −0.005 −0.002
[0.026] [0.027] [0.029] [0.29] [0.031] [0.030]
SUBSIDIARY 0.005 0.006 0.003 0.013 0.007 0.028
[0.019] [0.019] [0.020] [0.023] [0.024] [0.035]
Cons −0.151 −0.027 −0.842* −0.607 −0.195 −3.436
[0.296] [0.372] [0.433] [0.379] [2.463] [2.283]
N 4,623 4,623 4,623 2,679 2,679 2,679
Wald chi-square 390.75 375.29 348.65 578.27 579.69 402.13
Chi-square test 1.04 6.82*** 1.90 5.79**
Standard errors are in parentheses. All regressions include dummies for inventor country, year of application, firm standard industrial classification
codes, and technological field (30 ISI-INPI-OST classes). Specifications 3.2 and 3.3 use GOVERNMENT FUNDS and SERENDIPITY as excluded
instruments. Specifications 4.2 and 4.3 employ GOVERNMENT FUNDS, SERENDIPITY, and FIRM INTERESTS ON LIABILITIES as excluded
instruments.
*p < 0.10; **p < 0.05; ***p < 0.01.
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
Fear of Imitation and Knowledge Sourcing 1157
RESEARCH INVESTMENT increase. If only one Because the theoretical arguments leading to our
of the covariates increases, the use of external proposition are grounded in imitation threats, we
knowledge increases as well. investigate whether a direct measure of fear of
Regarding the control covariates, REGION imitation produces statistical evidence in line with
TECHNOLOGICAL SOURCES negatively con- our expectations.
tributes to the probability of using external versus To this end, we turn to the FEAR OF IMITA-
internal sources of knowledge, according to the TION variable reported by the inventors in the
GMM results. However, when we disentangle the survey; this variable indicates the importance of
effect on internal and external knowledge in the protecting an invention from imitation as a reason
bivariate probit regressions, we find no statistically to patent. We use a simple mediation test (Baron
significant correlation with the use of either inter- and Kenny, 1986) with three regressions: only
nal or external knowledge. Perhaps the REGION the mediator (FEAR OF IMITATION), only the
ABSORPTIVE CAPACITY variable already cap- core covariate (RESEARCH INVESTMENT ×
tures the importance of knowledge spillovers, REGION ABSORPTIVE CAPACITY), and both.
especially after we include the interaction term that In the first two regressions, the mediator and the
isolates the entrenchment effect (Feldman, 1999; core covariate have the expected signs and are
Saxenian, 1994), as suggested by its positive statis- statistically significant. With the third regression,
tical significance (< 5%). INVENTOR AGE cor- we determine whether the mediator still signifi-
relates positively with the standardized dependent cantly affects the dependent variable when the core
variable: It relates negatively to the use of both covariate loses predictive power; perfect media-
internal and external knowledge, but the magni- tion exists if the core covariate has no effect. As
tude of the latter effect is smaller than that of we report in Table 6, the first regression (spec-
the former in the bivariate probit estimates. The ification 5) confirms that fear of imitation has
level of education, especially Master’s and doc- a negative impact, statistically significant at the
toral degrees, correlates positively with the use of 5 percent level, on the probability of using exter-
both internal and external knowledge. However, nal versus internal knowledge sources. The second
when the positive effect on internal knowledge is regression (specification 6) replicates the findings
greater than that on external knowledge, it pro- in Table 5, such that the interaction term exerts
duces a negative sign for the standardized vari- a negative, statistically significant effect on the
able, and in the full specification models in Table dependent variable. The only difference is that the
3 and 5, it loses statistical significance. Tenure sample is restricted to 4,571 observations rather
with the organization negatively correlates with the than the 4,623 in Table 5 that include entries
standardized variable. The estimates of the firm with missing observations for the fear of imita-
covariates are consistent with the results of exist- tion variable. Finally, in the third regression in
ing studies. In particular, after controlling for the specification 7, fear of imitation as the mediator
size of the firm (which relates positively to the use remains negative and statistically significant at the
of external knowledge) and its R&D intensity, the 5 percent level, whereas the interaction loses sta-
variable that indicates the knowledge stock of the tistical significance. This result provides additional
firm confirms inward-looking behavior by firms evidence, consistent with the claim that fear of
with greater internal competencies—in confirma- imitation mediates the R&D openness postures of
tion of the leader versus laggard result proposed firms.
by Shaver and Flyer (2000). With these results, we also can compare the
constrained model 5 (including the fear of imita-
tion variable but not the interaction term) with the
INTERNAL AND EXTERNAL unconstrained model 7, and then the constrained
KNOWLEDGE, AND THE FEAR OF model 6 (including the interaction term but not the
IMITATION fear of imitation variable) with the unconstrained
model 7. The incremental test shows that mov-
Several authors argue that fear of imitation affects ing from model 5 to 7 does not improve the fit
a firm’s innovative behavior (Alcacer and Zhao, of the regression notably. The chi-square statis-
2012; Shaver and Flyer, 2000), though empirical tic for the hypothesis that the interaction term is
studies tend to treat it as an unobservable variable. equal to 0 is 0.42, and the statistical significance
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
1158 M. S. Giarratana and M. Mariani
Table 6. Fear of imitation and forward self-citations
Ext. vs. Ext. vs. Ext. vs. Ext. vs. Ext. vs. Forward
Int Int Int Int Int self-cits
Dependent variable (5) (6) (7) D_OPP = 1 (8) D_OPP = 0 (9) (10)
Standard errors in parentheses. All regressions include dummies for inventor country, application year, firm SIC codes, and technological field (30 ISI-INPI-OST classes).
Columns (8) and (9) indicate regions split by the oppositions variable. The excluded instruments are GOVERNMENT FUNDS and SERENDIPITY. The MOBILITY of
inventors in the region is employed in specification (7) to instrument fear of imitation.
*p < 0.10; **p < 0.05; ***p < 0.01.
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
Fear of Imitation and Knowledge Sourcing 1159
is 0.52, so the null hypothesis cannot be rejected. investments are conducted in regions populated
Moving from model 6 to 7 produces a chi-square by organizations with high absorptive capacity.
statistic for the hypothesis that the FEAR OF IMI- With data about 4,623 patented inventions, col-
TATION is 0 of 5.11, statistically significant at lected directly from inventors, we find evidence
2 percent. that supports this hypothesis. We also offer evi-
For an additional check, we split the patents dence consistent with the idea that the fear of
into two groups, according to a measure of imitation mediates these results.
potential deterrence (e.g., REGION DUMMY Our contribution complements strategy and
OPPOSITIONS variable), and perform GMM international business research related to firms’
estimations for each subsample. In Table 6, efforts to limit outward knowledge spillovers
specification 8, the results match those we obtain (Agarwal et al., 2009; Alcacer, 2006; Frost, 2001).
for the full sample when we include only patents When the knowledge at stake is potentially
developed in regions in which previous patents valuable and the surrounding organizations have
have been opposed by third parties. In less sufficient absorptive capacity in the specific tech-
technological competitive locations (specification nology, firms might entrench themselves by vary-
9, Table 6), the negative effect of the interaction ing the balance between their use of internal and
term is 0 and not statistically significant. We obtain external sources of knowledge. To this end, they
consistent results when we perform the two-step could design human capital policies that offer
regressions for internal and external knowledge incentives, either for external interactions and col-
separately. laborations or for secrecy and internal communi-
Finally, we investigate whether the interaction cation (Laursen and Foss, 2003). These policies
term exerts effects on future R&D trajectories. In should be tailored to the specific R&D trajecto-
line with path dependence theory (Dosi, 1988), ries and knowledge characteristics of the exter-
we expect that patents that depend mostly on nal environment, especially when large compa-
internal R&D processes are more likely to be nies manage complex portfolios of different R&D
used and developed further internally by that projects (Henderson and Cockburn, 1994) or when
firm. Following Alcacer and Zhao (2012), we dynamic, smaller firms undertake R&D activities
test whether the combined effect of research of different magnitudes over time.
investments and absorptive capacity in the region Our work does not deny the importance of
correlates with the number of self-citations—that geographic proximity as a channel for knowl-
is, later patents by the same applicant citing edge spillovers. Rather, it shows empirically that
the focal patent—in the five years following firms strategically try to entrench themselves and
the application year, after we control for total limit knowledge spillovers only when two con-
forward citations in the same period. As we tingencies concur; that is, when they run costly
confirm with specification 10, the interacted term R&D projects and are located in regions popu-
is positively associated with the number of self- lated by organizations with high absorptive capac-
citations (statistically significant at 10%). ity. In these cases, policymakers who want to
foster regional agglomeration benefits may envis-
age mechanisms that mitigate entrenchment, such
CONCLUSIONS as incentives offered to firms to form exter-
nal R&D collaborations with neighbor organiza-
The combination of external and internal knowl- tions or encouragements to foster the division of
edge sources can enhance firms’ innovation suc- innovative labor among firms (Arora and Gam-
cess (Cassiman and Veugelers, 2006; Chesbrough, bardella, 1990; Parmigiani and Mitchell, 2009),
2003). However, while accessing external knowl- such that firms with different core competencies
edge, a firm’s own internal knowledge might spill exchange knowledge to exploit their complemen-
over, creating imitation and appropriability con- tarities. It is also worth noting that for our sam-
cerns. Imitation threats then cause firms to cali- ple, when entrenchment occurs, the circulation of
brate the extent to which they use external versus knowledge spillovers diminishes only in the short
internal knowledge sourcing. We posit that firms run, because in the long run, knowledge circu-
internalize R&D activities using more internal than lates with the detailed information in the patent
external sources of knowledge when costly R&D documents.
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj
1160 M. S. Giarratana and M. Mariani
turbines (0.032); mechanical elements (0.045); mates in Table S.2. Values of REGION ABSORP-
handling, printing (0.077); agricultural and food TIVE CAPACITY and RESEARCH INVEST-
production, machinery, apparatus (0.018); trans- MENT are in logs. The y-axis is the predicted
port (0.069); nuclear engineering (0.004); space probability of internal knowledge use (p10). (b) Pre-
technology weapons (0.004); consumer goods and dicted probability of external knowledge use due to
equipment (0.044); and civil engineering, building, changes in absorptive capacity and research invest-
mining (0.032). ments. Notes: Graphical representation of the inter-
action effect from the estimates in Table S.2. Val-
ues of REGION ABSORPTIVE CAPACITY and
SUPPORTING INFORMATION RESEARCH INVESTMENT are in logs. The y-axis
is the predicted probability of external knowledge
Additional supporting information may be found
use (p01).
in the online version of this article:
TABLE S1. Two-step estimations.
FIGURE S1. (a) Predicted probability of internal TABLE S2. Bivariate probit estimation of marginal
knowledge use due to changes in absorptive capac- effects on the bivariate probabilities of internal and
ity and research investments. Notes: Graphical external knowledge.
representation of the interaction effect from the esti-
Copyright © 2013 John Wiley & Sons, Ltd. Strat. Mgmt. J., 35: 1144–1163 (2014)
DOI: 10.1002/smj