DPM20023 INTRODUCTION TO PRESENTATION SKILLS

TITLE:MCDONALDS
MADE WITH LOVE BY:
1) NUR ATIRAH BINTI YASIN (16DPR22F2009)
2)JENNY LEE JIA RONG (16DPR22F2007)
3) NURUL SAJJIDAH BINTI MOHAMAD FAISAL (16DPR22F2038)
4) KAUSALIYAH SETHAMBARAM (16DPR22F2025)
OUR LECTURER:
SIR MAZLY BIN MOHD NOOR
 INTRODUCTION
HISTORY OF THE PRODUCT BRAND

1982 Apr McDonald’s first restaurant in Malaysia opened at

Jalan Bukit Bintang, KL.
1987 Nov Ayam Goreng McD was first introduced.
1988 Dec McDonald’s opened its first Drive-Thru restaurant
at Jalan Pahang (Titiwangsa).
 INTRODUCTION
HISTORY OF THE PRODUCT BRAND

1990 Feb Ronald McDonald House Charities Malaysia (RMHC

Malaysia) was established.
1993 Jan McDonald’s first franchised restaurant was opened
in Sibu.
The Prosperity Burger was first created and
1994 launched in Malaysia.
 INTRODUCTION
HISTORY OF THE PRODUCT BRAND

1994 Mar McDonald’s Delivery Service was introduced.

McDonald’s is the first Quick Service Restaurant in
1995 Feb Malaysia to obtain the Halal Certification from JAKIM
RMHC™ opened its first Ronald McDonald House in
1999 Jun Malaysia.
 INTRODUCTION
HISTORY OF THE PRODUCT BRAND

1999 Jul A new brand promise, “We’re out to make you smile”
was put forward in celebration of the new
millennium.
McDonald’s is the first Quick Service Restaurant to
2001 Jan form an alliance with an oil company when it opened
at Mobil, Seremban Highway.
 INTRODUCTION
HISTORY OF THE PRODUCT BRAND

2002 Jul New local menu, Bubur Ayam McDTM , was launched
nationwide.
Launch of the global “i’m lovin’ it” campaign.
2003 Sep
The annual Olympic Day Run was introduced to mark
McDonald’s worldwide partnership with the
2004 Jul International Olympic Council.
 INTRODUCTION
HISTORY OF THE PRODUCT BRAND
McDonald’s celebrates its 25th Anniversary in Malaysia.
2007 Apr
McDonald’s launched 24-hour service at over 70
2007 Jun restaurants nationwide.
Recognition by the Malaysia Book of Records for the
Largest Participation for a Drive-Thru Challenge.
2008
 INTRODUCTION
HISTORY OF THE PRODUCT BRAND

2012 Jun First McCafé in Malaysia opened at McDonald’s® Kota

Damansara.

2012 Nov National Breakfast Day held for the first time in Malaysia
with more than 2000,000 Egg McMuffins given away for
free.
2013 McDonald’s received the Aon Hewitt Best Employers in
Malaysia award for the third time in a row.
 INTRODUCTION
HISTORY OF THE PRODUCT BRAND

2014 McDonald’s won Gold at the Putra Brand Awards for the
5th year in a row.
McDonald’s is now available in every state in Malaysia with
2014
the opening of its first restaurant in Perlis.
McDonald’s introduces Lazeez (Chicken Foldover) and
2015 Mashwi (Beef Foldover) for Ramadan.
 INTRODUCTION
HISTORY OF THE PRODUCT BRAND

2016 Cashless facility now available at McDonald’s.

2016 Jul McDonald’s Delivery Service goes 100% online.

Saudi Arabia’s Lionhorn Pte Ltd becomes the owner of
2016 Dec McDonald’s Malaysia through the McDonald’s
Developmental Licensee franchising structure.
McDonald’s marks its 35th Anniversary in Malaysia.
2017 Apr
 CONTENT
THE KILLER MENU OR
FAMOUS DISH
SUNDAE
MC
CHOCOLATE/
CHICKEN
STRAWBERRY

AYAM
GORENG MCD
 Promotion product/services via media
sosial

MCDONALD’S GET SEVERAL THINGS RIGHT ON SOCIAL MEDIA: MCDONALD’S SOCIAL MEDIA: THE STATS
ESTABLISHED AS A BRAND KNOWN THE WORLD OVER, MCDONALD’S
POSTING FREQUENTLY/SCHEDULING POSTS
POSTING RELEVANT CONTENT TO THEIR TARGET AUDIENCE HAS A SOLID SOCIAL MEDIA PRESENCE. GLOBAL BRAND STATUS
ENGAGING WITH CUSTOMERS AND FOLLOWERS, IN BOTH A FUN WAY AND FOR CUSTOMER SERVICE GIVES THEM THE ADVANTAGE OF USING SOCIAL MEDIA TO FOCUS ON
USING CURRENT AND SEASONAL EVENTS IN THEIR SOCIAL PROMOTION STRATEGIES RETAINING CURRENT FOLLOWERS AND BRAND LOYALISTS.
USING A PERSONABLE, FUN, AND HELPFUL BRAND TONE OF VOICE METRICS AS OF SEPTEMBER 2023:
UTILISING THE UNIQUE FEATURES OF EACH PLATFORM AND TAILORING THEIR CONTENT BETWEEN CHANNELS. FACEBOOK: 82M LIKES (UK)
TWITTER: 255.9K FOLLOWERS (UK)
THIS WAS TRUE BACK IN 2013 AND STILL HOLDS TRUE TODAY. AN EXAMPLE FROM 2013 IS THAT THEIR TWITTER
AND FACEBOOK FEEDS WERE BEING CONSTANTLY UPDATED, AND THEY UTILISED SEASONALITY IN PARTICULAR. INSTAGRAM: 693K FOLLOWERS (MALAYSIA)
FOR EXAMPLE, AT A TIME WHEN STUDENTS UP AND DOWN THE COUNTRY WOULD HAVE BEEN MOVING INTO THEIR
NEW ACCOMMODATION, MCDONALD’S SUGGESTED SHARING A BOX OF CHICKEN NUGGETS TO MAKE FRIENDS.

IN 2013, WE WONDERED WHETHER THIS STYLE OF CONTENT WAS A LITTLE SEE-THROUGH TO MILLENNIAL
STUDENTS. ON MODERN-DAY SOCIAL PLATFORMS, WE ARE BETTER THAN EVER AT RECOGNISING WHEN WE’RE
BEING SOLD TO.

MCDONALD’S STICKS TO A GOOD RULE OF THUMB: KEEPING SALES PITCHES AT A MINIMUM AND OPTING FOR
HOW MCDONALD’S CAN PROVIDE VALUE IN THEIR CUSTOMERS LIVES, INTERACTING WITH
CUSTOMERS/FOLLOWERS, AND MIXING UP THEIR CONTENT OFTEN ENOUGH TO SEEM FRESH AND EXCITING STILL.
 Promotion product/services via media
sosial
MCDONALD'S WEBSITE WANTS TO CREATE A "PLEASANT, ENTERTAINING
ENVIRONMENT FOR EVERYONE TO ENJOY." THIS SHOWS HOW MANY
DIFFERENT KINDS OF PEOPLE IT WANTS TO ATTRACT. THE BRAND DOES
PRIMARY MARKET RESEARCH TO DETERMINE HOW TO MARKET ITSELF
AND MAKE SURE IT FITS THE DEMOGRAPHICS OF THE PEOPLE IT WANTS
TO REACH. MCDONALD'S USES SURVEYS AND QUESTIONNAIRES IN
STORES, ON SOCIAL MEDIA, AND THROUGH ITS MOBILE APP TO FIND
OUT HOW HAPPY CUSTOMERS ARE WITH THE FOOD, SERVICE, DELIVERY,
AND OTHER THINGS. MCDONALD'S COMMUNITY AND OTHER DIGITAL
CHANNELS ARE ALWAYS BEING WATCHED TO KEEP TRACK OF WHAT
CUSTOMERS SAY AND DO.
MCDONALD'S MARKETING STRATEGY USES TV AND RADIO TO GET THE WORD OUT
ABOUT ITS BRAND AND PROMOTE NEW MENU ITEMS, MEAL DISCOUNTS, AND
CHARITABLE WORK. ITS BROADCAST CHANNELS AND TIMES ARE CHOSEN SO THAT
MOST PEOPLE WILL WATCH OR LISTEN.
MCDONALD'S HAS A LOT OF TRADITIONAL BILLBOARD ADS, WHICH HAVE THE SAME
MARKETING GOALS AND CONTENT AS ITS TV ADS. WITH BILLBOARDS THAT RANGE FROM
STATIC TO DIGITALLY INTERACTIVE AND ARE PLACED IN HIGH-VISIBILITY, HIGH-TRAFFIC
AREAS, THE COMPANY TRIES TO KEEP ITS TARGET DEMOGRAPHIC AND OTHER CONNECTED
CONSUMER GROUPS THINKING POSITIVELY ABOUT ITS BRAND.
CONCLUSIONS, MCDONALD'S MARKETING STRATEGY ACROSS THE VARIOUS OFFLINE AND
ONLINE METHODS HAS ALLOWED THE COMPANY TO MAINTAIN ITS LEADERSHIP POSITION
IN THE FAST-FOOD BUSINESS. THE TARGET AUDIENCE IS FAMILIES THAT ALLOW MOST OF
THE POPULATION TO FEEL COMFORTABLE AT THE RESTAURANT. MCDONALD'S MARKETING
STRATEGY ACROSS DIGITAL CHANNELS HELPS THE COMPANY COMMUNICATE CLEARLY
AND DIRECTLY.
 McDonald's Price/Pricing Strategy:
McDonald's involves various price bundling strategies that offer bundling products with meals
and other products for customers. To ensure customers buy more products McDonald's focuses
on psychological pricing strategies in its marketing mix that appear affordable to customers
They had reduced prices in India by almost 25% so that customers prefer McDonald's as a lunch
and dining place. Its primary competitors are KFC, Subway, Pizza Hut, and Domino's. As part of the
promotional pricing strategy, McDonald's offers discounts or bundling on certain products and
combinations of different menu items as packed together. Their pricing strategy is also adapted
to tap the lower middle section of society. McDonald’s target customers are mostly young
teenagers who are brand-conscious and want convenience. With the growth of home deliveries,
there are various discounts offered on the total billed amount as well
 McDonald's Place & Distribution
Strategy

McDonald's restaurants are found in 110+ countries

and it operates more than 35,000 restaurants
worldwide. The different types of restaurants
formats are Mc Drive, Mc Café, Mc Express,
McDonald's Next and create your own taste
restaurant. Most restaurants allow customers to
drive through service with facilities such as indoor
and outdoor seating and counter service. Mc Drive
locations are near highways that do not offer seating
service. Mc Café is a Australian subsidiary creation
and it has increased the sales by 60%. As an open
concept design, McDonald's Next used digital
ordering and offered free mobile charging and table
service. It also banned smoking in its restaurants.
McDonald's maintains high quality standards and
stringent hygiene norms.
 Conclusion
McDonald’s has been sucessful in operating within the food service
industry thourgh efficient strategies and quality standards which
enables them to gain competitive advantage.

Its international market growth , McDonalds has already

been efficient in gaining entry even in the most challenging
markets like britain.

Strong sense of quality service and customer

satisfaction ,McDonald’s was able to offer its
products to the britain market.
Products were modified to suit the taste and
preferences , afffordable prices were implemented
,effective promotions and offers were done.
 CONCLUSION
McDonalds ‘s is one of largest fast food comparies in the world .competitors are rising .But
they can easily continue their part for success by keeping their consumers in mind
regarding their product selection , quality as well as their price

Though McDonald’s is a centralized ,wait and see company they find ways to use technological
produts that will increase their productivity,service and sales.

McDonald’s encourage their employees to do a good jod , usually promotes from within , and offers
several scholarship to encourage education .

McDonald’s will certainly be around for plenty more years to come