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PRINCIPLE #1 : All decisions involve tradeoffs. INCENTIVE- something that induces a person
Examples: to act, i.e the prospect of a reward or
• Going to a party the night before your midterm punishment.
leaves less time for studying. Examples: When gas prices rise, consumers
• Having more money to buy stuff requires working buy more hybrid cars and fewer gas guzzling
longer hours, which leaves less time for leisure. SUVs.
• Protecting the environment requires resources that
PRINCIPLE #5 : Trade can make everyone better off.
could otherwise be used to produce consumer good.
Rather than being self-sufficient, people can
PRINCIPLE #1 : People face trade offs. Society faces an
specialize in producing one good or service
important tradeoff: Efficiency vs. Equality
and exchange it for other goods.
Efficiency: when society gets the most from Countries also benefit from trade &
its scarce resources specialization.
Equality : when prosperity is distributed Get a better price abroad for goods they
uniformly among society’s members produce.
Tradeoff: To achieve greater equality, could
redistribute income from wealthy to poor. But PRINCIPLE #6 : Markets are usually a good way to
this reduces incentive to work and produce, organize economic activity
shrinks the size of the economic “pie”. MARKET: a group of buyers and seller (need
PRINCIPLE #2 : The cost of something is what you give not be in a single location).
up to get it “Organize economic activity” means
determining:
Making decision requires comparing the costs What goods to produce
and benefits of alternative choices How to produce them
The opportunity cost of any item is whatever How much of each to produce
must be given up to obtain it Who gets them
It is the relevant cost for decision making A market economy allocated resources
Examples: through the decentralized decisions of many
• Going to college for a year is not just the tuition, households and firms as they interact in
books and fees but also the foregone wages. markets.
• Seeing a movie is not just the price of the ticket, but Famous insight by ADAM SMITH in the Wealth
the value of the time you spend in the theater. of Nations {1776):
Each of these households and firms acts as if
PRINCIPLE #3 : Rational people think at the margin “led by an invisible hand” to promote general
Rational people: economic well-being.
Systematically and purposefully do the best The invisible hand work through the price
they can to achieve their objectives. system:
Make decisions by evaluating costs and The interaction of buyers and seller
benefits of marginal changes-incremental determines prices.
adjustments to an existing plan . Each price reflects the good’s value to buyers
and the cost of producing the good.
PRINCIPLE #3 : Prices guide self-interested households and
Examples: firms to make decisions that, in many cases,
• When a student consider whether to go to college maximize society’s economic..
for an additional year, he compares the fees &
foregone wages to the extra income he could earn
with the extra year of education.
• When a manager considers whether to increase
output, she compares the cost of the needed labor
and materials to the extra revenue.
PRINCIPLE #7 : Government can sometimes improve PRINCIPLE #10 : Society faces a short-run tradeoff
market outcomes. between inflation and unemployment.
Important role for government: enforce In the short-run (1-2 years) many economic
property rights (with police, courts). policies push inflation and unemployment in
People are less inclined to work, produce, opposite directions.
invest or purchase if large risk of their Other factors can make this tradeoff more or
property being stolen. less favorable, but the tradeoff is always
MARKET FAILURE when the market fails to present.
allocate society’s resources efficiently.
The principles of decision making are:
CAUSES:
Externalities, when the production or People face tradeoffs.
consumption of a good affects bystanders The cost of any actions is measured in terms
(e.g. pollution) of foregone opportunities.
Market power, a single buyer or seller has Rational people make decisions by comparing
substantial influence on market price (e.g. marginal costs and marginal benefits.
monopoly) People respond to incentive.
In such cases, public policy may promote
The principles of interactions among people are:
efficiency.
Govt may alter market outcome to promote Trade can be mutually beneficial.
equality. Markets are usually a good way of
If the market’s distribution of economic well- coordinating trade.
being is not desirable, tax or welfare policies Government can potentially improve market
can change how the economic “pie” is outcomes if there is a market failure or if the
divided. market outcome is inequitable.
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