Benchmarking of Cocola Noodles Vs Maggie Noodles:

Process Benchmarking: This technique entails contrasting an organization's unique procedures,

approaches, and practices with those of other businesses, particularly those regarded as leaders in
their field or as the best in their class. To increase the efficacy and efficiency of the benchmarked
processes inside your company, the objective is to pinpoint areas for improvement and best
practices.
Process Benchmarking of Maggi Vs Cocola:
Maggi used an emotional marketing approach in an effort to build strong bonds with customers.
Their advertising strategies were expertly crafted to arouse powerful feelings and promote brand
loyalty. Maggi also strengthened its market reach by utilizing creative strategies like product
placement and celebrity sponsorships. To accommodate a wide range of tastes and preferences,
the company expanded its product line by adding sauces, soups, and other food items. On the
other hand, Cocola’s unique approach was providing am effective snacks in the table with a
reasonable price. Cocola also focused on tiffin of the students.

Maggi has been a popular option for many, whether you're a family looking for an easy dinner
solution or a student looking for a quick snack. Maggi is different from other noodle brands
because it consistently prioritizes ease of preparation and convenience. Maggi provides a quick
and easy dinner alternative because of its pre-cooked noodles, which only need a small amount
of cooking time. Moreover, its packaging comes with pre-measured seasoning packets, so you
don't need to add any extra ingredients. This unique feature appealed to customers looking for
quick dinner options. On the other hand, Cocola sets itself apart by centering its brand identity
around the family. Its product lineup and marketing are made to accommodate the inclinations of
the whole family. Cocola portrays itself as the go-to option for family mealtimes and shared
moments around the dining table, whether it's a small after-school snack or a full supper. Many
Bangladeshi homes identify with the Coca-Cola family-friendly philosophy, which makes it a
reliable brand for family dinners.

Strategic Benchmarking: Comparing an organization's overall plans, goals, and objectives with
those of other successful businesses—regardless of whether they are in the same industry or not
—is the main goal of strategic benchmarking. Gaining understanding of how other businesses
accomplish their strategic goals will help you make better strategic plans and decisions for
yourself.
Maggi Vs Cocola strategic benchmark:
In Bangladesh, Maggi instant noodles are well-known due to their vivid yellow packaging and "2
minute" guarantee. Maggi is a common hot food, found everywhere from homes to street
vendors. Its familiar taste and aroma make it a trusted hiking and adventure partner. On the other
hand, Cocola’s red packet is also familiar to people of all age.
Maggi's success developed over many years. It satisfied a distinct need for a satisfying, savory,
and fast snack. Although there were biscuits and chips available, they were unsatisfactory, and
making homemade snacks took time. Maggi became known as a spicy, tasty, and practical
substitute. But Cocola is not well known for its spicy taste rather a bit average taste for all of its
targeted customer.
It was vital to concentrate on the children, who would come home from school or play famished.
Maggi took advantage of the need for rapid solutions as mothers looked for them for their kids.
In its marketing, the brand highlighted the bond between a mother and her kid, making Maggi
the go-to, simple-to-make snack. Subsequent advertisements featured the whole family, securing
Maggi's status as a popular treat for all. But from the beginning, Cocola focused on a family-
oriented item for all the family members.

Performance Benchmarking: Performance benchmarking is the process of comparing an

organization's key performance indicators (KPIs) and performance metrics to those of
competitors or similar firms. An organization can learn how well it is doing in relation to others
and pinpoint areas where it might need to enhance its performance with the use of this kind of
benchmarking.
1. Bangladesh's overall demand for noodles:
- 27,000 metric tons of noodles are consumed annually in Bangladesh.
2. Demand for Instant Noodles:
- Instant noodles account for over 60% of Bangladesh's total noodle demand.
3. Distribution of Market Share:
- In Bangladesh, the top two brands of noodles are:
- Maggi's market share is 30%.
- Cocola has a 20% market share.
4. The Competitive Environment:
- With a 30% market share, Maggi is the leading brand of noodles in Bangladesh. This implies
that it is the most well-liked and extensively used noodle brand in the nation.
 - With a 20% market share, Cocola is another big participant in the industry. Although it is in a
strong position, its market share is lower than Maggi's.
5. Prospective Growth Approaches:
- Businesses like Cocola and Maggi may create a variety of plans to increase or preserve their
market share. Product innovation, advertising campaigns, improving the distribution network,
and pricing strategies are a few examples of these tactics.
It's crucial to remember that these numbers just represent the state of the market at the moment;
throughout time, a number of factors, such as customer preferences, advertising campaigns, and
product quality, may cause changes in market share and dynamics.

Reference:

1. Desk, M. (2021). Noodles Market Is Worth Tk 1,000 Crore In Bangladesh. Retrieved

from https://markedium.com/noodles-market-is-worth-tk-1000-crore-in-bangladesh/
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