Changing Perceptions of Language in Sociolinguistics
Changing Perceptions of Language in Sociolinguistics
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This paper traces the changing perceptions of language in sociolinguistics. These perceptions
of language are reviewed in terms of language in its verbal forms, and language in vis-à-vis as
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a multimodal construct. In reviewing these changing perceptions, this paper examines dif-
ferent concepts or approaches in sociolinguistics. By reviewing these trends of thoughts and
applications, this article intends to shed light on ontological issues such as what constitutes
language, and where its place is in multimodal practices in sociolinguistics. Expanding the
ontology of language from verbal resources toward various multimodal constructs has
enabled sociolinguists to pursue meaning-making, indexicalities and social variations in its
most authentic state. Language in a multimodal construct entails the boundaries and dis-
tinctions between various modes, while language as a multimodal construct sees language
itself as multimodal; it focuses on the social constructs, social meaning and language as a
force in social change rather than the combination or orchestration of various modes in
communication. Language as a multimodal construct has become the dominant trend in
contemporary sociolinguistic studies.
T
Introduction
his article will review a range of sociolinguistic concepts and their applications in mul-
timodal studies, in relation to how language has been conceptualized in sociolinguistics.
While there are reviews of specific areas of research in sociolinguistics, including prosody
and sociolinguistic variation (Holliday, 2021), language and masculinities (Lawson, 2020), and
Language change across the lifespan (Sankoff, 2018), there have been few reviews works set out
to delineate the most fundamental ontological questions in sociolinguistic studies; that is, what is
and what constitutes language? How do sociolinguists perceive language in relation to other
semiotic resources that are part and parcel of social meaning-making and social interaction?
Relevant discussions are scattered in passing mainly in the introductory sections of various
sociolinguistic works, such as Blommaert (1999), García and Li (2014) and Makoni and Pen-
nycook (2005). However, there have not been review articles systematically dealing with the
changing perceptions of language in sociolinguistic studies.
These issues are worthwhile to pursue in the sense that though sociolinguistics studies lan-
guage, yet no reviews were done regarding what on earth constitutes language, especially in
relation to a wider range of semiotic resources. What even makes the review more imperative is
1 Central China Normal University, Wuhan, China. 2 Inner Mongolia Agricultural University, Hohhot, China. ✉email: jwang@[Link]; jgy567@[Link];
wenhua@[Link]
that in an increasingly globalized and high-tech world, linguistic than linguists in other disciplines are concerned with the ontology
practices are complicated by the super-diversity of ethnic fluidity, of language regarding its nature and its relation with broader
communications technologies, and globalized cross-cultural art. social structures. In other words, such concerns can, firstly, justify
Centring on the ontological perception of language in socio- the identity of sociolinguistics being either a branch of sociology,
linguistics, this article consists of five sections. After the “Intro- or linguistics, or even more broadly, anthropology. They can also
duction” section, the next section will review traditional (socio) delineate the contour of the macro vis-à-vis micro research
linguistic perceptions of language as written or spoken signs or subjects: are languages seen as separate systems, or inseparable
symbols that people use to communicate or interact with each but relatively fixed systems or an integrated construction in
other. The next section will review representative sociolinguistic relation to their social dimensions of power, ideology and
approaches that place language in multimodal settings which hegemony?
involve the relationship between language and other semiotic Such ontological concerns are important, because different
resources. They are categorized as the conceptualizations of approaches to research may be engendered accordingly. For
“language in multimodal construct” and “language as multimodal instance, variational sociolinguistics is concerned with the lin-
construct”. These conceptualizations share the common feature guistic differences within a language (standard language vis-à-vis
that language is not researched merely in terms of written and its variations in dialects) and examines how these differences are
spoken signs and symbols, but it is probed (1) in relation to its linked to social aspects of linguistic practices, such as gender and
multimodal contexts and (re)contextualization (regarding lan- social status. These differences within a certain category of lan-
guage in multimodal construct), (2) in terms of its own materi- guage may be placed in the changing situations of various lan-
ality and spatiality, and linguistic representations of guage communities or areas (e.g., Labov, 1963, 1966), or in
multimodality, for instance, social (inter)action and “smellscapes” contextualized pragmatic situations (Agha, 2003; Eckert, 2008).
(Pennycook and Otsuji, 2015a) which are in turn conflated with Assumptions of separable or separate languages may be well-
linguistic features (regarding language as multimodal construct). encapsulated in the works regarding language ideology and lin-
The penultimate section and the last section will present a critical guistic differentiation, such as the studies by Kroskrity (1998),
reflection and a conclusion of the review, respectively. Irvine and Gal (2000), as well as considerable other works on
bilingualism or multilingualism. These works treat language as
belonging to different standard systems (e.g., English, French,
Language as written and spoken signs and symbols German, and so on) and can be pursued by “enumerating” these
What constitutes language(s)? Saussure (1916) distinguishes categories. In other words, these standard language systems are
between langue and parole. The former refers to the abstract, seen as having clear boundaries between them, and language can
systematic rules and conventions of the signifying system, while be researched by attributing different linguistic resources to (one
the latter represents language in daily use. Chomsky (1965) refers of) these systems. The stance of the inseparability of language
to them as competence (corresponding to langue) and perfor- problematizes the enumeration of languages, by discrediting their
mance (corresponding to parole). Chomsky (1965) assumes that explanatory potential in linguistic practices. In pedagogical con-
performance is bound up with “grammatically irrelevant condi- texts, transnational students are found using language features
tions as memory limitations, distractions, shifts of attention and beyond the boundaries of language systems (Creese and
interest, and errors (random or characteristic) in applying his Blackledge, 2010; Lewis et al., 2012). In the context of youth or
knowledge of this language in actual performance” (Chomsky, urban culture, there are loosely fixed assumptions between lan-
1965, pp. 3–4). He advocates that the agenda of linguistics should guage and ethnicity (Maher, 2005; Woolard, 1999). In some
be the study of competence of “an ideal speaker-listener, in a globalized contexts, new communications technologies as well as
completely homogeneous speech-community, who knows its (the globalization itself are changing the traditional power structure in
speech community’s) language perfectly” (in brackets original). linguistic practices (Jacquemet, 2005; Jørgensen, 2008; Jørgensen
His conception of the ideal language rules out the “imperfections” et al., 2011). Furthermore, Makoni and Pennycook (2005), by
arising from the influences of social or pragmatic dimensions in advocating the disinvention of languages, problematize the pro-
real language use. This can be seen as the conception of language cess of “historical amnesia” (Makoni and Pennycook, 2005, p.
as innate human competence. By contrast, constructionists have 149) of bi- and multilingualism, and their tradition of enumer-
argued that language cannot be separated from the societal and ating languages which reduces sociolinguistics to at best a
social domain; social reality is constructed through languages “pluralization of monolingualism” (Makoni and Pennycook,
(Berger and Luckmann, 1966), and linguistics should take social 2005, p. 148). However, this does mean that languages cannot be
dimensions into account, as shown by Systemic Functional Lin- probed as standard categories. It holds a more intricate stance: on
guistics developed by Halliday. These approaches to language the one hand, it problematizes the separation of languages, as
studies, nevertheless, do not pay much attention to the ontolo- language is characterized by fluidity in multi-ethnic settings; on
gical issues of language or linguistics concerning what constitutes the other hand, it assumes the fixity of the relationship between a
language, whether languages can be separated from each other, given (standard) language and its corresponding identity, ethni-
and whether there are different conceptions of language(s). city, and other societal factors (Otsuji and Pennycook, 2010);
Sociolinguistics, taking as its departure an interdisciplinary fluidity and fixity, however, are not binary attributes that exclude
attempt to be the sociology regarding linguistic issues or lin- each other; they coexist, mutually influence each other in real-life
guistics regarding sociological issues, faces the ambivalent posi- linguistic practices. By the same token, Blackledge and Creese
tioning of whether it should be sociologically oriented (that is, (2010) and Martin-Jones et al. (2012) also hold a dynamic view
more explanatory) or linguistically oriented (that is, more on language and identity: while language functions as “heritage”
descriptive) (Cameron, 1990). Also, there are contentions (see Blackledge and Creese, 2010, pp. 164–180) and the posi-
regarding whether more attention should be paid to epistemically tioning or maintenance of national identity, the bondage, how-
linguistic minutiae (as in conversation analysis or CA), or to the ever, frequently loosens as it is always contested, resisted and
macro-social interpretation of ideology not necessarily dependent “disinvented” (Makoni and Pennycook, 2005). Table 1 illustrates
on the evident orientation of the participants (as in critical dis- three kinds of sociolinguistic conceptualizations of language.
course analysis, or CDA), as debated in Blommaert (2005) and The above discussion briefly delineates how contemporary
Schegloff (1992, 1998a/1998b, 1999). As such, more sociolinguists sociolinguistic studies attempt to capture the complex ways in
which the notion of language is construed, resisted or reinvented Martha’s Vineyard, Massachusetts and in New York City. The
in and through practices. Most of these approaches are based on sound change or phonetic features are studied in relation to
the traditional assumption of language as written signs and ethnicity, social stratification and class. Agha (2003) and Eckert
symbols in its verbal forms. Other forms of resources are gen- (2008) also probe the phonetic features or regional change of
erally seen as contexts where these verbal signs and symbols take variations in relation to ethnicity and social and economic status.
place. They are contextual facets that contribute to the ideological In fact, the above-mentioned concerns of sociolinguistics are
and sociological corollary of language use, but they are not seen as also consistent with CDA (see Wang and Jin, 2022; Wang and
ontological components in linguistics. Later developments, which Yang, 2022), especially multimodal critical discourse analysis
integrate multimodal studies into sociolinguistics, show differing (MCDA), which also contributes to the research trend in terms of
stances regarding the ontology of language, as shown in the next language in multimodality. Kress and van Leeuwen (1996) pos-
section. tulates a set of visual grammar based on systemic functional
grammar. Machin (2016) and Machin and Mayr (2012) and other
Language in vis-à-vis as multimodal construct scholars have also adopted MCDA in various types of discourse.
Jewitt (2013, p. 141) defines multimodality as “an inter- Semiotic resources other than language are analysed to reveal the
disciplinary approach that understands communication and social construct of power, ideology, and inequality in relation to
representation to be more than about language”. This should be verbal resources (Wang, 2014, 2016a, 2016b). Language in the
seen as a definition oriented toward social semiotics, in which multimodal construct in sociolinguistics is quite similar to the
different semiotic resources are seen as various modes of repre- social semiotic and critical discourse approach to multimodality:
sentation or communication through semiosis. For a socio- language is seen as one type of resource, amongst other non-
linguistic version of the definition, we prefer to interpret it as language resources (visual, aural, embodied, and spatial) in the
language in vis-à-vis as a multimodal construct. By using the meaning-making process. The difference lies in that socio-
word “construct”, we would like to point out that multimodality linguistic approaches toward language in multimodality have
or multimodal conventions enter into sociolinguistic studies much more focus on social interaction, power and ideology and
because they are socially constructed; that is, sociolinguists their research frequently includes ethnographical data and
research these multimodal dimensions because they are semiotic observations. Language as a multimodal construct, by contrast,
resources and practices which are constructed by social subjects sees language as a more integral part of multimodal resources,
with power, manipulation and ideology. They are not neutral and vice versa; less distinct boundaries are seen as existing
resources by which people communicate information or by which between languages and non-languages. These two trends of
the process of meaning-making, or semiosis, is realized. Instead, conceptions are discussed below.
they are a social construct that constitutes the type of Foucauldian
knowledge in which sociological power and ideology lie at the Language in multimodal construct
core. In this sense, the notions, frameworks, and approaches that To place language studies in the multimodal construct is not a
we discuss as follows are socially critical in nature and are pre- new practice in sociolinguistics. Agha (2003, p. 29) analyses the
dominantly related to socially constructed ideologies such as Bainbridge cartoon, treating accent not as “object of metasemiotic
hegemony, power, and identity. As Makoni and Pennycook scrutiny”, but as an integral element in “the social perils of
(2005) note, languages are “invented” by the dominant (colonial) improper demeanour in many sign modalities” such as dress,
groups through classification and naming in history; they are not posture, gait and gesture. His discussion demonstrates how lan-
neutral practices and they are constructed and invested with guage studies can be embedded in a larger multimodal scope.
ideologies, power and inequality. Sociolinguistics thus needs a Language is contextualized by its peripheral multimodal para-
historically critical perspective. In fact, since its birth, socio- linguistic sign systems. In Eckert (2008, p. 25), the process of
linguistics has been a discipline focusing on language use in “bricolage” (Hebdige, 1984), in which “individual resources can
relation to socially critical issues, such as gender, race, class and be interpreted and combined with other resources to construct a
politics. This focus can date back as early as Labov’s (1963, 1966) more complex meaningful entity”, is linked to the style and
ethnographical research on variations of English on the island of language variations which reflect social meaning. She gives
examples of how the clothing of students at Palo Alto High Language as a multimodal construct
School affords them certain types of styles to convey social A slightly different approach to studies of language in multimodal
meaning. Eckert (2001), Coupland (2003, 2007) and other scho- contexts is to view it as a multimodal construct: either in the way
lars’ research represent the “third-wave” sociolinguistic studies, that language is considered as autonomously constituting the
which see the use of variation in terms of personal and social semiotic texture (e.g., in the art form of the “text art” where text is
styles (Eckert, 2012). Language and other semiotic resources also seen as picture) or in the way that some traditionally
constitute a stylistic complex that makes social meaning and assumed extra-linguistic modes are considered as special forms or
constructs social styles and identities together. Goodwin (2007) dimensions of language. This trend of research includes recent
extensively encompasses multimodal interaction in the exam- studies on language in space, social interactional multimodal
ination of participation, stance and affect in a “homework” discourse analysis, and new concepts or conceptualizations of
interaction between a father and his daughter, where gaze, ges- language in society, as discussed below.
ture, and the spatial environment are taken into account.
Goodwin’s research is partly premised on Bourdieu’s (1991, pp.
81–89) associating bodily hexis with habitus, which is also a Language in space: semiotic landscape, place semiotics, and
notion that is multimodal in itself. The deployment of different discourse geography. Jaworski and Thurlow (2010) review the
bodily modes in different contexts of participation (such as notion of spatialization, that is, the semiotics and discursivity of
homework, archaeology, and surgery) depends on conventions of space (Jaworski and Thurlow, 2010), and the extension of the
various social practices or their respective habitus. notion of the linguistic landscape. By so doing, they frame the
Research regarding language in multimodal construct shares concept of semiotic landscape as encapsulating how written dis-
some common ground with the social semiotic approach towards course interacts with other multimodal discursive resources with
multimodality. First, in communication, there are different modes blurring boundaries in between.
of resources or semiotic types that convey social meaning and In their opinion, space is “not only physically but also socially
embed ideology. Second, these resources consist of language and constructed, which necessarily shifts absolutist notions of space
“non-language”: the former being written or spoken signs and towards more communicative or discursive conceptualizations”
symbols that social actors use to communicate, and the latter (Jaworski and Thurlow, 2010, p. 7). Sociological research on space
being visual, aural, or embodied ones in that language are situ- thus is more oriented toward spatialization, “the different
ated. Third, meaning-making is done through the orchestration processes by which space comes to be represented, organized
of these resources. and experienced” (Jaworski and Thurlow, 2010, p. 6). This
In contrast to social semiotic approaches, with an spatialization—as represented discursively—is intrinsically
anthropology-oriented concern, language in the multimodal multimodal:
construct as a sociological and sociolinguistic approach usually
bases itself on ethnographical observations of social interaction. Echoing the sentiments of Kress and van Leeuwen quoted
Language is seen as a component in social interactional discourse; at the start of this chapter, Markus and Cameron argue that
other semiotic modes or resources are also important resources ‘[b]uildings themselves are not representations’ (p. 15), but
through which language use is contextualized. To be more spe- ways of organizing space for their users; in other words, the
cific, language in multimodal construct shows concerns with way buildings are used and the way people using them
language as one type of semiotic resource that is placed in mul- relate to one another, is largely dependent on the spoken,
timodal contexts in the following aspects: written and pictorial texts about these buildings… Archi-
First, meaning-making through other resources is seen as tecture and language (spoken and written) may then form
“add-ons” to that of language. In other words, language indexes an even more complex, multi-layered landscape (or
social meaning and ideology in collaboration with other types cityscape) combining built environment, writing, images,
of resources. An example is Agha’s (2003) analysis of the as well as other semiotic modes, such as speech, music,
Bainbridge cartoon in which clothes, demeanour, and even photography, and movement…(Jaworski and Thurlow,
body shape work in collaboration with accent in conveying 2010, pp. 19–20)
register and social status. Second, language as one type of social The “spatial turn” (Jaworski and Thurlow, 2010, p. 6) in
meaning-making resource can be conceptualized in relation to sociolinguistics thus adds the analytical dimensions of multi-
the meaning-making process of other resources. For example, modal resources to the traditional concept of the linguistic
the process of “bricolage” is probed in relation to variations landscape. Written language itself does convey social meaning
with their indexed styles and social categorization in terms of and ideologies, while it is situated in materiality (the materials it is
“gender and adolescence” (Eckert, 2008, p. 458). This concept is written on) and spatiality (the places where it appears). The
used to offer clues regarding how “the differential use of vari- concept of the semiotic landscape blurs the traditional boundary
ables constituted distinct styles associated with different com- between language and non-language.
munities of practice” (Eckert, 2008, p. 458). Third, language is Different from social semiotic approaches towards multi-
one of the communicative modes in social interactional dis- modality, researchers of semiotic landscape pay predominant
course. It does not necessarily take the central role, because attention to the “metalinguistic or metadiscursive nature of
other types of resources, such as gestures, gaze, and the envir- ideologies” (Jaworski and Thurlow, 2010, p. 11). In Kallen’s
onment where these actions take place, jointly constitute the words, the concept of semiotic landscape starts from the
social meaning-making process. This can be best encapsulated assumption that “sinage is indexical of more than the ostensive
in Goodwin’s (2007) analysis of the “homework” interaction message of the sign”. (Kallen, 2010, p. 41); signage indexes
between a father and his daughter. In this quite mundane ideologies that are embedded in, or indicated by, different types of
interactional discourse, the father uses different embodied space or spatiality: city centre, tourist places, districts and so on.
actions to negotiate different moral and affective stances Less interest is invested in the process of semiosis regarding how
through the “homework interaction” with his daughter. Con- different modes of signs are orchestrated to communicate
versation as a linguistic resource plays a role in the interaction, information, which is one of the primary endeavours of social
while embodied actions are key factors in affecting these semiotics (Li and Wang, 2022; Wang, 2014, 2019; Wang and Li,
stances. 2022). As such, in ethnographical studies or data analysis,
language, materiality, and spatiality are usually seen as inter- activities. It is an integral part of multimodal construct, where
woven with each other, with no distinct boundaries in between; or other modes (visual, gesture, action, and so on) are not peripheral
at least, boundary-marking is not the primary concern of semiotic or auxiliary, but frequently they also belong to linguistic
landscape. resources, for instance, the visual resources in text arts.
In the same vein, Scollon and Scollon (2003, p. 2) coin the term
“geosemiotics” (or “place semiotics”) which is “the study of the
social meaning of signs and discourses and of our actions in the Multimodal studies from the social interactional perspective.
material world”. Their research objects are signs in public places. There are sociolinguistic approaches towards multimodality that
The conceptual framework of “geosemiotics” sees language as a combine social interactional sociolinguistics (Goffman,
multimodal construct in terms of the following aspects. First, 1959, 1963, 1974), social semiotic approach towards multi-
verbal language is analysed by using social semiotic approaches to modality (Kress and van Leeuwen, 1996), and intercultural
visuals. Code preference (regarding which language is seen as communication (Wertsch, 1998). We summarize these approa-
“primary” language) shown on signs or buildings is analysed by ches as multimodal studies from the social interactional per-
using Kress and van Leeuwen’s (1996, p. 208) conception of spective, which include mediated discourse analysis (Scollon and
compositional meaning indexed by different positions in pictures. Scollon, 2003) and multimodal interaction analysis (Norris,
Second, language is seen as multimodal itself. Language on signs 2004); the latter grew out of the former.
or buildings is analysed in terms of the multimodal inscription Multimodal studies from the social interactional perspective
(see Scollon and Scollon, 2003, pp. 129–142) that includes fonts, focus on people’s daily actions and interactions, and the
letter form, material quality, layering and state changes. Third, environment and technologies with(in) which they take place.
the emplacement (referring to meaning-making through position- This trend of research sees discourse as (embedded in) social
ing signs in different places) in geosemiotics, similar to Jaworski interaction and sets out to investigate social action through
and Thurlow’s (2010) approach towards the semiotic landscape, multimodal resources used in daily interaction, such as gestures,
is predominantly concerned with spatiality and metalinguistic or postures, and language (see Jones and Norris, 2005). In Norris’s
metadiscursive ideology, rather than the interaction and orches- (2004) framework for multimodal interaction analysis, units of
tration of different modes (language vis-à-vis non-language) in analysis are a system of layered and hierarchical actions including
semiosis. the lower-level actions such as an utterance of spoken language, a
Similar to the concepts of semiotic landscape and place gesture, or a posture, and the higher-level actions consisting of
semiotics, Gu (2009, 2012) postulates the framework of four- chains of higher-level actions. Norris (2004) also coins the term
borne discourse and discourse geography. Based on Blommaert’s “modal density” to refer to the complexity of modes a social actor
(2005, p. 2) view of discourse as “language-in-action”, Gu uses to produce higher-level actions.
analyses the language and activities in social actors’ trajectories of The focus on hierarchical levels of actions and the concept of
time and space in the land-borne situated discourse (LBSD): a type “modal density” entail reflections on the question with regard to
of discourse categorized by Gu (2009) according to different types what constitute(s) mode and language. Language in multimodal
of spatiality as carriers and places where the discourses take place. interaction analysis is seen as a type of lower-level action amongst
In Gu’s (2012) conceptualizations, language and discourse are other different embodied resources that are at interactants’
metaphorically spatialized: language is seen in terms of the place disposal. These embodied resources are seen as different modes
where it takes place. Multimodality is evaluated based on space such as gesture, gaze, and proxemics. But arguably gestures and
(Gu, 2009). Though it is arguable to what extent language is seen gazes in Norris (2004) are also seen as forms of language in
as a conflation of modes or semiotic attributes in Gu (2009), his interaction as well. Furthermore, regarding the mode of spoken
work demarcates an ambivalent boundary between language and language, Norris (2004) and her other works methodologically
the “non-language”. Also, in “spatializing” language as discourse treat it as a multimodal construct where the pitches and
geography, it represents language and discourse as a PLACE or intonation are visualized through various fonts in the wave-
SPACE metaphor that is multimodal itself. In addition, it analyses shaped annotation, along with the policeman’s gestures, as shown
the translation between different modes, for instance, the in Fig. 1.
“modalization” of written language into visuals and sounds; Multimodal studies from the social interactional perspective,
visuals are also seen as forms of “modalized” language and vice similar to other sociolinguistic approaches to multimodality,
versa. As such, Gu (2009) also represents the “spatial turn” of target the meta-modal or metadiscursive facets of ideology. This
sociolinguistics which can be seen as the research trend that is done through a bottom-up approach, that is, examining the
regards language as multimodal construct. general social categories of such as power, dominance and
In general, the trend to spatialize language and discourse (or ideology from people’s daily (inter)action. This trend of research
the “spatial turn”), with the concepts or frameworks such as focuses on basic units of actions in people’s daily interaction; the
semiotic landscape, place semiotics, and discourse geography, conception of mode and language is oriented toward seeing
treats language as multimodal construct in the following two language as multimodal; the methodological treatment of
aspects. First, it focuses on metalinguistic or metadiscursive languages also shows this orientation. Multimodal studies from
ideologies that are embedded in different modes of signs or the social interactional perspective are intended to reveal the
symbols; also, Gu’s research metaphorically theorizes social ideology and power embedded in language as action. Overall, they
interaction through multimodality. In other words, it posits that perceive language as a multimodal construct in social (inter)
language itself is multimodal or modalizable in meaning-making. action.
Written language has its multimodal dimensions such as facets of
its inscription including fonts, letterform, material quality,
layering and state changes (Scollon and Scollon, 2003). Different Metrolingualism, heteroglossia, polylanguaging and multi-
forms of language are multimodal in terms of spatiality: they can modality. In the second section of the paper, we mentioned the
be naturally multimodal and aural-visual for instance in televised works on some similar notions such as metrolingualism and
discourse; written language can also be “modalized” (Gu, 2009, p. polylanguaging. In this section, we will review the latest appli-
11) into visuals (Gu, 2009). Overall, language is either considered cation of the notion of metrolingualism in multimodal analysis
as signs in the spatialized system or actions in trajectories of and discuss why other related notions or approaches also
other than discursive, grammatical, and communicative. The Received: 12 September 2022; Accepted: 20 February 2023;
three research paradigms regarding language as a multimodal
construct reviewed in “Language as multimodal construct” have
proved themselves as a feasible approach toward language in
social interaction, geo-semiotics, and language use in ethno-
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