TEMPLE

JWELLERY
AND NIKE

FASHION AND
LIFESTYLE
PRODUCTS SUBMITTED TO:
MS. ANANYA PATI

MRUNAL GHODAKE AND

MATTIBADONDOR
TARIANG
 FASHION AND LIFESTYLE PRODUCTS

SUBMITTED TO:
MS. ANANYA PATI

DEPARTMENT OF FASHION BUSINESS

UNDERGRADUATE ADVANCE DIPLOMA IN FASHION AND

LIFESTYLE BUSINESS
SEMESTER-4

SUBMITTED BY: MRUNAL GHODAKE AND MATTIBADONDOR TARIANG

5000016904 AND 5000017743

SUBMITTED ON: 19 MAY 2023

 ACKNOWLEDGEMENT

THIS PROJECT WOULD NOT BE POSSIBLE WITHOUT THE INVALUABLE HELP AND
SUPPORT OF A NUMBER OF MY PROFESSORS, CLASSMATES, AND COLLEAGUES. WE
WOULD LIKE TO TAKE THIS OPPORTUNITY TO EXPRESS OUR SINCERE GRATITUDE TO
ALL THOSE WHO HAVE ACCOMPANIED US ON THIS ACADEMIC JOURNEY.

WE WOULD LIKE TO THANK MY ASSOCIATE DEAN (MR. NEERAJ PAUL) AS WELL AS

OUR DEPARTMENT LEADER (MR. ANURODH AGNIHOTRI) WHO GAVE US THE
OPPORTUNITY TO DO THE PROJECT. WE WOULD ALSO THANK OUR TUTOR MS.
ANANYA PATI FOR HER GUIDANCE IN HELPING US CONDUCT THIS PROJECT.

A VERY SPECIAL VOTE OF THANKS TO PEARL ACADEMY, MUMBAI PROVIDING US

WITH THE PLATFORM TO CONDUCT THE PROJECT.

THANK YOU!

NAME : MRUNAL GHODAKE , MATTIBADONDOR TARIANG

DATE : 19TH MAY 2023
 TABLE OF CONTENT
CONTENT CHAPTER PAGE NO

1 introduction 5

2 History 7

3 Significance 9

4 types 12

5 MAking Processure 17

6 Motifs 20

7 Footwear Introduction 21

8 History 23

9 Evolution 27

10 Vision 29

11 Mission 30

12 Iconic product 31

13 Endorcement 34

14 Cuurent state of brand 35

15 Refrances 38
 TEMPLE JEWELRY : AN
INTRODUCTION

(Source: jaipurgems.com and culture and heritage.org)

It is thought that temple jewels first appeared somewhere

in the ninth century under the rule of South India's Chola
dynasty. This type of jewelry was utilized back then to
adorn idols of Gods and Goddesses found in temples are
the source of the term "temple jewelry." The raw material
used to create genuine sacred jewelry made of Indian
gold.

(Source: m.mirraw.com)
The jewelry is made in a variety of designs, Such as the
lotus, peacock, temple sculptures and architecture, and
Gods and Goddesses. Indian temples continue the
custom of covering gods in thick, gold jewelry from
temples. The decorations that make up this Big, intricately
designed item of jewelry include bangles, earrings,
necklaces, waist belts, and bracelets. Anklets and nose
rings

.(Source: m.mirraw.com)

The most common jewelry designs found in temples are

motifs, dots, or even unclear patterns. Many times, the
intricate designs are tucked away in the natural world.
Sacheti notes that the items' intricate carvings and
embossing while maintaining their light weight is these
diamonds' distinguishing feature.
 TEMPLE JEWELRY : AN
INTRODUCTION

Since Gods are royalty, Temple jewelry

has a royal flair that sets it apart from
other types of jewelry. And in Hindu
tradition, Goddesses have been
decorated with it for many generations.
Members of Indian royal dynasties
utilized this gold jewelry frequently out
of habit and royalty. By the Kings and
Queens in particular, When explaining
the development of temple jewels,
according to Mr Siddharta Sacheti, the
CEO and Creative Director of Jaipur
Gems,
(Source: m.mirraw.com)

"Temple jewelry is a sculpture- and

die-striking-based art form, built during
Raja Raja Chola's Golden Era, who
was crucial in creating the stunning
temples in Thanjavur and Hampi, as
well as the growth of trade and
Hinduism across the Bay of Bengal's
(Source: m.mirraw.com)
rim.
Temple jewelry is referred to as ornamented with designs
like the Tamil tamarai Pu (lotus blossom), kokku (crane),
crocodile in Tamil) and others.
A few years ago, temple jewels made a triumphant
reappearance. It has become very popular among since
then, ladies of all ages have worn it, especially if it's for a
specific auspicious occasion like a pooja. Hindu religious
celebrations like marriages and engagements take place
inside the home. There are several Jaipur Gems that offer
ancient temple jewelry designs.
EVOLUTION/ HISTORY

(Source: cultureandheritage.org)
Temple jewelry is said to have originated in the Chola and Pandya
dynasties. In the early years, this kind of jewelry was made out of
precious metal donations made to temples in south India, and was
meant to be reserved for adorning deities and royals. Temple
dancers and devotees started to use replicas of such jewelry in their
daily practices, with jewelers drawing inspiration from temple
architecture, history and the beauty of deities. Over the course of
time, temple jewelry started becoming a piece that evoked religious
sentiment and thus, became an essential heirloom in every south
Indian bride’s jewelry collection. (Source: vogue.india)

The Chola dynasty's control in the ninth century is regarded to have

marked the beginning of temple jewelry. All of the Chola kings
placed a high importance on cultural development, and a lot of
temple jewelry is still modeled after the designs of South Indian
temples, especially those in Thanjavur, which have ornately
decorated pillars with finely detailed carvings and ornately carved
walls. The name is derived from the fact that this particular style of
jewelry was originally used to adorn Gods and Goddesses and idols
in temples. (Lumibellafashion.co.in, 2021)

les
in Thanjavur,
(Source: timesofindia.indiatimes.com)
Revathi Kant, Chief Design Officer at Titan Company
Limited, claims that the popularity of temple jewels peaked
under Rajaraja Chola, under whose control the
Brihadeeswara Temple was constructed, during the Chola
era. The exquisite temple is renowned for its artwork and
intricate inscriptions, which also give some insight into the
jewels used at the time. (TIMESOFINDIA.COM, 2020)
(Source: timesofindia.indiatimes.com)
"The Brihadeeswara Temple is a prime example of the
documented jewels that were presented to the temple's
presiding divinity. To the last detail, the histories of these
jewels are written on the temple walls, observes Revathi.
At that time, expensive jewelry was given to temples as gifts
for the gods, and soon temple dancers and worshippers
started donning imitations of it. With time, this art evolved
into an approachable fashion that is nonetheless renowned
for its religious overtones. (TIMESOFINDIA.COM, 2020)
 SIGNIFICANCE
(A temple motif design by Mahesh n(Source: https://m.mirraw.com/)
Notandass) (Source: timesofindia.indiatimes.com)
(Source: timesofindia.indiatimes.com) Ishu Datwani, the founder of ANMOL,
(Source: https://m.mirraw.com/) remarks on the craft, "Chitrai, a chasing
method where metal is cut with a nail and
Temple jewels, in the opinion of Vandana hammer, was employed mostly for
Jagwani, Creative Director at Mahesh mythological crafts at first. However, this
Notandass, are all about intricate detail. method is now also applied to decorative
"Most of the jewelry is made in 22-karat designs. Lakshmi and Lord Ganesha are
gold and is expertly fashioned. The the subjects of the most popular carvings.
designs were influenced by both the divine (TIMESOFINDIA.COM, 2020)
figurines of gods and goddesses that were Ketan Chokshi, jewelry designer and co-
discovered in temples as well as the owner of Narayan Jewelers, says of the
engravings on the temple walls, she adds. evolution of temple jewelry: "Temple
(TIMESOFINDIA.COM, 2020) jewelry is not limited to one particular piece
of jewelry. Today, temple jewelry can be
found in a variety of styles, including
necklaces, chokers, rings, bangles,
earrings, and it often features stones and
diamonds. It has made reappearance and
is now available in both gold and silver.
(TIMESOFINDIA.COM, 2020)

ace in Bakersfield
 SIGNIFICANCE
Temple Jewellery Today’s Bridal Fashion:
The term "temple jewelry" comes from the
9th century, when it was first used to adorn
idols of Gods and Goddesses. This jewelry
is composed of pure gold and embellished
with diamonds and valuable stones since it
adheres to high standards. For
performances in the past, numerous South
Indian classical dancers were frequently
spotted donning jewelry from temples.
Brides from the south of India gradually
began to embellish their wardrobes with
temple jewelry. (Hamstech, 2017)
ace in Bakersfield
Even a talented artisan would need hours
to produce one of the elaborate designs on
temple jewelry. The complexity of temple
jewels is now being incorporated into
modern designs, which has increased its
popularity. Designs with god or goddess
their faces are frequent motifs. A thorough
examination of jewelry design education
will genuinely give you a good
understanding of how temple jewelry is
made.
(Hamstech, 2017)
 How is Temple Jewelry different from Ordinary Jewelry?

Temple jewelry is made of pure gold, silver, and other precious metals to enhance its
luster. Kemp, pearls, rubies, emeralds, diamonds, kundans, polka, and meenakari are
a few examples of rare gemstones and design elements that lend brilliance to this
type of jewelry. To give the jewelry a classic appearance, precious and semi-precious
stones are utilized in both cut and uncut forms. The use of uncut precious stones
lends the external display of temple jewelry a regal air. Traditional patterns including
waves, lines, floral shapes, birds, and statuettes of regal characters are some of the
most adored.
(www.culturalindia.net, No Date)
(Source: www-weddingbazaar-com.cdn.ampproject.org)
TYPES OF TEMPLE
JEWELRY

Necklaces and chokers:

Temple necklaces and chokers are popular accessories used by women to
highlight the grace of their necks and add sparkle to festive occasions. A
range of precious and semi-precious gemstones and pearls are used to
embellish necklaces and chokers. This ring also symbolizes Goddess
Lakshmi, the embodiment of prosperity in Hindu mythology. (Lumibella
Fashion, 2021) (Source: lumibellafashion.co.in)

Haram Temple Jewellery:

The most popular type of temple jewelry ornamentations are temple
chains, which are typically used to accentuate a woman's beauty. To meet
your needs and the impression you want your outfit to have, these chains
are available in a range of lengths. Numerous priceless jewels, including
pearls, kemps, and rubies, are used to accentuate the radiance of the
temple chains. Long chains are known as harams in South India, and
patterns such as strings of gold coins, flowers, rudraksha stones, and
Hindu deity representations are sometimes utilized to enhance their
beauty. (Lumibella Fashion, 2021)
Waist Bands from Temple
Jewellery: Armlets from Temple Jewellery:
To accentuate their beauty and give them Brides who wear temple armlets to their
celestial looks, traditional dancers and brides marriages have used them as status symbols.
typically wear these temple jewels. Temple It is available in both normal armlets that may
waist belts and hip chains are adorned with be tied around the arms and armlets with
little bells and trinkets to add to their wonderful strings that can be fastened to the arms. In
beauty. They are also covered with gemstones. order to give the design an elegant
They are constructed of gold or metal with gold appearance, Goddess Lakshmi is typically
glaze. positioned in the center of these armlets, which
(Lumibella Fashion, 2021) are shaped like a temple shrine.
(Source: lumibellafashion.co.in) (Lumibella Fashion, 2021)
(Source: m.mirraw.com) (Source: lumibellafashion.co.in) and (source:
www.culturalindia.net)

in photo: The Working Space in Bakersfield

BURGUNDY CORPORATION YEAR 2018

Bangles and Bracelets:

NOSE RINGS:
Since ancient times, nose rings The most important pieces of jewelry for a
have been a crucial component of married woman are her bracelets and bangles,
the jewelry worn by women in India.
and everyone dreams of having a set of temple
However, on some festive
occasions, classical dancers, jewelry bangles. This jewelry comes in a wide
brides, and other females tend to range of styles, from hefty wristbands to dangling
wear temple nose rings made of ones. People love to wear hanging bell bracelets
gold and embellished with pearls
that have been tied to them during weddings and
and kundans stones.
(www.culturalindia.net, NO Date) other festive occasions.
(www.culturalindia.net, NO Date)
(Source: www.culturalindia.net)
Invaluable Treasure of
Temple Jewelry
Temple jewelry is a valuable component of
the Indian jewelry market because of its
distinctive patterns and eternal history.
The worth of the jewelry causes its price
to be higher than other jewelry forms. It is
typically sold by retired dancers or ancient
family clans to jewelry stores. Pieces of
this priceless jewelry are also worn as a
good luck charm and to add sparkle to
one's overall appearance. It is an
undeniable fact that temple jewelry has
grown significantly more prestigious in
recent years, which has increased demand
for it both in India and abroad.
(www.culturalindia.net, NO Date)
(Source: timesofindia.indiatimes.com)
(Source: m.mirraw.com) (Source: www-weddingbazaar-com.cdn.ampproject.org)
(Source: www.worldartcommunity.com)
MAKING PROCESS

The art of temple jewelry making:

We will explore the art of temple jewelry making
and the techniques used to create these
beautiful pieces of jewelry.
Designing:
The design phase is the initial step in the
process of creating temple jewelry. Temple
jewelry is distinguished by complex patterns and
motifs drawn from temple architecture. In order
to produce these elaborate patterns, skilled
craftspeople frequently combine old methods
with contemporary equipment.
(www.sayarjewellers.in, No Date)
(Source: www.sayarjewellers.in)

The designs are then transferred using the

chiseling method onto a sheet of metal, usually
one made of gold or silver. Chiselling is a
process where a small hammer and chisel are
used to carve a pattern into the metal. Fine
details and complex patterns that cannot be
produced using other techniques are produced
with this technique
(www.sayarjewellers.in, No Date)
 (Source: m.mirraw.com) and (Source: www.worldartcommunity.com)(Source: www-weddingbazaar-
com.cdn.ampproject.org)

Cleaning and Polishing:

CASTING:
The casting procedure is the following
phase in the creation of temple jewelry.
This entails using a substance like wax
to mold the pattern. After that, molten
metal—typically gold or silver—is poured
into the mold and left to cool. The
jewelry is unmold once the metal has
cooled and is then removed from the
mold. Large items of jewelry like
necklace sets, bracelets, and bangles
are made using the casting process.
(www.sayarjewellers.in, No Date)
Cleaning and Polishing:
The jewelry is cleaned and polished after the
casting process is finished. In the cleaning
phase, extra metal or other impurities are taken
out of the jewelry, and in the polishing process,
the jewelry is given a shining finish. Several
instruments, including as polishing wheels and
buffing chemicals, are used for this.
(www.sayarjewellers.in, No Date)
 SETTING THE STONES:

(Source: www.hamstech.com)
The placement of stones is the last step in the craft of creating temple
jewelry. This procedure entails embellishing the jewelry with expensive
stones like diamonds and rubies. Prong setting, bezel setting, and pave
setting are just a few of the methods used to set the stones.
Professional jewelers use specialized equipment throughout the setting
procedure to guarantee that the stones are firmly set in the jewelry.
(www.sayarjewellers.in, No Date)
 MOTIFS
Parrot: in Indian mythology, parrots are associated
with fertility and each color of the feather holds a
different meaning. Green, for example, represents
earth after the rain, while the red feather represents
unfulfilled desires. Also, in south Indian temples,
goddesses hold parrots in their hands as a symbol of a
messenger and surveillance.
Mango: Mango leaves which are believed to hold
protective powers are still used in actual rituals in India,
also commonly found strung across the entrance of a
house. Motifs of mango have been used in south Indian
jewelry, lending not only a meaning but decorative
elements to the jewelry pattern.
Peacock: In south Indian mythology, the peacock is
the vehicle (vahaana) of Murugan/Kartikeya, the God of
war, victory, love and wisdom. Also, peacock
symbolizes the blossoming of love.
Flowers: A closer look at Indian jewelry from our
collection shows the many ways floral motifs are
adapted in design and jewelry making. Flowers are
symbolic of splendid beauty. It is also used to indicate
happiness, color and abundance

(Source: www.totaram.com) (Source: www-

weddingbazaar-com.cdn.ampproject.org
 INTRODUCTION
Nike, Inc. is a leading sportswear and
equipment supplier based in the United
States. The company is based in
Beaverton, Oregon. It is the leading
global provider of athletic footwear and
apparel (Sage, 2008)
and a leading manufacturer of sports
equipment. High-end shoes, clothes,
equipment, accessories, and services
are all produced by NIKE, Inc. and are
designed, developed, marketed, and
sold by the brand .

(Source: successstory.com)(Source: www.nike.sa) (Nike’s Football

Boots, Running Shoes, and Golf Shoes)
 INTRODUCTION
Nike markets its products under its own brand and Nike
Golf, Nike Pro, Nike +, Air Jordan, Nike Skateboarding
and subsidiaries like Cole Haan, Hurley International,
Umbro and Converse. In addition to manufacturing
sportswear and equipment, the company operates
stores under the Niketown name. Nike sponsors many
high profile athletes and sports teams around the world
with highly recognized brands “Just do it” and the
Swoosh logo. “Just Do It” is a world famous Nike
trademark. Throughout the 1980s, Nike expanded its
product line to include many other sports and regions
throughout the world.

In seven important categories—running, basketball,

football, men's and women's training, NIKE
clothing, and action sports—it concentrates on the
product offered under the NIKE Brand and Jordan
brands. Along with other sports such as baseball,
cricket, golf, lacrosse, outdoor activities, football,
tennis, volleyball, walking, and wrestling, it also
markets products for children.
(www.companieshistory.com, No Date)

(Source: successstory.com)(Source: www.nike.sa) (Nike’s Football

Boots, Running Shoes, and Golf Shoes)
 HISTORY
Nike is a well known brand for shoes,
apparel, and equipment. In the early stage
of the company it was known as Blue
Ribbon Sports (BRS). This company was
founded in 1964. There two founders of
the brand, who are Phil Knight and Bill
Bowerman. Phil Knight was a middle
distance runner hailing from Portland. Bill
Bowerman was the coach to Phil Knight
who was trained under track and field
coach Bill Bowerman. Coach Bill
Bowerman tried to improve the quality of
shoes of his students and was looking for
a way to improve the track performance of Bill Bowerman always tried different
his students. (Anon, No date) combinations and ways but was not
sufficiently successful. In the meantime
one of the students, Phil Knight , said to
him that he completed his MBA in finance
from Stanford University. During that time
Pill Knight wrote an assignment which was
regarding the manufacturing of shoes in
Japan. For competing with the well
established German brand which would be
helpful for retailers. (Anon, No date) The
company initially operated as a distributor
for Japanese shoe maker Onitsuka Tiger
(Nikebiz, 2010)

(Source: blog.logomyway.com) (Source: blog.logomyway.com)(Source: Successstory.com)

 HISTORY
After which Phil Knight himself decided to import
these shoes from Japan and sell them in his local
area. Phil Knight was trying to sell his initial stock
of shoes to his coach Bill Bowerman but His
coach was interested to join Phil Knight and they
decided over it, and became equal partners in the
Sneaker business. The business started slowly
but in 1968 the sales of their product was
surprising and impressive with a value of $20,000.
(Anon, No date)

The business of Nike was established and they went on to

increase and launch their own line of sporting shoes. After
putting in all their hard work, they came up with shoes that
were lighter in weight and that had outsoles with waffle-type
nubs for traction in 1971. In 1972 the company launched their
training shoes in the U.S. Track and Field Trials.

(Anon, No date)
The first worker at the company, Jess Johnson, came up with
the idea to rename Blue Ribbon Sports to Nike. Despite the
lack of a name for the business, Portland University student
Carolyn Davidson had already created the distinctive and
famous Swoosh emblem for the brand. Johnson proposed the
name Nike, which is derived from the Swoosh and refers to
the winged Greek goddess of triumph and what follows is
history. (Strong, 2021

(Source: www.nike.sa) (Source: Successstory.com)(source: www.kickscrew.com)

(Source: Successstory.com) (Source: thesolesupplier.co.uk)

Nike’s First ever pair of

shoes :

The first Nike shoe was created in Bowerman's waffle iron and was known as the "Moon Shoe".
The Waffle Trainer was eventually created after several attempts with the waffle iron, and because
of its gripping and performance-focused design, it became almost instantly popular. The first Nike
sneaker was officially a prototype, and it was auctioned off at Sotheby's for close to $450,000.
(Strong, 2021)
An improved version of the
'Moon Shoe' was the first Nike shoe to be sold in stores. Athletes at US track competitions received
the shoe, later known as the Nike Waffle Racer.
(Strong, 2021) (Source: interestingengineering.com)
Steve Prefontaine was the first brand ambassador of Nike. From 1969-1972 during the career of
Steve Prefontaine, set seven American records from 2000m to the 10,000m. At that time Nike
launched their Nike’s Air technology in 1979. This helped strengthen their status as a successful
competitor to other shoe brands that existed around the same time. The growth and success
experienced by Nike is extraordinary as well as tremendous for the period it was created. Nike
became the No.1 supplier for athletic and training shoes in America in 1982.
(Anon, No Date)
 The Jordan Era
(Source: brandminds.com)
A few years later, in 1984, Nike signed
Michael B Jordan (MBJ) a young
basketball player of 21 years of age.
Jordan, despite being a rookie in the
NBA, opted to join with Nike for a
$500,000 yearly salary rather than sign
with Reebok or Converse, Nike’s two
direct rivals.
(Strong, 2021)

Nike promised they would give MBJ his

own signature line and encouraged the
signing, as a result, Air Jordan was
created. Prior to the signing, Jordan
participated in a few games wearing the
Nike Air Ship shoe, but it was later
prohibited since the colorway did not
meet NBA requirements at the time.
Instead, Nike designers Peter Moore,
Tinker Hatfield, and Bruce Kilgore chose
to concentrate their efforts in other
areas, giving rise to the Air Jordan 1.
(Strong, 2021)

(Source: www.shoepalace.com)

Michael B Jordan was the only person to

wear the original Air Jordan 1 trainers,
which were custom-made just for him
and then released to the public only in
April 1985. The shoe itself had a high-top
design, the recognizable Nike Swoosh,
and the "Bred" colorway in black and
red.
 NIKE EVOLUTION

1971: After severing connections with Asics

(formerly Onitsuka Tiger), Blue Ribbon
Sports adopts the name Nike Inc. and uses
the $35 swoosh
Bowerman created the enduring soul for
Waffle Trainers in 1971.
Ilie Nastase, a tennis player- sponsorship
contract in 1972.
1978: Nike introduces the revolutionary
Tailwind shoe with its patented "Air"
technology.

1984: Nike signs an endorsement deal with

Michael Jordan, launching the “Air Jordan”
brand.
1987: Using The Beatles' 'Revolution' song
as the soundtrack,
advertisement for the new shoe line 'Air
Max'.
(blog.logomyway.com, No Date)
 1990: Portland, Oregon saw the opening of the first Nike township store.
1988 saw the debut of the first "Just Do It" advertising campaign
1996: Nike signed world-famous golfer Tiger Woods
1999: Bill Bowerman, the creator of Nike, died at the age of 88.
2003: All Star NBA players, Lebron James and Kobe Bryant were signed by Nike.
2004 saw the $309 million acquisition of Converse by Nike.
2008: Derek Jeter joined Nike.
2012: Nike became the NFL's national football league official apparel provider.
2015: Nike takes over as NBA's national basketball association official apparel vendor.

(blog.logomyway.com, No Date)
 VISION OF NIKE

NIKE INC.’S CORPORATE VISION IS “TO REMAIN THE MOST AUTHENTIC,

CONNECTED, AND DISTINCTIVE BRAND.”

‘remain’ which shows that the brand is considered very “authentic, connected, and
distinctive” in the global market of sport
aim of Nike to make its goods deliver high performance to consumers has been indicated
by the company.
ensuring consumers’ personally connected with the brand
Distinctiveness is also maintained by the company for delivering best goods in the
market.
The main point of the brand Nike is that they make and develop connections with
consumers with its statement of vision. (Smithson, 2022)
MISSION OF NIKE
Nike Inc.’s corporate mission is “to bring inspiration and innovation to every athlete
in the world”.

Nike Inc. needs to inspire consumers to adopt a ‘winner mindset’

The company’s strategy of continuous progress or improvement of product within
new technology has been applied by the second component innovation.
Nike’s corporate mission statement strengthens the business to target every
consumer in the world (Smithson, 2022)
 ICONIC
PRODUCTS
1. Nike Air Force 1

well-known Nike models

steady growth in sales since 1982.
design was the first to use Nike Air technology
first created as a basketball shoe.
perfect design for long periods of discomfort-free
walking
(fashionablymale.net, 2021)

2. Nike Air Max 90

style has a low-cut upper and a very

breathable interior.
well-known waffle outsole that is elevated on
the rear for added comfort
variety of colours and designs
comfy interior and high-traction sole
(fashionablymale.net, 2021)
3. Nike Jordan 1 4. Nike Jordan 5

Michael B Jordan, the basketball legend, debuted expensive basketball sneakers are well-liked for
his first pair their distinctive sporty appearance and
timeless and stylish symbol. sumptuous interior
Jordan Wings and Nike Swoosh are incorporated most costly and in-demand pairs of Nike shoes,
into the Jordan 1's costing between $100 and $200.
pivot circle for improved traction are features of takes on an aggressive, fighter plane-inspired
recent models appearance that resembles a shark.
comfort and durability, (fashionablymale.net, (fashionablymale.net, 2021)
2021)
5. Nike Dunk

Dunks are timeless and fashionable Nike shoes

recognized by their low-profile midsole
right lateral support and cushioning for sporting activity
unique grip for pivoting and increased mobility.

6. Nike Air Max 90

larger Air-sole unit made possible by removing the foam between the inner and outer sole.
lightweight, split-resistant construction while enhancing durability and traction.
(fashionablymale.net, 2021)
 BRAND ENDORSEMENT
highest-paid Nike spokespeople with the ten highest salaries
Michael Jordan: $60 million/ year
Not only is Michael Jordan one of the best-known and most popular basketball players of all time,
but he also enjoys the strongest Nike sponsorship. As a part-owner of the Carolina Bobcats, he also
benefits financially from endorsement deals with Gatorade, Hanes, Five Star Fragrances, and
Presbyterian Healthcare.
Rory Mcllroy:$25 million/ year
Approaching the top as one of the athletes with the biggest endorsements from Nike is golfer Rory
McIlroy from Ireland
Tiger Woods: $20 million/ year
Woods has a number of agreements with Nike. The first was for $8 million over five years in 1996.
More than twice as much money was invested in his most recent contract, which was for $100
million over five years.
LeBron James, Basketball: $15 million/ year
His current Nike contract is worth more than his $13 million yearly rookie contract.
Rafeal Nadal, Tennis: about $10 million/ year
Nadal's royalties and other contracts that are known about him show that he has profits totaling just
over $10 million.
 BRAND CURRENT STATUS
Net income is calculated by deducting all costs and expenses
revenue twelve months ending February 28, 2023 was $50.626B,
revenue for the quarter ending February 28, 2023 was $12.390B
(www.macrotrends.net, no date)

NIKE RELEASES RUNNING SHOES IN 2023

Nike Winflo 10
It is a daily high-performance trainer
more cushioning
loose and comfortable fit.

Nike Pegasus 40
New mid-foot band accommodates all sizes of arches.
updated top mesh for comfort and fit
Redesigning the cushion and lining entirely on the upper
(www.macrotrends.net, no date)
 Nike Vomero 17
Redesigned upper
Redesigned upper mesh for
breathability and fit
Complete redesign of the sole
unit: Zoom Air has been removed,
now midsole is ZoomX on top and
Cushlon 3.0 at the bottom
Weight: 10.6oz (300 gr.)
Heel Drop: 10mm
Price: $160
(www.macrotrends.net, no date)

Nike Structure 25
Single layer mesh upper for
breathability
Improved arch support
Cushlon 3.0 midsole
Weight: 11.2oz (322 gr.)
Heel Drop: 10mm
Price: $130
(www.macrotrends.net, no date)
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