Quarter 2 Lesson 01 Multimedia and ICT SY2022 2023

Empowerment
technologies
LESSON 1: MULTIMEDIA AND ICT
BERNADETH A. DELOS SANTOS

Contents
 Multimedia
 5 Elements of Multimedia
 Types of Multimedia
 Types of Rich and Multimedia Content
 Uses of Multimedia
EMPOWERMENT TECHNOLOGIES
LEARNING COMPETENCIES
 Explore the principles of
interactivity and rich
content in the context of
Web 2.0 and the
participation of the user in
the online experience.
(CS_ICT11/12-ICTPT-IIk-
14)
LEARNING COMPETENCIES
 Share anecdotes of how
he/she has used ICTs to be
part of a social movement,
change, or cause to
illustrate aspects of digital
citizenship. (CS_ICT11/12-
ICTPT-IIl-15)
Example of Multimedia and Standard format
Newspaper Livestream News
Example of Multimedia and Standard format
Science Books Science lesson - Video

Animation
Activity 1
Group the students into (3) then they will
choose 1 representative to explain
1. The difference of multimedia format and

standard format.
2.The advantage of multimedia.
Introduction
 Newspaper was first & foremost mass
communication medium.
 It used text, images and graphics.
 Major source of information for the people.
 Afterwards, motion pictures, radio and
television were new media in 20th century.
multimedia
Multimedia is a combination of text, animated
graphics, video and sound delivered to you via
electronic means. It is what appeals to users for
entertainment, learning and research.
Multimedia and interactivity
Primary
characteristics of
a multimedia
system is the use
of more than one
kind of medium
to deliver content
and functionality.
Interactive Multimedia
Allows the user to
control, combine,
and manipulate a
variety of media
types, such as text,
computer
graphics, audio
and video
materials, as well
as animation.
Interactive multimedia applications
 social media
 video games
 digital video (YouTube, TikTok, etc.)
 web sites
 blogs
 ect.
Digital multimedia
Computer-controlled integration of text, graphics,
still and moving images, animation, sounds, and
any other medium where every
type of information
can be presented,
stored, transmitted,
and processed
digitally.
5 main elements of multimedia
Video
Text
DYNAM
STATIC Audio
IC
Imag
Anim
e
ation
Characterized by constant
Lacking in movement, change, activity, or progress.
action, or change, especially
in a way viewed as
undesirable or
uninteresting.
1. Text. Text is the basic components of multimedia
and most common ways of communicating
information to another person.
2. Images/Graphics. Make the content more
visually appealing.
 Common image file format used are JPEG, PNG,
GIF, and TIFF.
 Image can also be
interactive like buttons,
navigation menus and
backgrounds.
3. Video. Video is
defined as the
display of
recorded event,
scene etc.
 Common digital
video formats
are Flash, MPEG,
AVI, WMV, and
QuickTime.
4. Audio. Require
the use of
speech, music
and sound
effects.
 Common audio
formats are MP3,
WMA, Wave,
MIDI, and
5. Animation. Animation is the process of
creating, developing, sequencing, and
displaying a set of images.
 Common animation
formats are FLV,
SWF, and
ActionScript codes
for animated and
interactive effects.
Types of multimedia
Linear Multimedia.
 Presents information and active content without
any navigation control for viewer.
 It is usually intended for display purposes with

not much interaction or distraction from the
audience. Because of its nature where audience
participation is not expected, Linear Multimedia
may also be referred to as “Passive Multimedia.”
Types of multimedia
Give example of Linear

Multimedia.
Types of multimedia
Linear Multimedia Example.
 A slideshow of pictures that goes on with a
specific direction
 A storyline/ A movie
 An anime episode
 A Youtube video
Types of multimedia
2. Non-Linear Multimedia (Hypermedia
Content). It presents information requiring
user's interactivity to control progress.
 The users control delivery of elements.
Types of multimedia
Give example of None-

Linear Multimedia.
Types of multimedia
2. Non-Linear Multimedia (Hypermedia
Content) Example.
 A Website
 A search engine’s home page
 A DvD menu screen
 A Youtube Channel
 An anime or Korean drama streaming site
Types of multimedia
3. Online Multimedia. Used in applications
available with Internet.
Types of multimedia
4. Offline Multimedia. Application presented
and used even without Internet.
Example
 TV
 Radio
 Prints
Types of multimedia
5. Hybrid Media. Combines features of online
and offline applications.
Rich Content
Types of rich and multimedia content
 Videos — Through video hosting sites, you

can take a video and show it to the entire
world.
 Sound, Music, or Audio — You can now share

your sound bites to the entire world.
 Online Games — Game developers now

create “browser-based games.”
 Online Test — Online survey forms and tests

that automatically display the results when
finished.
 Courseware — Online courses that stimulate

the classroom online.
 Podcast — Episodic series of audio text files

streamed online.
 Vodcast — Episodic series of videos streamed

online.
Uses of multimedia
1. Education. The goal of using the multimedia
approach is to entertain the user while being
unaware that a child is learning in the
process.
Uses of multimedia
2. Business Communication. Product promotion,
customer information, communication to
employee.
 Multimedia multiplies the degree of
effectiveness in promoting a product.
Uses of multimedia
3. Entertainment. Entertainment industries
produce computer games and develop
animation or special effects for cartoons and
movies.
Uses of multimedia
4. Public Access of Information. The ability of
multimedia applications that allowed public
access to information either online or offline.
 Tourist information system, electronic
publishing are some examples of uses of
multimedia for information dissemination.
Uses of multimedia
5. Medicine. The field of
medicine integrates
multimedia content to
analyze further their
field of study and to
train future doctors
and practitioners
easily through visual
presentation.
Uses of multimedia
6. Science, Technology, Engineering and
Mathematics. With the help of the videos,
models, and courseware, we can easily
understand the methods used to solve
complex problems.
Uses of multimedia
7. Journalism. The industry of mass
communication and journalism is
known to be a highly
competitive industry
as the market and
reach of their domain
has increased
world-wide.
Uses of multimedia
8. Government. They use multimedia to deliver
information, procedures, and regulations
from one place to another.
Group Activity 2.
“The Benefits of
Multimedia and
ICT in 21st
Group Activity 3.
Why is it important to
know and appreciate
how technology evolved
through over time?

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Empowerment

BERNADETH A. DELOS SANTOS

Newspaper Livestream News

Science Books Science lesson - Video

1. The difference of multimedia format and

 It is usually intended for display purposes with

Give example of Linear

Give example of None-

 Videos — Through video hosting sites, you

 Sound, Music, or Audio — You can now share

 Online Games — Game developers now

 Online Test — Online survey forms and tests

 Courseware — Online courses that stimulate

 Podcast — Episodic series of audio text files

 Vodcast — Episodic series of videos streamed

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