design excellence quality and craftsmanship

heritage
innovation

global reach Compact and portable travel friendly iron

 BRAND ANALYSIS

SMEG is a company founded in Italy. The brand focuses

on KITCHENWARE and has also extended to washing
machines , dryers, etc. It makes sense that the next step
could be a line of steam irons.

SMEG is also very playful and colorful with its

aesthetic lines. There are many aesthetic lines
that they have adopted over the years from
vintage styles to elaborate designs made by
partnering with designers
 MOOD BOARD

COMPACT
TRAVEL FRIENDLY 50'S STYLE

VIBRANT COLORS

CURVY MINIMAL

EYE PLEASING COLORS

Color Board

TRITAN BPA-FREE LID AND
JUICING BOWL
Both the lid and juicing bowl are easy
to remove ,BPA-Free ,Impact-resistant
and dishwasher
ANTI DRIP SPOUT
The pop up spout prevents
juices from dripping, allowing
liquid to be dispensed easily in
the cleanest way possible.
STAINLESS STEEL REAMER AND
STRAINER
The reamer cone's 'FINS' aid in extracting
juice by filtering it through the pip
strainer, while corrosion-resistant parts
accommodate fruits of various sizes for
efficient juicing.
70W MOTOR & AUTOMATIC
ON/OFF
The 70W motor with a built-in sensor
enables effortless juicing by initiating the
process upon detecting pressure on the
reamer.

10 CUPS CAPACITY
Great for a large household
ADJUSTABLE INTENSITY
An option to have your coffee light or
intense
ANTI SLIP BASE
For better grip and stability
1.4L WATER TANK
Removable water tank with wide
opening
Helps in easy cleaning
STEEL BODY
Stainless Steel body for robust
operations and long lifecycle
DIGITAL LED DISPLAY
Gives accurate readings along with
a clock
KEEP WARM FUNCTION
Keeps pot warm for 40 minutes after
brewing
 LIMESCALE FILTER SOFT OPENING
Removable and washable stainless Gentle opening prevents hot water
steel filter that filters out natural splashing or steam coming out
limescale present on water. when opening.

1.7L CAPACITY, 360' SWIVEL BASE

APPROXIMATELY 7 CUPS

KEEP WARM BUTTON

STAINLESS STEEL BODY
Maintains the selected temperature
for 20 minutes.

LED DISPLAY TEMPERATURE

TEMPRATURE SELECTOR
SETTINGS
Clear visual display shows temperature LEVER
selected from 50 'C to 100 'C. Allows you to select one of 7
temperature settings.
 TURBO BUTTON VARIABLE SPEED CONTROL
Useful when an extra power burst To select speed rotate to increase
is needed and decrease speed.

700W MOTOR DETACHABLE STAINLESS STEEL ARM

This powerful motor enables Removable and Replacable arm with attachments
easy blending depending on your requirement.

ACCESSORIES INCLUDED
ANTI-SCRATCH RIM
The dome helps protect the pan
base while blending

+ + +
STAINLESS STEEL BLADE WITH
FLOW BLEND SYSTEM
CHOPPER MASHER BEAKER WHISK
Able to blend a wide variety
A PORTABLE IRON AVAILABLE IN THE MARKET

Compact Portable Iron

Weight-350 grams
Dimensions- 8*10*19 cms
Water capacity-50ml
Frequency-50Hz
Heating Plate- ordinary titanium glaze
Plate dimensions-3*4 inches
Power-38W
Cord length-1.2 meters
Constant temperature- 130 degree celsius
TEAR DOWN
 POV

ERGONOMICS AND TARGET

TRAVEL IRON
FUNCTIONALITY AUDIENCE
We aim to create a travel Our intended audience
Research on ergonomic
iron that's lightweight, consists of students
designs were made,
compact, and user- transitioning to hostel
keeping in mind the user
friendly. This innovative living and travelers. They
experience. Therefore the are seeking an energy-
design consists of two
iron handle is made at 15 efficient, compact iron that
parts: an iron base and a
movable handle, offering degrees, diameter of the can effectively handle a

enhanced portability and handle small load of clothing. In

addition, this iron should
efficient ironing for
be easy to transport and
travelers on the go.
user-friendly.
 CMF BOARD

POLYPROPLENE
SHEET
POLYCARBONATE SHEET

ALUMINIUM

STAINLESS STEEL

NEOPRENE RUBBER SHEET

TRITAN
FUNCTIONS

STEAM PRESSURE BUTTON

HANDLE

GRIP

ON/OFF BUTTON

SOLE PLATE
If Smeg were to manufacture an iron, they would likely use traditional manufacturing methods commonly
employed in the production of irons. This typically involves using materials like plastic for the housing and a
metal soleplate for the iron's base. The manufacturing methods could include techniques such as injection
molding for the plastic components and perhaps die-casting or precision machining for the metal soleplate.

• Stamping Smeg may not use sand or investment casting

• Welding The exact method can vary depending on the design and material
• Assembly
 Manufactoring process:
1. Material selection (plastic housing and metal soleplate).
2. Molding and casting (injection molding for housing, various methods for the soleplate).
3. Assembly of components.
4. Installation of wiring and electronics.
5. Quality control and testing.
6. Finishing and labeling.
7. Packaging for distribution.

Normally the manufacturing process is casting

melting and iron and pouring.
Sand casting
Investment casting
Die casting
Most irons have non stick soleplate
THANK YOU
SEM5
UG PRODCUT DESIGN

Yuvraj Singh