ABOUT Honda

Honda is a Japanese public multinational conglomerate

corporation primarily known as a manufacturer of automobiles,
aircraft, motorcycles, and power equipment.

Honda has been the world's largest motorcycle manufacturer since

1959, as well as the world's largest manufacturer of internal
combustion engines measured by volume, producing more than 14
million internal combustion engines each year. Honda became the
second-largest Japanese automobile manufacturer in 2001. Honda
was the eighth largest automobile manufacturer in the world
behind General Motors, Volkswagen Group, Toyota, Hyundai Motor
Group, Ford, Nissan, and PSA Peugeot Citroën in 2011.

Honda was the first Japanese automobile manufacturer to release

a dedicated luxury brand, Acura, in 1986. Aside from their core
automobile and motorcycle businesses, Honda also manufactures
garden equipment, marine engines, personal watercraft and
power generators, and other products. Since 1986, Honda has
been involved with artificial intelligence/robotics research and
released their ASIMO robot in 2000. They have also ventured into
aerospace with the establishment of GE Honda Aero Engines in
2004 and the Honda HA-420 Honda Jet, which began production
in 2012.
In 2013, Honda became the first Japanese automaker to be a net
exporter to the United States, exporting 108,705 Honda and Acura
models, while importing only 88,357.

Honda Motor Co Ltd (Honda) designs, manufactures and markets

automobiles, motorcycles, power products, and products for the
sea. The company produces passenger cars, light trucks, and mini-
vehicles; and general-purpose engines, outboard marine engines,
lawnmowers, riding mowers, water pumps, brush cutters, tillers,
walking assist devices, snow blowers, robotic mowers, generators,
and portable battery inverter power sources. It also provides
financial services, retail lending, and leasing services to customers
and wholesale financing to dealers. The company operates
across North America, Europe, the Middle East, Africa and Asia.
Honda is headquartered in Minato-Ku, Tokyo, Japan.

Headquarters Japan

Address2-1-1, Minami-Aoyama, Minato-Ku, Tokyo, 107-8556

Website global.honda

Telephone81 3 34231111
No of Employees: 197,039

Industry: Automotive

Ticker Symbol & Exchange: 7267 (TYO)

Revenue (2023) $124.9B 16.2% (2023 vs 2022)

EPSXYZ

Net Income (2023) XYZ -7.9% (2023 vs 2022)

Market Cap *$54.7B

Net Profit Margin (2023) XYZ -20.8%(2023 vs 2022)

Deal Volume: 13

Filings Sentiment: 0.61

Jobs: 776

Patents: 5,363

News Sentiment: 0.9

Social Media Buzz: 9,771

Honda Mission, Vision & Values

Honda Mission Statement

“A dynamic growth oriented company through market

leadership, excellence in quality and service and maximizing
export, ensuring attractive returns to equity holders, rewarding
associates according to their ability and performance, fostering a
network of engineers and researchers ensuing unique contribution
to the development of the industry, customer satisfaction and
protection of the environment by producing emission friendly
green products as a good corporate citizen fulfilling its social
responsibilities in all respects.”

Honda Vision Statement

Serve people worldwide with the joy of expanding their life s

potential - Lead the advancement of mobility and enable people
everywhere in the world to improve their daily lives -

Honda Values

• The Honda Philosophy

• Total Quality Management
• New Honda Circles

Honda Employee Alignment

Honda's mission, vision & values motivate 67% of Honda

employees. When asked to whom they feel the most loyal at work,
20% of employees said Honda's mission and vision. Comparably
data clearly shows that a focused mission statement and cohesive
core company values are vital to maintaining employee
alignment.
RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing

research process is to define the problem. Choose for
investigation because a problem well defined is half solved. That
was the reason that at most care was taken while defining various
parameters of the problem. After giving through brainstorming
session, objectives were selected and the set on the base of these
objectives. A questionnaire was designed major emphasis of
which was gathering new ideas or insight so as to determine and
bind out solution to the problems.

DATA SOURCE:

Research included gathering both Primary and Secondary data.

Primary data is the first-hand data, which are selected a fresh and
thus happen to be original in character. Primary Data was crucial
to know various customers and past consumer views about bikes
and to calculate the market share of this brand in regard to other
brands.
Secondary data are those which has been collected by someone
else and which already have been passed through statistical
process. Secondary data has been taken from internet,
newspaper, magazines and companies web sites.

RESEARCH APPROACH:

The research approach was used survey method which is a widely

used method for data collection and best suited for descriptive
type of research survey includes research instrument like
questionnaire which can be structured and unstructured. Target
population is well identified and various methods like personal
interviews and telephone interviews are employed.

SAMPLING UNIT:

It gives the target population that will be sampled. This research

was carried in Gorakhpur These were 100 respondents.

DATA COMPLETION AND ANALYSIS:

After the data has been collected, it was tabulated, and findings
of the project were presented followed by analysis and
interpretation to reach certain conclusions.

SCOPE:

My project was based on the Comparative Study of Bajaj V/S

Hero Honda and data was taken in the Gorakhpur only.

REFERENCE:
https://www.facebook.com/10honda/

https://www.justdial.com/Gorakhpur/Sunny-Honda-Near-City-
Mall-Golghar/9999PX551-X551-101206181920-W9C8_BZDET

https://global.honda/en/about/overview.html

https://www.essay48.com/2896-Honda-Motor-Co-Ltd-Mission-
Vision#google_vignette