Professional Documents
Culture Documents
Front Marketing
Front Marketing
Proponent’s names:
THC1107 – 7
AY2023 – 2024
December 2023
4
MARKETING PLAN
Caffea Addicta
KB Lepanto Bldg 1, S.H. Loyola St.,
Sampaloc Manila, Philippines
https://www.facebook.com/caffeaaddicta2023
Table of Content
I. Executive Summary.......................................................................................1
II. Background....................................................................................................1
Product and Services.....................................................................................1
III. Marketing Goals and Objectives.....................................................................2
a. Sales Objectives....................................................................................2
b. Profit Objectives...................................................................................2
c. Pricing Objectives.................................................................................3
d. Product Objectives...............................................................................3
IV. Market Analysis.............................................................................................4
V. The Problem..................................................................................................4
VI. Our Solution..................................................................................................5
Proposal Mission......................................................................................5
Proposal Vision.........................................................................................5
Proposal Business Goals...........................................................................5
a. Product.................................................................................................6
b. Place.....................................................................................................6
c. Price......................................................................................................7
d. Promotion.............................................................................................7
e. Physical Evidence..................................................................................7
f. Process..................................................................................................7
g. People...................................................................................................8
h.
Participation ...................8
VII. Competitive Advantage.................................................................................8
VIII. Target Market................................................................................................8
a. Segmentation.......................................................................................8
b. Targeting..............................................................................................9
c. Positioning............................................................................................9
IX. Results Measurement Methods....................................................................9
X. Financial Instrument.....................................................................................9
Annex.................................................................................................................11