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Orientalism versus Occidentalism?
Wang Ning
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58 NEW LITERARY HISTORY
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ORIENTALISM VERSUS OCCIDENTALISM? 59
disappearing; in a sense it had happened, its time was over" (01). Said
expresses here his somewhat implicit and ambivalent attitude: on the
one hand, as an Oriental descendent, he has all the time been
recollecting the once-powerful Orient in history, feeling sad about its
disappearance; on the other hand, as a high-ranking scholar in the West,
he cannot help feeling proud of himself, especially qualified to deal with
the "Orient" as an "other" which is unfamiliar to mainstream Western
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60 NEW LITERARY HISTORY
card in the West. All this cannot but imply the natural
superiority of the
West to the East. In contrast, the Orient is nothing but an "other" far
from the imperial center, which could be used to reflect on its culture
only when the West has begun to be on the decline. If we refer to the
unequal East-West cultural relations, I think Said is absolutely correct. In
this respect, Said's book is significant because it encourages mainstream
Western scholarship to shift its attention to the Orient with a stress on
the "anticolonialist" factor.
moving from the periphery to the center and finally deconstructing the
sense of the "center." It is where the positive significance of his
construction of "Orientalism" lies. His "Oriental" however,
perspective,
ismerely a provisional strategy for deconstructing the center. In discuss
ing the "otherness" of Orientalism, Said points out: "Thus all of
Orientalism stands forth and away from the Orient: that Orientalism
makes sense at all more on the West than on the Orient, and
depends
this sense is directly indebted to various Western techniques of represen
tation that make the Orient visible, clear, 'there' in discourse about it"
(0 21-22).
This profound insight into and strong critique of the unequal
relationship between the East and the West certainly anticipates his later
attack on and criticism of and cultural
comprehensive imperialism
But just as the plurality-oriented tendency is one of the
hegemony.5
important strategies of deconstructive criticism, "Orientalism" con
structed byWesterners is to Said not at all a totality, but rather a series of
multiple connotations and orientations. He concludes that there is a
a Freudian Orient, a Orient, a Darwinian
linguistic Orient, Spenglerian
Orient, a racist Orient, and so forth. But there is no Orient or
Orientalism constructed to a "pure" Oriental
according understanding
of it without preconditions. So "West-centrism" still haunts him in
with this problem. The so-called Orient or Orientalism is
dealing
nothing but an empty shell on which "West-centrism" functions. Thus
Said's critique again shows his "anticolonialism" to some extent.
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ORIENTALISM VERSUS OCCIDENTALISM? 61
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62 NEW LITERARY HISTORY
"Occidentalism":
A Unique Postcolonial Strategy
of the Third World
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ORIENTALISM VERSUS OCCIDENTALISM? 63
and the Iranian-American conflict are the most evident cases. In these
Japan always views Europe and America as its economic rivals; therefore
the West actually refers to the geographically Western countries. On the
other hand, Japan has gradually realized its double cultural coloniality,
namely, it was influenced by China before the nineteenth century and
penetrated and influenced by the West after the latter part of the
nineteenth century, and itwas actually colonized after World War II. So
it is not surprising that Occidentalism in Japanese culture manifests
itself as a "decolonizing" tendency and a drive to reconstruct Japanese
culture, which found particular embodiment in the organizing of the
thirteenth International Comparative Literature Congress in 1991.8
As a postcolonialist strategy of discourse in the Oriental and Third
World countries,9 Occidentalism has indeed been in the minds of many
people although it has not yet become a theoretical topic. It every now
and then our research on East-West cultural relations,
manipulates
sometimes playing a role of intensifying the East-West opposition rather
than establishing communication and dialogue. Undoubtedly, in some
sense it lends to our Western cultural
support struggle against hege
even help to give full
mony. It could sometimes play to a certain national
spirit and national pride to more or less contain Western But
hegemony.
meanwhile, we must confront the fact that, in the current character
age
ized by cultural pluralism and different forces coexisting with and
complementing each other, cultural relativism has once again attracted
people's attention. It has revealed an attitude different from the old
cultural relativism?that is, any culture, be it Eastern or Western, simply
exists in relation to another culture with its superiority and inferiority
varying. No one culture can replace another even if it were extremely
powerful. Since national coexistence and cultural dialogue have become
irresistible historical trends, any overemphasis on the of a
superiority
national or regional culture might well lead to new cultural
oppositions
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64 NEW LITERARY HISTORY
people, the West is in decline, its outward prosperity merely a false mask
through which we can see its implied crisis; to them the twenty-first
century will surely be the century of China or the Orient, and Oriental
culture is superior to Western culture and is bound to dominate the
world.11 In short, the West to these people is nothing but a hell and even
an evil spirit. Obviously, the two attitudes show that if we could have
dialogue with the West, this kind of dialogue is by no means equal:
either Chinese culture dominates or is dominated. Will there be no
other way out of these simple modes of thinking characterized by binary
opposition?
In literature and artwork in current China, Occidentalism chiefly
manifests itself as a will to success in overseas Chinese competition with
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ORIENTALISM VERSUS OCCIDENTALISM? 65
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66 NEW LITERARY HISTORY
beginning.
Peking University
notes
1 The "Post-Orientalism" Imention here refers to some overseas Chinese scholars' ideas
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ORIENTALISM VERSUS OCCIDENTALISM? 67
2 In this respect, one of the earlier essays was written by Wang Gan, an avant-garde critic,
entitled "Da hong denglong wei shui gua?" (For Whom is the Red Lantern Raised?),
Wenhui bao (WenhuiDaily), October 14, 1992. Since its first appearance, it has been quoted
and discussed and even criticized
by many other critics in China.
3 Edward Said, Orientalism
(New York, 1978), p. 12; hereafter cited in text as O.
4 In this respect, see my essay in Chinese, he wenhua
"Dongfangzhuyi, houzhiminzhuyi
baquanzhuyi pipan: saiyide de houzhiminzhuyi lilun pouxi" (Orientalism, Postcolonialism
and the Critique of Cultural Hegemonism: A Theoretical of Edward Said's
Anatomy
Postcolonial Theory), Beijingdaxue xuebao {Journal of Peking University), 2 (1995), 57.
5 Edward Said, Culture and Imperialism (London, 1993), p. 292.
6 See Samuel Huntington, "The Clash of Civilizations?" Foreign Affairs, 72, no. 3 (1993),
p. 22; hereafter cited in text.
7 Although I am informed that Xiaomei Chen has written a book about Occidentalism
which has already been published in English, I have not yet read it.
8 As far as its scale is concerned, Japan invited quite a few Oriental or Third-World
scholars, including over Chinese (mainland) scholars, to in the Congress
thirty participate
out of its powerful economic strength. Thus scholars from the East and those from the
West are close in number, which is obviously marked with an Oriental tendency with the
Japanese language used as the third working language during the ICLA Congress. This
sharply contrasts with the 14th ICLA Congress held in Edmonton where few scholars were
from the East.
9 In view of the duplicity and ambiguous significance of postcolonialism, I adopt its
only
anticolonialist aspect and leave aside its neocolonialist one.
10 See Wang Ning, "Confronting Western Influence: Chinese Literature of
Rethinking
the New Period," New Literary History, 24 (1993), 905.
11 One of the typical examples is the Orientalist Ji Xianlin, whose recent essays and
speeches in Chinese always affirm this idea: "Sanshi nian he dong, sanshi nian he xi"
(meaning "In the past, the West is strong, but now vice versa").
12 A TV series with the same title was extremely popular in 1994 in (mainland) China,
and some Chinese could not help making calls to their children
parents long distance
urging them to come back home as early as possible. Others just say that they will never let
their children go abroad.
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