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Black Horses

Anniversary A Celebration of Anniversary

Tour You can hear us from miles away,


right?

Anniversary Tour - Jabodetabek Series


Core Values
Acrobatic stage act

Organic production and performance

Authentic interaction with fans

Hypnotic as role model

Anniversary Tour - Jabodetabek Series


Formed in the early 2015s, Black Horses emerged as a powerhouse 70s
rock band that seamlessly blended the nostalgia of the 70s spirit with a
modern-day edge. Committed to reviving the spirit of vintage rock, they
became known for their high-energy performances, acrobatic stage
presence, and a sound that pleased both purists and contemporary music
enthusiasts. Drawing inspiration from the iconic rock acts of the past,
Black Horses captured the essence of bands like Deep Purple, Black
Sabbath, and The Who. With their heavy riffs, thundering drums, and
soaring vocals, they paid homage to the classic rock era while infusing it
with their own distinctive style. The band members, led by charismatic
frontman Oscario, were known for their acrobatic stage antics with a very
high pitch voice. On lead guitar, Kevin Indriawan unleashed a torrent of
electrifying riffs and searing solos that set the stage ablaze. Lucky Azari
held down the low end as the band's bassist, providing a solid foundation
that tied the music together. Julian's thunderous beats and precision
drumming skills provided the band with a relentless drive that fueled their
high-octane performances. Together, Julian, Kevin, and Lucky formed a
tight-knit unit that propelled Black Horses to new heights. Their collective
talent and dedication to their craft were the driving forces behind the
band's rise to prominence.

Anniversary Tour - Jabodetabek Series


Ballads Of The
Freedom Youth
In 2020 Black Horses released their debut album "Ballad of the Freedom Youth"
which was released in digital and cassette form. Consisting of 8 songs starting with
a shout of "Once Upon a Time" from Salim (ex-vocalist) and ending with a
mandolin strum by Kevin on the song "North".

This Cover Art was chosen based on the idea of ​the mind together with the
appearance of tarot, a type of art that is rarely used by rock and non-rock groups.
This style was chosen with the aim of giving the impression of being dark and
strong but still elegant.

Anniversary Tour - Jabodetabek Series


in 2021 when many things have stopped due to the Covid-19 pandemic, Black Horses is still running
stably. Apart from creating new material, Black Horses collaborated with Mooner to create a concert
with a live 360 ​virtual concert concept. The collaboration successfully combined two more or less the
same musical colors and provided new experiences for both fanbases via virtual.

Anniversary Tour - Jabodetabek Series


Before The Flame Release Party Crimson

At the end of 2021, in collaboration with Dhika from a 70's psychedelic rock band called Coff, Black Horses
released a single titled Before The Flame which gave a new wind and feel to the coachmen. This single
successfully entered the Spotify international playlist "Just Rock" together with Iron Maiden and AC / DC.
February 2022 Before the Flame was successfully celebrated at Duckdown making the place fullhouse. In July
2022, Black Horses released a new single with a medieval concept called "Crimson". This single is the initial
material for the bridge to their second album. Bardic of Heat and Booze Runner become the first two single
with their newest vocalist, "Oscario"
Anniversary Tour - Jabodetabek Series
Discography
2019

Martyr Mr. Glass Live at Hardrock Cafe


Single dirilis Single dirilis EP dirilis

Anniversary Tour - Jabodetabek Series


Discography

2020 2020 2022 2023 2023


Ballads of the Before The Flame Crimson Bardic of Heat Booze Runner
Freedom Youth

Anniversary Tour - Jabodetabek Series


Instagram Demography

Anniversary Tour - Jabodetabek Series


DSP Insight

Anniversary Tour - Jabodetabek Series


2022 Wrapped

in 2022, the Black Horses are running even faster. In many aspects, Black
Horses listeners increased by 285% and Black Horses streams increased by
191%, which is a significant increase from the previous year. Black Horses
is also a top 10 artist for 1,293 listeners and reaches 350,000 streams in
2022

Anniversary Tour - Jabodetabek Series


Black Horses

Anniversary Tour - Jabodetabek Series

After releasing "Booze Runner" on June 2nd 2023 and making Booze
Runner the 3rd single which was released as the entry gate for the 2nd
album, in order to making this anniversary Black Horses will tour the
Jabodetabek, consisting of 5 cities with an average target of selling 200
tickets. at every point. On this tour, Black Horses will collaborate with
local heroes in each city.

Anniversary Tour - Jabodetabek Series


Black Horses

Based on analytics from Spotify and Youtube, loyal Black Horses listeners
are spread across many cities in Indonesia, the top 5 cities are Jakarta,
Bandung, Semarang, Surabaya and Denpasar. Based on this analysis,
Black Horses plans to make a tour into 4 cities aside from Jakarta as it's
series closing

Anniversary Tour - Jabodetabek Series


Black Horses

To fulfill the show demand on each cities

Objectives
To amplify the 70's revival movement

To celebrate the Anniversary

To be one from many steps into second album


on 2024

Anniversary Tour - Jabodetabek Series


Listener's Identification
From Fashion to Consumption

Anniversary Tour - Jabodetabek Series


Black Horses

Psychographic From motorcycle clubs, gigs visitors, to music lovers. Black Horses
listeners range quite widely but remain focused on music that can
Segmentation stimulate adrenaline

Anniversary Tour - Jabodetabek Series


Tour Dates and Venue
20 July - Bekasi
21 July - Jakarta
22 July - Depok
23 July - Bogor
29 July - Tangerang

Anniversary Tour - Jabodetabek Series


MARKETING
PROGRAM

Anniversary Tour - Jabodetabek Series


FB / IG digital marketing thru ads
on every posts
MARKETING 50 Media Partner
PLAN 10 KOL on Twitter and Instagram

Highlights on each cities

Anniversary Tour - Jabodetabek Series


OUTPUT

Music
Rockumentary Tour Merchandise
Video

Anniversary Tour - Jabodetabek Series


PACKAGES

GOLD IDR 50.000.000

SILVER IDR 25.000.000

BRONZE IDR 10.000.000

Anniversary Tour - Jabodetabek Series


Platinum Gold Silver Bronze
Exclusive Tour Naming
Bardic of Heat Tour Sponsored by " "

Mentioned as Supported by

Logo on Banner

Adlib on stage

Tagged on Socmed

*all promoted on Black Horses's account

Anniversary Tour - Jabodetabek Series


Platinum Gold Silver Bronze

Product Placement on
Promotional Video

Product Placement on MV

Product Placement on
Rockumentary Video

Logo placement on every


Highilight Video

Logo placement on MV

Logo placement on
Rockumentary Video

*all promoted on Black Horses's account

Anniversary Tour - Jabodetabek Series


MENGAPA BLACK HORSES?

From online to on stage, Black Horses is a band that really plans their appearance starting from
preparation, thematic, outfit, to stage attractions.
At this time only Black Horses is leading the rock of the 70's movement after the previous generation by
the Kelompok Penerbang Roket and The Sigit.

Anniversary Tour - Jabodetabek Series


Black Horses @blckhorses Black Horses

+62 812-8133-1735
Nandra (Manager)

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