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    Kenza Tayache
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    This document provides a list of 12 references related to the impact of social media marketing on consumer behavior and brand loyalty. The references include journal articles, papers, and studies published between 2012-2023 that examine how social media influences consumer purchase decisions, attitudes towards brands, and engagement with branded social content. Key topics covered include the effects of social media advertisements, influencers on platforms like Instagram and YouTube, and evolving factors that shape consumer perspectives on social media marketing.

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    ce sont des références sur le sujet de social media

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    references-1-1

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    This document provides a list of 12 references related to the impact of social media marketing on consumer behavior and brand loyalty. The references include journal articles, papers, and studies published between 2012-2023 that examine how social media influences consumer purchase decisions, attitudes towards brands, and engagement with branded social content. Key topics covered include the effects of social media advertisements, influencers on platforms like Instagram and YouTube, and evolving factors that shape consumer perspectives on social media marketing.

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    © All Rights Reserved
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    12 views3 pages

    References 1 1

    Uploaded by

    Kenza Tayache
    This document provides a list of 12 references related to the impact of social media marketing on consumer behavior and brand loyalty. The references include journal articles, papers, and studies published between 2012-2023 that examine how social media influences consumer purchase decisions, attitudes towards brands, and engagement with branded social content. Key topics covered include the effects of social media advertisements, influencers on platforms like Instagram and YouTube, and evolving factors that shape consumer perspectives on social media marketing.

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    © All Rights Reserved
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    Flag for inappropriate content
    of 3

    Assignment 1- References Group 12

    RES201S: Research Methods in the Social Sciences 1: Building a Literature Review

    References

    Ashley, C., & Tuten, T. (2015). Creative Strategies in Social Media Marketing: An Exploratory

    Study of Branded Social Content and Consumer Engagement. Psychology & Marketing, 32(10),

    15–27.

    https://doi.org/10.1002/mar.20761.

    Erdoğmuş, Eren, I., & Çiçek, M. (2012) The Impact of Social Media Marketing on Brand

    Loyalty. Procedia – Social and Behavioral Sciences, 58(8), 1353–1360.

    https://doi.org/10.1016/j.sbspro.2012.09.1119.

    Gupta., Sachin., & Chopra, C. (2020). Impact of Social Media on Consumer Behaviour.

    International Journal of Creative Research Thoughts, 8(6), 1943–1961,

    https://doi.org/10.13140/RG.2.2.26927.15527.

    Hasan, M.J., Chowdury, M.A.H., & Hani, F.F. (2022). The Impact of Social Media on Consumer

    Purchase Decision: Mediating Role of Brand Attitude, Customer Engagement, and Brand Equity.

    The Comilla University Journal of Business Studies, 7(1), 2022, 27–44.

    https://www.researchgate.net/publication/364284110.

    Manan, A., Ariffin, S., Manku, T.S.R., & Zakaria, F.N. (2020). Effects of Social Media

    Advertisements on Intention to Purchase Health and Beauty Products. Journal of International

    1
    Assignment 1- References Group 12

    RES201S: Research Methods in the Social Sciences 1: Building a Literature Review

    Business, Economics and Entrepreneurship (JIBE), 5(1), 59–68.

    https://ir.uitm.edu.my/id/eprint/34891/1/34891.pdf.

    Mlodkowska, B. (2019). Influencers on Instagram and Youtube and Their Impacts on Consumer

    Behaviour. Journal of Marketing and Consumer Behaviour in Emerging Markets, 1(9), 4-13.

    https://doi.org/10.7172/2449-6634.jmcbem.2019.1.1.

    Sadiq, M.S., & Al-Jabri, I.M. (2017). Evolving Factors Influencing Consumers’ Attitudes toward

    Social Media Marketing and Its Impact on Social Media Usage. SSRN Electronic Journal, 1–25.

    https://doi.org/10.2139/ssrn.3921988.

    Social Media Marketing and Consumer Buying Behavior: A Literature Review. (2023) European

    Journal of Business and Management, 15(8), 10–20.

    https://doi.org/10.7176/ejbm/15-8-02.

    Uddin, Md. Aslam, and Abdur Rob Razu. (2019). Influences of Facebook Advertisement on the

    Buying Behavior of Youth Groups: A Comparative Study of Bangladesh and Turkey.

    International Journal of Academic Research in Business and Social Sciences, 9(2), 433–448.

    https://doi.org/10.6007/ijarbss/v9-i2/5578.

    Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The Effects of Social Media

    Marketing on Online Consumer Behavior. International Journal of Business and Management,

    2
    Assignment 1- References Group 12

    RES201S: Research Methods in the Social Sciences 1: Building a Literature Review

    8(14), 1–14.

    https://doi.org/10.5539/ijbm.v8n14p66.

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