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    The document discusses factors that influence customer purchasing decisions, such as willingness to pay, consumer trust, social pressure, and health benefits. It focuses on research into organic foods, with studies examining whether organic products provide genuine benefits to customers. While organic foods have some benefits, the document concludes they are not always superior to conventional foods and that conventional options can be both cheaper and safer for customers.

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    The document discusses factors that influence customer purchasing decisions, such as willingness to pay, consumer trust, social pressure, and health benefits. It focuses on research into organic foods, with studies examining whether organic products provide genuine benefits to customers. While organic foods have some benefits, the document concludes they are not always superior to conventional foods and that conventional options can be both cheaper and safer for customers.

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    8 views1 page

    Research Position Essay - Kayla Molina 1

    Uploaded by

    api-643307312
    The document discusses factors that influence customer purchasing decisions, such as willingness to pay, consumer trust, social pressure, and health benefits. It focuses on research into organic foods, with studies examining whether organic products provide genuine benefits to customers. While organic foods have some benefits, the document concludes they are not always superior to conventional foods and that conventional options can be both cheaper and safer for customers.

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    of 1

    Molina 1

    Kayla Molina

    Dr. Kevin Lindberg

    ENGL 1302-102

    8 November 2023

    What drives a customer to purchase certain products? This question is the most

    commonly researched objective that often has different results. The willingness to pay, consumer

    trust, social pressure, and health benefits are some factors that can affect data in this research.

    One specific product that is often discussed is organic foods. Researchers conduct investigations

    to determine whether organic products are genuinely beneficial for customer consumption.

    Although there are some benefits to organic foods, it is not always the best option compared to

    conventional. Thus, there is not much of a difference between the two food options, and

    choosing conventional is the cheapest and sometimes the safest.

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