ANSWERS

Here are some examples of companies that have trademarked sounds, color schemes,
and smells:

 Sound:

o NBC: The chime that plays before the NBC Nightly News broadcast.
o Intel: The "Intel Inside" sound effect.
o MGM: The lion's roar that opens the MGM movie trailer.
 Color Scheme:

o UPS: The brown and yellow color scheme of UPS trucks and packaging.
o Tiffany & Co.: The robin's egg blue color associated with Tiffany &
Co. jewelry.
o Cadbury: The purple color associated with Cadbury chocolate.
 Smell:

o Play-Doh: The distinctive smell of Play-Doh.

o Fresh Step: The smell of Fresh Step cat litter.
o Crayola: The smell of Crayola crayons.

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