Professional Documents
Culture Documents
1
The Kid Show Masterplan
By Danny Orleans
Designed by Andi Gladwin
2
Downloaded from:
5
The Kid Show Masterplan
If you’ve never done a kid show, or if you’ve done some performances, but really want to improve
the quality as well as your comfort level when you perform for audiences of children, this book
will help you. If you are a part-time or full-time professional who is looking for some tricks and
tips to take your performance to the next level, this book will take you there. Solutions, strategies,
and nuggets of wisdom are everywhere, and you’ll be able to immediately incorporate many of
them into your show. By understanding, creating and executing The Kid Show Masterplan, you’ll
be taking the first steps to improving your performance skills, the quality of your show and your
audience’s experience.
If you are comfortable with children, and if you enjoy the expression of pure wonder that shines
from their faces when they watch you perform magic, doing kid shows can be a very gratifying
way to build a part-time or full-time career. I can show you how.
On any given day, worldwide, there are more magic shows being performed for audiences of
children than adults. Many more. This is especially true in English-speaking countries, where a
magician performing a kid show is a popular entertainment choice at birthday parties, school
assemblies, camps, weddings, as well as organizations such as scouts, PTA evening events,
libraries, churches, synagogues, community centers and day care centers. These magic programs
are, in many cases, a child’s first interaction with a live magician. Today’s youth audiences will
grow into fans of adult magic. Remember, when you perform for children, these are the adult
audiences of tomorrow. My Masterplan will give you a foundation to make their experience
positive and memorable.
6
The Kid Show Masterplan
The objective of this Masterplan is to help you build and perform a children’s
magic show that will do the following:
1. Contain a variety of age-appropriate routines that appeal to kids, aged four to seven years;
it will include tricks that appeal to their sense of humor and the way they view the world
around them.
2. Capture and hold kids’ attention by including a diverse selection of tricks, creative audience
management strategies and effective attention-getting techniques in your show.
Appropriately promote you and your performance to adults and kids as they watch you in
3. action. The goal? Make them remember you so you get more business.
7
The Kid Show Masterplan
8
The Kid Show Masterplan
9
Photo: SMC Photo Promotions
The Kid Show Masterplan
10
The Kid Show Masterplan
Character
So, let’s start with our first section
of the Masterplan: CHARACTER.
Before you open your wallet to
buy tricks and props, you should
give some thought to who you are,
how children perceive you, and
what type of character (if any) you
are comfortable playing in your
show. My character is really just an
extension of my own personality.
Children see me as the friendly
neighborhood magician. I’m a Photo: Jonathan Cohon
mixture of a patient kindergarten
teacher, confused jester, and smiling magic-maker. Currently, my “costume”
is a very colorful version of what their father might wear to the office if he’s
a banker, lawyer, or businessman. During my presentation, my character is
“challenged” by the props, and I get frustrated as they get the better of me. But,
using magic, and the help of my audience, we solve those challenges magically,
and the kid helpers are often the heroes.
11
The Kid Show Masterplan
Most children’s entertainers that I have met, like me, do not have a full-blown character. Most
just exaggerate their own personality traits when they perform and let those traits shine through
their talents. Those that do have a full-blown character select a very specific costume to enhance
their “personality.” Some are wizards or magic pirates. Others let their names define them. David
Kaye, a well-known New York City performer and expert on children’s magic, goes by “Silly Billy.”
His costume, complete with oversized glasses complements his name and performing style. A
popular Chicago area kids’ entertainer is “Mary Macaroni.” Her yellow hair and colorful skirt give
her great kids appeal and are right in line with her kids magic and singing style.
12
The Kid Show Masterplan
13
The Kid Show Masterplan
The persona that you convey, the clothing or costume you wear, and your skill set (magic, singing,
juggling, acting, balloon twisting, puppetry, storytelling, perhaps even contortion) all combine to
determine how children will perceive and remember you. As you select magic props, be sure
that the trick, and the routine you build around it, fit your persona. Being sure that the sections
of your Masterplan complement each other is a foundation for a good show.
Over time, as you perform show after show, your character – like the list of tricks that you
perform – will evolve. Trust yourself and your own ability. It is not always easy to get started. The
14
The Kid Show Masterplan
old adage, “Sometimes you just have to jump into the pool to see what the water is like,” applies
to your first kid shows. Sometimes you just have to get up in front of some children, with tricks in
hand wearing a funny hat, (or not!) and see how comfortable you are, letting your performer-self
take the stage, while your critical-self observes how the children respond.
MAGICAL
in the backyard, outdoors. The sun was shining;
the wind was gentle. I was ready to entertain.
As I neared the home, I saw an ambulance pull
HEALING
away.
Slowly, the children at the event began to gather around I also received a call from her that night, letting me know
me, and I had them sit down behind a piece of rope that I that Sally was going to make a full recovery. She also
had laid on the ground. Parents discreetly pulled up lawn laughed as she told me that Sally told her parents that she
chairs arcing behind the kids. A couple of strong men was upset that the ambulance took her away before she
picked up a heavy picnic table and moved it closer for a saw the magic show.
better view. Some kids climbed into their parents’ laps.
Never underestimate the power of what your magic
I realized that instead of my magic being inappropriate, it show can do for a group of people. The memory of an
was just what this neighborhood gathering needed now. extraordinary experience can bond people together
I started talking to the children as I finished setting up unexpectedly, and in the right circumstances provide
and segued slowly into the show, avoiding some of the emotional healing.
slapstick that I usually do to capture attention. It wasn’t
necessary. I put the focus on the children rather than me
by going directly to my first audience participation piece
where I ask some of the youngest children to help me. The
backyard was suddenly transformed into a celebration,
16
The Kid Show Masterplan
17
The Kid Show Masterplan
Set List
Your Set List is the list of routines you’re planning to perform, arranged in
consecutive order. In this chapter, I’ll give you the strategy that I have personally
used to create mine. It will help you think about which routines should be part of
your show, and the order in which you’ll be performing those routines.
The three main considerations that I think about when determining which tricks I perform and
their order are:
18
The Kid Show Masterplan
AUDIENCE PARTICIPATION
It may seem obvious, but the main difference between a live magic show in someone’s home,
and just having the children watch a video, is that you can offer audience participation. This is a
BIG differentiator. And although the parent may not realize it, this is one of the reasons they are
hiring you. Because your show is interactive in nature, you can bring a unique experience to the
party that, unlike a video, can’t be repeated again, in exactly the same way, ever!
Audience Participation gives you a chance to let the children do the magic. Audience Participation
allows children to hold the props. Audience Participation gives children an opportunity to shout
out magic words. Audience Participation is what can make your show memorable. Because
Audience Participation is so important, and because so many magic routines require it, we can
use it as a deciding factor whether or not to include a routine in a show – and what position in
the set list to place it. I do this by analyzing how much Audience Participation is embedded in
the routine.
To do this, I’ve created the Audience Participation Purple Pyramid. It will help you visualize the
amount of audience participation in a routine, as one of five levels. Let’s take a look at the layers
of the pyramid to see how you can use them to vary your show, reward good audience behavior,
and hold audience attention. They are on the next page:
19
The Kid Show Masterplan
20
The Kid Show Masterplan
Other SAP tricks involve the child mimicking your actions such as tearing tissue paper. After
many pieces have been torn, they are crumpled and transformed into a paper hat, or a colorful
streamer which can be pulled from the child’s sleeve, collar, or from your mouth.
21
The Kid Show Masterplan
One of my favorite SAP tricks is Miser’s Dream. In my family show, I ask three children to join me
on stage. I find coins behind their ears, noses and pigtails.
I believe there is a special psychological reason that SAP tricks are so effective. Not only do they
give you the opportunity to make your helpers the stars of the show, but they also give the
audience a vicarious experience, as they enjoy the magic through the actions and reactions of
your onstage volunteers.
22
The Kid Show Masterplan
Eugene Burger, in his early writings, stated, “If you want to misdirect a person, give them something
to do.” The same is true for holding attention. Including a Group Audience Participation activity
or routine at the beginning of your show is a wonderful way to capture attention. Another benefit
is that it unifies an audience. Getting everyone to do the same action at the same time creates, in
each member of your audience, the feeling of a shared experience. This is empowering to each
child as they feel a sense of belonging to something bigger than themselves. Another benefit – to
you as the performer – is that it encourages uniformity of behavior and increases an audience’s
attention span. So look for GAP routines to include in your Set List, or find a way to include these
moments in your show.
23
The Kid Show Masterplan
LAP Tricks, by design, have less attention-getting techniques because you are not directing the
audience to engage in verbal or physical activities. However they are a great alternative to GAP
and SAP tricks, and I think important to include in your Set List. Why? By alternating the more
intense audience participation routines with those that require less audience participation, you
24
The Kid Show Masterplan
begin to create texture in your show. By “texture,” I mean different theatrical experiences. One
way to deliver these is by varying the level of audience participation. Also, by not making every
trick a SAP trick, it naturally makes the SAP tricks more special. I use SAP tricks and the onstage
audience participation experience as an opportunity to reward children who are behaving
correctly.
25
The Kid Show Masterplan
Danny: Raise your hand if you know what magicians use to do magic?
Danny: That’s right, and you’ll be seeing lots of wands in the show today. Raise your hand if you
can think of some other things that magicians use?
Danny: (pointing to child) I like the way you’re raising your hand. Yes!
26
The Kid Show Masterplan
You can actually see this brief interaction from my live show if you click HERE. Though a question/
answer participation technique is nothing revolutionary, it is very effective – especially at home
parties with small audiences. Why? Because the dialogue echoes the teacher/student relationship
that young children learn at pre-school. Best of all, without referring directly to it, you’ve now
established a simple four-step communication format:
1. Ask a question.
4. Child answers.
27
The Kid Show Masterplan
children know that their hands have to be raised in order for me to call upon them to answer
the question. Then, just before I call on them, I compliment them on their hand-raising behavior.
This is a nice way to simultaneously let the other children know how they should behave to get
compliments from me. They also learn that this is the way to earn the privilege to participate.
Educators and psychologists call this technique Positive Reinforcement – and we will revisit it, in
more detail, later in the book.
28
The Kid Show Masterplan
29
The Kid Show Masterplan
for a moment, catch their breath, and restore themselves as they wonder, “How’s this trick going
to end.” I find that inserting a NAP trick into a show is a great way to maintain control of your
audience’s behavior and to demonstrate, to adults who are evaluating your performance, that
you are able to control children’s behavior as you take them on a roller coaster ride from crazy
excitement, to attentive quietness. Good examples of NAP tricks that are short, to the point, with
an amazing final magical moment are, Gypsy Thread, Aqua-Cups, Torn and Restored Newspaper,
and Paper Hat Tear. You can see me performing part of my Gypsy Thread routine to some very
attentive youngsters if you click HERE.
My experience as an elementary school teacher taught me these two points about young
children’s attention spans:
• Attention span lasts longer if you are constantly changing the communication techniques that
you use to teach a concept.
• Attention span lasts longer if you are constantly changing the types of activities that you use to
keep the children engaged.
So, by incorporating different levels of Audience Participation in your show and remembering to
vary them as your create your Set List, you’ll be able to use them to help maintain control and
keep the attention of your young audiences.
30
The Kid Show Masterplan
TRICK CLASS
The second area to keep in mind as you build your Set List is trick classification,
or “Trick Class.” Many trick classification systems exist, but we’ll use a simplified
version of the trick classification system as created by magic consultant, author
and magic historian, Charles Reynolds. Here they are with my descriptions and
comments made from a children’s magician’s point of view.
31
The Kid Show Masterplan
Vanish: The disappearance of an object, such as making a coin vanish at the tips of your
fingers or putting a ketchup bottle into a paper bag and crumpling the bag into a small ball.
There are many utility props that can be used for vanishing different sorts of small objects such
as a Devil’s Hank, or a Change Bag. Another favorite vanish of mine is the Vanishing Cane, which
disappears after you’ve rolled it up in a newspaper.
Keep in mind that vanishing an object causes children (of age four and older) to start wondering
where it went. In psychological terms, the disappearance can actually create anxiety, especially if
you’ve vanished something that the children have attached themselves to, such as a live animal
or cute puppet. This anxiety will manifest itself in distracted behavior, such as asking, “Where
did the bird go?” Or, the children may start searching for it or guessing aloud where it is. I highly
recommend that you either make the vanished article reappear, or reassure the children that
you will help them find it in a few minutes.
32
The Kid Show Masterplan
Restoration: Making the pieces of an object that has been torn, cut, or destroyed magically
come back together. The idea that an object can be broken and then fixed magically is very
satisfying for children who are constantly dealing with broken toys, jacket zippers, crayons, and
other objects in their life that don’t work. Classic examples of restoration tricks include Paper
33
The Kid Show Masterplan
Hat Tear, Cut and Restored Necktie, Torn & Restored Newspaper, Gypsy Thread, and Clippo.
George Sands’s RopeSational and Sandsational Rope have multiple moments where the rope is
cut and magically restored. Consider creating presentations where you appear to break, tear or
cut the prop accidentally and then magic to fix it. This strategy is especially appealing to children.
Penetration: Making one solid object magically pass through another. An example of this
is a wooden block going through a plate of glass, or pushing a sword through a spectator’s neck
(a poor choice in a program for young children.) Most penetration effects, which are usually
performed where the actual point of penetration is hidden, can be difficult for very young
34
The Kid Show Masterplan
Anti-gravity: Making an object or person defy gravity by floating in mid-air. Defying gravity
is a classic effect that is strongly associated by kids (and adults!) with magicians. Zombie and
Chair Suspension are great examples
of effective tricks for a kid show that
are part of this class of tricks. They also
present great photo opportunities for
capturing a magical moment.
35
The Kid Show Masterplan
identically. When one is physically altered, such as tying a silk into a knot, the other one is
shown to have magically changed “in sympathy.” Related to this class of tricks is a class in which
there are two identical objects that act opposite to each other. The Chinese Sticks do this. This
“opposite” behavior can easily be played for laughs if the kids magician makes it appear as
though the trick is “disobeying” commands. It’s a good LAP Trick that also has some exciting
animation in it.
36
The Kid Show Masterplan
Invulnerability to Physical Laws: Tricks testing human invulnerability. These are very
poor choices to perform for children – especially young children – because they are inherently
terrifying, and we certainly don’t want kids “trying this at home.” But for the sake of completeness
of our list of trick classifications, this class includes routines such as swallowing razor blades or
eating fire. This category also brings to mind Hand Choppers and Guillotine Tricks that also fit
into the Penetration Category, but are cousins of Invulnerability. These, too, can be frightening
for very young children, even if performed in a silly, comic style. However, I have included them
in shows when my audience is made up of older children such as nine and ten-year-olds, who
know that magicians don’t really have special powers, and their props are “tricky.”
Can you see what’s developing? We’ve discussed the benefits of varying the amount of audience
participation as we segue from routine to routine. We’ve also talked about selecting routines
from a wide variety of Trick Classes. This is only the beginning. Keep reading to see how our
Masterplan grows to create a show with texture, variety and dramatic arc. Building a show based
on these principles will give you a presentation that will help you keep the attention of your
young audience. Keep this in mind as you read about My Personal Set List as we continue to
explore the plan for creating incredible kid shows.
37
The Kid Show Masterplan
Prop Type
The final consideration as you build your Set List is the type of props you will
use. In the previous chapter, we’ve talked about considering your character
when creating your routines. In this chapter on how to build your Set List, up to
this point, we’ve discussed the importance in choosing material that has varying
amounts of Audience Participation in each routine as well as a differentiation
in Trick Class. The final section on building your Set List is a discussion on the
types of props that are available to the kids magician. It almost goes without
saying that you’ll want to vary the types of props that you include in your show.
Using an assortment of objects to make magic is a third component in building
your set list.
You’ll find, as you visit brick and mortar as well as online magic shops, that there are lots of tricks
to choose from. Even I get overwhelmed with the number of trick possibilities. There are so
many! While it’s a good idea to take advantage of the variety of props that exist as you build your
show, it can be confusing and overwhelming. There are coin tricks and card tricks. You’ll find
colorful tricks with big and small silk scarves, balloons, balls and paper. There are lots of shiny
metallic bowls, tubes and buckets. Supreme Magic, in England, made a variety of props beginning
in the 1950s that were designed to accompany a magician’s story-telling ability. Stenciled onto
beaverboard, were images of castles, giants, dwarves, boys, clowns, ducks, rabbits and more.
38
The Kid Show Masterplan
Many props are more organic in nature – objects with which kids are familiar and would find at
home or school. This includes coloring books, crayons, pencils, paper bags and napkins. Tricks
with familiar foods such as fruit, eggs and milk are also good choices. I think a good kid show
has a variety of props. Varying the props, like varying the amount of audience participation
within each routine is just another way to help keep kids’ attention and make your show fun and
memorable.
However, I have performed all of the tricks on the list below many times, for both family audiences
as well as all-kid audiences. If you have the technical skill to properly present the trick, I can tell
you that the plots and magic in each one will be a sure-fire hit with young children in most
performing situations. I give each one a hearty stamp of approval.
39
The Kid Show Masterplan
40
The Kid Show Masterplan
For those who have never done a kid show before, remember, your Set List doesn’t have to be
this long. A Set List can be just a few tricks. For that matter, it can be just one trick. If you’re a
beginner, by all means start with a very short list. Perform it at every opportunity and, when
you’re ready, add another routine. You’ll learn from every performing opportunity and be able
to improve your show.
As you study this list, you’ll have a chance to click on some links that will show you short video
clips – portions of my routines – to give you a flavor of what the routine is all about and how the
children react to it.
41
The Kid Show Masterplan
Introduction. I introduce myself at small events such as birthday parties. I have a teacher or
principal introduce me at school shows, providing them with a written introduction.
Get acquainted with Magic Wands, Magic Hats, and Magic Words. This beginning section of
the show lets the children get to know me, see that I’m friendly, lots of fun and funny too. Before
they know it, something goes amiss, catching them off-guard in a moment of simple humor, as I
can’t seem to put my hat on my head correctly. Next, they learn a great magic word, which they
shout out, really loud.
This is the name of the trick in which a silver ball floats under and around a cloth held by the
corners. It was invented in the 1940s, by Joe Karson, who probably had a serious, slightly spooky
presentation for it. My presentation is comical, with moments of slapstick as the floating ball
disobeys me. Kids think this is hilarious because the ball is mimicking the interactions they have
with their own parents! You can see part of this routine by clicking HERE. I perform this trick
as a GAP trick. It fits into both the Animation as well as the Anti-Gravity Trick Classes. The kids
participate as a group, grabbing imagination dust out of the air, and counting out loud as the
silver ball solves a math problem. The routine also establishes my persona as one who is not
always in control of my props. This relationship leads to hysterical results.
Once the children have seen that I’m a lot of fun, they are ready, willing and quite eager to help
42
The Kid Show Masterplan
“on stage.” So, now I incorporate a SAP trick – a chance for two volunteers to participate “on
stage.” To see part of the ten-minute routine, click here, and enjoy some of the funny things that
you can do with child volunteers – from hand shaking gags, to props that “accidentally” break
and are magically repaired. I do think that it’s important, when performing a kid show, that your
onstage helpers experience success. So consider constructing your first SAP routine with a trick
that allows the children to not just hold some props, but become the heroes of the routine which
is constructed to give them the credit for making magic.
43
The Kid Show Masterplan
Surprise Vanish of the Silver Ball: (GAP TRICK; Vanish) As the children are returning to their
seat after Miser’s Dream, I sneakily steal the silver ball off the table on stage left and hide it in the
Coin Pail as I walk across the stage. Then I stand to the extreme stage right and use a “call and
response” technique in which the children, as a group, raise their hands to questions I ask about
how they are enjoying the show. Then I ask them about the silver ball. Their eyes shift from me
standing stage right, to where the ball was resting, stage left, and they see it’s vanished. Usually
there are some gasps. This is a lovely thirty-second moment of magic that is very surprising. I do
44
The Kid Show Masterplan
Reappearance of the Silver Ball (LAP TRICK; APPEARANCE) At this point, I find the silver ball in the
bucket behind my table and give a preposterous explanation for how it travelled there which the
children find amusing as they laugh out loud. This sequence is quick, lasting just a minute.
45
The Kid Show Masterplan
46
The Kid Show Masterplan
Wish For
of an illness during the party. I finally said, “I’m so honored
that her mother chose me to entertain your family and her
friends. You will all be in my thoughts.”
It started out as a typical Saturday with two birthday parties
scheduled on Chicago’s North Shore. The first party, for a And you can be assured that they were as I drove to my
five-year-old named Laura, went incredibly well. Her twenty next party. I tried to collect myself to become that happy,
classmates, as well as a surprising number of aunts, uncles smiling Mr. Magic again for my next client. Ten minutes
and grandparents were invited, and everyone was doting later, I pulled into the driveway. I took a deep breath and
on her. As I collected my fee and politely refused a slice of got out of my car only to be face-to-face with an excited
chocolate cake, her Grandma walked me to the door. “You father running toward me, his four-year-old son chasing
were wonderful, but we won’t be having you back next after him asking him to carry him piggy-back. “Can you
year,” she said, disheartened. I looked at her, confused make my son disappear? He’s driving me nuts,” yelled the
that she’d make such an odd comment. Then my thoughts Dad, with a twinkle in his eye.
47
The Kid Show Masterplan
Emergency Kit
Over the years, I’ve needed each of these items while going to, at, or coming
home from a performance. Now I always carry a kit with the following items, as
I keep in mind that old show biz adage, “The show must go on.” Having these
items with you will really come in handy at the moment you least expect it.
Adhesives
1. Scotch® Tape and Double Stick Tape
2. Masking Tape and Duct tape
3. Glue Stick
48
The Kid Show Masterplan
Tools
1. Flashlight
2. Pen knife and/or all-purpose tool
3. Eyeglass screwdriver, Microfiber eyeglass cloth
Grooming Items
1. Nail file/manicure tool
2. Comb/Brush
3. Disposable toothbrushes for multi-show days
4. Hand sanitizer
Utilities
1. Pen, pencil, markers
2. Needle and thread. Extra shirt/coat buttons if you might need them for your costume
3. Microphone Holder: Get either the Gim-Crack Mic Holder or Nick Lewin’s The Ultimate
Microphone Holder.
4. Batteries (if you use anything that relies on them)
5. Cash
Identification
If I’m traveling on a plane, I always carry two forms of ID, in separate places. If I lose one, I can
still get through domestic airport security. Along with a driver’s license, consider carrying your
passport or, if you live in the U.S., a state ID.
49
The Kid Show Masterplan
50
The Kid Show Masterplan
Audience Management
I think we can all agree that if you don’t have the attention of the children in
your audience, then your show becomes like a tree falling in the forest with no
one there to hear it. There is no impact. This is why it’s crucial that you learn
how to manage an audience filled with children – from ages two through ten
years old. Even though this Masterplan is designed to help you build a show
for children aged four through seven years, often, at a party, you’ll find older
and younger siblings as party guests. You must be
prepared to hold everyone’s attention and manage
any misbehavior that distracts them from enjoying
your performance.
51
The Kid Show Masterplan
to do a kid show because, in just a few short pages, you’ll learn how to get kids to sit quietly for
your entire show by using particular words directed to a specific type of child (and that child is
not the one misbehaving!) To see this audience management strategy in action on a live audience
of children, see the second DVD of my 3-DVD set, The Art of Presenting Magic to Children, filmed
at a Chicago-area library. Following the article below, I’ll introduce ten specific attention-getting
techniques that work during a magic show for kids.
Remote Control
In any performance you do for children, being able to control their behavior during your show –
getting them to listen and sit still – is all too often the key to your overall success. Unfortunately it
is also the barometer by which the rest of your performance is judged by teachers and parents. I
am frequently complimented on my ability to elicit good behavior from my audience. But I didn’t
realize I was so good at it until I started taking my four-year-old daughter, Leah, to her friends’
birthday parties and watching a variety of performers – singers, puppeteers, magicians – who
couldn’t keep an audience’s attention. Their problem wasn’t uninteresting content or lack of
talent. They made no effort to control the behavior of their audience.
They left the behavior management up to the parents of the kids. Why? Because they considered
themselves artists, not disciplinarians. Well, I can understand their thinking. However, if they
knew some simple communication strategies to manage children’s behavior, they wouldn’t
have to leave it to the parents, who mostly ignored the situation anyway! More important, their
performances would be ten times better!
52
The Kid Show Masterplan
If you can learn how to manage group behavior, you won’t need a mother to jump into the
middle of your show to remind her child to sit down or stop talking. If you can handle any
behavior situation that arises, you will get credit as someone who is “great with kids.” This is
good for business and a skill set that you want to have if you’re going to be doing kid shows.
Personally, I take a proactive approach to eliminating unwanted behavior. I anticipate it; I’m
prepared to deal with it; and I prevent most of it from happening in the first place. The result? I
produce a show that is watched by a well-behaved, attentive audience that has a wonderful time.
53
The Kid Show Masterplan
Positive reinforcement is especially effective during brief interactions with children. So it’s a
great solution for a children’s entertainer who spends less than an hour with an audience. Here
are a few examples of how I’ve incorporated positive reinforcement into my performances over
the past thirty years.
Once, I was performing Zombie in an intimate hotel banquet room with no stage. Fifty children
were seated on the floor. As the ball floated toward the audience, a six-year-old boy stood up and
began walking toward me, eager to grab the scarf. I couldn’t stop him with my hands because
they needed to hold the scarf to hide the gimmick. I didn’t want to turn into a bossy, demanding
adult and yell, “Sit down!” So, what did I do? I ignored him.
But I looked at the little girl sitting next to him and said praised her intensely, “Jennifer, I like
the way you are sitting. Your legs are perfectly crossed, your hands are in your lap and you are
really enjoying the show.” The praise worked. The little boy, wanting the attention I had just
given the girl, imitated her correct behavior. He sat down, crossed his legs and put his hands in
his lap. Adults watching the show looked at each other knowingly and nodded as if to say, “Wow,
that magician really knows how to handle those kids.” Luckily for me, the cloth that was covering
the Zombie gimmick remained untouched. But more importantly, a potentially embarrassing
situation was avoided without reprimanding the child.
I have also used positive reinforcement to solve a problem we all have regarding the involvement
of young, on-stage participants in our show. They tend to wander around the stage during a
routine. This not only can be distracting to an audience and interrupt the rhythm of the show,
but also can be disastrous as they can accidentally knock over my table and props. By placing
squares of brightly colored tape on the stage – one for each foot of my two helpers – I give them
54
The Kid Show Masterplan
each their own special place to stand during the routine. If one wanders, I simply praise the
other, “Tracy, you’re standing perfectly – right on your yellow squares!” I don’t even look at the
transgressor until he or she has corrected his incorrect behavior. Alternatively, I might say to the
transgressor, “Are you standing on your squares?” which is a question, not a reprimand.
The use of behavior modification also allows me to remotely control children who hold gimmicked
props. I instruct them how to hold a prop, and then reinforce their cooperation by praising
their correct behavior. Can you guess what gimmicked prop or routine I’m doing when I say the
following?
1. “Darlene, you are holding that coloring book perfectly, both hands on top so everyone can see.”
2. “Good listening, Dwayne. You’re holding that bag with one hand gripping tightly on the rainbow
scarf inside. Nice job. You got it?”
3. “OK Sean, you’re holding your arm straight out in front of you. Great job following directions. Hold
still and the bird will fly through the air and land on your arm. Ready?”
The formula is just two steps: First, you restate what they are doing correctly. Then you praise
them for doing it.
You can reward them in different ways. You can attribute the magic to their ability to follow
directions. You can also reward them by giving them an opportunity to help in your show. I
frequently use the latter reward to control a large audience like this: Early in the show, I always
make the following statement. “Remember, I always select people to help me who are sitting flat
with their legs crossed in front of them. That way, the person behind them can see. (Pointing to a
55
The Kid Show Masterplan
Positive Reinforcement in Action: Danny Orleans uses his “Remote Control” technique to keep children seated,
even during the very exciting parts of his program.
few individuals) “Like you’re sitting, or you or you.” The reward – getting to help the magician – is
available only to children who exhibit correct behavior. It is not uncommon for me to repeat
this statement three or four times during my show, especially if the venue lacks a stage and clear
sightlines for the children, causing them to kneel and block other audience members’ views.
I usually begin my Remote Control statements as the children are walking into the room. I
compliment the children who are sitting calmly and correctly with a sentence like this. “Wow,
Terry, you are sitting perfectly, legs crossed in front of you, nice and flat, waiting quietly for the show.
56
The Kid Show Masterplan
We’re going to start really soon.” Immediately I witness bunches of children rearrange their legs,
imitating Terry, who is beaming proudly. I then repeat the same sentence to another child sitting
on the other side of the room. Like magic, within seconds, everyone is sitting flat waiting quietly
for the show. Why is it magic? Because I did it without scolding or negatively criticizing, or even
gently correcting children who were sitting incorrectly. I did it without singling out a child who
was exhibiting an undesirable behavior. I did it without uttering a demonstrative sentence such
as “Sit still.” “Don’t talk.” or “Be quiet.” I was able to modify their behavior with upbeat positive
statements that praised the correct behavior, rather than admonishing incorrect behavior.
Later in the show I remind the children of the correct way to be a good audience by restating the
correct behavior before I select audience helpers for a routine. “Let’s see, I need someone to help
me with another magic trick. Someone who is sitting down, sitting quietly, someone with one-hand
politely raised. Hmmmm?”
There are dozens of ways to use behavior modification in your show to help the children control
their excitement, pay attention, cooperate onstage and be great audiences. Look for opportunities
in your show to use positive reinforcement to control audience enthusiasm. Experiment with the
words and praise technique until you find the structure that works for you and your audiences.
I think you’ll be amazed with the results.
57
The Kid Show Masterplan
TOP TEN
ATTENTION-GETTING
TECHNIQUES FOR
CHILDREN’S MAGICIANS
Part of knowing how to manage your young audience is being able to capture
and hold their attention. It is a common misconception that children don’t have
long attention spans. This is far from being true. Want proof? Just put a five-
year-old child in front of a monitor playing a Disney animated movie. He or
she will sit there for hours, transfixed. Why? Because his or her senses and
emotions are being stimulated non-stop with color, action and sound. It’s no
easy task to compete with a well-made video made by a top movie studio with a
multi-million dollar budget. But we can learn from them – and we can leverage
58
The Kid Show Masterplan
the advantage that we have over them when performing for a live audience. We
have the ability to create an interactive environment.
Here are ten attention-getting techniques that you can use in a live interactive magic show. As
you perform for children, you’ll discover more. These are an important part of the Audience
Management Strategy you should be utilizing. Pick and choose the ones that work for your
persona and routines.
Do a silent, easy to imitate, Do-As-I-Do interaction. This can be a series of hand or head
1. movements that children can follow and mimic while they are seated. This works great as a
warm-up. The silent warm-up that I use is detailed in my Lecture Notes.
2. Make children active onstage participants in your show. This goes without saying, but
understanding why this is an effective attention-getting strategy can be helpful. Audiences like
to watch their friends on stage because they now enjoy the routine vicariously, that is, through
the eyes and reactions of the onstage volunteer. Using this technique makes your magic more
personal and exciting because you are creating the potential for anything to happen.
3. Use positive reinforcement. Compliment good behavior. Ignore negative behavior. This
summation of the Behavior Modification technique discussed in detail in the preceding article is
the single best technique to maintain audience control and get attention. It’s incredibly powerful.
Study it. Try it. Master it. You will be rewarded every time you do a kid show.
59
The Kid Show Masterplan
4. Encourage non-verbal group audience participation. I was once told by a teacher, “If you
want to capture a group of children’s attention, give them something to do; engage them in a
group behavior.” As children’s performers, there are many ways to do this that are brief, and that
they can done without talking. Here are a bunch:
60
The Kid Show Masterplan
5. Encourage verbal group responses during your show. Children love to react verbally to magic.
Structuring their responses, so they are not random, is not only a great way to get and keep
attention, but it also manages their behavior by giving them an outlet to talk at the “right time.”
Here are eight ways to create situations where kids say the same thing at the same time.
6. Promise children a reward of audience participation. Make a statement near the beginning
of the show letting the children know what behavior they need to display in order to get to
help in the show. My statement is something like, “Let’s see, I need someone to help. I always pick
children who are sitting down, sitting quietly, with one hand politely raised. Let’s see…. Hmmmm…”
You can see a clip of how this is delivered by clicking HERE.
61
The Kid Show Masterplan
7. Slowly decrease the volume of your voice to a whisper. When I want my young audience to
pay attention, I have them focus on an upcoming sound such as a coin dropping into a bucket.
I’ll repeat the word listen a few times, each time decreasing my volume until I’m speaking in a
stage whisper.
Vary the speed at which you talk or move. Performing a routine – or part of a routine – in
8. which you talk really quickly, or move in slow motion is a great attention-getting device because
you are changing up the way you are delivering information to them.
62
The Kid Show Masterplan
63
Photo: SMC Photo Promotions
The Kid Show Masterplan
64
The Kid Show Masterplan
SHOW SETTING
An often overlooked fundamental in the magic literature, which can make or
break the success of your show, is the location of your show, your proximity to
the audience, and the potential visual and audible distractions in the performing
space.
Wouldn’t it be nice, if every show could be in a small theater? With excellent acoustics, good
sightlines, and perfect lighting focused on you? For the average kid show magician, that rarely
happens. So, what can we do to control the Show Setting to maximize our potential for success?
Here are some general guidelines that you should try to achieve when performing at a party in
a client’s home.
1. Get the children to sit close to the action and pack them in tightly. This reduces potential
distractions and unifies your audience.
2. Control the exact area where kids sit so your angles are not compromised. Do this by laying
masking tape on the floor to mark an area where kids should sit. Use tape that has minimal
tackiness like Painter’s Tape, available at most hardware stores, so it won’t leave residue on your
client’s floor or carpet.
65
The Kid Show Masterplan
3. Set up your show opposite, or at least away from the entrance to the room, so that distraction
by late-comers, early-leavers, and bathroom-goers will be minimized.
If you’re performing at a home party, ask if they have dogs or cats. A pet walking into your
4. performance space during a show can be incredibly distracting to the children. If it does happen,
roll with it good-naturedly. Remember, the host and the children care more about the pet than
they do about you or your magic. Before the show, request, politely, that the pet be put outside
or locked in a room so that the children won’t be distracted.
5. Arrange your start time, if possible, so that you’ll start within fifteen minutes after the party
starts. This gives you the opportunity to get there early, select the best location in the home for
your show, and if necessary rearrange furniture. Let’s look at the following room schematic.
Let’s say there are twenty six-year-old kids and four adults expected as guests. Where would you
set up your show? Where would the kids sit? The adults? Would you bother marking off the room
with tape? Would you move any of the furniture?
66
The Kid Show Masterplan
My room rearrangement strategy would be as follows: First I’d ask the host if we can rearrange
a couple of pieces of furniture, “so the kids will be more comfortable and be able to see well.”
When asking a host, always phrase the request so that the benefit is for the children’s comfort
rather than for your convenience. In other words, don’t say, “I need the furniture moved so there’s
more room for my show.” Don’t make it about you!
67
The Kid Show Masterplan
The red circles are the seated children. The purple shapes are the chairs for the adults. The
striped strip on the floor is the tape behind which the children sit. The two gray rectangles are
my magic tables and the yellow smiley face is, me, one happy magician!
See how nicely these kids are arranged? Some are on the floor; some are in chairs. No one
is on the sides, so my angles are covered. Everyone is facing the magician. They can’t see the
doorways, so a latecomer can slip in without disturbing the in-progress show. No barriers are
in between them and the entertainer. The backdrop is an opaque fireplace. You want to try to
avoid setting up with a window behind you. The backlight silhouettes you in the eyes of the
audience and they don’t see as much detail.
68
The Kid Show Masterplan
69
The Kid Show Masterplan
If you’re wondering how you’re going to get your first few gigs, then you’re already thinking
about marketing. The truth is there is no better teacher than experience when it comes to
learning magic. The feedback that you get from an audience watching and interacting with you
is incredibly valuable in honing your act.
So, how do you get your first gigs? You volunteer your services. Here are ten types of events at
which people will be thrilled to watch you work. Find as many ways as you can to get performing
opportunities so you can improve your kid show.
70
The Kid Show Masterplan
I do recommend, however, that you be careful not to take away work from a local professional
magician by undercutting him or her on price because you’re doing it for free. So be sure to ask
the venue’s organizer if they’ve ever had a magic show before. If they have, find out who and
when, and let that information guide you in making an ethical decision.
For some of you, magic will always be a hobby. You’ll perform for the sheer delight that it brings
you and the children. Hopefully this book has provided the essential fundamentals to make your
show even better. For others, you’ll want to perform magic as a part-time or full-time occupation.
If that’s the case, then you’ll need to learn and implement some strategies to help the kids in
your audience, their parents, as well as current clients remember your name. You want to make
it easy for them to remember you when thinking about kids entertainment for a party or event.
Working professionals, who have performed their shows hundreds of times, have learned that
the “work” isn’t doing the show; it’s getting the show! So let’s talk about how to get more shows.
There are many ways to market your services to your community: Websites, YouTube videos,
email blasts, Google ad words, newspaper ads, mailing postcards, brochures or flyers to local
libraries, pre-schools and community centers, brochures, flyers and more. These are sophisticated
marketing strategies. Employing them properly can be very expensive and may yield a very small
percentage of responses and even fewer bookings – especially if you are just starting out in the
business.
71
The Kid Show Masterplan
If you ask professional children’s entertainers, they will probably agree that they get most of their
bookings from three sources:
1. Repeat clients
3. Word of mouth. Specifically, people who are referred to them by someone who has seen
their show.
If this is the case, and I personally have found this to be true as well, then the question is, “How
and when do you best market to the first two sources which are made up of your existing clients
and their party guests?”
I believe that the answer to this question is to develop an Onsite Promotion Campaign – a way
to help people who have seen you perform remember your name. If they can remember your
name, then finding you is easy -- thanks to the Internet and a simple website. So how can you
reinforce your name, and your brand at the event, “onsite”? Here is a list of no-cost, low-cost and
moderate cost “Onsite Promotion Campaign” ideas that, when used during a live performance,
will maximize your exposure and help people remember you.
72
The Kid Show Masterplan
73
The Kid Show Masterplan
74
The Kid Show Masterplan
Think of one that makes children (and adults) remember your name. This is a theatrical device
that two very well-known performers in the industry include (for adults!) at every show. Mac King,
who currently has the longest running daytime show in Las Vegas, encourages his audience to
chant his name. He divides the audience in half having one half say “Mac,” and then the other
half say, “King,” alternating back and forth, faster and faster. He also repeats the phrase, “Howdy,
I’m Mac King!” many times in his show as a running gag.
Sleight-of-hand, comedy magician, Bill Malone, gets audiences to repeat his name after each
successful trick, as he comically beats his chest and puts his fist in the air.
Another example of a performer who has created an original way to help people remember his
name is Scott Hitchcock. He uses a literary device that justifies him repeating his name dozens
of times in a cleverly written comedy routine.
Eric Knaus aka “The Great Zucchini,” refers to himself in the third person during his show for very
young audiences. “Can you help The Great Zucchini find the hat? He doesn’t know where it is.”
Here are a couple of ways that this could be implemented for other performers: If your name
were José, then after each feat of impossibility, you could have your audience say a rhyming
phrase, “There’s just no way, Magic José!”
If you went by the name “The Amazing Gwen,” you could teach the importance of never giving
up. After pretending to fail doing a magic trick, you tell the children to encourage you by saying,
“Try again, Amazing Gwen.”
75
The Kid Show Masterplan
Using a verbal self-promotion campaign, where your spectators hear and/or repeat your name
will take some careful thought, creativity and planning. If you like this idea, choose a character
name and a phrase that kids would enjoy saying aloud, and try using it as a running gag in your
show. From the reaction you get from children and their parents, you’ll know right away if it’s a
good fit for you.
76
The Kid Show Masterplan
VISUAL SELF-PROMOTION
A common and accepted way to promote yourself
during a performance is by including your logo
and/or website on your magician’s table, standing
banner or your backdrop. Since Facebook became
popular in the first decade of this century, smart
magicians have realized that hundreds of photos of
them with young helpers have been posted online.
If their name, logo, or website “just happens” to be
in the background, then the parents of the birthday
child’s friends now know the name and contact
information of the delightful children’s entertainer
that their child was talking about at the dinner table
on party day.
77
The Kid Show Masterplan
This becomes a personal decision for you as an artist/performer who is also running a business. I
suggest trying different graphics and gauging the feedback you get from clients to find a solution
that fits your performing style as well as your promotional needs.
78
The Kid Show Masterplan
PROMOTIONAL GIVEAWAYS
Another way to help your audience members remember you is to give away a magical souvenir
that reminds them of you. Giveaways at a party can be imprinted with your name, contact
information, logo and/or picture. Here are a few approaches currently being used by magicians
who do kids’ parties.
GIANT DOLLAR BILLS: Many American performers have giant U. S. dollar bills printed with their
photo replacing George Washington’s. They look like something like this:
You can have them printed through this website with your own image and contact information
in place of the serial number. Check out current pricing and learn more at www.professorqb.
com/million
79
The Kid Show Masterplan
SOUVENIR POSTCARDS, with high quality color images are great giveaways because they are
quality keepsakes. Usually contact information and a few benefit statements are printed on the
back. Here is how I have used that strategy in the past few years:
Plan in advance to get the best possible pricing. I highly recommend requesting samples from
printers before ordering. The quality of the paper stock on which you print your images is
important as it reflects the quality of you as an entertainer. Consider the quality of the paper
stock, as well as the print quality as you contemplate the cost. Here are a few suggestions of
printers that you can order from online:
• www.moo.com
• www.modernpostcard.com
• www.postcardmania.com
80
The Kid Show Masterplan
BIRTHDAY BADGE: Magician Adam Flowers has created a fabulous idea that overcomes the
challenge of making sure that the giveaway actually makes it all the way home with the birthday
party guests. He and Scott Dorfman produce “Official Magician’s Assistant” plastic badges that can
be clipped to kids’ clothing and worn during the party. They are fun to hand out, make children
feel proud of themselves and are a sure-fire souvenir that will generate conversation around
the dinner table as they tell their family what fun they had at the party. Working your name and
contact info into the art is not difficult. Scott will customize these for you at a reasonable price.
He can be contacted at scott.dorfman@gmail.com
81
The Kid Show Masterplan
82
The Kid Show Masterplan
The full-blown approach, a complete car wrap, although more costly, will certainly create a can’t-
be-missed visual impression and position you as a professional source for kids entertainment.
Designed correctly it will be noted by hundreds of eyeballs as you drive from gig to gig. Some
full-time performers are having their vehicle “wrapped” with their names, phone, website and
advertising images. This not only gives you a tax deduction of all your vehicle expenses, it also
83
The Kid Show Masterplan
84
The Kid Show Masterplan
live with us anymore.” adults and children, I assume they are not related to each
other until I learn otherwise. One way that I learn about
Well, the excitement of the interaction with a real live their relationships is in the process of a trick, by making
magician went from a ten to … well, it felt like a negative the following little joke.
number to me. The girl was practically in tears, the woman
was embarrassed. The father gritted his teeth. And the After having the card signed by the child, I gesture toward
younger brother was looking at his Dad trying to figure out the adult woman as I say to the child, “Now show it to your
what was going on. older sister.” Three reactions, all different, happen at the
same time.
85
The Kid Show Masterplan
The woman smiles, really big, complimented that I think Again she’ll correct me. Sometimes, if there are a lot of
she looks young enough to pass for the child’s older sister. adults and children, I’ll have the child introduce me to
Even though the woman knows I’m obviously joking, she everyone. Everyone laughs as I feign confusion and as the
finds it amusing and complimentary, sometimes verbally child recounts everyone’s name and their relationship. I
thanking me or even playing along. listen carefully. If the child points to an adult and uses a
first name as opposed to “Grandma,” “Aunt” or “Cousin,”
The adult male smiles too, thinking how clever I am, and I take special note. It’s a cue that person may not be a
enjoys the compliment, as well. If he does have a romantic relative.
relationship with the woman, he’s not threatened because
it’s not a flirtatious statement. In fact it reveals me to be a In today’s society, where divorce and blended families
bit silly for a moment, which has great child appeal. occur frequently, this strategy has come to my rescue
many times. Depending upon your age, appearance and
Speaking of the child, she almost always corrects me. sense of humor, it may or may not work for you and your
“That’s not my sister! That’s my Mom!” And just like that, clients’ guests. But take my experience as a creative way to
the relationship is confirmed. Still acting confused, with solve a typical problem that we all have when dealing with
a smile at the woman, I’ll say to the child. “Your Mom? families. Use it, if you feel comfortable with it. Or use it as a
Really, well is that your (gesturing to the adult male) older source of inspiration to create your own way to determine
brother?” who is who in a crowd of people.
86
The Kid Show Masterplan
88
The Kid Show Masterplan
just have to try it. If you’ve never entertained kids before, I highly recommend performing a
very short set list at a friend’s home – perhaps just doing a few tricks. This experience will give
you some direction. You’ll know (especially if you video it and review it critically) what routines
worked and what could be improved upon. I highly recommend attempting to write a script
for your routines and rehearsing your actions along with saying the words. It is only with this
smooth combination of the two, that your performance will improve.
89
The Kid Show Masterplan
Find as many performing opportunities as you can. The more shows you do, the better and more
confident you will become. Holiday celebrations, office parties, gatherings of friends with their
children are all opportunities when you can ask permission to do a short magic show for the
children. How will you know when you are really getting good? When people start asking you for
your business card or to check your availability to appear at a kid’s party, then you’ll know.
90
The Kid Show Masterplan
Self-Critique
Improvement comes with time. Be patient with your progress. Do a post-show evaluation after
every show. Create a report card like the one below and grade yourself on a scale of one to ten
on the individual fundamentals:
91
The Kid Show Masterplan
Audience Participation
Appropriate amount of SAP, GAP, LAP and NAP
tricks
Set List
Length of routines was appropriate
Amount of audience participation was balanced
Variety of props was used
Tricks were from different classes
Setting
How good was the setting?
How did I modify the setting?
Attention-Getting Techniques Used:
1.
2.
3.
4.
5.
Show was amazing and deceptive
Show was as funny as I wanted it to be
Parent feedback was positive
Children were happy
How many requests for business cards did I receive?
When should I contact about another event?
Then make some notes on how each routine played. Pay special attention to thinking about
rearranging the order of your routines. If your show is short, consider doing a couple of quicker
routines in the beginning of the show, a longer routine with lots of magical moments in the middle,
and then something really amazing to close the show. As your show lengthens, experiment with
a different order for the routines to see how your show flows. In between your performances,
study the techniques and advice of other successful kids magicians and see if it’s applicable to
your show.
92
The Kid Show Masterplan
Real Secrets
The secret to the success of many professional entertainers is planning, strategizing, practicing
and rehearsing. If your first experience as a kid show magician has any degree of success, then
you’ll be encouraged to alter your tricks, improve your performance techniques as well as your
audience management strategy, and try again.
Performing magic for children has been a wonderful profession for me. It has opened doors to
allow me to travel to nearly every state in the U.S., Canada and the Virgin Islands. I have performed
at exclusive birthday parties for the children of Chicago’s rich and famous, in theatres in-the-
round which sat 3000 elementary school children, and in the basements of buildings (under
one light bulb!) in some of the United States’ poorest school systems. Because of performing
opportunities, I met my wife who was an integral part of my touring theater show in the 1980s.
Being part of the magic community has given me the opportunity to befriend other performers
all over the world. Best of all, I get to spread smiles wherever I perform. At whatever level you
choose to participate in the performance of magic for young children, I hope that you too, can
experience this same joy.
93