BY

JULES LENIER
AND
B. W. MCCARRON
 Copyright © 2019 by Magic World Publishers
All rights reserved

Portions of this work previously appeared in:

• “Try It Again” by Jules Lenier, published circa 1970 by
International Magic House, Reseda, CA USA; and
• “Bugs!” by B. W. McCarron, published circa 1981 by
Magic World, Olympia, WA USA.
Artwork on page 23 copyright © Corel Corporation and is
used under license.
Cover artwork by Ed Harris.

Restricted rights and allowed usage

This work is distributed and sold as a digital publication. It
is for personal and home use only. Permission is granted for
one (1) copy of this work to be printed by the original purchaser
for that person’s personal use only. Under no circumstances
may the printed copy, or the digital eBook, be resold. Destroy
the printed copy when it is no longer needed. No other
distribution, sale, loan, or republication is allowed without the
advance, written consent of the author and the publisher.

Warning
NOT TO BE USED FOR GAMBLING PURPOSES.
The information herein is intended for entertainment and
historical purposes only. Use at your own risk. Neither the
author, publisher, distributor nor reseller warrant this
information for any specific use.

PUBLISHED IN THE UNITED STATES OF AMERICA

FBI Anti-Piracy Warning: The unauthorized reproduction or

distribution of a copyrighted work is illegal. Criminal copyright
infringement, including infringement without monetary gain, is
investigated by the FBI and is punishable by up to five years in
federal prison and a fine of $250,000.
 THE
DIRTY
DEALER
BY
JULES LENIER
AND
B. W. MCCARRON

MAGIC WORLD PUBLISHERS

AN IMPRINT OF BLAMEPRO.COM
WWW.BLAMEPRO.COM/MW
 T H E D IR T Y D E AL E R

Contents
PAGE

Foreword ................................................................. 5
Introduction ............................................................ 6
Effect ...................................................................... 7
Method .................................................................... 8
The Surprise Card ................................................... 8
Setup ...................................................................... 9
Dealing Procedure ................................................. 10
Performance .......................................................... 10
Alternate Presentations.......................................... 17
About the Authors ................................................. 20
Camera-Ready Images ........................................... 21
Sorry!................................................................ 23
Bugs! ................................................................ 25
Thank You ............................................................ 27
Suggested Reading ................................................ 28

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 T H E D IR T Y D E AL E R

Foreword
In releasing this manuscript, we continue our mission of
presenting strong, commercial magic and mentalism—both
new and treasured classics of the past—to the present and
future generations of performers.
You no doubt recognize Jules Lenier as editor of The
Talisman magazine. He is in fine form in his Try It Again
manuscript, which served as the platform for the effect that
you now possess.
You may know B. W. McCarron from his output of books
and effects, beginning in the mid-1970s and continuing to
this day. His methods combine the best of the classics with
updated thinking and subtlety, as demanded by working
performers.
This particular routine combines gambling-themed
close-up magic, a bit of hokum as you’d see in a sideshow
medicine pitch, and lots of audience participation. The
result is an effect that’s fun, not only for the participating
spectator, but for the entire audience. Don’t be surprised if
this becomes one of your favorite effects.
You — and your audiences — are in for a treat. Enjoy!

MAGIC WORLD PUBLISHERS

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 T H E D IR T Y D E AL E R

Introduction
I had originally produced the packet card effect “Bugs!”
in the early 1980s, which was sold through the brick-and-
mortar magic shop that I managed. It was a fun effect to
demonstrate, and the unexpected climax always got a nice
shock of surprise from the spectators—especially the more
squeamish, females in the group.
Then I chanced upon a copy of the Jules Lenier routine,
Try It Again, which I felt needed a better ending. I liked the
buildup in his effect, so on a whim I decided to try the “bugs”
ending. I provided the “kick” that made the routine
memorable. This manuscript is the result.
Because Jules’ manuscript is fairly obscure, his
handling and presentation is incorporated herein. Also
included is camera-ready artwork for the finale. I hope you
like the result and put it to use wherever and whenever you
have a mixed audience.
Thanks and best magical wishes,

B. W. MCCARRON

P.S. I encourage you to try the “Bugs!” ending (#1 in the

Alternate Presentations chapter). If you do, arrange to have
a friend record a few smartphone videos of the spectators’
reactions. You’ll want to use those few seconds of smiles
and laughs to help promote your act. It’s good business!

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 T H E D IR T Y D E AL E R

The Dirty Dealer

EFFECT
Holding a small packet of cards in his hands, the
performer tells the story of how he answered a classified ad
to learn how to be a casino dealer. He learned the technique
so well, that he, too, is now offering to teach this useful skill.
A volunteer from the audience offers to be the “student.”
Coughing up the $20 “tuition,” which is placed in the
center of the table, the student is told that the first lesson
deals with fewer cards, in order to learn the proper timing
and technique. To begin, the performer spells the names of
the cards, beginning with the Ace through the King, moving
one card from the top to the bottom of the packet for each
letter. The correct card always turns up for the magician;
however, the Joker always turns up whenever the spectator
tries. This situation continues as the cards are spelled
through the K-I-N-G, leaving just one card face down.
As the spectator seems so eager to turn up a Joker, the
magician suggests that he might as well spell it, by passing
the remaining card back and forth between his hands, one
time for each letter. The spectator puts the card on the
table, face down. The performer bets the spectator double
or nothing (a friendly bet) that he can make the Joker
disappear from beneath his hand. “There! It’s gone!” says
the magician. The spectator accepts the bet, as he still feels
the card beneath his hand. When the card is turned over,
the Joker truly has vanished. In its place is an entirely
different card, saying “Sorry! Don’t call us, we’ll call you!”

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 T H E D IR T Y D E AL E R

“Keep practicing,” says the performer. “And thanks for

the cash!” The cards may be examined at the finish.

METHOD
A prearrangement is used. The basic concept relies on a
stack of 13 suited cards, plus the “Sorry!” card. There’s also
a simple sleight that takes place near the end of the routine.

MAKING THE SURPRISE CARD

Simply print or type the message onto a blank-face card
that matches the back design of the other 13 cards you’re
using for the routine. If you don’t have a blank card, place
a blank white “block out” label over the face of the Extra
Joker in your deck and write the message on it. “Block out”
labels completely cover any existing printing on the material
being covered (in our case, the Extra Joker) so it won’t show
through from the front. Wal-Mart sells the Avery #15265
labels for less than $5 a pack.
Use an X-Acto knife or razor blade to carefully trim the
card so none of the label material is
showing. Your finished card should
look something like the one pictured
at right.
You can also use your computer
printer to print the message onto an
adhesive white label. You’ll find a
camera-ready page in the Appendix
that you can print onto the label
stock. Remove the label from the

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 T H E D IR T Y D E AL E R

backing paper and apply it to the face of the Extra Joker.

Put the card face down onto a cutting board (or an old phone
book) and trim around the edge of the card with an X-Acto
knife to remove all traces of the label. From the back, it
looks like a regular card.
If you use a laser printer to print the label, I suggest
giving it one light spray with artist’s Fixatif. This helps “lock”
the toner in place by laying down a protective film over it.
Krylon Matte Finish clear spray #1311 also works well. You
can buy the former at most any arts and crafts store. The
Krylon you’ll find in the spray paint aisle of most hardware
stores (Wal-Mart has it, too).

SETUP
From a deck with a back that matches the “Sorry!” card,
remove 13 cards of one suit, plus the Joker. Set up the 15
cards in this order, from the top down:

↑
“Sorry” card

As you can see, the cards (top to bottom) are:

5—Queen—Jack—Ace—Joker—6—10—2
King—4—8—“Sorry”—9—3—7
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 T H E D IR T Y D E AL E R

Square up this packet of cards, and hold it face down, in

dealing position, with the 5 on top and the 7 on the bottom.

THE DEALING PROCEDURE

Throughout the routine, once for each card from Ace
through King, you’ll “deal” cards by spelling out its name.
You do so by saying a letter aloud, then taking a card from
the top of the packet and putting it on the bottom of the
packet — one card for each letter in the name. After the
spelling is complete, the next card atop the packet will be
shown.

When turning over the spelled card, flip it over face-up

on top of the packet and then place this card face-up in a
pile on the table. This procedure is important, as it provides
you with some necessary misdirection that’s needed later in
the routine.

Other handling will be explained as the routine develops;

however, this basic information will get you started.

PERFORMANCE
“I bet you think that all magicians are born with a
debonair attitude, charm and an innate sense of skill and
dexterity. Well, I’ll let you in on a little secret. We actually
have to learn how to be so gosh-darned amazing. In my
case, I answered an ad in the back of a get-rich-quick
magazine from Diamond Dave’s School of Dirty Dealing. For
the low price of $20, Dave offered to teach me the low-down
on the gentle art of dealing cards.

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 T H E D IR T Y D E AL E R

“My first lesson started out by using only one-quarter of

the deck — that’s 25% for you percentage players. Diamond
Dave’s promise was that this first lesson was so easy that it
came with a money-back guarantee. If he couldn’t teach it
so the student could successfully deal and spell the name
of the 13 cards, the student would get his money back. Now
that sounded sure-fire to me, so I sent my $20 and received
this packet of cards and the lesson you’re about to see. It
relies on the Diamond Dave Sure-Fire 13-card Setup, using
the 13 cards of any suit. And it always comes out right.

“Who would like to see this lesson in action? How about

you, sir? You look like a sporting type. Are you a betting
man, sir? Yes, I thought so. How’d you like to learn the
Diamond Dave Dealing Method right here tonight? You
would? I thought I recognized a kindred spirit. C’mon over
and have a seat.

“What’s your name? Hi, Bill, it’s nice to meet you. Here,
as you can see, we have 13 cards. They’re already set to go,
in the special $20 Diamond Dave arrangement. I’ll show you
how to do it, then you can give it a try, too. But first, we
have some business to take care of. Go ahead and place $20
in the center of the table. If I can’t show you how to do it
successfully, you get your money back. Now THAT’S a
guarantee! You CAN’T lose!

“Oh, what’s that? You don’t have $20? No problem! The

Diamond Dave School of Dirty Dealing offers tuition
assistance n the form of student loans. The repayment plan
is a little tricky, and I don’t recommend the interest rate,

11
 T H E D IR T Y D E AL E R

but, here, I’ll stake you the twenty bucks. (Performer places
a $20 bill in the center of the table.)

“OK now, here’s the first lesson. Watch closely. I’ll do it

slowly. You deal one card from the top of the deck and place
it on the bottom. One card for each letter of the card that
we’ll spell out, in order from Ace to King.

“The first card in the sequence is Ace, so we count A—

C—E, moving one card from top to bottom and look! The
next card is the Ace. So far, so good. Now let’s push our luck
a little further and spell the next card: T—W—O. And here,
right on schedule, is the Two. We’re on a roll! Are you paying
attention? Next is the three: T—H—R—E—E, one card from
top to bottom — and the next card is . . . a Three! I think
Diamond Dave is on to something!

“Do you understand the concept? Good, now let’s see

what you’ve learned. Here’s your first test. You transfer one
card from the top to the bottom of the pack for each letter:
F—O—U—R.”

While the spectator is counting and dealing F-O-U-R, you

openly turn over the pile of three cards already on the table
so they’re face down. This is misdirection for a move that
comes later, so for now, just do it.

“And the next card you turn up is— a Joker?! No, don’t
worry. This often happens with first-timers. They run into a
glitch in the counting, the spelling, or perhaps their sense
of timing is off. May I have the cards back, please, so we can
continue the lesson? Thank you.”

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 T H E D IR T Y D E AL E R

When you take back the deck, place the Joker, face down,
on top of the pile you hold in your hand for dealing.

“Okay, watch closely. We spell and move one card from

top to bottom for each letter, like this: F—O—U—R, and
here we have — the Four! I’ll demonstrate again: F—I—V—
E, and here is the Five. Notice the rhythm and timing. No
pauses or stutters. Everything is graceful and smooth. S—
I—X, the Six. S—E—V—E—N, the Seven. E—I—G—H—T,
yes the system is still working, for here’s the Eight.”

As you spell and reveal the cards, the 4, 5, 6, 7, and 8 are

placed one-by-one face-up on top of the face-down packet.

“Now you understand, don’t you? Awesome! Here, it’s

time for your second exam. Let’s have you try it again,
spelling the next card, the Nine.

“N—I—N—E. Looks pretty good. And the next card

should be the— what, the Joker again?! I just don’t
understand. I thought I explained everything clearly. Here,
I’ll demonstrate the procedure for you again, but please
watch closely this time.”

While the spectator is spelling N-I-N-E, turn over the 4, 5,

6, 7, and 8 already on the table and place them face-down,
on top of the packet of cards. After the spectator reveals the
Joker, place it face down, on top of the pile you hold in your
hand for dealing.

“Okay, let’s continue the lesson from where we left off.

Take the cards off cleanly and gracefully. It’s like a ballet of

13
 T H E D IR T Y D E AL E R

the pasteboards: N—I—N—E, and here, just as it should be,

is the Nine. Are you watching closely? Maybe I’d better do
one more, just to make sure. T—E—N, and look! Here’s the
Ten. It’s infallible. Anyone can do it.

“Got it? Yes, it really is quite simple. Even a five-year-old

child could do it, right? Are you ready to try it again? Good,
here’s the pack for you to have your next test. Now, we’re on
JACK. Go ahead. We’re ready when you are. J—A—C—K.
And the next card is — No, no, no, not the Joker! You want
the Jack. I think you need more training. Here, let me show
you.”

While the spectator is spelling J-A-C-K., turn over the 9

and 10 and place them, face down, on top of the packet of
tabled cards. Put the Joker, face down, on top of the cards in
your hand as you get ready to deal.

“J—A—C—K, nothing tricky or difficult about it, top card

to the bottom, and so on and so on. And the next card
should be the Jack— and, yes, here he is!”

Here comes the only “move” in the entire routine. When

you flip over the Jack to disclose it, secure a small break
under the next card (which is the face-down Joker) with your
little finger. Now, when you pick-up the Jack to place it face-
up on the face down pile on the table, you perform a double
lift, secretly picking up the face-down Joker with the face-up
Jack on top. Hold the two cards as one and place the Jack
(and hidden Joker behind it) on the face-down pile of cards
on the table.

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 T H E D IR T Y D E AL E R

This handling should appear exactly like the handling of

the earlier cards. The misdirection is perfect, because of the
repetition of the earlier spellings. Don’t change your pace or
tense up at this point. Looks at your audience while you
perform the double lift and move the two cards (held as one)
to the top of the tabled pile.

“And so, we continue with the next card: Q—U—E—E—

N, and yes, it’s the Queen. We’re in the home stretch. Yes,
we are. And we’re getting ready for the big finish of your
training— yes, Bill, you’ll get another chance to prove
yourself, don’t worry. But first we spell the K—I—N—G, the
King, and here we have— yes! The King!

“We are definitely on a roll, here. Don’t mess this up. Yes,
we have one card left. And it’s one that you seem to be very
familiar with. I speak of your friend, the Joker.

“Because my dealing school prides itself on a 100%

success rate, I need you to get this one right. So, if you’d be
so kind as to take this one card and — without peeking —
shuffle it from one hand to another, one hand for each letter
as you spell J-O-K-E-R. Remember, this is your final exam
and a passing grade for the course. We’re all rooting for you.

“Are you ready? Do you need a drink? Do you want to

push up your sleeves? Take a deep breath? I don’t want your
attention wandering, especially now that you’re so close to
graduation. Go ahead. Ladies and gentlemen, Bill will now
demonstrate his dealing talent. We’re ready when you are!

15
 T H E D IR T Y D E AL E R

“J—O—K—E—R. Yes, take it slow. Don’t lose track. One

card — the only card — from the right hand to the left hand
and vice versa, back and forth, one hand per letter.”

While the spectator is spelling J-O-K-E-R, pick up the

packet from the table and turn over the three face-up cards
(the Jack, Queen, and King). However, this time you place
these cards on the BOTTOM of the face-down pile. This leaves
the Joker on top of the packet in position to either palm it, lap
it, or ditch it in some other manner.

“Are you feeling lucky? No, don’t turn the card over just
yet. Put it face down on the table. (The spectator does so.)
Now put your hand over the card so that I can’t get to it in
any way. (This is done.) OK, now, here’s the deal. You have
your favorite card, the Joker, on the table, with your hand
over it to keep it safe. Would you believe that I can make the
Joker disappear from under your hand, without touching
the card, the table or your hand in any way? That would be
a pretty good trick, wouldn’t it?
“My teacher, Diamond Dave the Dirty Dealer, thought so,
too. In fact, he bets his students double or nothing that he
can make the last card vanish, without the student even
knowing what happened. In fact, he insists that I make that
offer to my students, too.
“What do you think, audience? Would that be pretty
cool? Do you think I can make the Joker under Bill’s hand
disappear? Do you think Bill should go for it? Why don’t you
try to convince him — cheer him on! Bill! Bill! Bill! (You
chant and audience picks it up.)

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 T H E D IR T Y D E AL E R

“Alright, Bill, your fans want you to go for it. Since there’s
already $20 on the table in front of us, we need to double
the bet, so we add another $20 tuition fee, like so. If I can
make the Joker vanish from under your hand, the money is
mine. If I fail, the money you already invested is yours. Can
you still feel the card under your hand? You can? Yes, of
course you can, for it’s still there. If I can make it vanish, I
get the $40. If I can’t, you get it. Sound fair? OK, let’s DO
THIS!”
Snap your fingers at Bill. “There! It’s done!
“Bill— for your graduation and a chance to win back your
money— please— for the first time—remove your hand AND
SHOW US THE JOKER! But you can’t— BECAUSE IT’S NO
LONGER THERE!”
Bill smirks, knowing the card is still under his hand. But
when the card is turned over, the Joker truly is no longer
there. In its place is the “Sorry!” card.
“Bill, I’ll take this (as you pocket the $40). I kept my end
of the bargain. The Joker is gone. But I recommend that you
keep practicing your dealing and someday, you can take the
Dirty Dealing course again.”

ALTERNATE PRESENTATIONS
The “Sorry!” surprise climax card can be swapped for
several others, as shown below. Pick the one you like best.
For most audiences, the “Sorry!” card comes as a nice
surprise and fits in well with the “gambling school” patter
story. But for the record, here are some others you can have
some fun with.

17
 T H E D IR T Y D E AL E R

1. BUGS— This was a small packet card effect I marketed

in the 1980s. While it relied on a false count, the surprise
ending was somewhat of a shocker, especially to female
spectators. “I guess we still have some bugs to work out,”
was the ending line. The climax card was covered in bugs.
I’m including camera-ready art near the back of the book so
you can print your own “bugs” card. They can also be drawn
with a felt-tipped pen onto any blank card.
2. A PRETTY GOOD TRICK— The climax card in this case
reads “A PRETTY GOOD TRICK.” Before the reveal, get the
spectator to agree that if you were able to make the card
vanish from beneath his palm, that would be a pretty good
trick. “OK, watch closely — SHAZAM! The Joker has
DISAPPEARED. What? What’s that you say? You can still
feel it under your hand? Aw, man, I thought I could make it
vanish. Well, turn it over— and show the audience— that—
it was indeed— A PRETTY GOOD TRICK!”
3. OUT OF ORDER— The “Sorry!” card is replaced with
one that reads “OUT OF ORDER.” Act surprised at the finish
and exclaim, “Well, no wonder it’s not working for you!” This
ending works well with technicians, such as mechanics,
repairmen, etc.
4. WELCOME TO THE SUCKER CLUB— A nod of the hat
to the 1930s trick where the spectator loses a dime by
betting that he knows where the winning card is. In this
case, the “Sorry!” card is replaced with one that reads
“Welcome to the SUCKER CLUB.” As he reads the card, you
grab the money in the middle of the table. Since it’s always
your money, there’s no harm, no foul.

18
 T H E D IR T Y D E AL E R

5. THE JOKE’S ON YOU— Same premise as above, only

not as offensive as being called a “sucker.”
6. CARICATURE OF THE PERFORMER— The “Sorry!”
card is replaced with a cartoon version of the performer’s
head. This can take the form of a sticker (bearing the
performer’s likeness) placed on top of the second Joker in
the deck. “Okay, I guess I asked for that one. It looks like
I’m the Joker around here!”
7. POLITICAL FIGURE— Use this only if you know the
political leanings of your audience. It seems there’s always
some politician who is almost universally disliked. Make up
a special JOKER card with this person’s face or caricature
on it. You can most always find one (a political cartoon) in
the Opinion section of a big city newspaper. “Okay, even I
have to agree that you’ve upped your game on this one. It’s
still a Joker, but now you managed to bring up ____________
(name of politician).”

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 T H E D IR T Y D E AL E R

About the Authors

JULES LENIER (1929-2007) was a multifaceted American
entertainer, performing close-up magic, mentalism and
hypnotism. Born with the surname Levy, he changed it to
Lenier, as he thought it sounded more professional.
Jules became an associate editor to Bill Larsen, Jr.’s
Genii magazine in the late 1960s, and wrote a column in
that magazine, as well. He would occasionally pen Charlie
Miller’s “Magicana” column, when Charlie was performing.
He is perhaps most remembered as editor of The
Talisman, a weekly magic journal produced in the 1970s.
Lenier died January 14, 2007, at age 77.

BRETT “B. W.” MCCARRON has performed in night clubs,

theaters, and on radio and television. He has written
articles for Genii, The Conjuror’s Magazine and The Linking
Ring. He’s also authored several books on mentalism and
gambling, including Strange Truths, MentaLotto, Clearly
Mental, Kara’s Crystal Visions and The Gambling Magician.
B. W. has also worked as a radio announcer, newspaper
music columnist, professional musician, magic shop owner,
software and web developer, and information security
consultant.
McCarron and his wife, Margaret, reside in the greater
Seattle area.

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 T H E D IR T Y D E AL E R

Next pages:
Camera-ready artwork for surprise card

By design, there’s no border around the

artwork, allowing you to print it on a white label
and affix to the face of a standard playing card.
We include two copies so you can print one on a
red back and one on blue back, should you wish
to try the effect on a borrowed deck.

First up is the “Sorry!” card, followed by the

“Bugs!” version. Incidentally, the “Bugs!” card
works equally fine printed in black and white or
color, depending on the printer you have.

21
T H E D IR T Y D E AL E R

22
 If you enjoyed this title…
… be sure to discover the nearly 250
other books and manuscripts that we offer
on the subjects of magic, mentalism,
comedy, merchandising and other topics
for professional entertainers.

As always, thank you for your support

and patronage.

Magic World Publishers

www.blamepro.com/mw
 Magic and Mentalism
Mysteries
(Ottaway & Whitney)
A great book of audience-pleasing
magic and pseudo-occult magic that
bridges the past and present.
Clear instructions make it easy to
construct any necessary apparatus, if you
don’t already own them. No difficult sleight
of hand required, either.
Included are Card Under Glass, Spirit
Guide Card Location, Mystery from Another
World, Spirit Slates, Experiment in Crystal Gazing, Counting with Cards,
Levitation of the Crystal, Reading Sealed Messages and many more.

LAUGH LINES
(Jimmy Muir)
Heard the latest? The Laugh Lines
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This collection has the funniest one-
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This new, modern series removes the
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AN IMPRINT OF BLAMEPRO.COM
 YOUR DECK, YOUR CARD
(Kardyro)
Veteran night club performer Tony
Kardyro reveals his favorite card
mysteries in this clever collection.
Drawing heavily from his eighteen
years' experience in the night club and
banquet field, Kardyro created these
effects to fill modern day demands for
magic, as well as professional demands
of the performer.
"Ten items ... all good and several
are exceptional.” —Sid Lorraine

STREET FAKER ACT

(Tommy Windsor)
Here's a great change of pace
routine for the magician -- an act that
parodies the street corner pitchman.
Audiences love it ... and you will, too!
The author includes his EXACT
routine, including every bit of the
hilarious patter and buts of business
that made Tommy's act a laugh riot on
stages from coast to coast.
A one-person act; no assistants
needed. Can be performed “in one” while other acts are setting up
behind the curtain. Every versatile performer understands the
value of a second act to get through the “slow times” in your
booking calendar.
“Tommy’s ‘Street Faker Act’ is a riot!” —Julien J. Proskauer

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 Suitcase Sideshow
(Tommy Windsor)
Here’s something different for the club
or platform magician—a NEW act that
will get you more shows!
This is an immensely entertaining
CARNIVAL PITCH ACT that uses effects
you most likely already own.
Contains comedy magic, patter and
routines enough for three changes of
program. The act is based on a premise of
the performer playing the role of a
sideshow barker, complete with spiel.
Your audience will love this act, from start to finish as you
demonstrate effects from the carnival "10-in-1" sideshow on the midway.

Forging Ahead in Magic

(John Booth)
Award-winning performer John
Booth takes you behind the scenes
with 136 top-notch magicians,
revealing a whopping 555 methods to
improve your act and make it more
profitable.
This book, by the author of "Marvels
of Mystery," lays bare the secrets of these
eminent performers. These are secrets
not to be found in other books. He tells
you what others did to achieve their
success in the magic field and how you
can do it, too. And, only in this revised
edition, are revealed additional
publisher's updates that take Booth's
lessons and ideas into the 21st century
and beyond. Also features an Introduction by Genii magazine editor,
Wm. W. Larsen, Sr. Highly recommended for any magician.

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 The Krahma System
of Fortune Telling with
Playing Cards
Unlike most other fortune telling systems,
readings using the Krahma System are quick
and snappy. The card layout is streamlined,
yet the subject is satisfied she received her
money's worth, as the reading is dependent
on her feelings and conscience. The reader
will like it, too, since six to ten readings can be
performed per hour throughout the day.
This system provides an excellent
opportunity to recycle playing cards when
they're no longer useful in the magic act. With
the Krahma System, the more care-worn the deck, the better it will be
accepted by the Subject as an instrument of destiny! Add to your bottom
line by performing one-on-one readings after the show. This book will get
you started!

MentaLotto
The Mental Lottery Mystery
Back again and better than ever, it’s
MENTALOTTO, the mental lottery mystery
that's sure to please any audience. "A
clever idea!" raves author, lecturer and
trade show performer Karrell Fox.
MENTALOTTO combines mentalism,
audience participation and a gambling
theme. The odds seem a million to one
against the mentalist correctly predicting the
total of the spectator’s tickets, but that’s
exactly what happens, for when the
prediction is opened and read aloud, it
matches exactly! Can be repeated with a different total. No refills to
buy, as camera-ready tickets are included in the eBook so you can print
your own at home or at the show. Sold for entertainment purposes only.

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 Silken Secrets
(Geo. DeLawrence)
Silks and scarves add a color and
glamour to any magic act.
Have you ever wished you could look
behind the counter at your favorite magic
dealer, to learn how the magic was done?
Well now you can, as Geo. DeLawrence
examines and describes many beautiful
silk and handkerchief effects and props.
You'll learn vanishes, appearances, color
changes, transpositions, solid through
solid effects and more. Utility devices and
gimmicks are explained and illustrated,
too.
You’ll also learn the secret to the enchanting Dancing Handkerchief
mystery, plus DeLawrence’s own entertaining 15-minute silk act that
uses the very methods shown in the book.

Magic That PERKS!

(Harry Cecil)
When an internationally-known
comedian and magician writes a book
with his pals, you just know the
results will perk you up!
And that's what you'll get with "Magic
That Perks"—great magic with comedy
patter that your audiences will LOVE.
Cecil, a vice-president of the
International Brotherhood of Magicians,
provides gems from his own act, as well
as great magic contributions from friends
and fellow IBM alums involving cards,
coins, rope, mentalism, and more.
“Crammed with good material and is delightfully written,” raves The
Sphinx.

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 MIDWAY MAGIC
(Don Boles)
Step right up, folks! Here is the definitive
"How-To" book for anyone considering a
career as a magician, mentalist, or
specialty act in the outdoor field of fairs,
sideshows, circuses and carnivals.
The author reveals how to get started,
framing the attraction, different types of
performing environments, the 10-in-1 show,
illusion shows, finding a second specialty
for extra money ... and much more!
One summer, working on the carnival
midway, equals years of regular work. A fascinating insider’s look at life
inside the carny worker’s tent. Recommended reading for any magician.

Smart Business
(George McAthy)
Not just amusing effects, but brilliantly
funny comedy magic that’s sure to please
most any audience.
There's material for platform and stage
performers - kid show entertainers -
emcees - close-up magicians - TV
performers - night club entertainers -
virtually any magician will find something of
value in this book.
Once you put this material to work for
you, get ready to receive MORE LAUGHS,
MORE RETURN DATES and EARN HIGHER FEES for your magic!
"Laughs galore. A MUST for the magician who likes to make 'em
laugh." --Bob Weil and Eddie Clever
"I unhesitatingly recommend it." --Wm. W. Larsen, Sr.

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 37 EFFECTIVE AFTER-
DINNER TRICKS
(Arthur P. Felsman)
Here's a clever book of after-dinner magic
for entertaining friends, business associates,
and even total strangers. Felsman, a famous
Chicago magic dealer, clearly describes the
effects and secrets, which run the gamut from
close-up miracles to routines for club and
platform.
You'll find entertaining matrix effects, cut
and restored mysteries, mindreading
experiments, and much more. Includes a very
nice two-person mental act that could be the hit of your next corporate
show, banquet, or awards dinner. Recommended!

Nelmar’s Spirit and

Hypnotic Tricks
(Anthony Nelmar Albino)
Learn to be a stage or parlor
hypnotist and present amazing mind-
over-matter miracles!
You, too, can apparently hypnotize
people so they are unable to whistle until
you WILL them to! Or cause your pulse to
stop beating! (SIX methods described.)
And many other hypnotic, spirit and "geek"
effects, besides.
Hypnotism shows are in great demand
for corporate shows, high school
assemblies, cruise ships, night clubs, casino shows, and theatres. Best of
all, a stage hypnotic act requires no bulky illusions or livestock to transport.
Written by a professional hypnotic entertainer, this is the inside dope on an
entertaining act that YOU can do!

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 Silk Creations by Joe Ovette
Veteran stage performer Joe Ovette
reveals the inner workings of his famous
silk act in this 77-page book. You'll find
beautiful magic with silks here, including
productions, vanishes, color changes
and more.
Ovette also reveals many
professional secrets that are worth
$20 each to any working performer.
You'll find ways to double the size of
your silk production without increasing
the cost; how to remove wrinkles from
your silks without using an iron; a do-it-
yourself vanisher that's superior to ones
you can buy; and we're just scratching the surface!

The L.W. Card

Mysteries
(Larsen & Wright)
21 great card routines, some
requiring common sleights, others
relying on subtlety instead of skill.
Every effect in the L. W. Card
Mysteries is an apparent miracle!
Clearly written so that anyone,
even those without previous
experience, may read and
understand. These tricks are of a
kind, which are usually offered only
for private sale at prices ranging from
a dollar to ten dollars apiece. Get
them all for a great price!
45 pages with new illustrations, edits and typesetting. You’ll like this!

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 Wiles of a Wizard
(Ward the Wizard)
One of New York's busiest magic and
psychic entertainers reveals the best of
his audience-tested effects in this
fascinating book.
Not just a book for magicians, this
book also contains several outstanding
mental effects.
These are practical, entertaining effects
that work and will get you repeat dates! Ed
Mishell's pen and ink illustrations ensure
that the workings are easy to understand.
A great book!

Modern Miracles in Magic

(Van Ray)
No matter if you're an amateur, semi-
pro, or make your living from magic,
there's gold in this book for performers of
every ilk.
Seventeen effects in all are included,
ranging from card tricks to mental tests, to
geek magic (such as you'd find in a
carnival sideshow) and even a full-fledged
stage illusion.
You get the Amazing Business Card
Trick; The Discovered Don Juan;
Scientific Pulse Reading; Hindoo Ring
and Rope; Psychic Card Reading;
Swallowing a Knife; The Vanishing Lady;
The Blossoms of May Yo San; Paper
Balls of Mystery; Hammered Nails, and
more.

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 Cut the Cards
(Martin Gardner)

Gardner releases 17 outstanding effects

that can be performed with an unprepared
deck. Never again be caught without a
trick!

The audience-tested effects range from no-

skill puzzlers to outstanding mysteries that
require rudimentary sleights. Nelson
Hahne's clear illustrations help make
everything clear.

The Sphinx says: "Seldom is a book

published which contains so many novel and usable effects. Here are
tricks you will soon see in many acts for they are superb."

Mar-Jah’s Publicity Miracles

(Joe Ovette)
If you want to live in anonymity and
obscurity, this is NOT the book for you.
This book is crammed of publicity-
generating mentalism, magic and
illusions to present to reporters and the
general public to generate attention,
publicity, and create a "buzz."
Includes contributions from Mar-Jah,
Ovette, Chandra, the Zancigs, and B.W.
McCarron. There is an INCREDIBLE
amount of “miracle class” mentalism,
magic, illusions and even some
impromptu attention-getters presented here. 185 pages.

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 The Magic 36
(Wm. S. Houghton)
This book contains an excellent variety of
miracles for magicians and mentalists of all
performing capabilities and experience
levels. The effects and routines include
apparatus tricks, mental stunts, spirit writing,
predictions, magazine and book tests, thumb
ties, and tricks with cards, silks, coins,
cigarettes, billiard balls, sponge ball and a
terrific rope routine. 36 items in all!
Written in easily understandable
language with all moves clearly explained.
“The book is particularly strong in mental
effects although it covers a wide field, from sponge balls to coins to the
production of a large basket of roses. Very much worthwhile and will be
found most useful.”
--The Sphinx magazine review.

Tricks with Prepared Cards

(Donald Holmes)
Here are 19 clever and entertaining card
magic miracles with prepared cards. The
Rising Cards, 'Triangle' Cards Across, the
Four Ace Trick, an X-Ray Pack effect, and
more, are all clearly explained.
Holmes reveals several amazing
principles involving prepared cards, along
with ingenious ideas for their use. Also
included, with special permission, are
several creations by Ford B. Rogers, which
were published in this book for the first time.
A Sphinx magazine review raves, “The
'Triangle' trick and Holmes' '4 Ace Trick' are worth many times the price of
the book. A valuable addition to the literature of card magic.”

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 Sell These
Books with
Your Name
as Author!
Be an author! Sell “pitch
books” at your performances
and bring home extra income
from the event!
If you're not selling “back
of room” books and
merchandise at every
show, you’re leaving money
on the table—money that
should be in your wallet! All
the pros do it. Now you can,
too. We make it easy. And it
costs so little to get started!
Your kit includes a digital
master PDF file of your
choice of any one of the
titles shown. These are
handsome, 16- to 24-page books that feature YOUR NAME on the cover as
compiler. The back cover is also available for your custom message. Use
any color of paper for the front cover. Books can be printed with most any
black and white printer.
But that's not all! Your deluxe package also includes a separate 39-page
PDF digital book that explains the ins and outs of booklet printing; the pros
and cons of printing it yourself vs. having it printed at the local print shop;
an inexpensive way to bind your book yourself with professional results;
several innovative ways to sell your book for even more revenue; ideas for
customizing your book; staffing the sales table; and so much more.
Experts agree that mentalists and magicians who sell books and
merchandise at their shows can more than double their performance
income. This package makes it easy to get started and begin earning extra
money right away. Don’t put it off — order your moneymaking pitch book
kit today!

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