Research can be classified as quantitative or qualitative.

While these
two types share similar characteristics, they also differ in many aspects.
Those include the purpose, required sample size, and methods in
sampling, or the systematic selection of individuals, units, or settings to
be examined in the study. Qualitative and quantitative research also
differ in terms of the relationship between the researcher and the
participant(s), the data needed and how they are collected and
analyzed, and the level of subjectivity, and generalizability, or the
extent of the applicability of the findings not just to the samples but to
a population at large. Finally, these two types of research differ in terms
of the scientific method they use, their research setting, and the
reporting of the results.

Although quantitative and qualitative studies can exist on their own,

these two typically can each other. This means that the strength of one
makes up for the limitations of the other for you are conducting a study
on the effects of counseling on the academic performance delinquents.
You may record their general point averages to analyze their academic
per an aspect of quantitative research. However, it is also equally
important to understand what influences their academic performance;
this objective can be addressed through interviews with the
participants a tool in qualitative research.
 Aspects Qualitative Research
Purpose To describe and understand
social phenomena and
interactions among people
Sample Size Required Small sample size
Sampling Method Purposive sampling
Relationship with the Less formal
Participants
Data Needed Verbal information, images, and
artifacts (text-based)
Data Collection Method Interview, observation,
document analysis
Data Analysis Content analysis and coding
Level of Subjectivity Moderate to high
Generalizability Low generalizability
Scientific Method Exploratory, bottom-up, or
inductive (i.e generating
hypotheses or theories from
data)
Research Setting Typically in a natural setting
Reporting Typically narrative with
description of context and
examples from the participants
responses
Quantitative Research
To test hypotheses, establish
relationships, make predictions
generalized for findings
Larger sample size
Random sampling
Formal
Statistical information
(number-based)
Text, experiment, pretest
Statistical analysis
Statistically analysis
High generalizability
Confirmatory, top-down, or
deductive (i.e testing
hypotheses or theories through
data)
Typically in a controlled setting
Statistical Reporting
 Areas of Interest Qualitative Research
Arts The Meaning of Pop Music in the The Relationship Between
Lives of Senior Citizens: A
Qualitative Study
Managing Depression through
Creative Activities
Humanities Domestic Abuse Experiences of
Filipino Women
Common Anxieties Experienced
by Public School Students during
Public Speaking
Sports Understanding the Attitudes of
Students toward UAAP
Basketball Competitions
Factors Influencing the
Engagement of Introverts in
Team Sports
Science Being Obese in Today’s World:
The Lived
Experiences of Obese Women in
the
Philippines
Health Belief about the Use of
Mobile
Phone: A Qualitative Study
Business What Motives Entrepreneurs to
Use
Social Networking Sites a
Marketing
Platform?: A Qualitative Study
Exploring the Behavior
Associated with
Business Success and Business
Failure
Agriculture and Fisheries A Qualitative Study of
Agricultural Literacy in Rural
Youth
Formers’ and Consumers’ Beliefs The Effects of Natural Fertilize
about
Community-supported
Quantitave Research
Exposure to Music and Life
Expectancy
The Effects of Creative Activities
on Depression
Assessing the Level of Domestic
Abuse among Filipino Women
The Effects of Anxiety on the
Spanking Performance of
Students
Assessing the Attitudes of
Students Toward UAAP Basketball
Competitions
The Level of Participation of
Introverts in Team Sports
The Relationship Between
Obesity and the Length of TV
Viewing among Filipino Women
The Effects of Mobile Phone
Radiator on Brain Cells
Investigating the Extent of
Entrepreneurs' Usage of Social
Networking Sites in Business
Activities
The Relationship Between Sales
the Emotional Quotient of Sales
Representatives
Agricultural Literacy of Rural
Youth in Central Luzon A
Quantitative Study
The Productivity of Fruh-bearing
Trees