Sales Analytics Personal Documentation

The project is about sales and marketing of a Pharmaceutical Company where we have
to analyze a dataset and find insights with the help of some use cases and try to make
an end to end pipeline.

Requires Tools
Docker Desktop: 4.14.0 (91374)

Airbyte Version: 0.40.18

PostgreSql: 15.1

pgAdmin Desktop: 6.15

Tableau Desktop: 2022.2

Cause Analysis -The easiest way to understand root cause analysis is

to think about common problems. If we’re sick and throwing up at work,
we’ll go to a doctor and ask them to find the root cause of our sickness.
Ifour car stops working, we’ll ask a mechanic to find the root cause of the
problem. If our business is underperforming or overperforming in a certain
area, we’ll try to find out why. For each of these examples, we could just
find a simple remedy for each symptom. To stop throwing up at work, we
might stay home with a bucket. To get around without a car, we might take
the bus and leave our broken car at home.

Definition :- Cause analysis refers to a process of decoding the source

or base cause of an identified issue or event for developing a corrective
mechanism or a suitable solution.
Steps :-Below mentioned are some of the steps to be followed in
preparing an CA Analysis Report:
 ● Identifying and describing the problem
● Stating the chronology
● Collecting information
● Ascertaining and differentiating casual factors
● Casual graphing
● Determining and implementing the corrective action

Use steps in Sales analytics Project

As per above mention steps we have created our project like that , first of
all we have found our key problem area which was we have download
Airbyte tools and connect with Postgres with the help of Docker.
Then we have downloaded marketing dataset which has related with Bank
campaign and Pharmaceutical. We have downloaded lots of dataset
related with that.

Then we use that dataset to visualization with the help of Tablue .

Again we uploaded those dataset in postgres SQL and connect with Tablue
and then we have found some use cases which is related with marketing
and visualization and created dashboard. Apart from Tablue we also used
Python Scripts for data visualization.
Cause Analysis Tools

Scatter Plot Diagram – Scatter Plot diagram is a tool that graphically and
systematically presents the numerical data to establish a correlation
between two variables for predicting results.

Bar Plot Diagram - The purpose of a bar graph is to convey relational

information quickly in a visual manner. The bars display the value for a
particular category of data.

Cloning GitHub Repository

GitHub Repository Links: https://github.com/Ganeshkumar011/Sales-Analytics

Useful Resources of Project

Airbyte - https://airbyte.gitbook.io

Postgresql - https://learnsql.com/blog/how-to-import-csv-to-postgresql/
Tableau-https://help.tableau.com/current/pro/desktop/en-
us/examples_postgresql.htm

Datasets - https://www.kaggle.com/datasets

Docker - https://preset.io/blog/ingestion-with-airbyte-a-guided-tutorial/

Python - https://www.freecodecamp.org/news/exploratory-data-analysis