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2.0 INTRODUCTION
This unit deals with environmental perception. It begins with giving an
understanding to the environmental perception and environmental situation. It then
gives an idea about how the environment is perc
help in this regard. Environmental perception is considered not only in terms
of natural environment but also in terms of built in environment. Then the
3A relationship between environmental perception and environmental situation are
discussed in detail. This is followed by perception of environment in different Environmental Perception
and Cognition
setting sand the processes involved thereof. Then there is a discussion about
cognitive map and how the environment is perceived as a result of the cognitive
map. The various aspects involved in environmental preference is then taken
up and this is discussed in terms of types of environment, how human influence
decides the preference, how the purpose of an activity decides the preference
of an environment and the many socio-economic factors such as age, sex,
income, occupation etc. how these influence the preference for an environment.
In understanding the environment and involvement with the environment issues
like elements in inter relationships, the shifting image and image quality are
discussed. Finally how the individuals respond to the environment and what
factors influence the same.
2.1 OBJECTIVES
After completing this unit, you will be able to:
Define environmental perception;
Describe the characteristic features of environmental perception and
An emotional response.
An orientative response with the construction of mental maps.
.: A classibing response as the individual sorts out the incoming information.
4) An organising response as the individual sees causes and effects in the
information.
Environmental psycho log^: Environment is taken to refer to anything external to the perceiver which
Cognition and Perception influences or might influence the perception process. Generally physical environment
is composed of (a) the natural environment and (b) the built environment.
Natural environment refers to places, such as valley, mountains, environmental
conditions such as temperature and rainfall, flora and fauna.
Built environment refers to the results of people's alterations of environments,
e.g., houses and buildings, cities, communities etc.
Mental activities include things that they see, hear and their interpretation about
the physical environment. Mental activities also include beliefs, attitudes which
can be positive or negative. All persons receive the same information in a given
real life environmental display and they process it in different fashion. How we
behave in a setting is a function of how we perceive it. People who live in
different environments develop distinctive ways of recording, processing and
acting on this information.
The concept of mental or cognitive maps illustrates the complex character of
environmental perception. All of us carry a mental map of our surroundings
around us. A cognitive map of an environment, thus, is our internalised image
of that environment. It is not necessarily be correct and accurate representation.
Like all perceptual processes environmental perception plays a dual role in our
lives.
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Environmental ptrception involves activity on our part, especially in terms Environmental Perception
and Cognition
of exploring the environment to determine what needs it meets.
Environmental perception is likely to consider the person environment
relationship from a holistic system or transactional perspective.
Exposure to a particular environment may result in a adaptation or habitation,
with the weakening of a response following repeated exposure to a stimulus.
We typically perceive our environment as bounded, yet the environment as such
does not provide any information as to its spatial or temporal boundaries. It
is the person, who sets his own boundaries for the various settings he
experiences. His purposes and actions constantly interact with environmental
information. The person is able to shift the boundaries one after which he
perceives. There is a continuous interplay between environmental information
and individual along with culture. Environments are multimodal, the senses
function always. A blind person learns to get around through his sense by touch.
A kind of private radar closely related to his sense of hearing. Environments
almost always provide more information than can possibly be processed.
Environments influence the behaviours which take place in them is through their
symbolic meaning. The symbolic meanings and motivational messages emitted
by an environment are integral to our perception of it.
Every setting induces feelings, associations and attitudes in the perceiver that
can be described as its ambience. Whereas symbolic meaning, generally cany
cognitive information, ambience is related to the way we feel about the
environment. A setting can be exotic, pleasant, gloomy or restful. Such feelings
can be general across many individuals or unique to one person.
Another important characteristic of environment is their aesthetic quality. The
experience of the aesthetic quality of an environment reflects most dramatically
the complex interrelationship between the perceiver and the situation of which
he is a part. It will vary from culture to culture but the perception of all
environments necessarily involves a degree of aesthetic awareness.
The various components of an environment relate to each other in ways that,
characterise and define the particular environment that is being perceived. The
environment provides no direct information as to its boundaries in space or time,
it provides information through all the sense modalities and this information is
of a very complex nature. Environmental information is always acquired through
action on the part of the perceiver and the information conveys among other
things symbolic meanings which have cognitive, affective arid aesthetic aspects
and finally environments have a systematic quality of orderly interrelatedness.
Self Assessment Questions
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3) Discuss environmental perception in terms of natural environment and
man built environment.
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2.6 COGNITIVE
Cognitive map is a mental iiamework that holds some representation for the
spatial representation of the physical environn-~ent.
Cognitive map may be sketchy,
incomplete, distorted, simplified and so on. It mainly consists of three elements,
viz., places, the spatial relations between places and trahel plans. Place may
be a room, building, city, nation etc. Cognitive inap reflects spatial characteristics,
such as the distance and direction between places and the inclusion of one place
within another.
Cognitive maps are very personal representation of the familiar environmcnt that
wc all experience. Lynch found that there are five categories in cognitive map,
viz., path, edges, districts, nodes and landmarks.
Paths: Paths are shared traveled corridors viz.. streets, river ways etc.
Edges: Edges are limiting or enclosing features that tend to be linear but are
not functioning as paths, viz., wall, seashore etc.
Districts: Districts are larger spaces of cognitive maps that have some common
character viz., "China town" found in many cities.
Nodes: Nodes are major points where behaviour is focused. It is typically
associated with the intersections of major paths or places, viz., a traffic circle.
Landmarks: Landmarks are distinctive features that people use for reference
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Self Assessment Questions
People who live in any culture can decode the information and recognise the
environments using a schema or prototype. Prototype and schema of the
environments also guide people's behaviours in these environments, as well as
their reactions and evaluation of the environments.
People also associate the positive and negative aspects of the environmental
type, which may not be visible, in their evaluation. The preference is always
higher for the scenes in the subtype that has more positive characteristics or
are higher than those with more negative characteristics. People, after evaluating
the type, also adjust their evaluation according to positive or negative
characteristics, for instance, organisation, cleanliness, and temperature, associated
with the subtype they perceive and recognise.
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Envhnmental Ps~cholog~: 2.7.4 The Purpose 0f an Activity
Cognition and Perception
The purpose of an activity has also been found to influence preference for the
environments Preference has been found to vary across persons who have
different purposes in evaluating the environments.
Physical and socio-cultural environment are linked with people and various
psychological environments. It means that man moves through various settings
with clear expectations of how others will behave as well.
Whereas the conventional approach to perception examines the way the brain
interprets messages from the sensory organs concerning specific elements in the
environment, environmental perception views the perceptual experience as more
encompassing, including cognitive, affective, interpretive and evaluative responses.
Also environmental perception is likely to consider the systems or transactional
perspectives. Environmental perception involves activity on our part, especially
in terms of exploring the environment to determine what needs to meet.
Exposure to a particular environment may result in adaptation or habituation.
In other words, how the weakening of responses follow repeated exposure to
a stimulus. Individual differences in the ways people think about and relate to
the everyday physical environment are assumed to be understood by environmental
disposition including conservation, recreation and leisure activities, architecture
and geography, science and technology, urban life and culture, aesthetic
preferences, privacy and adaptation etc.
Znvironmental Psychology:
:ognition and Perception 1 WHAT HUMAN BEINGS DO ?
Gregarious man not only needs different forms of grouping for survival but they
also seem to be dominated by conscious or unconscious hedonic principles.
Thus, we, the rational human beings are not only one to live together but at
the same time, they want to be free from anything that is painful, anything
that creates anxiety and tension, anything that threatens the bridge between the
urge of acquirement of pleasure.
It is due to this that we constantly keep on searching for the ever best place
to reside in. And the outcome of such a mentality is that we are still unable
to trace any ideal place in this world which is swayed by unending pleasure.
There is no idyllic setting where the problems of living can be universally
eliminated. Those who dwell in rural areas consider the fact that rural life is
clean and simple, full of honesty, religiosity and a strong sense of individualism.
But to the urban dwellers, the rural folks are nayve, unsophisticated and also
ignorant The contradiction of goodness and badness of urban vs. rural life is
hard to reconcile, rather it is more practical to view the problem from a more
practical point of view rather than from a more broad view point.
Thus, it will be better to deal with the ways in which particular settings help
to shape their inhabitants' belief regarding their own effectiveness and competence,
as well as their feelings of futility and fatalism.
Persons in urban and rural settings learn to be effective in some realms of their
lives, each setting does afford experiences that may facilitate the growth of
perceived competence in certain realms of experience, though not in many others.
b
Barometric pressure Atmospheric pressure as read by a
barometer.
Climate Average weather conditions or prevailing
weather over a long period of time.
Cognitive map The brain's representation of the spatial
environment.
' Congruence The fit between user needs or preferences
and the physical features of a setting.
Coping Handling stressors, efforts to restore
equilibrium after stressful events
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Place is a unit of environmental experience.
Psychologicalbonding to an environment.
I
: It is that particular structure of the self-
identity of the individual that consists of
ideas, beliefs, memories, feelings and
attitudes about spaces, places and their