Create promotional content for

shoopie affiliate products

Wiwit Rizkiyani Makhbubah (22202241159)

WRITING IN PROFESSIONAL CONTEXTS (ENG6215)
2023
 TABLE OF CONTENTS

Introduction…………………………………………………………………………………2
Presentation…………………………………………………………………………………2
Discussion……………………………………………………………………………………3
Conclusion...…………………………………………………………………………………3
References……....……………………………………………………………………………4

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 A. Introduction
Product affiliate is a job that requires a person to promote products to get a
commission from the sales. So as an affiliate, everyday I try to create interesting content as
material for product promotion. In creating content, I usually use editing applications such as
canva, capcut and Instagram. After the editing process, the content that I have created is then
promoted through social media. The purpose of creating interesting promotional content is to
get more attention from customers and attract them to buy the items I am promoting. With
this goal, I hope to earn more commissions so that I can have more income to support my
daily life. In addition, from this activity I gained many soft skills in editing and marketing.

B. Presentation
Product promotion content is one of the important things in marketing activities.
Creating promotional content goes through various stages that are quite complicated and
require various knowledge about marketing strategies. One of the important things before
creating content is to pay attention to target market segmentation. In a book entitled Targeting
the Indonesian market: segmentation, targeting, and positioning published by Gramedia
Pustaka Utama Kasali, R. (1998) explains that Segmentation is a strategy used to understand
a market structure. According to Kotler and Keller (2016) Segmentation can be grouped into
four main variables, namely Geographic Segmentation (target market by region),
Demographic Segmentation (target market by age, gender, income class), Psychological
Segmentation (target market by social class) and behavioral segmentation (target market
based on their attitudes, usage and responsibilities). Based on this theory, before creating
content, you must pay attention to the appropriate market segmentation. The suitability of the
content to the target market will make the content reach more potential buyers. In addition,
using interactive content creation methods will make the content easier to get the attention of
the target market. One method that can be used is SEO (Search Engine Optimization), which
is a digital marketing method that details the use of words and phrases. This method makes it
easier for customers to search for products based on keywords. So that in creating

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promotional content we must use keywords that are easy to find. In addition to paying
attention to the target market and content creation methods, the important thing to note is the
right time to upload the promotional content created.

C. Discussion
Based on the explanation in the presentation section, the target market, content
creation method and the right time to upload content are very influential in the success of
product promotion. The appropriate target market will attract a lot of consumer attention and
generate the desire to buy a product so that the number of sales will increase. Then, the
appropriate content creation method will produce interesting content and more easily reach
the target market. In addition to these two things, the right time to upload content is very
influential in the number of target markets reached, the more the right time is chosen, the
more targets are reached, example the right time to upload content according to digital
marketing tips from
https://whello.id/tips-digital-marketing/waktu-terbaik-posting-di-media-sosial/ the right time
to upload content on Instagram is on Monday, Tuesday, and Friday at 11 am. But for Tuesday
it would be better to do it at 2 pm. Based on my experience, the application of these three
things is very influential both in product promotion activities. Many products are sold when
using content creation strategies with the three aspects above compared to content creation
that does not pay attention to these aspects.

D. Conclusion
Based on the discussion above, we can conclude that understanding the aspects of
marketing strategy is very important before creating a promotional content. Three important
aspects that must be considered before creating content are determining the target market,
content creation methods, and the right time to upload content. Content that fulfills these
three aspects will reach more buyers and increase the number of sales. Compared to content
that does not pay attention to these aspects of marketing strategy. Content that does not apply
the aspects of marketing strategies tends to be difficult to attract consumer attention.

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 References

Waktu Terbaik Membuat Postingan Di Media Sosial. (n.d.). Whello Indonesia. Retrieved

November 10, 2023, from

https://whello.id/tips-digital-marketing/waktu-terbaik-posting-di-media-sosial/