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 A keyword in SEO is a word or phrase you
include in your writing to help your target
audience find your content when they
conduct an online search.

These keywords are what your audience

types into search engines.

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 Short Tail Question

Long Tail Intent Searc

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 Short Tail

These are keywords that consist of 1-3 words.

Because they are so short, they are also much broader than the other
types of keywords. You can use short-tail keywords in two different
ways: either as the title of your pillar page, since your pillar page is
supposed to have 3,000+ words of general information on a broad
topic, or included within your text.

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 Short Tail
“sporting goods store,” discount sporting
goods,” and “online sporting goods.”

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 Long Tail

These are keywords that include more than three words.

They might even be a question or complete sentence. Some of these are
great for the titles of sub-pillars or supporting blogs, especially the
ones that are more specific than the title of your pillar—but not too
specific.

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 Long Tail
“sporting goods for sale,” “national sporting goods
chains,” or “top sporting goods stores.”

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 Questions

These keywords work best for supporting blog titles because they are
so specific. You can also use them as headers within your content to
help readers navigate through your blog much easier.

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 Question
“What is a sporting goods store,”
“What is the average markup on sporting goods,” and
“Which sport brand is oldest?”

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