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  • Sales Plan Marketing Plan

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    Dearlyne Almazan
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    The document discusses various sales and marketing plans and concepts including: 1. A sales plan lays out objectives, tactics, target audience, and obstacles to focus specifically on sales strategy for achieving business goals. 2. Seven steps are outlined for effective sales planning including defining objectives, evaluating the current situation, listing barriers, assessing strengths, and outlining an action plan. 3. A marketing plan defines a marketing strategy to reach a target audience and track strategies over time. Marketing plan components and the product life cycle model with four stages are also discussed.

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    The document discusses various sales and marketing plans and concepts including: 1. A sales plan lays out objectives, tactics, target audience, and obstacles to focus specifically on sales strategy for achieving business goals. 2. Seven steps are outlined for effective sales planning including defining objectives, evaluating the current situation, listing barriers, assessing strengths, and outlining an action plan. 3. A marketing plan defines a marketing strategy to reach a target audience and track strategies over time. Marketing plan components and the product life cycle model with four stages are also discussed.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    6 views9 pages

    Sales Plan Marketing Plan

    Uploaded by

    Dearlyne Almazan
    The document discusses various sales and marketing plans and concepts including: 1. A sales plan lays out objectives, tactics, target audience, and obstacles to focus specifically on sales strategy for achieving business goals. 2. Seven steps are outlined for effective sales planning including defining objectives, evaluating the current situation, listing barriers, assessing strengths, and outlining an action plan. 3. A marketing plan defines a marketing strategy to reach a target audience and track strategies over time. Marketing plan components and the product life cycle model with four stages are also discussed.

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    of 9

    Professional

    Salesmanship

    Lecture: 10 Arnel P. Subject


    May 2023 Ringor, Ph.D. Professor
    Sales Plan

    A sales plan lays out your objectives, high-level


    tactics, target audience, and potential
    obstacles. It's like a traditional business plan
    but focuses specifically on your sales strategy.
    A business plan lays out your goals — a sales
    plan describes exactly how you'll make those
    happen.
    Seven Steps for Effective Sales Planning

    1.Define your objective. ...


    2.Evaluate the current situation. ...
    3.List barriers to success. ...
    4.Assess your strengths and assets. ...
    5.Create your sales call strategy. ...
    6.Identify your needs. ...
    7.Outline an action plan.
    • A marketing plan is a document that defines a marketing
    Marketing strategy for a company in order to reach their targeted
    audience and to track their marketing strategies over a
    Plan period of time. https://airfocus.com/glossary/what-is-a-marketing-plan/
    Marketing Plan Components
    Product Life
    Cycle
    • The PLC is the progression
    of the product across the
    timeline right from its
    introduction in the market
    till it reaches the decline
    phase where it is called off
    from the market. The PLC
    has four stages-
    introduction, growth,
    maturity, and decline.
    Sales Proposal
    • A sales proposal is a
    document a person or a
    business uses to pitch their
    services or products to
    potential clients and
    customers. You might also
    hear them referred to as
    business proposals, project
    proposals, or executive
    summaries.
    The 8 essential elements every
    sales proposal must have
    1. Personalized cover letter.
    2. Know your customer's motivations.
    3. Executive summary.
    4. Outcomes.
    5. Interactive pricing tables.
    6. Compelling imagery.
    7. Make an action plan.
    8. Include social proof.
    Personalized Cover Letter

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