MEDIA AND INFORMATION

LITERACY
Fact Check:

1. Who created the Facebook?

Mark Zuckerberg
2. Who invented the telephone?

Alexander Graham Bell

3. What was the first-ever daily newspaper in
the Philippines?

La Esperanza
4. Who invented internet?

BOB KAHN
VINT CERF
Quarter 1 Week 1

At the end of our session you will be able to:

1. Describe how communication is affected by media
and information
2. Identify the similarities and differences of media
literacy, information literacy, and technology literacy.
3. Discuss responsible use of media and information
Learning Task 1

Think of the past week and record your use and

interaction with media and information providers.
Learning Task 1

Media Time Spent

a. internet 1 hour, 30 mins

b. television 2 hours
c. social media 3 hours
d. radio 15 mins
e. newspaper 5 mins
What if one day you will wake up that there are no
more cellphones, internet, computers and televisions?
Learning Task 2

1. How would you be informed of anything now?

2. What ways would you have to communicate with

one another?

3. How would you share information and

communicate news and events?
 NOT ALL
INFORMATION
ONLINE
IS TRUE
LITERACY

is the ability to identify, understand, interpret, create,

communicate and compute using printed and written
materials associated with varying context
MEDIA

is the physical objects used to communicate with, or

the mass communication through physical objects
such as radio, television, computers, cellphones, etc.
It also refers to any physical object used to
communicate messages.
MEDIA LITERACY

is the ability to access, analyze, evaluate and create

media in a variety of forms. It aims to empower
citizens by providing them with the competencies
(knowledge and skills) necessary to engage with
traditional media and new technologies.
Example:

Gale is aware of how media influences individuals,

that is why she doesn’t let her 3- year-old brother
watched violent themed movies and television
shows.
Example:

Tristan looked for an elaborate discussion about

Covid-19 crisis, so he checked some posts from the
World Health Organization posts from the
Department of Health websites.
INFORMATION

is a broad term that covers processed data,

knowledge derived from study, experience,
instruction, signals or symbols.
INFORMATION LITERACY

is the ability to recognize when information is

needed, and locate, evaluate and communicate
information in its various formats.
Example:

1. Billy knew that the news he saw on twitter is fake.

2. Dave knew that it is not right to copy the work of an

author without consent, so he sent an email to ask for
permission.
TECHNOLOGY LITERACY

is the ability of an individual, either working

independently or with others, to responsively,
appropriately and effectively use of technological
tools.
MEDIA AND INFORMATION LITERACY

refers to essential skills and competencies that allow

individuals to engage with media and other
information providers effectively, as well as develop
critical thinking and life-long learning skills to
socialize and become active citizens.
Wrap up

Why is it important to be a media, information and

technology literate individual?