Retail Strategy

Retail Merchandising
Retail merchandising involves organizing
merchandise in an appealing way to
engage and inspire shoppers to buy
more items than they initially intended.
The better the merchandising and
messaging, the less overwhelmed
shoppers will feel, and the less likely it is
that they will leave without purchasing.
India currently has the 4th Largest retail
market in the world
 Necessities of
Merchandising Plan

Plan layouts carefully Group products intentionally

A layout plan of the instore Involves where and how a store places
customer journey – how traffic items together.
should move through the store

Display promotions Merchandise Planning System

Highlight the sale and make the Geared towards maximizing turn, limiting
details clear to increase the out-of-stocks, increasing margins, and
chances of purchase. minimizing markdowns
 The power of Retail
Merchandising

Vista Speed Bumps

Cross Merchandising
 Trends in Retail
Merchandising

Shopper tainment

Evolving role of Cashiers

Harness the power of pricing

Phygital Merchandising
 Retail Communication
Retail communication refers to the programs or schemes conducted by the retailers to inform the
customers about their product, services and also about there Retail store.
The main motive of Retail Marketing communication is to increase the customer base and to increase
the sales volume of the company.

Impersonal Personal

Advertising Personal selling

Sales promotion E-mail

Paid
Store atmosphere Direct mail
Web site M-commerce
Community building

Publicity Word of mouth

Unpaid
 Visual Merchandising

Visual merchandising in retail is the display and promotion of products in a way that encourages
sales.
Retail visual merchandising also helps customers to find products easier and generally makes the
shopping experience more appealing and enjoyable.
 Retail CRM
Retail Customer Relationship Management (CRM)
refers to strategies used to manage and improve the
customer’s shopping experience, enhance customer
experience and ultimately drive sales.

Key aspects of CRM Includes:-

1. Customer Data Management
2. Customer Segmentation
3. Personalization
4. Marketing Automation
5. Loyalty Programs
6. Analytics and Reporting
RELIANCE RETAIL
CRM
Reliance Retail operates a robust CRM that plays a
crucial role in its success.

CUSTOMER DATA MANAGEMENT

PERSONALIZED INTERACTION
LOYALTY PROGRAMS- such as Reliance One and Jio
Rewards.
OMNICHANNEL EXPERIENCE
 Reliance Retail

Planning & Selection: understand customer needs,

select popular products

Pricing: competitive prices, everyday low prices

Display: organized stores, visual merchandising techniques

Inventory Management: efficient system, avoid stockouts

Promotion & Marketing: advertising, social media, in-store

promotions,
Reliance Retail
Cross-promotion: cereal + milk

Private-label products: cheaper than national

brands

Online personalized recommendations: suggest

relevant products

Loyalty program: track purchases, tailor promotions

Thank You!